Masters 2019: Webb Simpson charges up leaderboard with second-best round ever at Augusta National

first_imgWebb Simpson is in great position to win his second career major.After shooting an 8-under 64 on Saturday, Simpson sits at 9 under for the tournament with the clubhouse lead, but one shot back of leader Tony Finau who tied the course record for low score on a front nine when he shot a 6-under 30. Masters 2019: Patrick Cantlay’s 64 shows potential on tournament’s moving day Simpson’s round tied for the second-best ever at Augusta National, just one back of the 9-under 63 Nick Price shot in 1986 and Greg Norman put up in 1996.With all of the rain at the beginning of the week, the Masters have been very susceptible to high scores this week and Simpson took advantage on moving day. Related News “The greens are softer, a little more receptive, so we’re still playing pretty safe on most of these holes (but) softer greens around here allows you to go more at it and make some putts,” Simpson told ESPN after his round.”I hit it pretty solid the first few days, didn’t make anything, so putts went in, and add them up and it’s a good day.”Simpson hit all 14 fairways at Augusta for the first time in his career at the Masters which is a great way to post a low score.His 31 on the back nine was highlighted by an eagle at the par-3 13th at the infamous Amen Corner.Now Simpson heads into Sunday with a chance to win his first major since he took home the U.S. Open title in 2012 at the Olympic Club in San Francisco.The 33-year-old has had his ups and downs since then as he was one of the men who struggled with his putting after the outlawing of the anchor, but he’s in position to win this week and his putting has been more than good enough for a victory.center_img Masters 2019: Tiger Woods still stalking leaders after front 9 But in his eighth Masters appearance the main thing Simpson is focusing on going into the final round is not making the big mistake that knocks him out of contention.”What I learned last year on the weekend about not missing it in those bad spots…where you take out all options of making a par,” he said. “And so far through three days, it’s tough in the moment, you’ve got to use a lot of discipline, but we’re going 30 feet left or right when we have to, and when we have a good number or short iron we’re going right at it.”And there’s a few pins out there — 14 for example — where I had a perfect number, the pin’s kind of in that bowl and we’re firing right at it and hit it close, so just more of the same for me tomorrow.”last_img read more

School District 60 looking into LGBTQ policy

first_img“It’s to protect all students if our policy isn’t going far enough. Maybe that’s something the policy committee could look at. I believe BCTF had some language recommended as well that Michele [Wiebe] could share with the steering committee.”A potential LGBTQ policy will be discussed at the next policy committee meeting at a date to be determined. Michele Wiebe, President of the Peace River North Teachers Association, says a separate policy would let people know about the issues facing those in the LGBTQ community and will help in providing a safer school for staff and students.She argues students that are lesbian, gay, bi-sexual, transgender, questioning/queer have rights to be protected just the same as their peers.“We have students that don’t want to go down certain hallways because maybe the girls are wearing cowboy shirts and boots and they’re a target, or boys that wear a pink shirt and they’re straight,” Wiebe says. “They become targets just based on what they wear, how they have their hair, their piercings, whatever it is. This will raise awareness for all students that everyone has a right to a safe learning environment, [and] for teachers to work in a safe working environment.”- Advertisement -While questions were being asked by various trustees, Secretary-Treasurer Doug Boyd chimed into the discussion saying School District 60 does have a policy against harassment, but not one specifically aimed for LGBTQ students.“Our policy is contained in many different policies in relationship to harassment, but I think the presentation at the board meeting was to gather information to see whether or not one specific policy can be completed that will directly relate to this area,” he explains. “It may be that the policy committee would come back with a recommendation that they amalgamate and put it all together into one policy, but it doesn’t clearly or specifically identify this group, and I think that’s what’s being asked for.”Boyd continues by saying the goal of a policy would be to protect all students, if the current policies in place are not doing that.Advertisementlast_img read more

