SBCSC expands grab-and-go lunch program

first_img Twitter WhatsApp Pinterest WhatsApp Facebook CoronavirusIndianaLocalNewsSouth Bend Market SBCSC expands grab-and-go lunch program Pinterest Google+ By Tommie Lee – March 26, 2020 0 265 Google+ Twitter (Photo supplied/South Bend Community School Corporation) The South Bend Community Schools are expanding their grab-and-go lunch program for students.Meals will be included at ten of their WiFi bus sites around the city, in addition to the school sites.You can find a list of those sites by clicking here. Facebook Previous articleAs more tests come back Indiana’s number of confirmed COVID cases rises againNext articleIndy 500 moved to August Tommie Leelast_img read more

City gov’t mulls modern jeeps as service vehicles

first_imgThe three additional routes are Villa Baybay, Ungka-ITGSI viaDiversion and Jaro Plaza-Manduriao but Alido could not yet ascertain when theirmodern jeepneys would start serving these routes. “These jeepneys will provide easytransportation for our street sweepers, traffic aides, and personnel of ourbeautification program and environment and natural resources office to theirplaces of assignment,” said Mayor Jerry Treñas. The government’s move to modernize Philippine public transportaims to minimize air pollution and improve public transport safety. Mostjeepneys are not compliant with smoke emission standards, according to theLTFRB./PN There were hitches that included the slow completion of theICAODTC garage and the transfer to the cooperative of the certificates ofregistration (CR) and official receipts (OR) of their old jeepney unitsrequired by the Land Transportation Franchising and Regulatory Board (LTFRB). “This new mode of transportation isone way of levelling up the work of our employees,” said Treñas. “Buligan ta mga workers ta para mahapos man sa ila.” These jeepneys – actually minibuses –are air-conditioned, have handrails and security cameras, and can accommodate30 passengers. Treñas said he was impressed with themodern jeepneys that are now operating in the city. Air-conditioned units are serving the “Ungka-ITGSI-Iloilo City viaCPU” route. This is from the Iloilo Terminal and General Services, Inc. (ITGSI)terminal in Barangay Ungka, Jaro district to the City Proper passing by CentralPhilippine University. The LTFRB has allowed ICAODTC to serve three more routes andoperate a total of 104 modern jeepney units. Three modern jeepneys may be purchasednext year, he said. ICAODTC launched its modern jeepneys on May 8 and announced that12 units would start operating after a week. But this did not materialize. ICAODTC modern jeepneys would be using the Automatic FareCollection System (tap cards) in the near future but for now “passengerassistance officers” would be collecting the fare from passengers, according toRizal Alido, board secretary of ICAODTC. On Nov. 28, after six months of delays, modern jeepneys of theIloilo City Alliance of Operators and Drivers Transport Cooperative (ICAODTC)finally started operating. The minimum fare is P10.20 for the first fourkilometers plus an additional P1.20 for every succeeding kilometer. ILOILO City – To level up the servicesof several city hall offices, the city government plans to use modern jeepneys. “Our transportation is levelling up, just as what our mayor wantsfor our city,” he stressed.last_img read more

