Liberty wins race to buy Kabel BW

first_img Tags: NULL whatsapp Read This NextRicky Schroder Calls Foo Fighters’ Dave Grohl ‘Ignorant Punk’ forThe WrapCNN’s Brian Stelter Draws Criticism for Asking Jen Psaki: ‘What Does theThe WrapDid Donald Trump Wear His Pants Backwards? Kriss Kross Memes Have AlreadyThe WrapPink Floyd’s Roger Waters Denies Zuckerberg’s Request to Use Song in Ad:The WrapHarvey Weinstein to Be Extradited to California to Face Sexual AssaultThe Wrap2 HFPA Members Resign Citing a Culture of ‘Corruption and Verbal Abuse’The Wrap’The View’: Meghan McCain Calls VP Kamala Harris a ‘Moron’ for BorderThe Wrap’Black Widow’ First Reactions: ‘This Is Like the MCU’s Bond Movie’The Wrap’Small Axe’: Behind the Music Everyone Grooved On in Steve McQueen’sThe Wrap Monday 21 March 2011 8:20 pm Share Liberty wins race to buy Kabel BW center_img KCS-content Media mogul John Malone’s Liberty Global will buy Kabel BW after private equity firm CVC declined to raise its offer in a fierce battle for the German cable operator. The deal values Kabel Baden Wuerttemberg at €3.16bn (£2.75bn), its parent, Swedish buyout firm EQT, said yesterday. Over the weekend, Liberty edged ahead in the auction, in which CVC had previously looked a likely winner with its €2.95bn bid. However, CVC declined to raise its bid any further, according to sources close to the talks. by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStoryMoneyPailShe Was A Star, Now She Works In ScottsdaleMoneyPailTotal PastThe Ingenious Reason There Are No Mosquitoes At Disney WorldTotal PastSenior Living | Search AdsNew Senior Apartments Coming to Scottsdale (Take A Look at The Prices)Senior Living | Search AdsSerendipity TimesInside Coco Chanel’s Eerily Abandoned Mansion Frozen In TimeSerendipity TimesBetterBe20 Stunning Female AthletesBetterBeHistorical GeniusHe Was The Smartest Man Who Ever Lived – But He Led A Miserable LifeHistorical Geniusmoneycougar.comThis Proves The Osmonds Weren’t So Innocentmoneycougar.comautooverload.comDeclassified Vietnam War Photos The Public Wasn’t Meant To Seeautooverload.com whatsapp Show Comments ▼last_img read more

888 figures slump but Ladbrokes talks still on

first_imgThursday 31 March 2011 7:29 pm 888 figures slump but Ladbrokes talks still on Read This NextWATCH: Shohei Ohtani continues home run tear, Los Angeles Angels winSportsnautYoga for Beginners: 3 Different Types of Yoga You Should TryFamily ProofHiking Gadgets: Amazon Deals Perfect For Your Next AdventureFamily ProofChicken Bao: Delicious Recipes Worth CookingFamily ProofWhat to Know About ‘Loki’ Ahead of Disney+ Premier on June 9Family ProofBack on the Rails for Summer New York to New Orleans, Savannah and MiamiFamily ProofBaked Sesame Salmon: Recipes Worth CookingFamily Proof’A Quiet Place Part II’ Sets Pandemic Record in Debut WeekendFamily ProofCheese Crostini: Delicious Recipes Worth CookingFamily Proof Tags: NULL Show Comments ▼ whatsapp KCS-content ONLINE betting website 888 said bid talks with rival Ladbroke were ongoing as it reported a steep fall in 2010 profits, hit by falling poker revenues and an increased marketing spend. 888 has been discussing a possible takeover by British bookmaker Ladbrokes since December. It was said that talks between the pair were ongoing and that a further announcement would be made when appropriate.888, which offers gamblers the chance to play casino, poker and bingo games online and also provides software to companies including Harrah’s Entertainment, said its 2010 earnings before interest, taxes, depreciation, and amortisation (Ebitda) fell 37 per cent to £18m and revenues grew six per cent to £163m. Market expectations for 2010 Ebitda averaged £16.8m, according to consensus forecasts.The company said trade in the first-quarter of 2011 had begun strongly with average daily revenues increasing by around seven per cent in the fourth-quarter of 2010. Chief executive Gigi Levy said: “After a challenging start to the year, 888 finished 2010 strongly. 888 has begun the year with strong current trading and continues to make good progress across all sectors.” whatsapp Sharelast_img read more