Severe weather warning as Storm Atiyah approaches

first_imgUpdated: 12.30pmA Status Orange wind warning has been issued for Donegal this Sunday ahead of the expected impact of Storm Atiyah.Atiyah will be the first winter storm to strike Ireland and the UK, and it is due to bring very strong winds and flooding risks to the northwest and west coast of Ireland. Met Eireann has already issued a Status Orange wind warning for Donegal as they monitor developments.“Storm Atiyah will track between Iceland and Ireland on Sunday generating a swathe of very strong winds across the country,” said the warning.“Southwesterly winds later veering northwesterly will reach mean speeds of 65 to 80 km/h with gusts from 110 to 130km/h.“Due to a combination of high seas and storm surge there is a possibility of coastal flooding.” The alert is in place from 9am on Sunday to 6am on Monday morning for Donegal, Galway, Leitrim, Mayo, Sligo, Clare, Kerry and Limerick. Other counties under a Status Yellow warning include Leinster, Cavan, Monaghan, Roscommon, Cork, Tipperary and Waterford.Liz Walsh from Met Eireann said that Sunday is shaping up to be a stormy day:“Widespread rain on Saturday night will clear eastwards overnight with a cooler, more showery westerly airflow following into Sunday. There is a threat of strong winds developing, accompanied by severe and squally gusts, chiefly in parts of the west and southwest, but the exact details as well as the timings are still open to change. Whatever the case, Sunday is shaping up to be a windy day countrywide with squally showers in the mix.” Severe weather warning as Storm Atiyah approaches was last modified: December 7th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

Broadlink gives pupils connectivity

first_imgThe internet offers many educational resources that can be used to supplement learning at any stage of one’s education, this makes access to the internet an important tool for learning. (Image: Broadlink)Together, Mpheti Mahlatsi Secondary School in Orange Farm and Southview High School in Lenasia have about 2 500 pupils, to whom they can now offer access to the world wide web thanks to the efforts of internet service provider Broadlink and its partners, 3P Learning.3P Learning is an international group that facilitates online educational platforms focusing on mathematics and general literacy.The partners installed a five megabyte per second uncapped wireless DSL connection at each of the schools, which will run for the next 18 months. They are hopeful access to the internet will help to transform the pupils’ experiences at school and open more avenues for their studies.Before the two companies stepped in, both schools had computers and a handful of tablets, but funding was an obstacle when it came to providing the pupils with a constant and reliable connection to the internet. This meant that at best, using online learning resources was difficult.But this is a hurdle that has now been overcome, allowing the pupils to enjoy the full benefits of the 3P Learning content, such as its maths programme, Mathletics. In addition to providing internet connectivity, Broadlink donated R100 000 towards the licence fees needed to get Mathletics.Nicole van Niekerk, the head of marketing at Broadlink, said that without the internet it was difficult to run online education programmes such as these, which were meant to help “to bridge the gap between the requirements for more connected and paperless education and the materials that can make that a reality”.Penny Andrew, the spokesperson for 3P Learning, said the investment would help to promote quality education and better equip pupils with skills and information to help them thrive in life after school. “By Broadlink providing a reliable internet connection, teachers and learners now have the ability to use and update the Mathletics programme and make use of online tutorials.“This is why we only partner with the very best technology and connectivity partners to assist with technical requirements as well as maintenance and upkeep, so we can focus on providing educational programmes for the pupils.”Broadlink’s involvement has helped to fast-track the installations at the schools and allowed 3P Learning to start training teachers and facilitators in the use of their programmes. They are also helped to integrate the 3P Learning programmes into their curricula to get the best out of their time with the students as soon as possible.“Broadlink is very proud to be involved in an initiative that empowers individual learners to take their education in their own hands,” said Van Niekerk.“Using the platforms provided by 3P Learning, together with much-needed access to all the benefits of being connected to the world globally, we feel these learners have a better chance for employability, furthering their studies and staying in the schooling system – which is a win for everyone.”last_img read more

