Clive Hawkswood: I don’t think there was anything truly transformational. Understandably, most issues have taken a back seat to Covid-19. Although it’s way too early to have any certainty about what the long-term effects will be, it could accelerate the move from land-based to online gambling, especially if it leads to a reduction in the number of land-based venues. CH: We can be sure that broadcast advertising and social media marketing will be the two areas under most scrutiny so, by a process of elimination, the safest channels will be what might be described as traditional online and print media. Clive Hawkswood 18th February 2021 | By contenteditor Interviewees On the other hand, what do you feel could disrupt the sector or slow progress? We will also see market consolidation as land-based operators look to capitalise on this trend and acquire suppliers to bring the full ecosystem in-house. It’s imperative for gaming marketers to keep a pulse on how developments in this sector will affect the gaming industry as a whole. It will create very unique marketing and partnership opportunities as this becomes a more integrated part of the overall gaming experience. Anika howard Michael Daly, vice president North America, Catena MediaClive Hawkswood, industry consultant and former CEO, Remote Gambling AssociationAnika Howard, vice president brand marketing and digital, Foxwoods Resort CasinoHarry Lang, marketing director, Buzz Bingo MD: The fallout of Covid-19 on the global economic scale could be good for progress of new markets and states developing, but could also lead to more restrictive marketing regulations as politicians during tough economic times try to “protect” their constituents from the businesses they want to allow for “others” to spend in. We see this in some countries where only the tourists can gamble but not the locals. These kind of restrictive laws/regulations always do more harm than good in creating a healthy industry. AH: Social and digital media, both paid and organic, are the most effective and sustainable outlets for relationship building with our potential and existing guests. We’ve embraced these channels. We challenge ourselves to meet the needs and desires of our audience, when, where, and how they want to be reached, with the ultimate goal of creating a lasting impression and authentic line of communication. Social and digital analytics and listening tools are the best way to understand customer and brand sentiment, market trends and future opportunities. The pandemic forced marketers to look for new ways to connect with consumers but while the options available to them may be widening in the US, the reverse is true on the other side of the pond and the spectre of further advertising restrictions looms large. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Tags: iGB 2021 Predictions With industry marketing increasingly under the spotlight, what channels do you consider the most sustainable and stable? Harry Lang: First of all, it’s pretty hard to discount a global pandemic from any assessment of 2020. That said, the rapid progression of the US market was exciting and a little unnerving in equal measure. You would have thought that the states’ regulators would have looked at 15 years of lessons in regulated European markets post UIGEA and learned some lessons about responsible gaming, marketing legislation and player protection, but some of the noise I’ve heard trickling back over the Atlantic still suggests it’s a big old bun fight, so I hope the larger operators step in to regulate themselves and the market before more draconian laws are required. Post Covid-19 everywhere else, there seems to have been a significant “keep calm and carry on” mentality across the industry, but it’s been hugely disruptive, with significant job losses and furlough schemes affecting a huge number of people. I hope that everything can get back to normal as soon as possible. HL: If you want to build brands, TV remains hard to beat. If you want to drive acquisition with low CPAs, SEO and ASO are still the benchmarks. Neither is easy to get right, but both are worth the time and cash investment in the long term. One example that springs to mind is the affiliate revenue share model. It has already been raised in the House of Lords and depicted as something that incentivises affiliates to benefit indefinitely from the losses of gambling “addicts”. It’s a distorted view of an arrangement that has long been part of the backbone of relationships between operators and affiliates, but views and opinions rather than hard evidence frequently determine how parliamentarians vote. Anika Howard: 2020 validated the statement “necessity is the mother of invention”. The Covid-19 pandemic forced a global revaluation of the way we live, think, socialise and work. Adversity gave way to creativity and innovation as we adapted and found new ways to connect. Even with vaccines becoming widely available, it will take time for the gaming industry to bounce back to what it was pre-Covid-19. Many changes will have a lasting impact and are here to stay. For one, the remote work culture is here to stay – this is a major shift in gaming. AH: Entertainment and larger promotions and events will be slower to return to pre-Covid levels. Virtual events will need to evolve and become more engaging and interactive. Instead of one-way communication vehicles, more companies will experiment with formats that blend live interactions, augmented reality and digital content. The BGC describes itself as a standards raising body and given the prominence of advertising in the wider debate about gambling and its accessibility, it would not be unreasonable for it to consider fresh measures. The truth is that there is now such momentum behind the reformers, both inside and outside of