Facebook22Tweet0Pin0 Submitted by Mary Jo BuzaGeranium cinereum BallerinaDon’t overlook geraniums – an easy care perennials! Hardy geraniums are robust and easy to grow plants that will reward you with unique foliage and lovely flowers. I consider them absolutely perfect plants for our Pacific Northwest gardens. To set the record straight, I am referring to hardy geraniums (Geranium spp.) and not the tender annuals also called zonal geraniums (Pelargoniums spp.).What I like about hardy geraniums is that they are not fussy about soil types. They grow well in almost any kind of soil except boggy soil with standing water. They are versatile, with varieties that thrive in sun or part shade. While most hardy geraniums do prefer to grow in sun, G. macrorrhizum and G. phaeum both thrive in the part shade. G. macrorrhizum with the common name ‘Fragrant Cransbill’ has the added benefit of being deer resistant. Its leaves have a strong aromatic scent that deter deer. Other hardy geraniums are not so lucky – deer love them.During the last ten years, none of my hardy geraniums have had any insect or disease problems, another reason I love these plants. Slugs are not a problem and neither is powdery mildew. Some varieties of hardy geranium have the habit of growing tall and leggy by midsummer, like ‘Johnson Blue’, ‘Patricia’, ‘Rozanne’, and ‘Ann Folkard.’ Gardeners who grow these taller varieties report that rather than staking them, they shear these tall plants to the ground in midsummer after they bloom. With a little extra water, the plants will grow new leaves and bloom again. To avoid this extra work, I prefer the short compact varieties such as ‘Ballerina’, ‘Purple Pillow’, and ‘John Elsley.’ This ground hugging varieties stay short and compact.Geranium RozanneHardy geraniums offer a variety of flower colors from white, pink, blue, purple, and magenta. A typical hardy geranium blooms for a month in late spring and early summer. When in bloom, they demand your attention. These plants show off with a concentrated burst of flowers. After flowering, the seed cases look alike like the beak of a crane, hence the common name cranesbill.The unique foliage adds to the geraniums’ appeal. Geranium leaves are diverse in color, shape, texture, and size. The shade loving G. macrorrhizum for example, has leaves that are a deep green with a soft velvety texture that contrast nicely with the pinkish magenta flowers. G. sanguineum has a small, finely divided leaf that matches its short compact stature. Some geraniums display leaves that are mottled or streaked with different tones of green while others, like the G. phaeum ‘Sambor’, have a dark brown-variegated patch on its leaves.Most local nurseries carry a good selection of hardy geraniums. Don’t let the intimidating and awkward names of these lovely plants discourage you. Hardy geraniums will enhance your garden no matter what you call them.Author Mary Jo Buza, is a landscape designer she has over 20 years experience as a designer and teacher in the South Sound. For more information on a custom landscape design or consultation call 923-1733 or visit her website.
Trade unionist and former member of the Board of Directors of Guyana Power and Light (GPL) Incorporated, Carvil Duncan was on Thursday freed of another charge of conspiracy to defraud the company after a lengthy trial in the Georgetown Magistrates’ Courts.Duncan was facing a charge, which stated that on March 31, 2015 at Georgetown, he conspired with then Deputy Chief Executive Officer (DCEO) of GPL, Aeshwar Deonarine to steal $27,757,547, property of the power company.He was represented by Attorneys-at-Law Glenn Hanoman and Everton Singh-Lammy.The ruling was handed down by Magistrate Leron Daly, who stated that the prosecution’s evidence was insufficient to substantiate the charge.According to reports, Duncan was accused of allegedly transferring close to $28Accused: Carvil Duncanmillion of the company’s funds into his personal bank account.The revelation was made by Public Infrastructure Minister David Patterson, in 2015, who had claimed that the transactions came to light as a result of a fiscal audit of the PetroCaribe fund.The Minister had claimed that in May and June of 2015, acting with Duncan, Deonarine would have transferred $27.8 million to his own account which was supposed to be retroactive payments for salary increases.However, he claimed that the Board of Directors for GPL did not approve the salary increase for Deonarine, who would have approached the Board several times for his salary to be increased to the same as another Deputy CEO