first_imgDrumkeen National School Reunion 1969To coincide with the gathering of 2013, a meeting will be held in Jameson’s bar Drumkeen on Thurs 18th Oct at 8pm for anyone wishing to help in organising this reunion.One of the objectives of the reunion is to recreate the photo taken back in 1969 of the pupils on the steps at the parochial house. Contact Henry on 087 2914267 or Aidan on 086 4083625 for further information.Drumkeen Youth ClubRegistration for the coming year will take place on Fri 05th Oct from 7:30 – 8:30pm in St. Patrick’s hall. All new members must be accompanied by a parent or guardian to fill out membership forms. Membership fee for the year is €20 per member or €30 per family payable on the night.Irish Language ClassesA few places left for the Irish language class. Those interested should have a basic understanding of the language. If interested, text your name to Aidan on 086/4083625 or phone for further information. The class will proceed subject to funding from the VEC.Afternoon Tea PartyAn afternoon Tea Party with entertainment Door Prizes, Raffle etc. in St Marys Hall Convoy on Sunday 21st October from 4.00 p.m. to 7.OO p.m. Proceeds to Neo Natal Unit General Hospital Letterkenny with donation also to Neo Natal Unit Rotunda Hospital Dublin .Tickets €10 each. Your support would be much appreciated, tickets from Jean O’Brien Convoy telephone 086/2380159 or Anne Kelly Raphoe telephone 087/9644865Slimming World Slimming World meet every Tuesday in Kees Hotel, Stranorlar at 10am, 12 noon, 5.30pm & 7.30pm. New members always welcome. Contact Catherine on 0863962666 for further information.Charlie Daly & H-Block Martyrs Sinn Féin Cumann DrumkeenLotto Results 26th Sept 06, 07, 19, 24. No jackpot winner 5 Match 3 Numbers €20 each Jimmy Kennedy Drumkeen, John Cannon Drumkeen, Jason Mc Daid, Letterkenny, Mick Quinn Churchill, Gareth Mc Cafferty Letterkenny. Next weeks jackpot €3,475 Tickets from any committee member €2. Go raibh maith agat.St. Mary’s GAA Bingo in Hall @9 on Tuesday Lotto Next Weeks JP €1750 Congrats to Jim and all the Team on their All-Ireland Success from everyone in the parishParish HallAnyone wishing to book the hall should contact Charlie Quinn on 91/34010 or 087 7728608Birthdays, Anniversaries etc.Is there something happening in the area you think should be highlighted or if anyone would like a birthday or anniversary mentioned in the notes, also any photo’s you would like published please feel free to email them to [email protected] NotesAnyone wishing to have material included please [email protected] (Deadline Sun @ 6pm)LOCAL COMMUNITY NEWS – DRUMKEEN NOTES was last modified: September 30th, 2012 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:Drumkeen noteslast_img read more

49ers’ offseason needs came into stark focus in the loss to the Giants

first_imgSANTA CLARA — Don’t you dare blame Nick Mullens for the 49ers’ loss to the Giants on Monday night.After all, what do you expect out from an undrafted, third-string quarterback who can’t throw outside the numbers painted on the field?No one could have seriously expected Mullens — with 53 seconds remaining in the game and only one timeout in the quiver — to march his team 75 yards down the field to a game-winning touchdown. To hold him to such a standard would have been greedy.So …last_img read more

Henderson’s walk-off three-run home run lifts Crabs past P.U.F. Caps

first_imgIt had all the makings of a “what if,” “if only” type of ball game for the Crabs.A two-run flurry to cut the lead to one here, a three-run outburst to pull within a couple scores there — you know, one of those so-close-you-can-almost-taste-it ball games that ends with a sigh rather than a smile.Except this one ended with the latter — the biggest grin adorning the face of the Crabs’ leading home run hitter, who added another knock to his summertime bounty.Down 10-6 entering the bottom of the …last_img read more


first_imgSelection for the 2007 World Cup in South Africa is on the line at the upcoming 2006 NTL.TFA has released the World Cup Selection Process and the Player Selection Registration Form.WORLD CUP SELECTION PROCESSPLAYER SELECTION REGISTRATION FORMEnquiries can be sent to Colm Maguire, TFA National Game Development Manager at [email protected]last_img