Parliament, that something has to give. It is not a question of whether, it is a question of what, but it will take substantial changes to satisfy them. Although it’s too early to say what the game-changers will be as a result of this, it seems inevitable that there will be some and everyone in the marketing sector should stand ready to fight their corner. Michael daly In part four we talk to marketing experts. In part one we heard from igaming operators and suppliers, in part two we covered land-based operators and suppliers and in part three we covered finance. In parts five to eight we will focus on people, technology and innovation, regulation and social responsibility. What do you feel is going to be a game-changer for the industry in the coming year? MD: Marketing and the digital space is about customisation for the individual, as shown in other sectors. AI will likely be what we see employed to this end. So it is really evolutionary vs revolutionary since we will be copying what other industries have led on, but, outside of journalism, plagiarism is a form of flattery. Marketing Industry 2021 predictions: part four – marketing AH: 2020 was a record year for igaming and sports betting revenue and this will continue. All signs point to 2021 being the year online sports betting and mobile gaming really take off. The convenience of gaming and gambling from a mobile device will continue to grow in popularity as legislation continues to be passed and state governments continue to see revenues increase as a result of online sports betting and mobile gaming. US sports betting has the opportunity to expand to the larger predictions markets that are popular in other countries. We saw the potential when sports were cancelled due to Covid-19. From betting on esports to betting on award shows, reality TV and elections, our imagination can lead to some very interesting experiences for bettors. As we look to the year ahead, industry experts share their thoughts on the opportunities and challenges facing the industry. Harry Lang HL: The restrictions on VIP programmes and the need to see proof of funds is a massive change and one that makes engaging with higher value customers much more difficult. That said, I’ve always maintained that if there is a level playing field, this industry is home to some very innovative marketers so as new legislation comes in, we simply move with the times. It seems likely that strong brands, excellent products, rich content and creative marketing communications will be the differentiators that set the winners apart from the losers moving forward. Regions: Europe US MD: As an affiliate, I have to say organic search traffic is the most sustainable and stable. Other forms of marketing, from pay-per-click (PPC) advertising to pop-ups, etc., are all unstable in my view. PPC rates vary widely and search engines will mix things up in order to drive us to use those tools. At the same time, all of those may be limited by search engine privacy tools. Organic search is based on “the will of the people” and their interest in learning about gambling content and operators. That is not going anywhere. CH: Unoriginally, I’d have to say the UK government’s review of the gambling laws and, notably, whatever proposals arise in a white paper or something like it later in the year following the call for evidence. If there is sufficient pressure as a result of the ensuing public debate, then the ASA and the Gambling Commission could well introduce additional restrictions in advance of any change to the gambling laws. Likewise, the Betting and Gaming Council (BGC), which in reality holds the pen on the Industry Code for Socially Responsible Advertising, could unilaterally introduce fresh restrictions. On recent experience, that could manifest itself in areas like sponsorship, broadcast advertising and social media. Michael Daly: The transformational element in 2020, at least in the US gambling space, was the recognition by the old guard of the importance and value of the online portion of the gambling business. Since it came into existence in New Jersey eight or so years ago, despite outperforming in many states and sectors, it has always been treated as the red-headed stepchild of the land-based industry. 2020 has been the year these online businesses stood apart – sometimes alone due to pandemic restrictions – from that traditional segment and have shown they can bring great value. And that it is a stronger entity which has both online and land-based, not a weaker one. I think that recognition will be a lasting effect and will change how companies think about their gambling business going forward. HL: For us at Buzz Bingo the opportunity in omnichannel is not only appealing for the all-encompassing entertainment experience it can offer our players, but also because so few operators have the retail estate to be able to compete. I think the lines between land-based and digital will become increasingly blurred and in that new amalgamated space all sorts of innovations are going to blossom. It’s hugely exciting. Image: Pixabay Agency partners and back of house functions created new and more streamlined ways to function when faced with challenges. Another key change is that online consumption doubled in 2020 as consumers absorbed a record amount of digital content from social media and streaming platforms. Digital, igaming and interactive will remain in the forefront, making content marketing and finding inventive ways to connect with guests even more critical. Topics: Marketing & affiliates Strategy Marketing Marketing regulation Management Looking back at 2020, what – other than the Covid-19 pandemic – did you feel was transformational for the industry? And how much of a lasting effect do you think the Covid-19 pandemic will have going forward? Subscribe to the iGaming newsletter CH: There will be fundamental challenges to industry staples like television advertising. That can safely be taken as read and at a headline level it could threaten all types of gambling advertising before the 9pm watershed. In that event it would hit bingo and betting, with the former feeling the biggest impact. Children and gambling, and children and gambling marketing will be front and centre in many of the debates. A lot of mud will be thrown around and some of it will stick. More generally, nothing will be off the table and so in principle everything could be at risk. Every existing marketing model will come under scrutiny. Email Address