of GPL.Patterson revealed that Deonarine has been asked to proceed on administrative leave pending a full investigation.Duncan, he had claimed, approved payment of $948,000 to his own account – this was also for retroactive salary payments.In 2015, Patterson explained that Duncan would have been approached for an explanation into the expenditure, but could not provide a transparent one.Meanwhile, after the charges were instituted, Duncan was threatened with removal from several constitutional posts he held at the time. He challenged the decision by Government to establish a tribunal to determine if he was fit to continue serving in his constitutional offices in light of several charges he was facing at the time.However, Prime Minister Moses Nagamootoo had contended that he had dispatched a letter to Duncan’s office informing him of the executive’s decision to establish the tribunal.Nagamootoo had also disclosed that the letter, as required by the Constitution of Guyana, invited Duncan to show cause why the tribunal should not be set up. Duncan subsequently testified that he never received the correspondence.Justice Holder, in October 2016, suspended the work of the presidential tribunal following an injunction, which was filed by Attorney Anil Nandlall.Nandlall had argued that the tribunal was an unlawful and unconstitutional course of action, since Duncan at the time was not found guilty of the charges. However, President David Granger had suspended Duncan from several constitutional posts, which included being a member of the Judicial Service Commission and the Police Service Commission.
Israelis were shocked and outraged when Palestinians undertook an illegal construction project in 1999 on the Temple Mount, and threw the debris into the Kidron Valley outside Jerusalem, but there was little they could do about it. Though this “archaeological disaster” caused irreparable damage to the site, the holiest place for the Jews, some Israelis tried to salvage some of the wreckage. A respected Israeli archaeologist, Dr. Gabriel Barkai, spirited away 70 truckloads of the debris to a nearby location where it could be sifted and studied, according to Israel National News, which reported on some of the spectacular finds coming out of the rubble during the project over the past six months. Among artifacts identified were coins, shards, figurines and other materials from the periods of the Crusaders, the Romans, the Hasmoneans (before Christ) and earlier. Arrowheads from Nebuchadnezzar’s army were found, and some figurines and shards appear to date from the First Temple of Solomon. Animal bones from sacrifices were also discovered. The Palestinian Arabs have consistently denied the existence of Jewish Temples on the site of the Temple Mount, now the site of the Muslim Dome of the Rock. How could Muslims get away with treating arguably the world’s most religiously valuable real estate like garbage? The article explains, “During the illegal excavations and dumping on and from the Temple Mount, the police and the government Antiquities Authority refused to interfere, citing concerns of violence by Muslims who deny that Temples ever stood on the Temple Mount.” The salvage operation was undertaken with private funding, but the money is running out, threatening to leave the work uncompleted. This was the “first ever archaeological examination of the Temple Mount,” the article claims. “Though the archaeological remains were no longer in their original contexts, they held enormous potential to shed light on the undocumented human history of the Temple Mount, as systematic archaeological excavation or scientific study have never taken place there. The mounds of dirt in the Kidron Valley therefore contained the only available data from the Temple Mount to which modern archaeologists have ever had access.” See also the Jerusalem Post article on this story.How the Muslims could have wreaked this havoc without an international outrage and condemnation is beyond belief; this site is one of the most sacred to Jews and of great interest to Christians around the world. The discoveries made here by this rescue effort are all consistent with the Biblical record of the Temples of Solomon and Herod. They hint at the tremendous potential for archaeological research if more of the Mount could be excavated. Not all religious moral traditions are equivalent. Notice which religion values knowledge, preservation, carefulness, scientific research and historical accuracy, and which denies facts of history and shows utter disregard for the sensibilities of others. These Muslims