Women’s golf takes to the road for Mason Rudolph Championship

first_imgThe No. 1 USC women’s golf team travels to Franklin, Tenn., to defend its title at the Mason Rudolph Championship this weekend.The Women of Troy won last year’s tournament, held at the Legends Golf Club, by two strokes, and set a tournament record in the first round with a score of ten-under par 278.“Obviously it would be nice to make a run to defend our title,” coach Andrea Gaston said. “I think it’s just a matter of getting off to a good start and staying in there.”Last year, however, the Women of Troy were led by tournament winner Jennifer Song, who left the school after last season and recently earned her LPGA tour card for next season. Song opened the last tournament with a six-under 66, and, as Gaston acknowledged, “it would certainly help to have a few low rounds to start us off.”Leading the team this week is three-time All-American senior Lizette Salas, who is fresh off a third-place finish at the NCAA Fall Preview. Salas has never finished lower than 25th at the Mason Rudolph, highlighted by a tenth place finish in 2009. Salas, the only senior on the six-person team, is responsible for filling the void left by Song and three-time All-American Belen Mozo. Assisting Salas in leading the young team is junior transfer Lisa McCloskey, a two-time All-American. McCloskey finished fourth at the Fall Preview in her USC debut. She and Salas were both named to Golf World’s “Top Ten Women’s Golf Collegiate Players to Watch” list before the season.Also returning for the Women of Troy is junior Inah Park, who will be making her season debut this weekend. Park was a member of last season’s NCAA runner-up team, and looks to be a key part of the team’s run for another title. She finished 30th at the Mason Rudolph last year. Sophomore Cyna Rodriguez, the only other remaining member of last season’s team, tied for 30th at the Fall Preview. She dropped out of the top 20 after an uncharacteristic final round 80, and looks to rebound this week. Rounding out the roster is freshman Rachel Morris, who finished 18th at the Fall Preview in her USC debut.In addition to winning last year’s tournament, the Women of Troy finished second in the 2009 Mason Rudolph. A history of success at this juncture is very important to the team, which will be hosting the 2011 Fall Preview and 2012 NCAA Championship next season.“A lot of teams wanted to get in there this year,” Gaston said.For this week, the team is concentrating on playing a course that has survived a brutal summer. The floods in Tennessee and the natural Southern heat and humidity have left the course a little beaten up. That said, “Everyone is playing under the same conditions, so you have to have a good attitude about it,” Gaston said.The tournament runs Friday through Sunday.last_img read more

RSVP Selling with Tony Hughes – Episode 23

first_imgPodcast: Play in new window | Download (12.9MB)Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSSTony Hughes joins the podcast today with valuable insight on creating value and driving your sales conversation differently. Tony developed the RSVP selling methodology based on key elements to winning complex deals. Tony’s book, The Joshua Principle, builds a sales methodology around a parable. He knows that we either learn through repetition or emotional impact. Have your read enough repetitious sales books? Listen in for an emotional impact you can learn from. Tony uses powerful true stories to invoke an emotional connection to your real-life selling situations. He practices what he preaches and offers action items you won’t want to miss on today’s episode of In the Arena. RSVP selling, with Tony HughesClick To TweetStrategic or stuck?Can you answer the question, What value do I bring to my employer and to my customer? Tony Hughes developed a value quadrant framework that allows you to work through your strategies. People like to think of themselves as strategic, but often have trouble translating it into real-world scenarios. Do you find yourself stuck at the transactional level? Stop overrating your own capabilities and move into the relational level. Tony believes in the power of relationship in selling. When you know your customer, you know if you are indeed adding genuine value-or not. Learn how to be the value, the wedge, and the delivery from today’s episode of In the Arena. Good captains win wars, not generalsTony Hughes’ methodology of RSVP selling establishes the framework needed to think about your sales process. The acronym is made up of Relationships at the right level, Strategy, Value, and Process alignment. Tony breaks down each key component to expose where your weakness lie. Oftentimes, you find a weak link in sales management. Learn the RSVP method today and how to mentor and coach it into your management team. The war is won through the captains you empower, not through you as a general. Tony Hughes’ structure for thinking about how you are winning dealsClick To TweetGet to the CEO of the problem Can you identify who the decision makers are, versus the decision-influencers? Navigating through the levels of relationship can be a big hurdle in creating value for your clients. Tony Hughes speaks to the consensus decision making structure that salespeople are encountering more frequently. As a sales team, there are new responsibilities to divide and conquer as the availability of information to customers catches up with sellers. Are your relationships at the right level? Salespeople today need situational awareness to speak to both high level and lower level influencers. As you build relationships, get to the CEO of the problem. Positioned in the Goldilocks zoneChanging the perception of value is much more difficult than simply dropping your price. Tony Hughes joins us today to address the big conversation of value. His formula of value for money is based on a good fit for purpose plus maintaining a low level of risk, divided by the total cost of ownership. Salespeople need to be better at using risk as a weapon and developing a mindset that the price sold to a client fits into a much bigger puzzle. Tony teaches to drive the conversations differently and focus on how the customer defines value. It is time to be technical and strategic, but not too much of either. Enter the Goldilocks zone on today’s episode of In the Arena. Position yourself in that goldilocks zone ~ Tony HughesClick To TweetOutline of this great episode Introduction of Tony Hughes. What sets Tony’s book, The Joshua Principle, apart. The value quadrant. New responsibilities for salespeople. The RSVP acronym. Dealing with consensus decisions, at all levels. Practical realities to sell in the real world. Addressing value in relation to the price argument. Tony’s best advice for salespeople out in the field. The role of risk. How to stay connected with Tony Hughes.Resources & Links mentioned in this episodeTony’s website: RSVP selling.comTony’s blog: TonyHughes.comTony Hughes on Twitter Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Now B00C9GF4OU The theme song “Into the Arena” is written and produced by Chris Sernel. You can find it on SoundcloudConnect with AnthonyWebsite: www.TheSalesBlog.comYoutube: Plus: you can use to share this episodeRelationships at the right level, with Tony HughesClick To TweetDrive your sales conversation differentlyClick To TweetSubscribe toIn the ArenaApple PodcastsGoogle PodcastsAndroidby EmailRSSOr subscribe with your favorite app by using the address belowlast_img read more