Feedtrace: Personalized Link Aggregation for Twitter

first_imgFacebook is Becoming Less Personal and More Pro… Personalization In AggregationNot only does Feedtrace collect tweeted links by overall popularity, like Tweetmeme, but it customizes what links it shows you by comparing to ones that you yourself have tweeted. It uses a ranking system, ranking each link according to how recently it was posted, the “credibility” of the user according to their following/follower ratio, and the number of tweets and retweets.In addition to aggregating the most popular links Twitter-wide, you can also choose to login to the service with your Twitter account and have it examine only those links added by people you follow. We think this might be a real, distinguishing feature. There are a thousand ways to find out what everyone else is talking about. This lets you find out what the people you are following are talking about.You can also restrict Feedtrace to look just at a single website, to see what people are talking about the most. This can be a great tool, not only to quickly skim for what people really like right now on a website, but if you have a website yourself, it’s another way of measuring your own success.What’s The Buzz?The final feature we want to note is that the you can also take a look at who is saying what about the current link you’ve chosen to visit. By clicking the “buzz” tab on Feedtrace, you can see all of the tweets related to the current page. Feedtrace also lets you interact with those users, allowing you to retweet, favorite and reply from directly within the sidebar.The program was just launched last week and is still officially in beta, but from what we’ve seen we’re excited to see more. According to its blog, a new version “will incorporate new personalization options and improved navigation” and should be released before the end of February. Guide to Performing Bulk Email Verification mike melanson Every day, hundreds of tweets fly past our eyes with links to important articles, meaningless drivel and the occasional self-promotion. There’s little, if any, way to tell what’s important and what’s not. Feedtrace has stepped in to try to fill this void and let you know what people are linking to that you might care about.For ways to harness the beast that is our Twitter stream, Feedtrace may have just stepped in as an addition to the daily toolbox. How It WorksFeedtrace works as a Twitter overlay, of sorts. You don’t look at your Twitter stream, but instead at the Feedtrace sidebar where you find your list of ranked links. As you navigate the links from this sidebar, Feedtrace steps out of the way and minimizes to the side of the window. It’s a browsing companion for navigating what people are linking to on Twitter. Tags:#Real-Time Web#twitter#web The Dos and Don’ts of Brand Awareness Videos Related Posts A Comprehensive Guide to a Content Auditlast_img read more

Sell the Issue, then Your Organization to Better Connect with Your Audience

first_imgAt least at the get go. That’s the most vital takeaway from my Cause Marketing 101 for Nonprofits workshop earlier in the year, and one that’s applicable to every communications strategy you use — at least for early passes and newer audiences.As session leaders Jay Aldous and Stevan Miller (both brilliant facilitators and cause marketing geniuses with the US Fund for UNICEF) pointed out, the immediate point of connection has to be on the issues. The issues shared by your organization and your audiences (be it a potential cause marketing partner, a prospective donor or board member, or a possible program participant), or their needs that your organization/products/services can address, are the first point of connection.Here’s a great UNICEF example, used to develop cause marketing partners for their immunization program. Immunizations don’t have emotional weight, but the right to a healthy childhood does, especially with moms. So UNICEF went after partners in the baby and child product arena (among others). Point of connection made.Once that connection is made, then jump in with your powerfully succinct summary showing (always stronger than telling) that your organization does it better — is the most effective in addressing those issues, satisfying those needs, with a concrete proof or two.Jay and Stevan, a million thank yous. Sometimes the simplest path is so hard to find.Source: the AuthorNancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company (, Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services.Subscribe to her free e-newsletter “Getting Attention”, ( and read her blog at for more insights, ideas and great tips on attracting the attention your organization deserves.NOTE: You’re welcome to “reprint” this article online as long as it remains complete and unaltered (including the copyright and “about the author” info at the end), and you send a copy of your reprint.last_img read more