knew full well what feelings the Jews have for the Temple Mount, yet engaged in illegal clandestine construction and dumped priceless artifacts into the ditch under cover of night; and if anyone didn’t like it, they could fall back on threats of intifada. If there are so many good Muslims, as we are told, where were their voices to condemn the actions of their brethren? Instead, Muslims in Jerusalem threaten violence for trespassing on their holy site, yet forbid Jews and Christians access to sites just as sacred to them. The article equates Muslim denial of the Jewish Temple to Holocaust denial, yet they get away with it with very little protest from the outside world. Let the reader understand.Update 05/20/2005: In the next few weeks after this story was announced, Muslims worldwide rioted, killing 17 people, over an unsubstantiated report in Newsweek that American guards had intimidated Muslim prisoners by flushing pages of the Quran down the toilet. Newsweek later retracted the story and apologized, but the damage was done, largely by leftist newspapers that repeated the story without checking the facts. Few reporters remembered that Palestinians in Bethlehem had torn out pages of the Bible and used it for toilet paper when they occupied the Church of the Nativity a few years ago. No Christians rioted then; they just came in to weep and clean up the mess after the Palestinians left. If Big Science wants to resurrect its supposed reputation for logic and honesty, it should stop opposing Christians and Jews, and go after the religious zealots that make hate, lies and irrationality a way of life and death. See also the 05/19/2005 story.(Visited 9 times, 1 visits today)FacebookTwitterPinterestSave分享0
View comments LOOK: Venues for 2019 SEA Games LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding Arellano University took down San Beda in straight sets, 25-22, 25-21, 25-18, to keep an unblemished slate in the Premier Volleyball League Collegiate Conference Wednesday at Filoil Flying V Centre.Eunika Torres dealt the final blow for the Lady Chiefs as they improve to 2-0 while the Red Spikers slipped to 1-1.ADVERTISEMENT Brace for potentially devastating typhoon approaching PH – NDRRMC SEA Games in Calabarzon safe, secure – Solcom chief Don’t miss out on the latest news and information. UPLB exempted from SEA Games class suspension LATEST STORIES MOST READ Filipino athletes get grand send-off ahead of SEA Games PLAY LIST 01:27Filipino athletes get grand send-off ahead of SEA Games00:50Trending Articles00:59Sports venues to be ready in time for SEA Games01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games E.T. returns to earth, reunites with grown-up Elliott in new ad Read Next LOOK: Retired NBA, WNBA vets confirmed as cast members for upcoming film ‘Uncle Drew’ Catriona Gray spends Thanksgiving by preparing meals for people with illnesses The Lady Chiefs, though, had to battle back in the third set after San Beda got the early lead in the final period.“That has always been our problem whenever we get two set, we start to dip in performance come the third,” said Lady Chiefs head coach Obet Javier. “So I always tell them that the third set will be crucial for us.”FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutArellano was down 8-6 early in the third set before Regine Arocha converted on a service ace to cap off a 7-1 run and give the Lady Chiefs a 13-9 lead.Arocha had a game-high 16 points to lead Arellano while captain Jovielyn Prado added 13 with Mary Anne Esguerra chipping in 10.
Read Next Yankees face elimination again, this time in ALCS Game 7 Oakland Raiders running back Marshawn Lynch (24) makes contact with back judge Greg Steed (12) during the first half of an NFL football game between the Raiders and the Kansas City Chiefs in Oakland, Calif., Thursday, Oct. 19, 2017. Lynch was ejected after the play. (AP Photo/Ben Margot)NEW YORK — Oakland running back Marshawn Lynch was suspended for one game without pay by the NFL on Friday for shoving a game official during the Raiders’ victory over Kansas City on Thursday night.Lynch was ejected from the game after he shoved line judge Julian Mapp.ADVERTISEMENT Brace for potentially devastating typhoon approaching PH – NDRRMC Typhoon Kammuri accelerates, gains strength en route to PH QC cops nab robbery gang leader, cohort Kin of Misamis Oriental hero cop to get death benefits, award — PNP Stronger peso trims PH debt value to P7.9 trillion Kammuri turning to super typhoon less likely but possible — Pagasa Makabayan bloc: Duterte suspension order on rice importation