source: twenty-first Century economic report
newspaper exclusively learned that China UnionPay will release the bonus reward in June 2nd China UnionPay platform, the platform is launched by China UnionPay and Shanghai tadakuni Mdt InfoTech Ltd, specially for the beginning of the 62 standard UnionPay card holders to provide incentives for consumption services. Although the Chinese UnionPay Propaganda Department official on the project but not to say yes or no, union insiders confirmed to reporters that the project is advancing, Shanghai mobile phone newspaper jia.
it is understood that the core business of the platform will be divided into two categories, one is to provide the B2C exchange mall, a variety of integral equivalent exchange rate and exchange operation; in addition, UnionPay China award will be launched a virtual currency pan currency, currency exchange points through the pan, pan 1 currency equal to 1 points.
can not only enhance the UnionPay cardholders stickiness, more importantly, through the integration platform, UnionPay want to build a "B2C store" + "Alipay" mode, to improve the previously proposed online UnionPay deployment, Shanghai mobile phone newspaper.
integration platform reconstruction
to support the cup is a new platform UnionPay 300 million UnionPay cardholders and the integration of the user of the 30 billion cup points. The core business of the platform will be divided into two categories, one is to provide the exchange mall, a variety of integral equivalent exchange rate and exchange operations, UnionPay card users can exchange gifts on its website; in addition, UnionPay Chinese award will be launched a virtual currency pan currency, currency exchange points can pan, Shanghai mobile phone newspaper.
According to China UnionPay
insiders said, through the exchange points in addition to enhancing the cardholder viscous outside, more important is the integration of offline and online shopping mall, and the pan currency as a variety of integral Tongdui tools will become another virtual currency, this is of great significance for China unionpay. In the past, a merchant points can only be used in the merchant, through the exchange of Cheng Panbi on the platform, you can use a number of merchants in the mall." One person in charge of the project, vice president of Shanghai loyal Mdt InfoTech Ltd revealed. "The combination of" China reward mode similar UnionPay SmartClub + Alipay +51 rebate ‘three’." A businessman close to the project. It is understood that SmartClub is an integral exchange platform, while the 51 rebate is Shopping for Refund website, Alipay is the third party payment tool. UnionPay China incentive platform three are involved.
In fact, in 2010, China UnionPay has launched
integration business, want to get through the line of the mall, but the effect is not good.
2010, UnionPay launched the "integral" business, the cardholder registered in UnionPay cardholders service website and bind the UnionPay card (to number 62 at the beginning), UnionPay card is bound to hold these in cup points through the merchant consumer can get points, points converge to the cardholder’s account UnionPay credit in two working days. These points in the cup points you can directly trade credit card when the use of cash, "