The CDC’s Second Life: A Best Practice for Social Networking

first_imgThere’s nothing very unusual about two red-headed women chatting in the headquarters of a Federal agency…unless one of the women is actually a man, and the headquarters actually exists on a server somewhere in Linden Lab. That man is John Anderton, who is responsible for bringing the U.S. Centers for Disease Control and Prevention (CDC) into Second Life. I met John’s avatar, Hygeia Philo, when I happened to see an announcement of a CDC Health Fair listed in New World Notes and decided to find out more about what the CDC is up to in Second Life.John first started exploring Second Life last March, and by July he had convinced the powers-that-be at the CDC to let him establish an agency outpost there, which he built with his own virtual hands. John seems to be the CDC’s go-to guy for their health communications “Special Forces” missions, having been detailed to work on public health crises like the CDC’s response to the anthrax scares, the flu vaccine shortage and setting up new communications offices in various parts of the agency. He currently (at least until next week) is working in the Office of the CDC Director with the charge of exploring how social media can be used to promote public health, and he plans to continue to serve as the CDC’s virtual face in Second Life.When we met, John graciously agreed to do an interview, which we conducted by e-mail, phone and in Second Life.Can you tell me about the Center at the CDC where you work, and what your role is there?I am presently on detail to the Office of the CDC Director, Office of Enterprise Communications. I am the lead for Project Fulcrum; an initiative to advance public health using new media, to recruit new persons into public health careers, and to reinvigorate old public health brands that have fallen by the wayside. Before this assignment, I have served for the last five years as Associate Director for Communications Science in the Center at CDC that deals with HIV, STDs and TB (called NCHSTP, for short). In that role, I was charged with lead responsibility for managing campaigns, media, special projects, contracts, issues management, exhibits, and clearance of communications products and materials for the Center. I have worked at CDC in a variety of communications positions, in several areas. I have a PhD in Health Promotion and Behavior, and a Masters degree in Public Administration.How widespread within the CDC is knowledge and interest in internet-based applications like Second Life and other social media?CDC is always looking into better ways to understand its audiences and the public, and to communicate its messages in timely, credible, and relevant ways. An internal blog was started recently, and podcasts began last month for outside audiences. The internal news website is in its second year of daily publication, and it featured a story about CDC in Second Life a few weeks ago, so I think the knowledge of what we are doing internally is growing. I have presented on it a dozen times to various internal constituencies to build inertia around expanding our presence in world. I started looking into Second Life (SL) last March, when only 175,000 persons were in-world, as a way to advance the CDC mission using this new medium, for this specialized audience. We acquired our avatar formally in July, and introduced the space in August. The SL presence has been continuously evolving since that time.How did you personally become involved as a CDC representative within Second Life? Are there others who are doing work in-world from your Center or other divisions of the CDC?I began exploring YouTube as a means of disseminating CDC health content, and ran across a machinima presentation on Second Life, in March, 2006. Intrigued, I wrote a white paper to make the case to management for CDC to enter SL, and was authorized to explore and begin involvement. I created an avatar with purpose; Hygeia was the Greek muse of health, and the last name of Philo means ‘lover of,’ thus a CDC av with the metaphoric moniker of Hygeia Philo (lover of health) seemed perfectly appropriate. I waited until July 13 (CDC’s 60th anniversary) for her to formally enter Second Life for the reason that birthdays are rites of passage (drivers license, voting, etc.) and her birthday into the new world, as CDC celebrated maturity in the real world, also seemed appropriate. Everyone I meet has been congenial and both surprised and pleased to see CDC in the SL space. I have been working in SL on a daily basis, part time, for almost 8 months now. As far as others at CDC – the National Center for Environmental Health is exploring how to educate about toxic waste in SL, and the Strategic National Stockpile is exploring training issues in SL. The Injury Center is also thinking about how to get involved, too.I love the thinking behind Hygeia’s name. If it’s not too personal a question, how does it feel to be a man in real life but use a female avatar?I think of working with the CDC space and Hygeia Philo like hosting a trade show booth with a colleague. I am there to represent CDC in the best way possible, professionally and personally. The Juwangsan address [the location in Second Life] and the avatar in SL are both parts of that image. The gender discrepancy between myself and my role in SL doesn’t bother me, and I don’t get much grief at CDC either, as I tend to thoroughly explain why the avatar was chosen before explaining my role. I don’t see Hygeia Philo as an alternate John Anderton, rather I see her more as the face of the Agency that I am working with to disseminate health information. More of a partner than a puppet, and I do not hide my true identity when asked, interviewed by the press, or during discussions. When I attended the Second Life Community Conference in San Francisco this past August, the distinction between myself and Hygeia caused a little amusement for a few people, but no apparent consternation.Please tell me about how the CDC’s presence in Second Life came about. How much resistance did you encounter from others at the CDC to the idea of building a virtual office?I met with Randy Moss, at the American Cancer Society to learn about how the ACS was raising money with the in world Relay for Life, and then attended the Second Life Community Conference in San Francisco to continue studying how people were playing, interacting, transacting, and studying the possibilities of SL. Both contact experiences were transformative; I came to see this as neither a fad nor a game, but as a social movement and a glimpse into the future of social interaction, learning, and even being. The blended reality aspect of real and virtual worlds is fascinating to me. I wanted to build a space that could both educate and foster/enable dialogue. I routinely change up what is offered, based on interactions with residents who stop by, or whom I meet when I am exploring. The transience of the space is also marvelous; one can change on a dime, if something new presents itself. The day the E. coli scare occurred, I posted a “Real Life Health Alert” in the space for persons to learn about what was going on, and what to do about it. To those who saw it, it was very favorably commented upon; as a bridge builder between real life health threats and virtual education opportunities.Everyone at CDC has been saying “Go go go!” there is not internal resistance; rather a chorus of support that is also a little agitated that I cannot go even faster! In world, after an interview with the Metaverse