Second senior exec set to leave Betfair

first_img Read This NextWATCH: Shohei Ohtani continues home run tear, Los Angeles Angels winSportsnautYoga for Beginners: 3 Different Types of Yoga You Should TryFamily ProofHiking Gadgets: Amazon Deals Perfect For Your Next AdventureFamily ProofChicken Bao: Delicious Recipes Worth CookingFamily ProofWhat to Know About ‘Loki’ Ahead of Disney+ Premier on June 9Family ProofBack on the Rails for Summer New York to New Orleans, Savannah and MiamiFamily ProofBaked Sesame Salmon: Recipes Worth CookingFamily Proof’A Quiet Place Part II’ Sets Pandemic Record in Debut WeekendFamily ProofCheese Crostini: Delicious Recipes Worth CookingFamily Proof Second senior exec set to leave Betfair KCS-content ONLINE gambling firm Betfair is set to lose its second senior executive in as many days, with Mathias Entenmann, the firm’s chief products and services officer, due to follow LMAX chief executive Robin Osmond out of the door. It is understood that Entenmann will leave to relocate back to Germany with his family, where he will take another job.Entenmann joined Betfair from PayPal in 2007 to lead its exchange business function and to coordinate the company’s launch in the United States.No replacement has yet been appointed.Betfair announced on Sunday that chief executive of its LMAX financial betting exchange, Robin Osmond, is to quit after less than six months in the job.He left the firm’s fledgling LMAX startup to “pursue other opportunities in the City”.Osmond will be replaced on an interim basis by David Mercer, a former specialist at Velocity Trade. whatsapp by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStoryTotal PastThe Ingenious Reason There Are No Mosquitoes At Disney WorldTotal PastMoneyPailShe Was Famous, Now She Works In {State}MoneyPailSerendipity TimesInside Coco Chanel’s Eerily Abandoned Mansion Frozen In TimeSerendipity TimesDrivepedia20 Of The Most Underrated Vintage CarsDrivepediaBetterBeDrones Capture Images No One Was Suppose to SeeBetterBeElite HeraldExperts Discover Girl Born From Two Different SpeciesElite Heraldautooverload.comDeclassified Vietnam War Photos The Public Wasn’t Meant To Seeautooverload.comSenior Living | Search AdsNew Senior Apartments Coming Nearby Scottsdale (Take a Look at The Prices)Senior Living | Search Adscenter_img whatsapp Monday 4 April 2011 8:27 pm Show Comments ▼ Share Tags: NULLlast_img read more

Rio Tinto iron output hit by cyclones in Oz

first_imgWednesday 13 April 2011 7:49 pm Rio Tinto iron output hit by cyclones in Oz by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStoryTotal PastThe Ingenious Reason There Are No Mosquitoes At Disney WorldTotal PastSerendipity TimesInside Coco Chanel’s Eerily Abandoned Mansion Frozen In TimeSerendipity TimesBetterBeDrones Capture Images No One Was Suppose to SeeBetterBeTaonga: The Island FarmThe Most Relaxing Farm Game of 2021. No InstallTaonga: The Island Farmthedelite.comNetflix Cancellations And Renewals: The Full List For 2021thedelite.comLuxury SUVs | Search AdsThese Cars Are So Loaded It’s Hard to Believe They’re So CheapLuxury SUVs | Search AdsAlphaCute30 Rules That All “Hells Angels” Have To FollowAlphaCuteDefinitionDesi Arnaz Kept This Hidden Throughout The Filming of ‘I Love Lucy’Definition Show Comments ▼ GLOBAL miner Rio Tinto yesterday forecast iron ore production to roughly meet market expectations for the full-year, despite rain and cyclones denting output of its most valuable commodity in the first-quarter.The world’s second-largest producer of the steel-making raw material reported a three per cent fall in production for the March quarter, after cyclones battered its operations in northwest Australia early this year.Rio’s production of hard coking coal, also used in steel-making, tumbled 12 per cent in the first-quarter from a year earlier, though this had been expected after major flooding in the country’s main coking-coal region of northeast Australia.“Our Australian coal, iron ore, uranium and alumina operations were affected by the extreme weather in the first-quarter, but most are recovering and are benefiting from continued strong prices,” chief executive Tom Albanese said in the company’s quarterly production report.Rio, the first of the large miners operating in this area to report production, is widely seen as a barometer for a sector operating at full tilt, as miners try to satisfy insatiable demand for industrial metals from China and other emerging markets, and take advantage of record prices. More From Our Partners Feds seized 18 devices from Rudy Giuliani and his employees in April raidnypost.comBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little Sistergoodnewsnetwork.orgFlorida woman allegedly crashes children’s birthday party, rapes teennypost.comAstounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.orgInside Ashton Kutcher and Mila Kunis’ not-so-average farmhouse estatenypost.comConnecticut man dies after crashing Harley into live bearnypost.com980-foot skyscraper sways in China, prompting panic and evacuationsnypost.comBill Gates reportedly hoped Jeffrey Epstein would help him win a Nobelnypost.comKiller drone ‘hunted down a human target’ without being told tonypost.comUK teen died on school trip after teachers allegedly refused her pleasnypost.comA ProPublica investigation has caused outrage in the U.S. this weekvaluewalk.comSupermodel Anne Vyalitsyna claims income drop, pushes for child supportnypost.comPolice Capture Elusive Tiger Poacher After 20 Years of Pursuing the Huntergoodnewsnetwork.orgRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comNative American Tribe Gets Back Sacred Island Taken 160 Years Agogoodnewsnetwork.orgMark Eaton, former NBA All-Star, dead at 64nypost.comI blew off Adam Sandler 22 years ago — and it’s my biggest regretnypost.comMatt Gaetz swindled by ‘malicious actors’ in $155K boat sale boondogglenypost.com KCS-content center_img whatsapp whatsapp Share Tags: NULLlast_img read more

