mobile advertising based on the application of fifth media. Fifth media applications are mainly divided into two parts. The first part is the personal application, that is what we are familiar with personal entertainment applications, such as mobile phone, SMS, MMS, customized ringing tone newspaper, mobile phone TV, mobile phone, mobile phone, mobile phone game music blog, such as Guangdong’s mobile phone subscribers reached about 800000, and is still growing fast. Personal application bring a variety of forms fifth media based on diversity, greatly enriched people’s visual experience, but also deeply affect people’s consumption behavior, but also reflects the whole China social development is marching towards mobile information age. The prosperity of individual applications, for the second part of the application that the industry has laid a solid foundation. The second part of the industry application, is divided into mobile government, mobile commerce and wireless marketing (mobile marketing). The wireless marketing involves some of the more widely, wireless marketing is about how mobile information in this big social background to carry out marketing activities of enterprises, the application form is realized through fifth forms of advertising based on wireless media.
in theory, the fifth media in the mobile phone as a communication medium, can be through the use of a large database of resources of the target population for the treatment and delivery of personalized information to their orientation through the wireless advertising form, and achieve the goal and focus of interactive advertising and marketing purposes. The application form of wireless advertising can be seen as the contents of all value-added services on the phone!
wireless advertising form is content, emphasis is on a variety of wireless value-added services based on the form of the fifth media has gone beyond the content itself, to form the cognitive content than on cognition, to form higher than the familiar with the contents of the familiar. The pursuit of the form of content becomes a new impetus and new means of innovation.
fifth wireless media on the media to provide a broad application prospects, almost all of the media in the form of mobile phone as a platform for the dissemination of the fifth media can be a form of wireless advertising. All of the value-added services of SP are the form of wireless advertising applications, the form of wireless advertising has endless performance. Look at the mobile phone to the media when thinking of value-added services, "the logical form is content", so the form is content, is very practical.
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