beauty figure listed, ink weather will be listed on the gem, all kinds of video sites to survive…… In a list of tools, if you only take the user as the flow in use, usually live is not how good, such as selling advertising this millennium old pit would not work, but even to the value-added business direction, survival is not easy.
rumors said ink weather is a tool type products the worst of a
rumors in the data show that the number of users and activity on ink weather is very good: on activity and 35 million of the installed capacity of 470 million.
but another set of data also showed that the ink weather is not so strong sense of existence: the user retention time is too short for
ink weather business model, more than and 90 per cent of the revenue is to rely on this short and huge user traffic advertising! Users to stay in such a short time, and what to achieve advertising realizable? A convenience to the user, but failed to make good use of a large number of users, this is the ink weather, a to allow users to go out of the good weather, not a good commercial product.
beauty value added services on the glory and suffering
There is a beauty shot, Meitu Xiu Xiu
Mito’s, the United States took the average user use about 34 minutes long, circle hot Meitu Xiu Xiu function is owned by ultra high rate, its main business model in the value-added services, such as intelligent hardware, the relevant data show that in 2016, Mito mobile phone revenue has accounted for over 97% of the advertising and other business income accounted for only less than 3%.
ink weather also launched the smart hardware, such as air, an air purifier, but sales are poor.
tool products, do the best is WeChat, Mito is a small success, although the figure is the loss of the market, but in the tool products in the industry, can do Mito this status is not always much.
but in the end, the beauties of the profit is not good, the company is still losing money, the mobile phone Mito was not trying to cash on the true meaning of success.
is an advertising, is a value-added service tool products in the two directions are no less hard, but the reality is that advertising is still a thousand year old pit, value-added services have failed at a straw.