“All necessary work has been completedto declare Mexican Cartels terrorist organizations,” Trump wrote on Twitter.“Statutorily we are ready to do so.”(AP) Trump said all the work had beencompleted and he was statutorily ready to issue a declaration but had decidedto delay at the request of Mexican President Andres Manuel Lopez Obrador. The Mexican government had pushed backagainst Trump’s plan, saying such a step by the U.S. could lead to violationsof its sovereignty. WASHINGTON – President Donald Trumpsaid Friday in a tweet that he will hold off on designating Mexican drugcartels as terrorist organizations.
12 June 2006South Africa’s president Thabo Mbeki says traditional leaders should be inspired by Bhambatha Zondi’s 1906 war of colonial resistance and strive to ensure a better life for all in their communities.Speaking at the Bhambatha centenary celebrations in Greytown on Sunday, Mbeki described the Chief Bhambatha as a leader who fought for liberation and changed people’s lives for the better, adding that traditional leaders need to follow in his footsteps.Defending freedomAs a way of paying tribute to Bhambatha, traditional leaders were encouraged to defend the country’s freedom by being united and working together in changing the lives of the poor.“One of the lessons we learned from the struggle is that our strength lies in our unity.“To pay tribute to Bhambatha, we must defend our freedom by paying attention to changing the lives of our society. We will only achieve this if South Africans act in unity,” said the president.He said in the new South Africa, traditional leaders and government had to engage each other and determine the role of traditional leaders.“So many people lost their lives fighting for the country’s freedom. As today’s event gives us an opportunity to pay tribute to the traditional leaders we must continue to engage each other until we find the right place of the traditional leaders in the new South Africa.Traditional leaders“We also have a responsibility as a country to make sure that our youth do not forget our history. It is important that young people born should know the challenges that were faced by the country and the reasons why there was a struggle.Earlier, chairperson for the National House of Traditional Leaders, inkosi Mangosuthu Buthelezi appealed to Mbeki to make it easier for traditional leaders to communicate with government.“The issue of traditional leadership remains unaddressed. To give significance to this celebration, it is essential that we do not let Inkosi Bhambatha’s call to die.“The Bhambatha rebellion is still part and parcel of not only our history but indeed also our agenda,” inkosi Buthelezi said.Bhambatha rebellionInkosi Bhambatha was deposed of his chieftaincy by the governor of the then Natal province in 1906 after he resisted the imposition of the poll tax.Bhambatha had been formally installed as the chief of the Zondi clan on 06 June 1890. At the time he had been vocal about the colonial rule which was “systematically” dispossessing people of their land.On Sunday, Thabo Mbeki handed the certificate of Bhambatha’s posthumous appointment to one of his grandchildren, Chief Mbongeleni Zondi.Chief Zondi said his clan felt honoured by the government’s willingness to commemorate their hero, saying today’s event was the fulfilment of their dream to see justice done.He reminded government about challenges that the community still faced but expressed hope that with the reinstatement of their chieftaincy it would now be easier to address issues of development.Source: BuaNews
It worked as a stand-in for a matt (mail jeevas) cospay as the colour photographs/films well and was easy to cut and style. The packaging was very easy to open (with scissors, being vacuum sealed kept it in good shape) although it is a little tight and itchy. Would definitely recommend as a temporary wig. It’s a really nice wig, i must admit. Just slightly hard to style. It was a small bit too long but that was alright.Over all it was lovely and extremely soft. Would need a bit of major styling. Not uncomfortable to wear but i’ve had better?.White colour is a bit more grey than it is white but it’s not bad. Wig cap doesn’t show and its the same length as it is in the photograph. Comes looking a bit like a mullet but it’s okay. Overall, well made, shipping and packaging was good and it came with a free wig cap?. Good but not quite what i expected. . It’s a good wig and with a bit of styling, it would work great with a costume. Only problem was that it looked longer than in the photo (or i have a big head) and didn’t fit the criteria for my current cosplay which needed the hair to be a little longer. But all in all, it’s good, it’s decent quality and is worth it for the price. Very thick and has a lot if volume, nice colouring. Good but not quite what i