No cuts to Jockey Club racing prize contribution for 2019

first_img Regions: UK & Ireland Topics: Finance Sports betting Subscribe to the iGaming newsletter No cuts to Jockey Club racing prize contribution for 2019 UK racecourse operator to contribute £27.1m (€30m/$34.4m) to horse racing industry prize pool next year Jockey Club Racecourses (JCR) will not cut its contribution to prize money for the UK horse racing industry in 2019, despite admitting it faces a multi-million pound drop in media rights revenue in the coming year.JCR will provide £27.1m (€30m/$34.4m) to the pool used to pay winners’ prizes across the 347 scheduled fixtures taking place at its 15 racecourses in 2019. This will see it reduce investment in other areas, such as improving its facilities.By maintaining its funding level, JCR noted that its races would remain eligible for the industry’s Appearance Money Scheme (AMS). This ensures prizes are available for at least the first four finishers in each race, and that total prize funds are at least £900 above the minimum value. JCR’s decision comes as the racing industry braces for a drop in media rights revenue from the retail betting sector, as a resut of shop closures. With maximum stakes on B2 gaming machines set to be cut to £2 from April 2019, around 1,000 licensed betting offices are expected to be closed. Despite the challenging environment, chief executive Paul Fisher said that JCR was committed to supporting the racing industry.“We’ve had some tough decisions to make and we’ve chosen to prioritise our contribution to prize money because we know how important it is to racing’s participants,” he said. “We will maintain this record contribution from our resources for as long as we can, which comes at a cost to other areas of investment, such as improving our facilities.”Fellow racecourse owner Arena Racing Company (ARC) has already announced that it will reduce its executive contribution to prize money for races taking place at its tracks to £15.3m.Fisher admitted that JCR would continue to monitor the impact of shop closures on media rights revenue: “I hope people will understand we need to keep this decision under review in case LBO media rights revenues are hit harder and faster than the independent estimates, and we publish all our figures to be transparent on that,” he said.“It’s also not just a case of when legislative changes kick in; it’s also about when betting shop leases come up.”The Racecourse Association chair Maggie Carver praised JCR for its commitment to prize money in an era of significant financial uncertainty, describing it as a boost to the UK industry.“It is a challenging time for racecourses of all sizes with a wide range of business models and the RCA will continue to support all of its members as they deal with the rapidly changing media rights landscape,” she said.Philip Freedman, chairman of the Horsemen’s Group, added: “Horsemen will be relieved to know that Jockey Club Racecourses are maintaining their prize money levels in 2019, and recognise that as media rights income falls this represents a further investment by the Club in the sport.“Ensuring that all races are unlocked and preserving the 33% increase in grass roots values are particularly important for the vast majority of the horse population, on which the fixture list is dependent.”Image: Dan Heapcenter_img 20th December 2018 | By contenteditor AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Finance Email Addresslast_img read more

RTG’s Strangest Game Ever: Cubee…You have to see it to believe it!

