at present, a survey showed that rely on traditional pay per click advertising model is becoming more and more new advertising models challenge Baidu click fraud last year, let more and more people pay attention to the potential drawbacks of search advertising, but in fact, this abuse is not limited to search advertising, it should be said that this is the essence of traditional click advertising model with the development of Internet advertising, and mature, the urgent need for the development of the new advertising model to improve and standardize the entire Internet advertising industry. So, according to the new mode of charging effect on logical birth.
if the pay per click advertising portal, search advertising as a representative of the Internet advertising 1 times, then call to paid advertising on behalf of the pay advertising is the network advertisement into the 2 era, because the evaluation of advertising effectiveness, which uses a completely different way. We know that the former pay per click, click can not depict the effect of advertising is still a big question mark. While the latter according to the effective call to pay, the effect of advertising in the most intuitive way to show up.
The new online advertising model to pay
ringing phone is an effective advertising by advertising brings, the advertisement has launched the "dotting the extension of interactive advertising company. Here we look at the ringing advertising than traditional advertising advantage:
one, pay low risk
advertisers advertising has two psychological point, one is the cost of advertising, the two is the effect of advertising, the most concern is the cost of advertising, the last part of Baidu’s customers suffered a high cost and low effect even after the click fraud began to wake up and embark on a crusade against the flicker trip. This is not a question of the Baidu family, two is almost all of the pay per click model. The biggest problem is the traditional model of the see Click to see the effect, in 100 hits in may only bring benefits for several times to the few, even by others sing programses do not know, so wasted a lot of money. Which is the advertising model ringing WYSIWYG, customers can be very intuitive to see the effect of advertising, so many customers have been transferred to the new advertising platform. The reason is very simple, if you did not receive the call that is white display, white to provide advertising services, such things why not do it.
two, the popularity of advertising
an ad to achieve good results must improve its coverage, which is the basis of network marketing. After the coverage of the audience will be up, of course, will highlight the effect of advertising. Ringing marketing ability is very strong, the alliance website including NetEase, Tencent, Tom and other more than 2 thousand excellent website, which means that customers can be in the above advertising alliance website display, ensuring universal coverage and advertising, but also ensures the basic advertising audience, provide the basic guarantee to improve the overall advertising effect.
three, intelligent advertising
Another factor that
has a greater impact on advertising effectiveness is the positioning of advertising, large and full model and