expected. . It’s a good wig and with a bit of styling, it would work great with a costume. Only problem was that it looked longer than in the photo (or i have a big head) and didn’t fit the criteria for my current cosplay which needed the hair to be a little longer. But all in all, it’s good, it’s decent quality and is worth it for the price. The colour was perfect but the length was not accurate and nothing like the picture. Also malted a lot on first touch. I honestly was a bit concerned at first for buying this wig yet when it arrived i am over the moon with it ;;3;;. It’s super soft (it feels like human hair) and is amazing quality. The wig cap comes with instructions which really helped as i’ve never had that type of wig cap- which was netting. Overall, i’m really happy and would definitely recommend buying this. The colour was perfect but the length was not accurate and nothing like the picture. Also malted a lot on first touch. This wig is one of the best i’ve received, it came fast, and is very high quality. Lovely wig very heat resistant to able to straighten and blow dry. Very thick and has a lot if volume, nice colouring. It is quite hard to style and when it arrived i realised that it actually is shorter than what i was anticipating and i am questioning if i am the only 1 who has experienced this with their wig?.Excellent for prussia (hetalia) cosplay. . Arrived earlier than expected. It truly is best for my prussia cosplay. It is a minor bit challenging to fashion the fringe, but in general i’m amazed with the solution.The wig arrived within three-5 performing days, and arrived in a shut packaging. I mainly purchased it for cosplay use, as i hope to go to some occasions in the future, and considered this generic colour and model fits several anime people. Its simple to design into the regular two sided fringe glance, with help from a straightener (take note: this solution states it is safe and sound up to 160c). The coloration is a daring black of extremely high quality its thick and prolonged.I actually was a little bit anxious at 1st for shopping for this wig but when it arrived i am about the moon with it three. It is really tremendous delicate (it feels like human hair) and is awesome good quality. The wig cap comes with instructions which genuinely served as i’ve by no means experienced that variety of wig cap- which was netting. All round, i’m truly happy and would definitely propose acquiring this.Terrific cosplay wig, seriously very good good quality for the value. It is very hard to style and when it came i realised that it actually is shorter than what i was expecting and i am wondering if i am the only one who has experienced this with their wig?. Not too easy to style like the photo, i cant find where the gap is to create the bangs. It worked as a stand-in for a matt (mail jeevas) cospay as the colour photographs/films well and was easy to cut and style. The packaging was very easy to open (with scissors, being vacuum sealed kept it in good shape) although it is a little tight and itchy. Would definitely recommend as a temporary wig. Lovely wig very heat resistant to able to straighten and blow dry. Pretty good for the priceGood but not quite what I expected.Great wig, love it!Anime Wig 30cm Black Short Layered Anime Men Women Cosplay Hair Full Wig + Free Wig Cap1 Free wig cap to help you to create a perfect lookingThere is an adjusted hook inside,therefore one size fits mostSynthetic Hair –Soft touch and natural looking, feels and move like real human hairPerfect for halloween,themed parties and fancy dress parties or just for a change of look. Great for Cosplay Costume, fancy ball and sports-themed events.You can restyle this wig by youself with blow dryer, straighteners or curlers without damaging it up to 140 degree Celsius
How does your organization use Second Life?Amoration is a nonprofit studio developing ManorMeta, a futuristic TV/DVD series and interactive online network for families around the globe. ManorMeta’s growing architecture has quickly taken over our free time. ManorMeta premiered in early 2006 and quickly became a destination for world-changers and innovators in design, education, sustainability, artificial intelligence, and the arts. Our goal has been to produce a family media series built on a very fantastic new technological age.ManorTV is kid-friendly edutainment now in early production. Our virtual home has six foster kids, three adults, numerous animal and computer-generated characters, and is filled with music, humor, and technological magic. (Think: next-generation “Sesame Street.”)Amoration, our 501(c)3 organization, has produced media and developed new concepts for programming in the virtual world since December 2005. We have provided support on nonprofit projects such as Camp Darfur, producing crossover print and video