What Every Smart Non Profit Needs To Know About Web 2.0

first_imgWhat sort of outreach are you doing? How do you find new donors, new members, new volunteers? Something big is happening online, it’s free, it’s fast and more and more non-profits are figuring out how to use it.How much did your organization spend on direct mail last year? How many press releases did you issue? How many galas, walkathons, donor dinners and community events did you sponsor? All designed to get the word out. All produced, at great expense, to help you tell the world about the great work you’re doing.The new internet changes the rules. You may have heard the rumblings about Web 2.0. About Google spending 1.6 billion dollars to buy, or about all the teenagers spending way too much time at MySpace. Surely there isn’t room for your organization in this revolution! Or, if there is, no doubt it is going to take you a lot of time, planning and money…The good news is that the community-centric model of Web 2.0 is custom-made for organizations that do good work. No ticket required; no technology needed. The very same tools that have made it easy for a 14-year-old guitar player from Japan to become world famous make it easy for you to reach a larger audience than ever before.It’s a whole new Internet. Here are the six free things you can do right now to figure it out.1) Put yourself on YouTube.It is now the 8th most popular website on the Internet. And you can be there for free. Search YouTube for “ASPCA” to see how.2) Get found on Technorati.Technorati tracks blog posts and site changes. Registering your URL takes only a few minutes.3) Measure your traffic. Free.Measure your marketing campaigns. Google provides critical information about where your traffic is coming from and how people are navigating through your pages.4) Tap the blogs.Run a search on or to determine which bloggers are talking about you and your area. Then cultivate relationships with them.5) Donations with Squidoo.The fastest-growing fundraising co-op on the Web helps nonprofits raise money and drive traffic, by letting people create easy-to-build web pages on any topic.6) Digg it! lets people vote on the news and web pages that are important to them, bringing the best stuff to the top. This is a free way to gets lots of traffic to your site.Source: read more

Social Networking – What’s Real?