Listening To the Bad and Using It for Good

first_imgOne of the great things about social technology is that anyone can have a platform for promoting their view of the world – via blog, comments on another person’s blog, Facebook page, Twitter, etc. That means that sooner or later, people are going to talk about your organization or cause online. That can feel great, if they love you; or it can feel bad, if they say stuff that’s not so nice. But I think the not-nice stuff is even more valuable sometimes, especially when it relates to our communications and customer/donor service. It’s good to know when people aren’t happy, because it can help us do a better job serving them by solving problems we may have been unaware about.Tactical Philanthropy blog asked me my philosophy on this topic after GiveWell blog had some not-so-nice things to say about Network for Good, which I replied to and discussed before eventually settling the matter. I thought I’d share what I said:Good marketing is about listening to the audience, acknowledging their perspective and having a conversation based on that perspective. A good marketing relationship is like any other relationship – it’s based in listening and conversation, and not simply monologue. Now everyone – including donors – has the tools to talk to the world, and that means nonprofits have the opportunity to listen, and sometimes, to start a conversation. I consider the Internet one big focus group – a place to see what donors, nonprofits and others are saying and doing, and a means to engage those audiences in conversations about what they care about. Donors’ blogs are incredibly useful – they are audience research, a feedback loop, a sounding board and a place to start a relationship – all rolled into one.That’s all really easy to say, but hard – even painful – to experience. Blogs allow people the freedom to talk about your issue or organization in their own words, and that means a loss of message control, which can be difficult to embrace. Sometimes what people say online is not especially nice or constructive, or it may not be based in a thorough understanding of any issue. It can be unpleasant – and sometimes, I think it’s best not to respond if what you read is a cheap-shot from someone not very invested in the issue at hand. I’ve stayed out of some conversations for that reason. But often, what a comment or post online may lack in warmth, it more than makes up for in authenticity and passion, and, however much it hurts to read it (and it hurts, especially if you believe in what you do), it’s very useful to know what people are honestly thinking. Those honest thinkers are worth listening to and learning from, and speaking with.In the case of GiveWell, it was very important to know people don’t have a good understanding of our fees, and why. Obviously, we should do a better job explaining them, and we will. I stand by our fees and believe they are incredibly fair considering all that we offer nonprofits, but if folks think they are not worth it, then I need to listen to that opinion – and learn from it, then do a better job as a communicator going forward.If I were working in marketing at United Airlines, I’d spend more time reading http://www.untied.com/and thinking about how to improve my company than I would on creating new ad campaigns.We have a serious problem in our sector right now – so bad, we might end up with an untied.com of our own. Most donors stop giving to charity because of dissatisfaction with how they were treated by the charity rather than personal constraints like financial problems. Too much mail, no thank-you acknowledgements, and little information on how their money was spent. If they are that mad, we had better listen-and learn.last_img read more

RE3.org – Using Social Media for Social Marketing Success

first_imgLet me introduce you to RE3.org, a North Carolina campaign to raise awareness about waste reduction and recycling. Launched in 2005, the RE3.org campaign targets high schoolers, college students and twenty-somethings via compelling social marketing strategies.Pay close attention, readers, to the thorough audience research campaign communicators implemented — working closely with collegiate recycling coordinators throughout the state to identify barriers to recycling perceived by twenty-somethings, and how they get their information and influences. Based on this research, the campaign has focused on social marketing techniques such as commitment, norms, incentives and prompts. Here’s how the RE3.org folks describe their social marketing strategy.Initially, the campaign used more traditional marketing channels, such as a Web site (yes, the Web can now be considered traditional), ads on cable, pre-movie ads, billboards, trucks and Mountain Dew cans (a favorite drink of the target audience).This year, the campaign has grown to incorporate some powerful social media techniques including:A BLOG! — Yes, the first time I’ve seen a social marketing campaign so effectively integrate a blog into its communications. Nice work. This blog is up-to-date (with posts three to five times/weekly), chatty, fun, interesting, and productive (used also as an informal idea motivator/workspace for RE3.org staff and supporters).Online WOM (word of mouth) marketing via YouTube (lots of catchy videos motivating recycling) and MySpace (sample Grandaddy Nature Anthem, it’s funny and memorable).Nice work, RE3.org. I know that much of its success comes from being so closely in touch with target audiences. It’s the only way to understand the needs, interests and habits of those you’re trying to reach.Source: http://www.gettingattention.org/my_weblog/2007/07/re3org-case-stu.htmlAbout the AuthorNancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company (http://www.nancyschwartz.com/), Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services.Subscribe to her free e-newsletter “Getting Attention”, (http://www.nancyschwartz.com/getting_attention.html) and read her blog at http://www.gettingattention.org/ for more insights, ideas and great tips on attracting the attention your organization deserves.NOTE: You’re welcome to “reprint” this article online as long as it remains complete and unaltered (including the copyright and “about the author” info at the end), and you send a copy of your reprint.last_img read more