Messenger [a Second Life-focused newspaper downloaded by almost 50,000 people each month], the Editor responded favorably to my request to publish health info in her pub, so I have contributed a weekly column to this news outlet for the last 5 weeks. That has been great too, as a learning tool about virtual media, and the intersection with real world media.I found out about the CDC in Second Life during a “health fair” you were offering there. How often do you do those, and are there any other virtual activities in which the CDC is involved? You came on the first day of the first CDC health fair. Events drive interest among SL residents, and I had marveled at how concerts and fashion shows rivaled presentations by the Lindens [the staff of Linden Labs] as both entertainment and information dissemination opportunities. Rather than a big press conference (which we will do later, when we expand), I decided to go the highly localized route of a community health fair. In the real world this is a nice, local platform to display health information, to educate on specific issues while building community and establishing credibility of source. I was delighted at the attendance, and content of discussions. It was surprising to me to be at the top of the list in Rik’s Picks, in New World Notes, and kind of exciting to receive coverage from the Second Life News Network on the Fair. I’m not sure if that is due to the novelty of the event, an interest in what CDC is doing, or some other factor, but the interest has been wonderful. CDC is ramping up a variety of offerings, and will require us to expand and complicate the space a bit, but I don’t have a timetable for these upcoming developments.The CDC’s National Center for Health Marketing’s director Jay Bernhardt is one of the first I know of in a Federal health agency to write a blog. While it is not updated very often, I think it is still a significant milestone and an indicator of the CDC’s desire to use the latest tools to communicate with its audience. Are there any other examples of how the CDC is using newer internet/social media or other tools (e.g., mobile phones) to reach its audiences beyond just offering a static website?I would suggest that you contact Jay with that question – I’m not in a place to be able to answer that effectively.What has been the response of SL residents to the CDC’s outreach in-world?Almost without exception, I have been warmly greeted by old and new SL residents. People are kind of amazed that CDC would treat it seriously, and that we are not there for profit. I hope that CDC can continue to grow and evolve in the SL space, as it grows and changes itself. With such rapid development, it forces us to stay on our toes!Are there specific health issues that you tend to focus on that are more prevalent among Second Life residents because of their demographics and behavioral risk factors?I would like to gradually introduce the topic of sexual health into the space, as a way to promote discussion about the links between what one says and does in Second Life, and then one’s actions in real life. Liaisons in real life, foreshadowed and even pre-enacted though virtual spaces have led to documented disease transmission, and discussion about this seems generally absent from SL. On the demographic side, there are all kinds of opportunities to introduce topics relevant to persons in their 30s about screenings, health and emergency preparedness, childhood milestones, and other topics. On the behavioral side, there is also plenty of room for talk about good eating, active lifestyles, eye strain, and other health topics relevant to persons who spend significant amounts of time sedentary in front of a monitor. The possibilities are hard to count, there are so many.How do you see Second Life fitting into an organization’s overall social marketing strategy?Second Life joins the list of audiences, interests, and channels that link the American public with their public health infrastructure. Given that half of residents are international, it also broadens and deepens the CDC communications portfolio into addressing wider audience needs and concerns. I suppose that it is a tactic, and not a strategy in itself, but one that suggests that attention to new media requires constant vigilance, and willingness to experiment. If SL fails, for some reason, the movement of persons into online congregate social settings will probably continue to expand, and understanding how to reach these audiences will continue to be important.For people at other agencies or organizations who may be considering establishing a presence in Second Life, what advice would you offer? Do it. Now. In my career at CDC, which spans a short 15 years, four new technologies have emerged and merged with mainstream communications. My first business card had my name, title, address and phone number on it. Then came a fax machine number, then an email address, a website, and most recently, a metaverse designation and avatar. These are all ways that I can receive contact from the world and matriculate therein. They have gone from slow, to fast, to real time. One must be in all of these modes to communicate effectively with the audiences with whom we participate, and to understand the places they inhabit. Galileo reminded us that one sees farther if one stands on the shoulders of giants. There are plenty of giants out there to partner with, in this new medium, and most of them are friendly. Also, and importantly, establish excellent relationships with the IT department; with all of the updates coming from Linden, internal firewalls, network up and downtime, and corporate/governmental IT security issues will cause frequent calls for assistance.Have you hooked up with any groups of nonprofits that are working on how best to integrate their causes into SL like No, other than the American Cancer Society and some exchanges with the New Media folks, I have not begun to run with the big dogs. I am still studying how to best interact with persons, groups, and constituencies to best participate in this wondrous landscape. I hope to continue to learn, evolve and adapt to the space in fruitful ways, and if it goes really well, to lead trends.Is there anything else you’d like to add that we haven’t touched on yet? Second Life is part of one’s first life; not separate from it. Even the immersionists have to sleep, eat, and interact with the Real World. If one can merge good health practices in real life with the fun and play of Second Life, then physical and psychological realms can be enlightened and good habits enacted, to personal benefit. If this happens collectively, then public benefits are achieved, and public health becomes a reality, in virtual and actual ways. Thanks for the chance to talk about these issues.Thank you to John for providing such an insightful and compelling glimpse into the process he has gone through to keep the CDC in the position of leading trends among Federal agencies. I hope that when other organizations and agencies see that even the CDC, with all its bureaucracy and generally slow uptake of new technology, is taking Second Life and other social media seriously, that they should too. I predict that the CDC’s entry into SL will open the floodgates for other people working on health and social issues.If you are in Second Life and would like to visit the CDC’s virtual offices, you can click here to teleport directly. If you are not already in Second Life, you can first download the software and get a free account.Source: read more