first_imgWe have had a lot of conversations, both internal and external, about all of the new social networking tools and how they can be used by nonprofits. There is a tendency in the nonprofit world to focus a lot of talk on the latest and greatest thing and to feel some kinds of social pressure to be doing “it” – whatever it is.Those who focus on online fundraising – such as our partners at Donordigital, the online fundraising guru Madeline Stanionis and the good folks at M&R – are quick to remind us to focus on goals and measurements. What are you looking to do? And does this activity get us toward that end? And can you prove it through measurement? Though it may be a buzz kill, we have to remember that resources are not unlimited. That MySpace page or blog might be “free” but your time isn’t. And though it might be what everyone is talking about, it might not make sense for you, and not now.I just returned from the Communications Network conference where Victor D’Allant (a fabulous mench) made just this point in one of the sessions. He mentioned that Social Edge, the networking site for social entrepreneurs, is going to launch a podcast, years after he was told he “needed” one, because he finally has some content where podcasting is the best option.At AED (the biggest nonprofit you never heard of), Natalie Halpern made a moving film about AIDS orphans in Africa. It’s a 20-minute piece and Natalie has been able to get screenings of the film at events and some festivals. They are thinking about social networking because if the goal is to get people to see the film (or shorter stories made from the film) then social networks might be a good way to find them. It is easy – but time consuming – to identify pages on MySpace and other social networks that mention the issues an organization cares about. Where it makes sense, we at See3 help our clients find the influencers – the people with lots of friends and lots of activity on their pages -and invite them in, get them engaged and watch as they influence their personal network in our direction.There are some people who believe that this is the entire future of marketing. These folks think that top-down marketing, where we tell you what to think by directing advertising at you, isn’t working any more. They say that the only way to get noticed is to do something remarkable (or entertaining or moving) and then grease the wheels that allow regular people to tell each other about it. I think this overstates the case a little, but this is for sure the way things are moving.In the here and now though, there are times when it’s a no-brainer to use social networking tools. We created three direct-response video pieces for Amnesty International USA. They are using YouTube to host the video. They have embedded the video onto their tell-a-friend pages, and are using their Kintera tools and the YouTube community to push the video beyond those already on their house list. (As of this writing we have close to 16,000 views on the first video released.)(SHAMELESS PLUG: We are building DoGooderTV to become THE place for nonprofit video because the DoGooder community will be there for the specific purpose of engaging on issues. The good clips will be syndicated across the web, grabbing much more attention that you can get buried among bloopers and TV shows.)The social networking world can sure seem overwhelming. Nonprofit professionals are just starting to wrap their arms around blogging and RSS and, let’s hope video (which is used by orders of magnitude more people than blogging and RSS). My advice for the overwhelmed is to relax and make decisions based on the likely return on your investment of time and money. There are things you can do quickly and easily and there are activities that will take more investment. There are proven strategies and new ideas. Balance, in work as in life, is always good advice.Source: read more