only a ‘media stunt’ PLAY LIST 02:46Makabayan bloc: Duterte suspension order on rice importation only a ‘media stunt’00:50Trending Articles00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA Japan ex-PM Nakasone who boosted ties with US dies at 101 The scuffle started when Oakland quarterback Derek Carr was hit late on a run by Kansas City’s Marcus Peters midway through the second quarter. Raiders offensive linemen Kelechi Osemele and Donald Penn immediately confronted Peters, and Lynch sprinted onto the field from the bench to join the fray. Mapp tried to break up the fight, but Lynch pushed him and grabbed his jersey. Lynch also got a personal foul.NFL vice president of football operations Jon Runyan wrote a letter to Lynch, saying:FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“You made deliberate physical contact with one of our game officials as he was diffusing an active confrontation between players. You were disqualified for your inappropriate and unsportsmanlike actions. Your conduct included pushing the game official and grabbing his jersey. … You were not directly involved in the active confrontation that the game official was attempting to diffuse, nor were you a participant in the play that initiated the confrontation. You were the only player from either team who ran from the sideline to midfield to insert himself into a situation in which he was not directly involved.”Lynch will be eligible to return to Oakland’s active roster on Oct. 30, the day after the Raiders’ game against the Buffalo Bills. LATEST STORIES Lynch finished the game with two carries for 9 yards.The Raiders rallied to win 31-30 on a touchdown pass by Carr on the final play, and Lynch was in the locker room after the game congratulating his teammates.Lynch came out of retirement this season and was traded from Seattle to the Raiders. Lynch said he wanted to make a comeback so he could give something back to his hometown of Oakland before the Raiders move to Las Vegas in 2020.Lynch has rushed for 266 yards and two touchdowns in seven games.ADVERTISEMENT Don’t miss out on the latest news and information. MOST READ View comments
Superstar Shah Rukh Khan shows off his six-pack abs to the gathering at the 10th India Today Conclave at Taj Palace Hotel in New Delhi on March 18, 2011.Shah Rukh Khan presented two sides of his enigmatic personality at a packed-beyondcapacity session on ‘Movies, Magic, Life: Making Movies Work in a Brand New World’. He first spoke at length on how the film industry’s growth was linked with developments in science and mathematics, and then brought the house down by lifting his shirt to prove that his “four-pack abs” were very much intact.His shirt-lifting moment came when India Today Group’s chief creative officer, Kalli Purie, asked him if he still had the sixpack abs he had developed for his 2007 blockbuster, Om Shanti Om. “Not six-pack abs, but I do still have four-pack abs,” the superstar said, lifting his shirt.”I don’t want to hide it, so you can confirm it right here.” That sent the audience into a frenzy of claps and cheers.The other big Shah Rukh moment happened when the session’s chairperson, actor and TV show host Koel Purie Rinchet, asked him what his first action would be if he became the country’s Prime Minister for a day. “I would go on a holiday,” SRK quipped, and then added on a serious note: “Just being honest is not enough. It is important to ensure that everyone in the office is honest and that we weed out corruption from every aspect of the government machinery.” He said if he were the PM for a day, he would wipe out corruption, “which has gone into our veins”. But he was quick to add: “I think our PM is a nice person.advertisementHe is doing a very good job.” Based on a guest’s tweet, Koel asked if SRK wanted his privacy back, which he has lost after attaining superstardom. “All my life, I have worked to become a star and be recognised,” SRK replied. “I hate it when I see celebrities hide their faces behind glares to evade the public eye. I want people to scream out my name when I land at the airport. I want girls to tear off my clothes. I want them to invade my privacy. I love to be troubled and disturbed,” he added with his trademark swagger.Looking dapper in his favourite black suit, SRK came without his famous ‘Rasta’ hairdo that he was seen sporting till recently for his upcoming film, Don 2.”It’s too cumbersome to maintain long hair,” he said later.Giving a glimpse of his vintage wit, SRK confessed he had prepared his speech for the session on his iPad, and said: ” Actors are not meant to be