Chinese women’s fashion clothing brand Mcglaughlin why delisting

has been promoting a "never ending female department store" – Mcglaughlin, now why delisting? Fade out of people’s vision, staged the fall from the peak to the abyss of contrast plot.

Mcglaughlin data fraud, packaging concepts listed, results burst, lies the stock price plummeted, annual losses, capital was eventually sold off, out of people’s vision, contrast to fall from the peak of the abyss staged drama.

if there is no delisting of the news, people can hardly think of Mcglaughlin.

this once with "network + shop + phone order" multi channel sales model, become China female consumers favorite fast fashion clothing brand, ahead of Jingdong, Dangdang and other electricity supplier B2C, data fraud, packaging concept, the first ringing the NASDAQ opening bell, to become the domestic B2C listed first, limitless scenery.

rhetoric create women’s department store "never ending, the lie burst, the stock price plummeted, annual losses, capital was eventually sold off, out of people’s vision, contrast to fall from the peak of the abyss staged drama.

B2C electricity supplier first shares

1996, the United States Warburg fund invested in Mcglaughlin, this is China first approved by the government in the mail order business of foreign-funded enterprises, mainly engaged in garments, jewelry, Home Furnishing products, health supplies and other goods.

due to acclimatized, Mcglaughlin lost 4 years. Energy-saving was in charge as CEO, the carrying amount of only $2 million for the company to profitability.

first, in order to reduce operating costs, energy-saving Gu downsizing in second, due to Beichun make snap; mail order in foreign major groups in the three or four line of the city in the elderly, but the three or four line of the city Chinese traffic inconvenience, it is hard to accept the post purchase, while the city demand is not saturated, so the energy-saving adopts localization play, will crowd into urban white-collar workers; third, temporarily in order to achieve positive cash flow, energy-saving up clothing, turned a higher gross profit margin of jewelry.

profit, energy-saving back to the garment industry, as "fast fashion", popular design elements, the price parity; re rectification serious loss of Hua Ping "network", a network "women’s department store, department store building rhetoric" women never ending".

for the greater expansion of sales channels, energy-saving offensive line, opened the store, thus forming a "network + shop + phone order" multi channel sales model, become the only domestic through three different channels to retailers, with a high degree of reproducibility, no additional investment in the case, the recommended

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