“Partnering with the NBA is an exceptional opportunity for Bally’s, adding to our ongoing momentum with professional sports leagues,” Bally’s president and chief executive George Papanier said. Topics: Marketing & affiliates Sports betting Marketing Tags: NBA Bally’s Corporation AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter Casino operator Bally’s Corporation has secured its second deal with a US major league in a matter of weeks by entering into a partnership with the National Basketball Association (NBA). Regions: US The multi-year agreement will see Bally’s become an authorised sports betting operator of the NBA. The two parties will also work together on practices to protect the integrity of NBA games. Read the full story on iGB North America. Bally’s scores sports betting partnership with NBA Email Address Bally’s will have access to official league data, as well as rights to use official NBA marks and logos across its portfolio of online sports betting products. 5th March 2021 | By Robert Fletcher Marketing
AngloGold Ashanti Limited (AGA.gh) listed on the Ghana Stock Exchange under the Mining sector has released it’s 2005 presentation results for the half year.For more information about AngloGold Ashanti Limited (AGA.gh) reports, abridged reports, interim earnings results and earnings presentations, visit the AngloGold Ashanti Limited (AGA.gh) company page on AfricanFinancials.Document: AngloGold Ashanti Limited (AGA.gh) 2005 presentation results for the half year.Company ProfileAngloGold Ashanti Limited is a global mining company with extensive interests in the Americas, Continental Africa, South Africa and Australasia. It boasts a portfolio of 17 operations and 3 projects in 10 countries, including long-life, relatively low-cost operating assets with differing ore body types located in key gold-producing regions. The company was formed in 2004 through the merger of AngloGold and the Ashanti Goldfields Corporation. There are seven mines in the Continental Africa region, of which 6 are operational. In Ghana, the company has two mines; Iduapriem and Obuasi. AngloGold Ashanti Limited is the third-largest gold mining company in the world, measured by production. In addition to its mining operations, it has established several exploration programmes in regions around the world. AngloGold Ashanti Limited is listed on the Ghana Stock Exchange
RDC Properties Limited (RDCP.bw) listed on the Botswana Stock Exchange under the Property sector has released it’s 2006 annual report.For more information about RDC Properties Limited (RDCP.bw) reports, abridged reports, interim earnings results and earnings presentations, visit the RDC Properties Limited (RDCP.bw) company page on AfricanFinancials.Document: RDC Properties Limited (RDCP.bw) 2006 annual report.Company ProfileRDC Properties Limited is a property management, development and rental company in Botswana. It also has interests in Madagascar through a Mauritian-based subsidiary. The company develops and manages commercial, industrial and residential developments which are based in prime locations in major towns and cities of Botswana. RDC Properties Limited offers long-term value to its shareholders through construction income, rental income, hospitality income, capital appreciation and the sale of premium properties. Landmark properties in its portfolio include Masa Centre, Standard Chartered House, Chobe Marina Lodge and Isalo Rock Lodge. RDC Properties is investigating investment opportunities to expand its footprint in South Africa, Mozambique and Namibia.
National Breweries Plc (NATBRW.zm) listed on the Lusaka Securities Exchange under the Beverages sector has released it’s 2018 interim results for the half year.For more information about National Breweries Plc (NATBRW.zm) reports, abridged reports, interim earnings results and earnings presentations, visit the National Breweries Plc (NATBRW.zm) company page on AfricanFinancials.Document: National Breweries Plc (NATBRW.zm) 2018 interim results for the half year.Company ProfileNational Breweries Plc produces, packages and markets traditional sorghum beer products in Zambia. Popular variants of its opaque beer are Chibuku Shake-Shake and Chibuku Super. The Chibuku beer brands are packaged in cartons and returnable plastic bottles and distributed through a nationwide network. The world-leading brewer, Anheuser-Busch InBev SA, has a 70% majority shareholding in National Breweries but the company is considering sharing a controlling stake to Delta Corporation which is one of the largest holding companies in Zimbabwe by market value. National Breweries is a subsidiary of Zambia Breweries Plc which was previously majority-owned by SAB Miller. National Breweries Plc is listed on the Lusaka Stock Exchange
United States Save this picture!© Jason Predock+ 16 Share Projects CopyAbout this officePredock Frane ArchitectsOfficeFollowProductsWoodGlassConcrete#TagsProjectsBuilt ProjectsSelected ProjectsResidential ArchitectureHousesPacific PalisadesHousesUnited StatesPublished on August 08, 2011Cite: “Twin Houses / Predock Frane Architects” 08 Aug 2011. ArchDaily. Accessed 12 Jun 2021.