smart.” Smart, though, was the operative word as Shah Rukh’s session got underway. Addressing the topic at hand, the actor brilliantly reinterpreted Frank Capra to explain the development of Indian cinema.”Film, Frank Capra said, is one of the three universal languages ? the other two being music and mathematics. Indian films, I dare to add in this modern decade, are all three languages rolled into one. We have the music, the images, and the corporates have brought in the mathematics,” SRK said.Looking ahead from his vantage point, he said: ” We need to make our own Harry Potter films.Hollywood has trained the world to watch films that are made on a set format. To sustain ourselves in the market, we need to master the skills in which we are lagging behind.” He then summed up his session, re- phrasing his famous dialogue from Om Shanti Om: “Duniya ko hamari badi badi filmein abhi dekhna baaki hai mere dost (The world is yet to see our really big films, my friend).” After Shah Rukh’s address, the session was thrown open for questions. When a retired Brigadier from Bastar pointed to the difficult situation in the Naxalite-affected districts of Chhattisgarh, and how the magic of cinema could be used to do something for the affected people, SRK’s line was pragmatic: “It’s a tall order to make films for a specific people. I joke about my dancing in marriages for money, but I slog 16 hours a day to entertain and bring smiles on the faces of people because my films are based on common emotions.” A guest from Denmark asked how he would like to be remembered.”At 46, I am passing through mid-life crises,” SRK replied. ” I would want to say it in third person: ‘ Here is SRK. Remember that he tried and tried too hard’.”advertisement
Good marketers understand the values of your audience, not your own, should shape how you communicate. So I want to call your attention to someone who is letting their audience shape their creative work, turning their web redesign into a conversation with constituents. American Rivers is truly moving audience feedback upstream as the organization rethinks americanrivers.org, nationalrivercleanup.org, and healthyrivers.org.First, check out their blog, which shows just how transparent and collaborative their redesign is. Also take a look at their Flickr contest, where they are asking river-lovers to upload their own photos.My Network for Good colleague Stacie Mann knows the clever guy behind this work and the blog, Chas Offutt, and asked him how goes the marketing conversation that he’s started. Here are his responses:1) Was there any pushback within organization about being so transparent? Nothing to date, but I’m not exactly sure how many people are aware of the blog. I’ve been rolling it out on an individual basis to generate feedback, greater review before I make a larger outward push. These small steps have worked out well as I’ve made a quite a few changes over the first 5 weeks that have greatly impacted the direction of my efforts. I’ve gotten some excellent feedback from co-workers, friends, and counterparts within the online advocacy community.2) What results are you seeing with blogging?Well, I’m seeing growth in traffic, comments, and general participation (Crazy Egg’s heat map is pretty cool, which, by the way, that idea came from a visitor). And, internally, I’m getting a lot of support from folks who appreciate being involved in the process. Last month, I held a Web 2.0 Introduction that went over really well. It would be great to have del.icio.us, Flickr, and RSS on our site, but what good would it be if the staff had no idea what it means and more importantly, how it can benefit their work. I feel the blog, as well as my work within the organization, should contain an education (i.e. testing) component – hence some of the “blog bling”. The success of our efforts online will not be because of me or my team, but the organization as a whole.3) What kinds of things surprised you? Good or bad… Aside from folks actually reading it, I’ve been a little surprised with the number of paths that I’ve been able to pursue as a result of this online dialogue – I seem to be referred to some cool new thing everyday (e.g. Vizu from Katya). I know I’m not the first to experience these online changes and one reason I wanted to do start this blog was to learn more about what’s happening in my field and reach out to those who have gone, going, or thinking about going through a website redesign. Down the road, I’d love to see everyone in the organization blogging (but not like PhilTube) about their work – that would be awesome.