machinima from our builds to compliment real world awareness events. The ZeroOne art show (a festival of art and digital culture that took place in San Jose, California in August 2006) increased demand for our rare designs and we opened two ManorMeta Mineral Matrix education shops to build a growing business in the virtual world.Why did you decide to do something in Second Life? After a fun job interview in the virtual world in the Summer of 2005 and encouragement from Sue Stonebender and friends from the Omidyar Network (a mission-based investment group committed to fostering individual self-empowerment on a global scale), I gave Second Life a test run in January of 2006. With the pilot for the ManorMeta series nearly finished, we needed a dynamic, collaborative building space that would help us develop our ideas on interactivity in real and virtual spaces. Second Life became a tremendous tool for set and character development and storyboarding – now, story ideas emerge from our Second dramas! We’ve successfully turned our early-adopter audience into active participants by starting our process in the virtual world.How was the project planned? What expertise was needed? We have had mostly positive results in presentations with potential partners, Amoration Advisors, and volunteers. The world is intriguing enough to gather interest, but few find they have enough juice and bandwidth to sign up for Second Life and join us in the virtual world on a regular basis. Those who meet us there and play often get very involved in like-minded projects! Some who cannot join us in Second Life still spread the meme through the Web; we provide them with a natural spotlight space with links and interactive content at no cost.Our first development award came from a key Linden partner so we did not worry that our investment in the platform would be considered wasteful. We found our virtual world meeting enhanced our work with Omidyar Network and other leaders from many different disciplines. We host some advisor meetings in-world (in Second Life) as a way to stay connected and integrated with our virtual space.The learning curve has been steep and it has taken us every bit of nine months to learn building, scripting, event hosting, and media production in-world. We have tried to do this without investing extra money into Second Life; instead of hiring scriptwriters and machinima producers, we learned how to do it ourselves.How did the project unfold? What were some of the challenges? What worked well? As a development platform, Second Life is an excellent tool. It works well for archiving drawings, ideas, storyboards, and movement directions. Of course, if you write about hackers and digital access, you’re bound to get hacked and “griefed” (the Second Life term for virtual harassment). As a networking device, it is clever and very sticky; it has tremendous potential as our computers and bandwidth catch up with the technology. Some of our primary mentors and advisors are unable to run Second Life smoothly on their primary work computers due to software and hardware restrictions, so we are not yet able to integrate them with our virtual-development process.How much time and money did you spend? To date we have spent less than $20 in Second Life. Our goal is to keep this project as sustainable as possible while providing financial stipends for the volunteer artists who have been working on this project for the last year. Amoration is a young 501(c)3 sponsored by the International Humanities Center; our staff has been working as volunteers for our arts education endeavors since 2004. We have approximately two dozen AMO Advisors who have given time and talent to help this project grow.How did you explain the project to organizational leaders or constituents? As an independent studio, we hold true to our organizational mission. We seek partners and projects that enhance a better world vision and we have made many new friends through the ManorMeta experiments.What are the benefits to your organization? The largest benefit to our organization is the interactivity, feedback, collaboration, and creative capital that we have exchanged in fun and captivating ways. There is so much potential as we build and bridge these new frontiers for kids around the world.What advice would you give to other nonprofits who might be interested? Write to us now at [email protected] We have found many tremendous pieces in this puzzle and we’d like to hear how you think they should fit together. If you have helpful leads for product and production partners for AMO Studio, please drop a line or introduce yourself in-world to In Kenzo, Common Cure, or any avatar from the ManorMeta group. We’ve been meeting tons of actors, stunt leads, musicians, and other talent and our team for this project is growing every week. We consider this to be a family and we invite people who want to create a culture of conscious compassion to tell us what you love to do.Copyright: CompuMentorSource: http://www.techsoup.org/learningcenter/internet/page5902.cfm?cg=searchterms&sg=second%20life
