is a very important component of the current retail store’s merchandise. In short, in recent years, more and more convenience stores along the street, the store a wide range of goods, which is an indispensable commodity is a cigarette. More shops, more convenient for consumers to buy cigarettes, but for retail customers, the competitive pressure to some extent increased.
recently, the Shandong Bureau of Shanghe county (Sales Department) customer manager to visit the area of several high level business retail customers, summed up the five cigarette business small coup, hoping to provide a reference for more retail customers and friends.
tricks a good display brand complete
cigarette display should be orderly and reasonable. A cigarette can follow the line, "" shape display display, beautiful appearance; single cigarette cigarette can be based on the grade, price and other partitions placed, convenient for consumers to choose alternative brand cigarette; tight and display methods should focus on nurturing the brand focused brand, attract the attention of consumers; higher profits the new cigarette can take the central display method, in order to stimulate consumer desire to buy…… These displays not only clean and beautiful, but also to a large extent improve sales efficiency and accuracy, bring more profits.
tricks two genuine improve credibility
adhere to purchase from tobacco companies to ensure genuine. The use of uniform neat, clear price tag, consumers will be assured to buy. From the consumer’s point of view, retail customers, if they can achieve genuine, can minimize the price of fraud, to protect the interests of consumers, and thus improve consumer satisfaction and the rate of return.
tricks three smile hospitality enhance feelings
when consumers in the store shopping, the most impressive, perhaps not the price of goods, but the operator has affinity smile service. Smile, will give consumers a good first impression, quality service should start with a smile. A smile, a greeting, is a good way to maintain my relationship.
tricks four welcome gifts
for the new listing of cigarette brands and focus on the cultivation of the brand, retail customers can timely delivery of a cigarette please consumers tasting, not only can enhance the emotion, but also make the brand is easy to accept. With lighters and other small gifts, can increase consumer satisfaction, make it become a member of the team back off.
tricks five pay attention to health keeping customers
regardless of business