About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Against Breast Cancer aims to raise £90,000 Against Breast Cancer has teamed up with CharityGreetings.com to raise £90,000 during Breast Cancer Awareness Month in October.Charity Greetings is asking Against Breast Cancer supporters and the general public to buy nine Charity Greetings for £9 – £5 of which will go to the charity. Anyone who takes part will also be entered into a prize draw for goodies such as luxury lingerie or vouchers for coffee and muffins. The campaign, entitled ‘1 in 9’ highlights the fact that one woman in nine in the UK will be diagnosed with breast cancer at some point in their lives. Advertisement Tagged with: Digital Howard Lake | 23 August 2007 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis 15 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Charity Greetings was launched in November 2006 and this is the first major charity campaign it has run. Co-founder Craig Hartzel said the appeal would be publicised by a viral marketing campaign, emailing Against Breast Cancer’s supporter base and through articles in its magazine, Insight.The microsite will be live from 15 September.
In late August, Transdev, a subsidiary of the giant, France-based, transnational corporation Veolia, sold its final 5 percent stake in CityPass, which runs Jerusalem Light Rail. This rail line runs trains driving over illegally expropriated Palestinian land for the benefit of Zionist settlers on the West Bank. The trains bypass Palestinian neighborhoods.Photo: Team SolidarityIn 2009, the U.N. Human Rights Council described the light rail project as “built to service the settlements.” The rail was designed to connect the western part of Jerusalem with the Israeli settlements surrounding the city in the occupied West Bank. These settlements were built in violation of international law.This was the last and final in a series of withdrawals/sales Veolia has made in Israel and the Occupied Territories. It follows the sell-off of Veolia’s energy, water and waste businesses there in April to the private equity firm Oaktree Capital Management. In September 2013, Veolia had sold its local bus services subsidiary to the Afikim Company. Veolia’s bus company had transported Israeli settlers to the illegal West Bank settlements, while excluding all Palestinian towns and riders.Veolia acquired a damaging and toxic reputation for its involvement in Israel, which included transferring waste from Israel to occupied Palestinian land in the Jordan Valley along with its transportation companies.The bigger they are, the harder they fall!Boston Jewish Voice for Peace protest, Nov. 14, 2012.According to the Sept. 1 Newsweek, “The BDS movement has waged a seven-year boycott campaign against Veolia — a company that employs 179,508 people and boasts a market capitalization of $10.9 billion — and claims that lost contracts across Europe and the U.S. have cost the company approximately $20 billion.”Additionally Morningstar online reported that between 2010-13 Veolia lost or withdrew from waste contracts worth over $15 billion worldwide.Riya Hassan, the European coordinator of the Boycott Divestment and Sanctions National Committee, said, “Veolia is still a target for union activists, environmentalists and anti-privatization campaigners, due to its record of anti-labor policies and involvement in the privatization of public water. All those still being affected by Veolia’s policies and struggling for accountability and reparations can continue to count on our solidarity. The BDS movement takes cross-struggle solidarity to heart.”Workers World spoke with Lara Kiswani, executive director of the Arab Resource and Organizing Center, about her group’s victory. “It is becoming clearer to the world,” said Kiswani, “that the partnership between the U.S. and Israel is central to global policing and repression. The impact on workers and Black and Brown communities has made it easy for grassroots organizing to connect the dots and build power across movements.Pam Africa with Steve Kirschbaum, one of leaders of the Boston school bus drivers union fired by Veolia.“The enormous Boycott, Divest and Sanction victories are a reflection of just that. It is no longer OK for Israel to do business as usual anywhere. State violence is being challenged everywhere. The accomplishments of the Veolia campaign are a win for all those fighting for dignity and justice in the workplace, in the schools and in the communities.”Salutes Boston school bus driversFinally, addressing the struggle of the Boston School Bus Drivers union, United Steelworkers Local 8751 against Veolia/Transdev, Kiswani added, “The Arab Resource and Organizing Center salutes the Boston school bus drivers in their fight for justice. We know all too well the role that corporations such as Veolia play in facilitating and perpetuating oppression and colonial violence globally. The Palestine solidarity movement has fought them and won. And we know that the bus drivers’ demand for equity in education and in the workplace is a struggle of all people, and a struggle that will be won.”FacebookTwitterWhatsAppEmailPrintMoreShare thisFacebookTwitterWhatsAppEmailPrintMoreShare this