Calvin College’s release on its Sushi Theatre is a great example. Note the prompt to Share the Story, and the easy-to-use links to do so. Also, as higher ed marketing guru Bob Johnson points out, “the topic of the press release, ‘Sushi Theatre’ is included in the title tag for the page, making it more likely that a search engine ‘spyders’ will find and index it. The keyword in the title tag is then repeated in the major text heading (the headline in this case) on the page, and again early in the text itself.”Source: http://www.gettingattention.org/my_weblog/2007/03/make_it_easy_fo.htmlAbout the AuthorNancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company (http://www.nancyschwartz.com/), Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services.Subscribe to her free e-newsletter “Getting Attention”, (http://www.nancyschwartz.com/getting_attention.html) and read her blog at http://www.gettingattention.org/ for more insights, ideas and great tips on attracting the attention your organization deserves.NOTE: You’re welcome to “reprint” this article online as long as it remains complete and unaltered (including the copyright and “about the author” info at the end), and you send a copy of your reprint. Nothing’s more powerful than having your audiences spread the word about your program, organization or new leadership. Such “viral marketing” is far more powerful than your organization telling its own story as friends tend to listen to friends, and believe what they say. To encourage viral marketing, make it as easy as possible for your audiences to spread the word. Here are two great ways to do so:1. Include a ‘forward to a friend’ link in your e-news and advocacy campaigns.2. Enable your audiences to spread the word more broadly, via social networking tools. Here’s how:Crafted to double as direct communications with your target audiences. They have to be engaging, succinct and formatted for easy digestion (lots of bullets, white space and short paragraphs).Integrate key tools to link to spokesperson bio and contact info, related resources and more. They’ll make a world of difference.Feature the single keyword for the release in the page title tag, the primary content heading (in your list of releases, or in your site) and the text at the top of the release (ideally in the first sentence of the first paragraph).One-click buttons to Share the Story (more engaging than Forward to a Friend):Add the site to reader’s bookmarks via DeliciousRate the site via DIGG.
We’ll maximize our giving opportunities on the site and give them high visibility on our home page and other pages, especially our most visited pages and those pages that tend to evoke strong emotions (animal pages). This is a sample plan for an imaginary local animal rescue organization called Save the Animals (STA) which is trying to take their outreach efforts online to become well known in the community. While the specifics of your online fundraising plan will be unique for your organization, the overarching themes will likely be similar. This intensive plan calls for a relatively high budget but you will likely want or need to dedicate much less.The goals of this online fundraising plan are to:Open an online channel of communication with direct mail donors who want it.Acquire new online donors.Cultivate and re-solicit existing and new online donors.The key to acquiring new online donors will be developing partnerships to drive traffic to our site, building a large e-mail list for prospecting, and making our site even more successful in converting visitors into donors. In addition, we’ll expand the opportunities for raising money elsewhere online. At the same time, we will use our direct mail (and telephone) program to offer online communications to those donors and to integrate online communication with other fundraising communications.1. WebsiteOur site should be a major tool in engaging and interacting with new and existing donors, while still meeting the needs of our various other constituencies- people seeking to adopt, kids, animal lovers, etc. Some of our donors also probably visit our site now and then, so it needs to demonstrate to them that they’ve invested wisely. They should see offline fundraising themes reflected on the site, new content, things to do, compelling features, etc. Many new people will also visit our site simply to look at the animals, without any intention of adopting. We’ll need online mechanisms to engage those people and to turn them into donors. Here’s what we’ll do to make that happen.We’ll re-develop our site to improve its look and feel and