any special holiday, will become the major retail business opportunities for the development of the business, therefore, retailers will naturally do a good job stocking. As the saying goes, "the golden nine silver ten", in September, Mid Autumn Festival and national day once a year and coming. For retailers, is a rare business opportunity. It should be said that some time ago, when the hot weather is relatively cool, the retail business period, many retailers are stuck for a long time, mustering the effort to the "double" is coming. Now, two that come, so retailers how to treasure this opportunity, how to seize the opportunity for business opportunities?
recently I also visited many shopping malls, supermarkets and retailers, found that many businesses are indeed hard to prepare for the festival, store merchandise can be described as "huazhizhaozhan, a superb collection of beautiful things is very eye-catching. But through the careful observation, interview, investigation that, in the double stocking, many retailers also exist many problems, put forward to attract retailers attention, make mistakes, and lay a solid foundation for further preparation for the double retail business. Specifically, the following errors:
error: for more perfection.
The so-called "
for more perfection", refers to a number of retailers in order to prepare for the festival, to seize the business, always anxious to prepare goods better, more complete the better preparation. The double pre stocking, regardless of the actual situation, even beyond their own financial capacity, to express delivery. See this want to enter, see that also into. They mistakenly believe that the more the better the purchase of goods, the more the better. This is very wrong, but also the need to pay attention to the retail.
retailers in the double stocking if too many "covet more perfection", it will cause energy dispersion, difficult to focus. In the double stocking retailers should focus on grasping the key to grasp the consumer into the purchase of goods. For example, during the double tight goods is the moon cake, food, tobacco and so on, retailers should focus on the here.
comment: during the double retailers Stocking "perfection" ideas can be understood, it is nothing but want to make more money, everything in the heart thought All roads lead to Rome. black, there are the north and the south, there are always some kind of good will sell. But everyone knows the double period of time is limited (this interval for two weeks), so some things too many can not sell, so how to try to make a greater profit in a short period of time, the retailer must consider the problem. If you blame, will be distracted, cannot reach the ideal effect.
error two: pick up watermelon and sesame seeds.
The so-called "picking up sesame lost watermelon
", refers to the retailers only in double stocking major, but ignore small; only consider profit, but ignore.