We’ll maximize our giving opportunities on the site and give them high visibility on our home page and other pages, especially our most visited pages and those pages that tend to evoke strong emotions (animal pages). This is a sample plan for an imaginary local animal rescue organization called Save the Animals (STA) which is trying to take their outreach efforts online to become well known in the community. While the specifics of your online fundraising plan will be unique for your organization, the overarching themes will likely be similar. This intensive plan calls for a relatively high budget but you will likely want or need to dedicate much less.The goals of this online fundraising plan are to:Open an online channel of communication with direct mail donors who want it.Acquire new online donors.Cultivate and re-solicit existing and new online donors.The key to acquiring new online donors will be developing partnerships to drive traffic to our site, building a large e-mail list for prospecting, and making our site even more successful in converting visitors into donors. In addition, we’ll expand the opportunities for raising money elsewhere online. At the same time, we will use our direct mail (and telephone) program to offer online communications to those donors and to integrate online communication with other fundraising communications.1. WebsiteOur site should be a major tool in engaging and interacting with new and existing donors, while still meeting the needs of our various other constituencies- people seeking to adopt, kids, animal lovers, etc. Some of our donors also probably visit our site now and then, so it needs to demonstrate to them that they’ve invested wisely. They should see offline fundraising themes reflected on the site, new content, things to do, compelling features, etc. Many new people will also visit our site simply to look at the animals, without any intention of adopting. We’ll need online mechanisms to engage those people and to turn them into donors. Here’s what we’ll do to make that happen.We’ll re-develop our site to improve its look and feel and increase its functionality. We’ll focus on finding vendors and/or application service providers (ASPs) who offer easy-maintenance solutions to reduce the burden on staff. Then, we’ll work to make our site more appealing to our various constituencies with interactivity (surveys, contests), news, compelling appeals, easy event sign-ups, and new features like e-cards. On an ongoing basis, we’ll monitor opportunities for promoting STA’s work online in the context of animal-related news and our many events.2. E-mail marketingWe’ll develop an e-mail outreach program for communicating regularly with donors and prospects. The program will initially include a monthly e-newsletter with donor and non-donor versions and occasional action or event alerts. Eventually, we’ll build in targeted e-mail messages for people with expressed interests in certain subjects like a no-kill policy, dogs, feral cat care, etc., and deliver e-mail renewals for existing online donors; and solicitations and special appeals for both existing donors and prospects. As our e-mail list grows, we’ll test ways to use email to boost response to direct mail, such as:– Sending a pre-mail e-mail that tells people that they’ll be receiving an important letter in the mail or invite people to respond– Sending a post-mail e-mail that says “We hope you received our recent letter. If you haven’t had a chance to give yet, please give online today. It’s fast, easy, and efficient.”We’ll promote some online services in our direct mail – especially our store during the holidays. Increasing our visibility on our offline corporate partners’ Web sites through links, banners, and special campaigns. We’ll develop and implement strategies for building our e-mail list. In addition to offering simple email sign-ups on our site, we’ll design creative ways to build our prospect e-mail list through incentives, such as offering a chance to win a gift certificate to a local pet store for people who subscribe to our e-newsletter.3. Increasing site trafficWith a compelling website and technology in place to manage content and donor relationships, we’ll develop campaigns to drive traffic to our site. We’ll work to improve our search engine and directory rankings and links, create and run campaigns on our site and elsewhere, and develop corporate partnerships and sponsorships to drive traffic to our site. Strategies will include:Finding an appealing, easy-to-remember URL We will develop a persistent program for gradually gathering the e-mail addresses of direct mail donors who want to add e-mail to their communications with us. We will test asks in the direct mail (P.S., buck slip, reply device, etc.) and track response to finding the most effective and least expensive ways to gather e-mail addresses without depressing gift response. We’ll send test and track communications and re-solicitations to these donors.6. Tracking, benchmarking, reportingWe’ll evaluate the e-mail messaging program by tracking the number of recipients that are converted into new donors and the number of gifts and renewals received from existing donors in direct response to an e-mail solicitation. We’ll also carefully monitor the overall giving levels of donors receiving the e-news versus donors not receiving the e-news to evaluate the e-news as a cultivation tool. Promoting our fundraising campaigns on media sites. We’ll develop graphics and try to place them free on national, regional and local media sites. We’ll send a cultivation mailer to our lapsed donors inviting them to visit our Web site. We can direct them to a special page on our website that makes an appeal for why they should make another gift. Promoting our site as a no-kill information center by disseminating (free) content, tips, facts