increase its functionality. We’ll focus on finding vendors and/or application service providers (ASPs) who offer easy-maintenance solutions to reduce the burden on staff. Then, we’ll work to make our site more appealing to our various constituencies with interactivity (surveys, contests), news, compelling appeals, easy event sign-ups, and new features like e-cards. On an ongoing basis, we’ll monitor opportunities for promoting STA’s work online in the context of animal-related news and our many events.2. E-mail marketingWe’ll develop an e-mail outreach program for communicating regularly with donors and prospects. The program will initially include a monthly e-newsletter with donor and non-donor versions and occasional action or event alerts. Eventually, we’ll build in targeted e-mail messages for people with expressed interests in certain subjects like a no-kill policy, dogs, feral cat care, etc., and deliver e-mail renewals for existing online donors; and solicitations and special appeals for both existing donors and prospects. As our e-mail list grows, we’ll test ways to use email to boost response to direct mail, such as:– Sending a pre-mail e-mail that tells people that they’ll be receiving an important letter in the mail or invite people to respond– Sending a post-mail e-mail that says “We hope you received our recent letter. If you haven’t had a chance to give yet, please give online today. It’s fast, easy, and efficient.”We’ll promote some online services in our direct mail – especially our store during the holidays. Increasing our visibility on our offline corporate partners’ Web sites through links, banners, and special campaigns. We’ll develop and implement strategies for building our e-mail list. In addition to offering simple email sign-ups on our site, we’ll design creative ways to build our prospect e-mail list through incentives, such as offering a chance to win a gift certificate to a local pet store for people who subscribe to our e-newsletter.3. Increasing site trafficWith a compelling website and technology in place to manage content and donor relationships, we’ll develop campaigns to drive traffic to our site. We’ll work to improve our search engine and directory rankings and links, create and run campaigns on our site and elsewhere, and develop corporate partnerships and sponsorships to drive traffic to our site. Strategies will include:Finding an appealing, easy-to-remember URL We will develop a persistent program for gradually gathering the e-mail addresses of direct mail donors who want to add e-mail to their communications with us. We will test asks in the direct mail (P.S., buck slip, reply device, etc.) and track response to finding the most effective and least expensive ways to gather e-mail addresses without depressing gift response. We’ll send test and track communications and re-solicitations to these donors.6. Tracking, benchmarking, reportingWe’ll evaluate the e-mail messaging program by tracking the number of recipients that are converted into new donors and the number of gifts and renewals received from existing donors in direct response to an e-mail solicitation. We’ll also carefully monitor the overall giving levels of donors receiving the e-news versus donors not receiving the e-news to evaluate the e-news as a cultivation tool. Promoting our fundraising campaigns on media sites. We’ll develop graphics and try to place them free on national, regional and local media sites. We’ll send a cultivation mailer to our lapsed donors inviting them to visit our Web site. We can direct them to a special page on our website that makes an appeal for why they should make another gift. Promoting our site as a no-kill information center by disseminating (free) content, tips, facts and interactive devices to other sites with links back to our site. The spring appeal will be combined with a no-kill (or other issues) awareness campaign with special web pages and a strong tell-a-friend element. While it will have a fundraising element, the focus of this campaign will be to build our online reputation and our e-mail list.5. Integration with Direct MailWe’ll use traditional communications channels to build our donor e-mail list and promote our website. Promoting our events online through event listing services like CitySearch.com, local media listings, and others. Maximizing our search engine rankings by improving our meta tags, buying some keywords, and paying for increased rankings at some sites.4. Special CampaignsWe’ll run a few targeted online campaigns throughout the year: one in December, and one in the spring.The December campaign will have a holiday focus with special holiday giving opportunities (gift memberships, with the calendar as one of its features) and also drive traffic to our store. We’ll evaluate our site traffic to determine which content