Drilling for the Truth: The Power of Testing in Fundraising

first_imgAre you constantly testing in your fundraising program? Are you learning one or two new things every month? You should be.Here is a quick summary of recent findings from direct-mail tests conducted for a Merkle|Domain client involved in international humanitarian work.Compelling Test Results and Conclusions1. Donors read their mail. Sometimes there is a temptation to reduce the cost of a direct mail appeal package by eliminating the letter and relying on a double buckslip form: one part a short personalized message, the other a reply coupon. We conducted two separate tests to determine whether including the letter would increase response. In both cases the packages that included the letter secured a higher response rate, higher average gift, and higher net revenue than the package without the letter.2. Integration of effort using different communication channels — telephone and direct mail works! Two randomly selected audience groups of 10,000 donors each were mailed identical appeal packages. The test group also received a pre-mailing alert phone call. The response rate of the test group was 15.6% higher, and net revenue from this group was 45% higher than from the group that did not receive the call.3. Donors appreciate a good deal. Two test panels of 10,000 donors each were involved in a matching gift offer test. The direct mail packages sent to both panels were identical except that the test group’s did not contain the matching gift offer. The results were no surprise. The panel that received the matching gift offer responded at a rate 56% higher than the group without the matching gift offer. Net revenue was 53% higher from the matching gift panel.4. Package inserts or alternative response options may sometimes depress response rates. We tested giving donors the opportunity to sign up for ongoing electronic funds transfer (EFT) by including a “send me more information” checkbox on the reply coupon. We also tested whether inserting an information flier would boost EFT sign-ups.Unfortunately, when the EFT option was promoted with the check-off box, response declined by 15.8% and net revenue declined 34.3%.When the promotional flier was added in addition to the check-box, response dropped by 19.6% and net revenue dropped by 42% compared to the control panel that did not receive the EFT option. The take-away value from this test is to stay focused on a single message and response option in your direct mail appeal packages.5. A cover letter included with newsletter packages sent to frequent givers can generate higher response. We included a separate cover letter from the organization’s CEO with the newsletter package sent to frequent givers. The response rate from those receiving the cover letter increased by 16.6% compared to those who received no cover letter. When the cost of the cover letter was added to the overall cost of the package, net revenue remained unchanged; however, the cover letter may contribute to a stronger relationship and increase donor loyalty.6. Personalized copy referring to a donor’s previous gift can build donor loyalty. We often include copy in appeal packages that references the donor’s previous gift amount and the project their gift supported. We have learned over the years that this type of referencing affirms donors and helps to accomplish the Donor Loyalty Cycle™ elements of affirmation and reporting. A recent test, however, indicates that such referencing doesn’t always boost response.A direct mail appeal package focusing on an emergency situation in Africa was mailed to two randomly selected groups. The test group’s letter referenced their most recent gift amount, reported a few details about the project they had supported, and encouraged them to give again for the emergency project. The control group received the same package but no reference to their previous gift. The control group outperformed the test group with a 5.3% higher response rate, 9.4% higher average gift, and 16.7% higher net revenue.What did we learn from this test? While it’s important to affirm donors for their previous giving, and report back to them on how their gift was used, the nature of the given appeal package might not lend itself to specific previous gift referencing. In this case, for example, the emergency nature of the package was probably diluted by the previous gift reference.A Final WordYou should be regularly testing in your direct mail fundraising program. But remember, not all tests can be universally applied. Your test results may be very different from what we have reported here. The make-up of your donor file, the nature of your cause, your brand positioning, and your communication style and content are unique to your organization.Our goal at Merkle|Domain is to change fundraising to be more effective, more efficient, and more keenly focused on building donor loyalty. That’s how we can change the world!Source: Merkle Orange Papers © 2007 Merkle Inc.All rights reservedlast_img read more

The Art of Easy

first_imgI came across a series of articles in the Washington Post ballyhooing the five-year anniversary of the iPod. This article chronicled the conversion of a Mac skeptic to an iPod addict. The reason why? The convert says:“My conversion to iPod is like a proverb: You can’t criticize something for being ‘too easy’… It’s not because I can’t figure out computers-it’s just easier.”The coverage also featured people frustrated by iTunes’ incompatibility issues and iPod’s reported lack of durability, but even the skeptics all grudgingly admired the simplicity of the iPod. No wonder it sells so well. The same could be said for Scooby Doo – the simplicity is part of its decades-long appeal. I watched it when I was three, and so does my daughter many years later. Everyone cites iPod ad nauseum as the gold standard of easy. Another oft-cited example of easy is: Staples’ Easy Button. The point for do-gooders is we need to make it very easy for people to interact with us and take action. Are we in the iPod/Staples class of elegant simplicity for our supporters, or do they have to work to find our Donate Now button on our home page or expend a lot of mental energy to grasp the call to action in our year-end appeal? Make a pledge this week to make something about your marketing easier. Way easier. Use some of the following tips:Have at least one prominent Donate Now button on your homepage, and every page of your site.Have a search function box on every page (in the upper right hand corner).People skim websites, so focus more on compelling imagery than lengthy paragraphs.Have a guessable web address. A great example of an easy and straightforward nonprofit homepage (only I’d make that “join” button bigger):last_img read more

