Abstract: for this round of financing, he Chang believes that the capital of Huang Taiji, in the hope that the center of production and capacity two pieces of infrastructure investment, at the same time, Huang Taiji formally to the traditional food and beverage brands, innovative catering brand invitation, Huang Taiji is willing to share its infrastructure to expand this boutique takeaway trillion cake.
October 8th, founder Huang Taiji Chang confirmed that Huang Taiji has completed a total of 180 million yuan B round of financing.
It is reported that the current round of investment by
, while wanglian Hongkong investors Mr. Chen Kunliang, lead investor, share investment A round investors with investment.
He Chang said, the specific details released by tomorrow FA capital investment in the official information shall prevail.
for this round of financing, he Chang believes that since the beginning of the establishment of Huang Taiji, it has been the constant support of angel investors in the industry, the formal institutional fund-raising, this is the second time, that is, the official B round of financing. The capital of Huang Taiji, in the hope that the center of production and capacity two pieces of infrastructure investment, at the same time, Huang Taiji officially to the traditional food and beverage brands, innovative catering brand invitation, Huang Taiji willing to share its infrastructure, to expand the boutique takeaway trillion big cake.
three years Huang Taiji has experienced three incarnations, the first is to do a "Chinese McDonald’s" second "; do takeaway"; third is access to third party brand shop.
decided to do before the takeaway, he felt no longer be able to open the door to do the brand shop, the store’s marginal cost is not high, there are still some limitations in the business. This phase of Huang Taiji began to learn like millet, lock the user pain points. However, fast food and fast food do mobile phone is not the same, there is no need to meet the needs of all people, so the team has been to Huang Taiji to do subtraction: only three km CBD distribution, do full coverage, only 30 – 50 off price, only a meal at noon, only the best brand and product category the product of cooperation.
had learned to hunt cloud network in the interview he Chang, Huang Taiji, after several changes, the core value can be summed up as the following 5 points:
1 stores for the brand culture experience center
2 take away as the core model (total revenue of from takeaway)
3 change to hire a single to reduce fixed costs
4 to change the industry competition for cooperation to open a single takeaway market
5 change the customer to improve the consumption frequency and data chain depth
Huang Taiji do category brand fast food takeaway platform vertical to capacity as the focus of the model to enhance takeaway capacity. Huang Taiji to build a super takeaway platform, do not cover the city, only to do CBD style coverage, not only sell their own >