is most appealing and increase the visibility of that content, as well as tie in giving opportunities.7. BudgetExpenses depend on many choices, but might include:Website redevelopment (including back-end functionality) $15,000-$100,000E-mail messaging system set-up fee $250-$500 one timeWebsite maintenance $500-$2,000 monthlyE-mail messaging on-going fees up to $250 monthlyBanner ad development $5,000 annuallyOnline campaigns $10,000-$50,000 eachConsultant – ongoing monthly retainer $3,500 monthly– Consultation on website development– Development of online partnerships– Production and management of monthly e-news and up to one stand-alone solicitation to donors and non-donors– E-mail messaging system management, including monthly data imports/exports to integrate with offline database– Integration with direct mail– Copywriting for appeals for the site
As more and more organizations turn to the Internet to enhance and expand their fundraising, advocacy and communications work, a number of key questions have arisen, including:How does our online program compare to other programs?What are reasonable goals for list growth, response rates, churn rates, etc?How can we measure the success of our online work?Until very recently, little data existed with which to answer these questions. However, in the past year, several studies have aimed to establish the benchmarks needed to evaluate the performance of nonprofits’ online communications, advocacy, fundraising, and email messaging programs.We recently reviewed these studies: the eNonprofit Benchmarks Study, the Online Marketing (eCRM) Nonprofit Benchmark Index TM Study, and the donorCentricsTM Internet Giving Benchmarking Analysis, and we have provided a brief summary below of the main findings on which all three studies agree.SHARED FINDINGS The three recent benchmarks studies capture online program metrics from a variety of nonprofits that focus on a multitude of issue areas. Though the data differs somewhat among the studies, one point is perfectly clear: the Internet is the place for nonprofits to invest! 1. Online Giving Is On The Rise All three studies found that the amount of money raised online per organization is rapidly increasing. Though the statistics vary fairly widely, the studies reflect the general trend of growth in nonprofit online fundraising programs.The Online Marketing (eCRM) Nonprofit Benchmark IndexTM reports a growth rate of 27 % in median dollars raised from 2005 to 2006.The eNonprofit Benchmarks Study reports a 40 % growth in average amount raised from the year 2003-2004 to the year 2004-2005.The donorCentrics Analysis reports that the median cumulative growth in online donors amongst its study participants has been 101% over the past three years.2. Rapid Response Pays Both the eNonprofit Benchmarks Study and the donorCentrics Analysis note significant spikes in online donations due to giving after the Asian tsunami and Hurricane Katrina. All three studies emphasize the importance of nonprofits’ quick response to a natural disaster or other breaking news.3. Email Lists Are Growing The eNonprofit Benchmarks Study and the eCRM Nonprofit Benchmarks IndexTM both report growth in email list sizes. The former reports an average growth of 73% across the 15 study partners from September 2004 to September of 2005. The latter reports a median growth rate of 47% from July 2005 to June 2006. In addition, the Index Study reports that organizations with smaller lists (under 50,000) grew twice as fast as those with larger lists.4. Bigger Lists = More Money & More Actions The eNonprofit Benchmarks Study illustrates that email list size is directly proportional to the number of advocacy actions and letters generated. Simply put, the bigger the email list, the larger the number of advocacy actions generated.Likewise, the eCRM Nonprofit Benchmarks IndexTM split funds raised online by email list size to show the difference in amount raised by various file sizes and the trend of larger email lists raising more money holds true.5. Fundraising Messaging Metrics Holding Steady Both the eNonprofit Benchmarks Study and the eCRM Nonprofit Benchmark IndexTM calculated open, click through, response, and conversion rates on fundraising messaging from their data. These metrics have stayed consistent over the last two years.ADDITIONAL INTERESTING FINDINGS 1. Online Donors Versus Offline Donors The 2006 donorCentricsTM Internet Giving Benchmarking Analysis by DonorDigital and Target Analysis Group reviewed data from 12 nonprofit organizations to compare online giving with offline giving. The key takeaways include:Online donors tend to be much younger and to have higher incomes than direct mail donors.The distribution of online donors is more evenly spread over age ranges while direct mail donors are heavily concentrated in the 65-and-older