Web 2.0 Adoption by Nonprofits

first_imgThe Overbrook Foundation recently released a report on Web 2.0 and nonprofit adoption. The report titled, “Web 2.0 Assessment of The Overbrook Foundation’s Human Rights Grantees,” and survey instruments can be downloaded here.Some of the key themes from focus group interviews:Participants felt a “common struggle” in understanding which tools are critically important to their work. “I’m in a perpetual state of anxiety about which tools I’m supposed to be paying attention to.”Most of the attendees were at a loss as to where and how to get help for selecting and using new social media tools. “We don’t know who can translate these things for our needs.”Participants felt a “common struggle” in understanding which tools are critically important to their work. “I’m in a perpetual state of anxiety about which tools I’m supposed to be paying attention to.”Most of the attendees were at a loss as to where and how to get help for selecting and using new social media tools. “We don’t know who can translate these things for our needs.”There was almost universal frustration voiced about using outside technology consultants. The organizations felt that it was difficult to identify an appropriate one and felt that they were often leftmaintaining systems or tools for which they didn’t feel qualified. Smaller organizations said that they could not afford help of any kind, particularly their own staff dedicated to technology.Many organizations expressed the real difficulties of using technologies with constituents or in countries where the digital divide is very real and their constituents may be at risk of punishment bylocal governments for their activism.There were a few instances of constituents self-organizing to support the grantee organizations, as reported by the participants, but not many.Participants felt a generation gap with the new technology. “I’m always trying to catch up to my younger staff members.”All of the groups are using the web for donations; some to much greater success than others. As one participant said, “Money is the ultimate user generated content.”I’m thinking about the interview that I had with Jon Udell where we talked a lot about the job of educating people about the possibilities of new technologies like Web 2.0 tools. We also talked about the challenges of making leap from Web 1.0 to Web 2.0 in terms of personal learning. There is a chicken and the egg problem. To learn about web2.0 and feel comfortable, you need to experience it.The recommendations in the report call for more institutionalized capacity building programs around Web2.0.Jeremiah Owyang lay out a set of social media adoption questions that corporations ask:2005: What is Social Media?2006: Why does it matter?2007: What does it mean to my business?2008: How do I do it right?2009: How do I integrate across the EnterpriseIf we look at the these questions in terms of the nonprofit sector, I think nonprofits are lagging at least one or two years behind. Nonprofits are still struggling to answer to the “What it is and why it matters” questions. Early reactions to the report are in from a few who work in the nonprofit technology field. Jon Stahl speculates about how nonprofit technology providers cause the anxiety versus alleviate it. David Geilhufe says productize!The Technovist raises some questions about why the fear of change holds back adoption and suggests that the resistance isn’t necessarily tied to specific tools, but more about giving control of direction setting and activities to individual constituents.In decades past these organizations served as the direction setter, deciding on the agenda and dispatching activists to carry out a predetermined program. For many years this was the way to go but now because of increased and easily accessible social connectivity a top down method feels stale and is increasingly inefficient in creating social change.Human rights organizations need to adopt the new model developed by nonprofits like Kiva, which connects individuals to entrepreneurs in the developing world and offers infrastructure and due diligence but also gives its supporters freedom to make their own choices and to set their own directions for support. With Web 2.0 activist organizations need to increasingly adopt the role of convener and connector supporting rather than dictating the work of activists. Holding onto a position of top down authority will only end with a dissatisfied constituency moving to another more empowering organization. Source: read more

