Abstract: in 2016, super net red, veteran video content producers, vertical columns are using their own advantages, from a single content producer MCN.
Internet industry are talking about the second half of this keyword. For the mobile Internet, the second half means that the flow of dividends is gradually reduced, more brutal competition. But for the short video field, the second half may mean more opportunities.
at the turn of the year, the second shot short video content in 2016 launched the "white paper" (hereinafter referred to as the "ecological report,) the report shows: as of now, the second shot with the company’s products and small coffee show broadcast peak value has exceeded 2 billion 500 million times, the average daily upload exceeded 1 million 500 thousand seconds into in more than 3000 stars, more than 10000, red net media, vertical V day, covering more than 70 million users.
report mentioned that in 2017 the short video industry may change three points:
1, short video barbaric growth continued, the head of the company gradually formed
2, short video from the pan entertainment to the vertical field depth
3, business model will have a clear prospect
these three points are not empty, because from the point of view of the development of the industry, this is the inevitable result. The report also can see Papi sauce and short video business in 2017 will end where development.
Papi sauce are the future way? Can reference micro-blog red satin hand
!How to change the
Papi sauce have? A short video industry in the future will be how to walk? Short video will show how the ecological change? To answer these questions, in fact, can refer to micro-blog and micro-blog red satin hand content of ecological development in recent years route.
we look to 2013, it is a net red satin hand began to rise. At that time, memories of special small vest, herd boy Liu Quanyou, my friend is a B for a large number of net red satin hand was born quietly, especially small vest off with a special memory of emotional diary entry, then gradually become the pet record of life, many people’s eyes the first red micro-blog network.
is the first batch of hand piece of barbaric growth, mostly one person. For example, the memory of a small vest behind the beginning without any background, just an ordinary net red number, and even its popularity is also a great chance factor. A large number of small red net with the first wave of dividends rapidly accumulated millions of fans, even gradually and marketing, advertising companies, the monthly income of tens of thousands of advertising model.
but later net red satin hand business apparently become more organized and disciplined. Three large brokerage company behind many head net red satin hand, Knowles culture communication company has with the tooth fairy advertising company and Gushan culture company together, in micro-blog hand piece >