age group.Online donors tend to join at higher giving levels, give larger gifts, and have higher lifetime giving than offline donors.Only 4% of newly acquired online donors also gave direct mail gifts in their first year on the list, but 46% of them gave direct mail gifts in their renewal year.Multiple-channel donors have higher revenue per donor and higher retention rates than single-channel donors.Revenue for donors who gave online was 28% higher ($114 compared to $82) than donors who only gave offline.Donors acquired online tend to lapse at higher rates than donors acquired by mail. Some of this turnover may be attributed differences in cultivation strategies.2. Website Traffic and Site Visitor Registration Convio’s Online Marketing (eCRM) Nonprofit Benchmark IndexTM Study looked at website traffic and visitor registration across 16 client websites. The key points the study found include:The websites received an average of roughly 26,000 unique visitors per month.The groups had a median growth rate of 30 % in unique web visitors in the year studied.Groups with e-newsletters and member center registration had a median registration rate of 2.8 % per month.Recommendations for improving website sign up rates included consistently providing compelling content and incentives to register, optimizing the registration process, and providing multiple engagement opportunities.Source: http://www.mrss.com/
Last year, Sarah Bunting, who writes the blog Tomato Nation, a culture and humor blog, offered to shave her head if her blog readers donated to DonorsChoose.org, a site that allows donors to purchase school supplies for needy classrooms. Her readers responded, raising approximately $30,000 in a few days. Keeping her end of the bargain, she saved her hair off. And, if you don’t believe me, you can view the video on YouTube. Her efforts were chronicled in a recent Wall Street Journal article.On October 1, 2007, Sarah Bunting announced that it was time to do it again. (Not the head shaving, she has picked another type of humiliation.) She launched the month-long campaign with a goal of $40,000, again to support DonorsChoose.org. Just at the mid-way point, Ms. Bunting has raised $75,000! But she isn’t going to stop fundraising until the end of the month.Oh, the humiliation she selected? She will find a tomato costume and wear it all day.I don’t mean some wear-a-red-outfit-with-a-green-hat, only-go-outside-to-buy-milk bullshit either. I mean a big old spherical tomato-mascot rig, red tights, foam leaf hat, the whole bit – on the subway. To Rockefeller Center. Where I work, on the same floor as Saturday Night Live, 50 feet away from the president of Bravo. And then out for lunch, where I will pause to perform the post-kiss Angela dance from My So-Called Life in the plaza. And then back to work. And then out for a drink. And I will film it.The DonorsChoose.org Blogger Challenge is an initiative to help hundreds of thousands of public schools in need. DonorsChoose.org created a challenge platform which enables a blogger to select favorite classroom projects, set a fundraising goal, and customize the DonorsChoose.org page presenting his/her challenge. The challenger can then link to this page from his/her blog, call readers to action, and display an hourglass tracking progress toward the goal. More than a hundred bloggers have joined and the competition is heating up, but it’s not too late to create a challenge or to donate to another blogger’s challenge! The challenge will end at the end of October.Leaderboards show the generosity each blogger has inspired from readers. And, Sarah’s campaign is leaving the others in the dust! As of this evening, her campaign had raised over $80,000. The second place campaign is at $18,000 and being implemented by Fred Wilson. She’s also well ahead of TechCrunch which has raised slightly over $5,000. Hmm .. maybe they should issue similar challenges to their readers?Sarah blogged about this exclusively and acknowledged each gift. From my experience, you can’t simply put the widget on the side bar, announce your campaign, and go on as business as usual. You, the blogger, has to be passionate about your cause – and it leaks out from your blog into the hearts, minds, and checkbooks of your readers! It has to be authentic!Katya Andresen has noted that it works because: “The beauty of people-to-people fundraising is that it is based in two-way communication; it is a conversation between individuals rather than a speech from an organization. It puts your message in the mouth of the person most likely to prompt a donation: someone the audience knows. There are two useful social psychology theories at work here: liking and reciprocation.”From my experience doing several personal fundraising campaigns for Cambodian causes (see here, here, and here), I concur with Lucy