first_img1st February 2019 | By Aaron Noy Subscribe to the iGaming newsletter Tired of the same old same old in slots play? This one is different! Cubee: It is one of RTG Asia’s most original and unusual games as Cubee travels through time, eating energy balls and literally beating Rocco to move to the next Age.With up to 50,000x your bet “per line”, this is a fun new take on slots. It’s an adventure through time that can pay off big!Play a demo of the slot here! RTG’s Strangest Game Ever: Cubee…You have to see it to believe it! Tired of the same old same old in slots play? This one is different! Cubee: It is one of RTG Asia’s most original and unusual games as Cubee travels through time, eating energy balls and literally beating Rocco to move to the next Age. Topics: Casino & games Slots Email Address AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Casino & gameslast_img read more

Arcane:Reel Chaos by NetEnt

first_img In this 5-reel, 3-row, 20-line video slot the four heroes protect their city from the evil Deep Pockets. Our awesome heroes Flare, Chronos, Zero.x and Psyop bring their super powers to the reels granting players Stacked Wilds, Multipliers, Multiplying Re-Spins and Overlay Wilds! Topics: Casino & games Slots AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 28th May 2019 | By Aaron Noy Casino & games In this 5-reel, 3-row, 20-line video slot the four heroes protect their city from the evil Deep Pockets. Our awesome heroes Flare, Chronos, Zero.x and Psyop bring their super powers to the reels granting players Stacked Wilds, Multipliers, Multiplying Re-Spins and Overlay Wilds! Arcane:Reel Chaos by NetEnt Subscribe to the iGaming newsletter Email Addresslast_img read more

Scientific Games extends with Connecticut Lottery

first_img Subscribe to the iGaming newsletter 14th April 2020 | By contenteditor Regions: US Connecticut AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Scientific Games has signed an expanded deal with the Connecticut Lottery Corporation to become its primary instant game provider. Lotterycenter_img Topics: Lottery Scientific Games extends with Connecticut Lottery Scientific Games has signed an expanded deal with the Connecticut Lottery Corporation to become its primary instant game provider.The five-year agreement extends the supplier’s existing instant game partnership with the Lottery, increasing the percentage of its games in the Lottery’s portfolio.Scientific Games has supplied instant games to the Connecticut Lottery for more than 40 years and currently serves as its systems and retail technology provider.As part of the new agreement, it will provide marketing services, research and analytics to help grow the Lottery’s instant game sales across its network of 2,800 retailers.Read the full story on iGB North America. Email Addresslast_img read more

Betting start-up Low6 secures Pires investment

first_imgLow6 has developed a white label mobile platform that it plans to offer to sports teams and franchises, enabling them to offer sports betting via their fan apps. Its technology can either be embedded in a partner’s existing app, or hosted in a dedicated product, with the supplier generating revenue by taking a percentage of amounts staked via its platform.  It has also partnered Yinzcam which develops apps for a number of sports teams and franchises across the US, Canada, Spain and Australia. Tags: Low6 Sports betting platform provider Low6’s latest £1.5m funding round has seen the company backed by Pires Investments, an Alternative Investment Market-listed investor that backs next generation technology businesses. It has also struck deals with football clubs in the English Championship and Scottish Premiership, as well as a deal in place with Sky Business, a division of the broadcaster, to develop a quiz-based game, Pubwars.  Start ups Pires has subscribed for 6,667 ordinary shares in the sportsbook start-up at a price of £30 per share, for a total consideration of £200,010.  The business has already signed partnerships with the Professional Darts Corporation (PDC), to launch a pool betting product, and with mixed martial arts competition Ultimate Fighting Championship for a free-to-play predictions product.  Subscribe to the iGaming newsletter Betting start-up Low6 secures Pires investment AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 14th December 2020 | By Robin Harrison The business has raised more than £8m to date, and plans to increase this further through another funding round ahead of an initial public offering, which it aims to complete in the first half of 2021.  “We are pleased to be able to invest in Low6 at a key point in its development,” Pires Investments chair Peter Redmond said. “We believe that Low6 has developed an exciting and innovative platform which is attractive both to sports clubs and their fan bases and, with the additional funding now being provided, they will be able to scale the business significantly.” Topics: Strategy Tech & innovation Management Start ups Regions: UK & Ireland Email Addresslast_img read more