Combining Mission, Benefits, and Personality: The Importance of the Message Triangle

first_imgBefore attempting to raise funds, it is important to be very clear about the elements of the Message Triangle. Confusion or disagreement about any of these three areas can lead to ineffective fundraising or worse, fundraising that erodes donor loyalty.THE THREE SIDES OF THE TRIANGLEMission:Why you exist. This is the core issue, the central reason your organization exists.Competencies/Benefits:What you do. Your organization’s attributes or competencies. These are the concrete things your organization does that are meritorious and worthy of support.Personality/Strengths:Who you are. Think of this list as the way donors would describe your organization if it were a person. In this area are the things that are fundamental to the personality of the organization the attributes that seem hard-wired into the organizational DNA. This side of the triangle is very important because of the emotional component it contains.For best results there needs to be internal agreement on these three important components. Then there needs to be agreement with your fundraising counsel.THE ROLE OF EMOTION IN FORGING DONOR LOYALTYOne big mistake made by many organizations is forgetting the importance of the emotional component when attempting to appeal to donors. Unfortunately, most organizations keep trying to appeal to the rational mind alone, instead of to reason and emotion together. Rationality assumes that behavior is determined exclusively by conscious awareness, reason, and the ability to calculate something’s worth. The most recent discoveries in cognitive neuroscience sharply contradict this notion.Research shows that human behavior is influenced by the combination of reason and emotion, and that reason only functions well when it is supported by the presence of an adequate emotional state. So, while focusing on conscious awareness and reason may work to spark interest in a cause or an organization, it fails to produce the emotions required for true engagement.Emotions are the mechanisms that set people’s highest-level goals, including what causes they decide to support. While donors often forget factual information, they almost always remember their emotions, both good and bad. And when it comes to deciding whether to donate again to a certain cause, negative emotions are often remembered more vividly than the positive.This means that the process of deciding whether or not to stay on board also depends on the emotions experienced while donating and supporting a cause. So, apart from performing its intrinsic functions, a “cause brand” carries profound emotional connotations for donors. At the beginning, middle, and end of every transaction, emotional engagement is at its heart.Just as there are three kinds of customer loyalty, there are also three kinds of donor loyalty:Forced Loyalty, which is imposed by a monopoly and lasts only as long as the monopoly does. When another organization emerges to compete, donors have a choice, and will defect unless they have connected with you on a deeper level.Bought Loyalty, which is directed at a captive audience and fueled by premiums or up-front freemiums. This type of donor loyalty lasts only as long as the organization is willing to pay the price. Loyalty that is bought does not run deep, either.Emotional Loyalty, which can go on indefinitely. The good news is that this type of donor loyalty is a renewable resource that is virtually inexhaustible if wisely cultivated. However, unless you focus on emotional engagement, you will not be able to persuade donors to stick with you for the long term.For all these reasons, it is important for organizations that care about donor loyalty to pay attention to all three sides of the Message Triangle, and to make sure that all three sides reinforce each other.Source: Merkle Orange Papershttp://www.merkledomain.com/site/PageServer?pagename=orange_messagingCopyright © 2007 Merkle Inc.All rights reservedlast_img read more

