good marketing with consumer demand and change, for the doors and windows to join agents dealers, where the customer, where the sales. The district is the front door and window sales work position, to find the terminal sales direction, then how to do the terminal sales, that is, community marketing? Also need to pay attention to the following aspects:
understand the information needs of customers to understand
First of all,
doors and windows joined the enterprise to understand cell information, insight into customer needs, in the fierce market competition, intelligence is undoubtedly a success oriented standard, there is no intelligence or inaccurate information will lead to failure, so enterprises should actively join the doors and windows collect cell information from various aspects to residential layout, district culture, community groups at this stage, in-depth understanding of community needs is what groups should actively understand deeply the doors and windows; doors and windows to join the consumer groups, enterprises can play a good relationship with real estate, decoration company, understand the residential decoration information and demand information on the doors and windows, can be an antidote against the disease. ".
grasp their own advantages to promote the core product
doors and windows joined the enterprise to own enterprise and the competition has great understanding, is the so-called in its own products, know what advantage is the focus of their products, know what is in line with consumer demand is the promotion of the core competition of its products, know what advantages can be vigilant against competitors, know what the product can be against the disadvantages. Therefore, the doors and windows to join the company to carry out a profound analysis of the self and competing product analysis is critical, which determines the direction of the community marketing.
amplification of the effectiveness of the development of targeted marketing plan
finally, after determining the marketing objectives and direction, enterprises should do to join the doors and windows is to make detailed and targeted marketing plan, first, does not mean the investment, for the best effect in manpower and material resources on the mean; second, consumer demand for the promotion of the advantages of their products, such as consumers need is high-level windows and doors vigorously promote the appearance and collection value of their advanced third, with doors and windows; determine, in line with the daily life of consumer sales plan, such as preheating, on Thursday Friday sales at the weekend, in the most prominent position to launch large-scale advertising position with small or intensive advertising, will maximize the publicity effect.
to do home building materials industry, especially the doors and windows to join agents dealers, residential sales is undoubtedly the most close to the choice of consumer demand, windows and doors franchisee how to do community marketing? Only in-depth understanding of community information, user needs, product advantages and competitive products, and to produce a detailed marketing plan, in order to seize the initiative in the community marketing war!