Industry 2021 predictions: part four – marketing

first_imgClive Hawkswood: I don’t think there was anything truly transformational. Understandably, most issues have taken a back seat to Covid-19. Although it’s way too early to have any certainty about what the long-term effects will be, it could accelerate the move from land-based to online gambling, especially if it leads to a reduction in the number of land-based venues. CH: We can be sure that broadcast advertising and social media marketing will be the two areas under most scrutiny so, by a process of elimination, the safest channels will be what might be described as traditional online and print media. Clive Hawkswood 18th February 2021 | By contenteditor Interviewees On the other hand, what do you feel could disrupt the sector or slow progress? We will also see market consolidation as land-based operators look to capitalise on this trend and acquire suppliers to bring the full ecosystem in-house. It’s imperative for gaming marketers to keep a pulse on how developments in this sector will affect the gaming industry as a whole. It will create very unique marketing and partnership opportunities as this becomes a more integrated part of the overall gaming experience. Anika howard Michael Daly, vice president North America, Catena MediaClive Hawkswood, industry consultant and former CEO, Remote Gambling AssociationAnika Howard, vice president brand marketing and digital, Foxwoods Resort CasinoHarry Lang, marketing director, Buzz Bingo MD: The fallout of Covid-19 on the global economic scale could be good for progress of new markets and states developing, but could also lead to more restrictive marketing regulations as politicians during tough economic times try to “protect” their constituents from the businesses they want to allow for “others” to spend in. We see this in some countries where only the tourists can gamble but not the locals. These kind of restrictive laws/regulations always do more harm than good in creating a healthy industry. AH: Social and digital media, both paid and organic, are the most effective and sustainable outlets for relationship building with our potential and existing guests. We’ve embraced these channels. We challenge ourselves to meet the needs and desires of our audience, when, where, and how they want to be reached, with the ultimate goal of creating a lasting impression and authentic line of communication. Social and digital analytics and listening tools are the best way to understand customer and brand sentiment, market trends and future opportunities. The pandemic forced marketers to look for new ways to connect with consumers but while the options available to them may be widening in the US, the reverse is true on the other side of the pond and the spectre of further advertising restrictions looms large. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Tags: iGB 2021 Predictions With industry marketing increasingly under the spotlight, what channels do you consider the most sustainable and stable? Harry Lang: First of all, it’s pretty hard to discount a global pandemic from any assessment of 2020. That said, the rapid progression of the US market was exciting and a little unnerving in equal measure. You would have thought that the states’ regulators would have looked at 15 years of lessons in regulated European markets post UIGEA and learned some lessons about responsible gaming, marketing legislation and player protection, but some of the noise I’ve heard trickling back over the Atlantic still suggests it’s a big old bun fight, so I hope the larger operators step in to regulate themselves and the market before more draconian laws are required. Post Covid-19 everywhere else, there seems to have been a significant “keep calm and carry on” mentality across the industry, but it’s been hugely disruptive, with significant job losses and furlough schemes affecting a huge number of people. I hope that everything can get back to normal as soon as possible. HL: If you want to build brands, TV remains hard to beat. If you want to drive acquisition with low CPAs, SEO and ASO are still the benchmarks. Neither is easy to get right, but both are worth the time and cash investment in the long term. One example that springs to mind is the affiliate revenue share model. It has already been raised in the House of Lords and depicted as something that incentivises affiliates to benefit indefinitely from the losses of gambling “addicts”. It’s a distorted view of an arrangement that has long been part of the backbone of relationships between operators and affiliates, but views and opinions rather than hard evidence frequently determine how parliamentarians vote. Anika Howard: 2020 validated the statement “necessity is the mother of invention”. The Covid-19 pandemic forced a global revaluation of the way we live, think, socialise and work. Adversity gave way to creativity and innovation as we adapted and found new ways to connect. Even with vaccines becoming widely available, it will take time for the gaming industry to bounce back to what it was pre-Covid-19. Many changes will have a lasting impact and are here to stay. For one, the remote work culture is here to stay – this is a major shift in gaming.  AH: Entertainment and larger promotions and events will be slower to return to pre-Covid levels. Virtual events will need to evolve and become more engaging and interactive. Instead of one-way communication vehicles, more companies will experiment with formats that blend live interactions, augmented reality and digital content. The BGC describes itself as a standards raising body and given the prominence of advertising in the wider debate about gambling and its accessibility, it would not be unreasonable for it to consider fresh measures. The truth is that there is now such momentum behind the reformers, both inside and outside of Parliament, that something has to give. It is not a question of whether, it is a question of what, but it will take substantial changes to satisfy them. Although it’s too early to say what the game-changers will be as a result of this, it seems inevitable that there will be some and everyone in the marketing sector should stand