Ten Things That Will Make or Break Your Web Site

first_imgWhether you’re building a Web site from scratch or simply revamping your existing site, it’s helpful to understand what to include, what to leave out, and how to organize the data you’re presenting. In this article, modified from a blog post on the AU Interactive blog, one technology strategist offers simple ways to think about your Web site.1. EASY is the most important feature of any Web site, Web application, or program. The web is about fulfilling needs. Create a site that lets people find what they need as easily as possible. This means prioritizing:Discoverability. Drive usage. Everything on your Web site should be easy to find; features should enhance content, not distract from it.Recoverability. Generate features that make it easy for others tell friends about your Web site or bookmark what they’ve found. Remove barriers to account signups. Encourage tagging. Make sure that these actions are readily available and free to the user.2. Visual design and copy are extremely important. How you communicate with visitors via text should complement how you communicate with your visitors visually. Remember: Your organization’s credibility is at stake with your Web site. Begin with the design, then the markup, then develop the back end. Remove distractions and simplify.3. Open up your data as much possible. The future is not in “owning” data, so share it with others. Expose every axis of your Web content for people to “mash up,” or reincorporate, into their Web sites.Offer an RSS feed for everything on your site. Use an application programming interface (API), which will allow requests to be handled automatically by computer program, although be sure to protect yourself from intentional or unintentional abuse (for example, a newbie programmer unwittingly making 100 server requests per second).4. Test, test, test. You can do your best to make educated guesses about what will work, but you will never know unless you create it and then test it. Create goals to be able to gauge and measure progress.5. Release features early and often. Always be aware of your end goals. Don’t offer “me too” features just to have them – stay true to your overall purpose. Small increments show visible progress: Start with a core set of features, then create plug-ins for additional functionality. Ideally, your development should be modular, incremental, and well-documented to mitigate future problems.Remember, too: If you stay personable and honest and set expectations, people will be a lot more receptive when things on your site break.6. Be special. Passion for what you are doing and creating is paramount. If you believe in it, do it. Don’t let anyone else tell you that it’s not possible or shouldn’t be done. Create purple cows. Challenge the status quo. Do it against the odds, and with little start up money. (Raising too much money can hurt you and make you lose focus.) Prove all your detractors wrong. Passion and a belief in yourself will get you through the rough times.7. Don’t be special. Don’t reinvent the wheel: Use common standards or open-source frameworks whenever possible. Also, try to share user databases, e-commerce systems, and other elements between your projects to prevent a “siloing” effect, whereby systems won’t interoperate.8. If you plan on developing a successful Web application, plan for scalability from the ground up. Anticipate growth and plan for problems ahead of time. Document everything. If you want a good real-world case study on scalability, check out Inside LiveJournal’s Backend (PDF). Find a top-notch hardware partner if you don’t want to deal with the nitty-gritty details yourself.9. Identify the tools you need. A few to watch, pay attention to, or implement right away:Microformats . This set of simple, open-data formats built upon existing and widely adopted standards will help open up your data easily and contextually.Adobe Apollo , a cross-OS runtime that allows developers to leverage their existing Web development skills (such as Flash, Flex, HTML, Ajax) to easily build and deploy desktop Rich Internet Applications (RIAs), Web applications that have the features and functionality of traditional desktop applications.Whobar , a tool that manages digital identity by allowing users to log in to a Web site using InfoCard, OpenID, or i-names.Akismet , which helps prevent comment and trackback spam.10. Keep abreast of user-generated content and social software trends. This is a bit of a catchall, but I’d like to list what has been working and not working regarding user-generated content.Not working:Requiring participation from everyone. Not all users need to participate to generate social value.Buying communities.Social networks for the sake of social networks.A Wikipedia-like consensus model, whereby many people contribute to a single idea for the greater good, is not a good model in general and probably cannot be duplicated outside of Wikipedia.Working:Giving users control; being open to different uses you did not anticipate.The Dunbar principle, which holds that there are a limited number of people with whom any one person can maintain stable relationships. Target segments of under 150 people.The Web site should provide value to the individual; the organization should derive aggregated value from all the individuals that use it.Social sites have and need different types of users; each should be motivated and rewarded equally.Many voices generate emergent order: You can get much value by tracking all of that user data.Copyright: AU InteractiveSource: http://www.techsoup.org/learningcenter/webbuilding/page6694.cfmlast_img read more

When Were You Last Inspired to Donate?

first_imgStep 1: Research your audience. Effective communication starts with research. Have you done basic research on what’s on the minds of your target donors? A brief phone call to a prospective, current, and former donor will generate plenty of useful information about what motivates people to action. Click here to learn more about audience profiles.Step 2: Create a sense of immediacy. A sense of immediacy is often needed to get someone to donate. A recent research study of nine different nonprofits highlights a few methods to lend a sense of immediacy to your appeals. Click here to read a summary of the study.Step 3: Make it easier to donate. Is your “Donate Now” button easy for people to find? Statistics show that most people won’t make it past your home page, so make sure your donate now button is prominent. Click here for a good example. When was the last time a nonprofit wrote something or did something that inspired you to donate? Here are three steps (with examples) you can take to connect with your audience and make it easy for them to donate.last_img read more