and interactive devices to other sites with links back to our site. The spring appeal will be combined with a no-kill (or other issues) awareness campaign with special web pages and a strong tell-a-friend element. While it will have a fundraising element, the focus of this campaign will be to build our online reputation and our e-mail list.5. Integration with Direct MailWe’ll use traditional communications channels to build our donor e-mail list and promote our website. Promoting our events online through event listing services like CitySearch.com, local media listings, and others. Maximizing our search engine rankings by improving our meta tags, buying some keywords, and paying for increased rankings at some sites.4. Special CampaignsWe’ll run a few targeted online campaigns throughout the year: one in December, and one in the spring.The December campaign will have a holiday focus with special holiday giving opportunities (gift memberships, with the calendar as one of its features) and also drive traffic to our store. We’ll evaluate our site traffic to determine which content is most appealing and increase the visibility of that content, as well as tie in giving opportunities.7. BudgetExpenses depend on many choices, but might include:Website redevelopment (including back-end functionality) $15,000-$100,000E-mail messaging system set-up fee $250-$500 one timeWebsite maintenance $500-$2,000 monthlyE-mail messaging on-going fees up to $250 monthlyBanner ad development $5,000 annuallyOnline campaigns $10,000-$50,000 eachConsultant – ongoing monthly retainer $3,500 monthly– Consultation on website development– Development of online partnerships– Production and management of monthly e-news and up to one stand-alone solicitation to donors and non-donors– E-mail messaging system management, including monthly data imports/exports to integrate with offline database– Integration with direct mail– Copywriting for appeals for the site
Before attempting to raise funds, it is important to be very clear about the elements of the Message Triangle. Confusion or disagreement about any of these three areas can lead to ineffective fundraising or worse, fundraising that erodes donor loyalty.THE THREE SIDES OF THE TRIANGLEMission:Why you exist. This is the core issue, the central reason your organization exists.Competencies/Benefits:What you do. Your organization’s attributes or competencies. These are the concrete things your organization does that are meritorious and worthy of support.Personality/Strengths:Who you are. Think of this list as the way donors would describe your organization if it were a person. In this area are the things that are fundamental to the personality of the organization the attributes that seem hard-wired into the organizational DNA. This side of the triangle is very important because of the emotional component it contains.For best results there needs to be internal agreement on these three important components. Then there needs to be agreement with your fundraising counsel.THE ROLE OF EMOTION IN FORGING DONOR LOYALTYOne big mistake made by many organizations is forgetting the importance of the emotional component when attempting to appeal to donors. Unfortunately, most organizations keep trying to appeal to the rational mind alone, instead of to reason and emotion together. Rationality assumes that behavior is determined exclusively by conscious awareness, reason, and the ability to calculate something’s worth. The most recent discoveries in cognitive neuroscience sharply contradict this notion.Research shows that human behavior is influenced by the combination of reason and emotion, and that reason only functions well when it is supported by the presence of an adequate emotional state. So, while focusing on conscious awareness and reason may work to spark interest in a cause or an organization, it fails to produce the emotions required for true engagement.Emotions are the mechanisms that set people’s highest-level goals, including what causes they decide to support. While donors often forget factual information, they almost always remember their emotions, both good and bad. And when it comes to deciding whether to donate again to a certain cause, negative emotions are often remembered more vividly than the positive.This means that the process of deciding whether or not to stay on board also depends on the emotions experienced while donating and supporting a cause. So, apart from performing its intrinsic functions, a “cause brand” carries profound emotional connotations for donors. At the beginning, middle, and end of every transaction, emotional engagement is at its heart.Just as there are three kinds of customer loyalty, there are also three kinds of donor loyalty:Forced Loyalty, which is imposed by a monopoly and lasts only as long as the monopoly does. When another organization emerges to compete, donors have a choice, and will defect unless they have connected with you on a deeper level.Bought Loyalty, which is directed at a captive audience and fueled by premiums or up-front freemiums. This type of donor loyalty lasts only as long as the organization is willing to pay the price. Loyalty that is bought does not run deep, either.Emotional Loyalty, which can go on indefinitely. The good news is that this type of donor loyalty is a renewable resource that is virtually inexhaustible if wisely cultivated. However, unless you focus on emotional engagement, you will not be able to persuade donors to stick with you for the long term.For all these reasons, it is important for organizations that care about donor loyalty to pay attention to all three sides of the Message Triangle, and to make sure that all three sides reinforce each other.Source: Merkle Orange Papershttp://www.merkledomain.com/site/PageServer?pagename=orange_messagingCopyright © 2007 Merkle Inc.All rights reserved