Web 2.0 Eludes Many Nonprofits

first_imgAs the pace of technology races ahead, many charities are not taking full advantage of the new world of social media, a new report says.In a survey of its grantees, the New York-based Overbrook Foundation found confusion and anxiety are stymieing many groups’ efforts to make use of new web and wireless technologies.Dubbed “Web 2.0” by many, this second generation of Internet-based tools, including blogs, podcasts and other interactive interfaces, has been billed as a critical frontier for those hoping to mobilize young people in favor of social change.Overbrook consultant Allison Fine conducted a voluntary online survey of the 55 U.S.-based human rights groups the foundation funds, as well as two discussion sessions, which 17 of the organizations attended.While all groups surveyed had websites, most were still using the Internet as a one-way information-sharing tool instead of taking advantage of the interactivity new technology offers, the report says.Virtually all the respondents reported accepting donations online, but only half had blogs or videos on their sites and only a third had podcasts.The report suggests that by restricting themselves to a limited version of web usage, these groups are missing out on key opportunities to organize constituents to support their work both online and off.The report also emphasized the high level of social-media anxiety voiced in the discussion sessions, with many participants admitting they were “at a loss” as to where and how to get help navigating an often confusing array of new technology options.As a result, the Overbrook Foundation has created an online hub of resources and case studies available to the public through its website.The Overbrook Foundation was established in 1948 by Frank and Helen Altschul and supports groups working in the fields of environmental conservation, sustainable communities, and human rights.Source: read more

Why Bother With “Membership” In The Future?

first_imgI had a fascinating conversation the other day with the director of a UK nonprofit organization that has about a thousand individuals and organizations paying annual fees for online services, newsletters, events and all the other stuff that goes with association membership.As a pretty entrepreneurial outfit the organization also has dozens of projects on the go with scores of public, private and nonprofit partners. Then there’s the host of other people who just want to keep in touch, all making a great cloud of contacts and relationships that are more or less active at any time.It costs the organization a lot to maintain these relationships. It costs the members quite a bit in annual fees. We talked about the ways that things could be improved – but the core question we ended up with was: “What’s the nature of association membership? What’s the point of it these days?”It used to be that you joined associations because it was a way of meeting like-minded people and getting help, facilities, information and other things difficult or costly to organize for yourself. These days it is much easier to find people and resources online, and to mix and match these assets into project teams, communities of practice, and informal networks.In addition, the best ideas often come from crossing professional and interest boundaries. That means you have to pay quite a lot of membership fees if you feel conventional associations are the way to get these contacts. Or you join social networking sites like ecademy and LinkedIn as well as building your own networks, perhaps using new applications like the People Aggregator.I recommend looking at a blog and forthcoming book appropriately entitled “We Have Always Done it That Way” which offers 101 ideas for associations in the future. It won’t offer off-the-shelf solutions to my questioning director friend, because it is based on US experience and does assume fairly high tech competence among association members. The non-tech ideas require some translation into the UK culture, and our legal and funding regimes. I think those translations will be made, and have recently bumped into a few people from the social software and knowledge management fields lucky enough to have nonprofit clients waking up to the challenge.Meanwhile I’m happy to spend a fair bit on membership of the distinctly upmarket Institute of Directors (as well as other lower-cost nonprofits) even if I don’t agree with their political line most of the time. Why? Well, there’s the free meeting facilities in different cities, excellent seminars, legal and other services, and the generally excellent level of service. I feel looked after … and you get half a case of fine wines if you recruit a new member. Anyone want to sign up and split that?Source: read more