Using Cookies on Your Website

first_imgThe Question:I need to know the ZIP code of each person that accesses our website. My webmaster is insistent on not using “cookies.” Do you have any recommendations on how to get this information? Should we create an opening page where the viewer types in their Zip code, then enters the site?The Answer:Unfortunately, “cookies” have been the subject of malicious rumor mongering. The worst and most popular rumor accuses cookies of stealing personal information from users’ computers and making it available to other websites that the user visits. This rumor, like most of the others, is entirely false. Cookies do raise some legitimate privacy concerns, however, so it is important to understand how they function when deciding whether to use them.Cookies are small files that store information that you (the Web surfer) provide. Cookies can be used to remember any information you submit on an online form. The controversy surrounds information you provided without realizing it – either because you were not informed, or because the information is provided automatically by your browser. Some of the information provided automatically includes the name and IP address of your computer, the brand of browser you’re using, the operating system you’re running, the URL of the Web page you accessed, and the URL of the page you were last viewing. So, any time you are visiting a website, you are providing some descriptive information about your personal computer and software. If this website uses cookies, it may be storing this information on your computer for its own later use.A cookie cannot be designed to run commands, such as looking through your hard drive or infecting files with viruses. A cookie can only be read by the server that created the cookie. As you travel the Web, the information left in various cookies on your computer cannot be read by other sites that had no part in creating the cookies.Typically, a visitor to a website that uses cookies will be assigned a unique identifier that is stored both within the cookie and inside a database on the website. This way, the visitor can be tracked through each page of the website, and their use data can be compared across multiple visits. Cookies can simply the user experience on your site as well as your data tracking by enabling you to ask personal questions only once, then store this information in a cookie on the visitors’ computer. On future visits, the visitor will not need to provide all the same information again.If you do need to track individual visitors’ actions or preferences, you can avoid using cookies by having visitors use an online form to send the information you need to your email account or to a database table. If you decide not to track any unique identifying information on your visitors (for example, only asking for visitor’s Zip codes), then you are guaranteeing their privacy on your site, but also you cannot be sure whether all those 10021 Zip codes you received are from the same visitor or from unique visitors, or how they visited your site.If you plan to ask for and/or track any personal information of your Web visitors using cookies or online forms, it is important to develop a privacy policy and post it online so visitors can know what to expect and what you plan to do with their information. In most cases it is more practical to store the personal information you collect in a secured database that can help you generate informative statistics. A privacy policy becomes especially important when you are asking users to provide additional personal information, such as name, contact information, birth dates, etc.With the rapid rise of e-commerce and online marketing, cookies have become standard elements of the Web experience. In order to provide you with content specific to your personal preferences, companies are using cookies more and more. An understanding of how cookies can be used, and being aware of the responsibilities you have regarding the privacy of your visitors, will serve you better than avoiding cookies altogether.Some good resources on cookies and privacy statements:HTML GoodiesCookie CentralTrust-eSource: read more

Catch Up On the Times and Use Web 2.0 to Your Nonprofit’s Advantage

first_imgIn the last few years there has been a proliferation of online social networks, communities and blogs. Those in essence are what make up Web 2.0, where user generated content and connections between users rule. Any nonprofit trying to be successful in their fundraising journey needs to get up to date with current technology and the vast amounts of online opportunities. For the uninitiated this may seem like a daunting task but in reality there are several basic steps you can take to get yourself in the door.Create a Google AlertThis is a very easy process. Go to and simply type in your name, your company’s name or the issues that you deal with. Google then does the hard part for you and scours the web 24/7 for when what you are looking for is mentioned; in a blog or on a MySpace page for example. In this way you can track down who is interested in what your nonprofit concerns and where they are located.Search the Blogging CommunityThis is another easy task that can shed some serious light on your potentially vast community of online supporters. Visit, which searches over 70 million blogs and find out who is talking about your organization or your issue. Talk with them and see if you can use them to share important information or to drum up more support.Set Up a Facebook PageWhile organizations can’t have their own page, as an individual you can set up your own Facebook page or Cause. Play around and search groups and again find people out there who are already passionate about your issue. You can also visit to find more tips about starting a Facebook page.The most important thing to remember is to try to go to where your potential supporters already exist. The online community Second Life, for example, won’t make sense for most organizations, but if you’re audience is very technologically savvy and you already have the above basic steps covered, it can be a fruitful venture to get on there as well.Source: Adapted by Jake Emen from Katya Andresen’s Nonprofit 911 Presentation “Crafting Your Call to Action”last_img read more