September 28, 2006 – Updated on January 20, 2016 Five journalists charged under controversial article on Turkish identity Organisation Human rights groups warns European leaders before Turkey summit Follow the news on Turkey April 28, 2021 Find out more TurkeyEurope – Central Asia TurkeyEurope – Central Asia Reporters Without Borders today reiterated its condemnation of article 301 of the Turkish criminal code, which makes it a crime to insult state institutions and national identity, after it was used to prosecute two more journalists in a trial that began on 22 September in Batman, a southeastern city with a mainly Kurdish population.Reporter Mehmet Sah Ayaz of the Batman Ekspress local weekly and his brother Murat Ayaz, the newspaper’s owner, are accused of “insulting the state” in an article last February that criticised the government’s economic policies and condemned Batman’s disadvantaged situation.The reporter rejected the charge. “All I did was inform the public using my right to criticise,” he said. His lawyer, Sadik Bulbul, insisted that the article contained no insult. The next hearing has been set for 24 November.Recalling a recent comment by Prime Minister Recep Tayyip Erdogan suggesting that article 301 could be amended, Reporters Without Borders said: “We remind the Turkish authorities that this article is incompatible with European legislation.”Article 301 is also being used to bring a new prosecution against Hrant Dink, a journalist of Armenian origin, who already received a six-month suspended sentence for “insulting Turkish identity.” He is to be tried for comments he made in an interview for Reuters about the massacre of Armenians during the First World War. He told Reuters: “Of course it was a genocide. A people that lived on these lands for 4,000 years disappeared.” Arat Dink, the owner of a newspaper that reprinted the interview, the Turco-Armenian weekly Agos, and the newspaper’s owner, Serkis Seropyan, have also been charged under 301.The article has been in effect for more than a year and in that time it has been used to bring charges against some 40 journalists, writers, human rights activists and unionists. to go further Turkey’s never-ending judicial persecution of former newspaper editor Help by sharing this information News Receive email alerts Journalists threatened with imprisonment under Turkey’s terrorism law News News RSF_en News April 2, 2021 Find out more April 2, 2021 Find out more
January 8, 2016 – Updated on March 8, 2016 Journalists harassed, jailed in run-up to Iran’s parliamentary elections Reporters Without Borders (RSF) condemns the latest wave of harassment of media outlets in Iran, which has included the arrest of a journalist and the closure of a pro-reform daily newspaper in the past few days, and the interrogation of other journalists. With a total of 37 journalists and citizen-journalists currently detained, Iran is still one for the world’s five biggest prisons for news and information providers and is ranked 173rd out of 180 countries in the 2015 Reporters Without Borders press freedom index. March 18, 2021 Find out more News Organisation IranMiddle East – North Africa June 9, 2021 Find out more he authorities seem to be trying to intimidate the media and journalists as part of a preventive crackdown two months ahead of parliamentary elections. Four journalists – Afarine Chitsaz of the daily Iran, Ehssan Mazndarani, the editor of the daily Farhikhteghan, Saman Safarzai of the monthly Andisher Poya and Issa Saharkhiz, a well-known independent journalist – have been held since their arrest on 2 November. According to the information obtained by RSF, several other journalists have been summoned and interrogated, and two of them are being held in the Revolutionary Guard intelligence section.Bahar’s closure was announced on 3 January by the judicial system’s official website Mizan, which said the reason was its “anti-government publicity” and its “articles questioning the Islamic Republic’s basis.” The daily was previously closed in November 2013 because of an article said to have “insulted Islam.”Farzad Pourmoradi, a journalist working for media outlets in the western province of Kermanshah including Kermanshah Post and Navai Vaghat, was arrested at his home on 4 January after a search by plainclothes officers. His family still does not know why he was arrested or where he is being held.He had created a Kalaghnews page on the Telegram instant messaging and social networking service that covered local news in Kermanshah and the way the elections are being organized there. From the start, this news outlet was the target of irate criticism by conservative media that support the Revolutionary Guards. IranMiddle East – North Africa Follow the news on Iran Iran: Press freedom violations recounted in real time January 2020 to go further Help by sharing this information News RSF_en Receive email alerts News Call for Iranian New Year pardons for Iran’s 21 imprisoned journalists News After Hengameh Shahidi’s pardon, RSF asks Supreme Leader to free all imprisoned journalists February 25, 2021 Find out more