Bernholz’s analysis of the model of charity blogging is something to keep an eye on:Regardless of what you think of the DonorsChoose model of giving, the fund development strategy here is worth looking at:The Bloggers Challenge shows how big and fast peer-to-peer fundraising (the oldest model we know) can grow with a push from the Internet;The media attention of something like this is worth it, even if the money is one-time gifts and none of the donors ever return to DC – which is pretty unlikely; DonorsChoose is doing very little to raise these funds – they’ve outsourced their fundraising to bloggers;Its new (I think). It takes the ChipIn/DonateNow/Widget/Facebook fundraisers and accelerates them.Source: http://beth.typepad.com/beths_blog/2007/10/make-sarah-bunt.html
Why online givers choose to give through Internet portalsBe sure to read the other studies released by Network for Good, listed in the related articles below, for more in depth information and research. As the Internet’s largest nonprofit giving portal, Network for Good has a unique vantage point on the growing trend of online charitable giving. Since its inception in November 2001, Network for Good has processed over $100 million in online donations to more than 23,000 charities.This study by Network for Good in partnership with GuideStar, the leading database of nonprofit organizations, examines this $100 million in giving to provide insights on:Who is giving money online How online givers spend their charitable dollars What times of year, week and day donors give online
Social proof is the powerful idea that if we think everyone else is acting in a certain way, we’re likely to act that way, too. People are conformists by nature, and we take cues about how to think and what to do from those around us. Social norms fuel entire industries. Would the fashion world be able to motivate us to buy a narrower tie or a longer skirt this year if we didn’t care what people think?At Network for Good, we’ve used the principle of social norms to increase donations through our web site. We state that more than 100,000 nonprofits have raised more than $800 million through our service to show how easy and safe it is to give through our system. Many charities have “cybergiving week” – that end-of-year spike in online giving. The psychological subtext is simple; everyone’s doing it, so you should too! Here are some ways you can generate social proof for your cause: Once you get some critical mass going, use fundraising tickers. Show how many people are giving, in real time. Count your community: Show how many people have taken action to create a sense of a growing community of like-minded people. Use testimonials: Quotes from people talking about why they support you are powerful. Other people are often your best messengers. In your call to action, choose wording that demonstrates that others are already participating, e.g. “join millions of other generous Americans” or “hundreds of other concerned members in your community”.,Social proof is the powerful idea that if we think everyone else is acting in a certain way, we’re likely to act that way, too. People are conformists by nature, and we take cues about how to think and what to do from those around us. Social norms fuel entire industries. Would the fashion world be able to motivate us to buy a narrower tie or a longer skirt this year if we didn’t care what people think?At Network for Good, we’ve tried using the principle of social norms to increase donations through our web site. We state that more than 325,000 people have given more than $112 million through our web site to show new users just how popular we are. In December 2006, when our traffic increases, we feature a real-time ticker of total donations so people can see just how many other people are taking action. In December 2006 and 2005, we partnered with Yahoo! on a “cybergiving week” to promote the idea that just as retail sales has black Friday, charities have “cybergiving week” – that end-of-year spike in online giving. The psychological subtext? Everyone’s doing it so you, should too! Fundraising thermometers and also send the message, “Other people are doing it, and you are part of something larger.”Here are some ways you can generate social proof:• Once you get some critical mass going, use fundraising tickers. Show how many people are giving, in real time.• Count your community: Show how many people have taken action to create a sense of a growing community of like-minded people.• Use testimonials: Quotes from people talking about why they support you are powerful. Other people are often your best messengers.• In calls to action, choose wording that demonstrates that others are already participating, e.g. “join millions of other generous Americans” or “hundreds of other concerned members in your community”