ready to fight their corner. Michael dalycenter_img In part four we talk to marketing experts. In part one we heard from igaming operators and suppliers, in part two we covered land-based operators and suppliers and in part three we covered finance. In parts five to eight we will focus on people, technology and innovation, regulation and social responsibility. What do you feel is going to be a game-changer for the industry in the coming year? MD: Marketing and the digital space is about customisation for the individual, as shown in other sectors. AI will likely be what we see employed to this end. So it is really evolutionary vs revolutionary since we will be copying what other industries have led on, but, outside of journalism, plagiarism is a form of flattery. Marketing Industry 2021 predictions: part four – marketing AH: 2020 was a record year for igaming and sports betting revenue and this will continue. All signs point to 2021 being the year online sports betting and mobile gaming really take off. The convenience of gaming and gambling from a mobile device will continue to grow in popularity as legislation continues to be passed and state governments continue to see revenues increase as a result of online sports betting and mobile gaming. US sports betting has the opportunity to expand to the larger predictions markets that are popular in other countries. We saw the potential when sports were cancelled due to Covid-19. From betting on esports to betting on award shows, reality TV and elections, our imagination can lead to some very interesting experiences for bettors. As we look to the year ahead, industry experts share their thoughts on the opportunities and challenges facing the industry.  Harry Lang HL: The restrictions on VIP programmes and the need to see proof of funds is a massive change and one that makes engaging with higher value customers much more difficult. That said, I’ve always maintained that if there is a level playing field, this industry is home to some very innovative marketers so as new legislation comes in, we simply move with the times. It seems likely that strong brands, excellent products, rich content and creative marketing communications will be the differentiators that set the winners apart from the losers moving forward. Regions: Europe US MD: As an affiliate, I have to say organic search traffic is the most sustainable and stable. Other forms of marketing, from pay-per-click (PPC) advertising to pop-ups, etc., are all unstable in my view. PPC rates vary widely and search engines will mix things up in order to drive us to use those tools. At the same time, all of those may be limited by search engine privacy tools. Organic search is based on “the will of the people” and their interest in learning about gambling content and operators. That is not going anywhere. CH: Unoriginally, I’d have to say the UK government’s review of the gambling laws and, notably, whatever proposals arise in a white paper or something like it later in the year following the call for evidence. If there is sufficient pressure as a result of the ensuing public debate, then the ASA and the Gambling Commission could well introduce additional restrictions in advance of any change to the gambling laws. Likewise, the Betting and Gaming Council (BGC), which in reality holds the pen on the Industry Code for Socially Responsible Advertising, could unilaterally introduce fresh restrictions. On recent experience, that could manifest itself in areas like sponsorship, broadcast advertising and social media. Michael Daly: The transformational element in 2020, at least in the US gambling space, was the recognition by the old guard of the importance and value of the online portion of the gambling business. Since it came into existence in New Jersey eight or so years ago, despite outperforming in many states and sectors, it has always been treated as the red-headed stepchild of the land-based industry. 2020 has been the year these online businesses stood apart – sometimes alone due to pandemic restrictions – from that traditional segment and have shown they can bring great value. And that it is a stronger entity which has both online and land-based, not a weaker one. I think that recognition will be a lasting effect and will change how companies think about their gambling business going forward. HL: For us at Buzz Bingo the opportunity in omnichannel is not only appealing for the all-encompassing entertainment experience it can offer our players, but also because so few operators have the retail estate to be able to compete. I think the lines between land-based and digital will become increasingly blurred and in that new amalgamated space all sorts of innovations are going to blossom. It’s hugely exciting. Image: Pixabay Agency partners and back of house functions created new and more streamlined ways to function when faced with challenges. Another key change is that online consumption doubled in 2020 as consumers absorbed a record amount of digital content from social media and streaming platforms. Digital, igaming and interactive will remain in the forefront, making content marketing and finding inventive ways to connect with guests even more critical. Topics: Marketing & affiliates Strategy Marketing Marketing regulation Management Looking back at 2020, what – other than the Covid-19 pandemic – did you feel was transformational for the industry? And how much of a lasting effect do you think the Covid-19 pandemic will have going forward? Subscribe to the iGaming newsletter CH: There will be fundamental challenges to industry staples like television advertising. That can safely be taken as read and at a headline level it could threaten all types of gambling advertising before the 9pm watershed. In that event it would hit bingo and betting, with the former feeling the biggest impact. Children and gambling, and children and gambling marketing will be front and centre in many of the debates. A lot of mud will be thrown around and some of it will stick. More generally, nothing will be off the table and so in principle everything could be at risk. Every existing marketing model will come under scrutiny. Email Addresslast_img read more