One of the great things about social technology is that anyone can have a platform for promoting their view of the world – via blog, comments on another person’s blog, Facebook page, Twitter, etc. That means that sooner or later, people are going to talk about your organization or cause online. That can feel great, if they love you; or it can feel bad, if they say stuff that’s not so nice. But I think the not-nice stuff is even more valuable sometimes, especially when it relates to our communications and customer/donor service. It’s good to know when people aren’t happy, because it can help us do a better job serving them by solving problems we may have been unaware about.Tactical Philanthropy blog asked me my philosophy on this topic after GiveWell blog had some not-so-nice things to say about Network for Good, which I replied to and discussed before eventually settling the matter. I thought I’d share what I said:Good marketing is about listening to the audience, acknowledging their perspective and having a conversation based on that perspective. A good marketing relationship is like any other relationship – it’s based in listening and conversation, and not simply monologue. Now everyone – including donors – has the tools to talk to the world, and that means nonprofits have the opportunity to listen, and sometimes, to start a conversation. I consider the Internet one big focus group – a place to see what donors, nonprofits and others are saying and doing, and a means to engage those audiences in conversations about what they care about. Donors’ blogs are incredibly useful – they are audience research, a feedback loop, a sounding board and a place to start a relationship – all rolled into one.That’s all really easy to say, but hard – even painful – to experience. Blogs allow people the freedom to talk about your issue or organization in their own words, and that means a loss of message control, which can be difficult to embrace. Sometimes what people say online is not especially nice or constructive, or it may not be based in a thorough understanding of any issue. It can be unpleasant – and sometimes, I think it’s best not to respond if what you read is a cheap-shot from someone not very invested in the issue at hand. I’ve stayed out of some conversations for that reason. But often, what a comment or post online may lack in warmth, it more than makes up for in authenticity and passion, and, however much it hurts to read it (and it hurts, especially if you believe in what you do), it’s very useful to know what people are honestly thinking. Those honest thinkers are worth listening to and learning from, and speaking with.In the case of GiveWell, it was very important to know people don’t have a good understanding of our fees, and why. Obviously, we should do a better job explaining them, and we will. I stand by our fees and believe they are incredibly fair considering all that we offer nonprofits, but if folks think they are not worth it, then I need to listen to that opinion – and learn from it, then do a better job as a communicator going forward.If I were working in marketing at United Airlines, I’d spend more time reading http://www.untied.com/and thinking about how to improve my company than I would on creating new ad campaigns.We have a serious problem in our sector right now – so bad, we might end up with an untied.com of our own. Most donors stop giving to charity because of dissatisfaction with how they were treated by the charity rather than personal constraints like financial problems. Too much mail, no thank-you acknowledgements, and little information on how their money was spent. If they are that mad, we had better listen-and learn.
Get up close and personalUse “you” in the subject line — Your gift can change this family’s life. Be a teaseYou’re not going to believe this… Lots of great ideas here for you to put to use. I urge you to experiment, but wait to complete the body of the email before you write the subject line. Review the email to identify the most compelling element; then feature that in the subject line.Source: http://www.gettingattention.org/my_weblog/2007/03/more_tips_on_gr.htmlAbout the AuthorNancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company (http://www.nancyschwartz.com/), Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services.Subscribe to her free e-newsletter “Getting Attention”, (http://www.nancyschwartz.com/getting_attention.html) and read her blog at http://www.gettingattention.org/ for more insights, ideas and great tips on attracting the attention your organization deserves.NOTE: You’re welcome to “reprint” this article online as long as it remains complete and unaltered (including the copyright and “about the author” info at the end), and you send a copy of your reprint. There’s no more important content in your organization’s email and e-newsletters than the subject line.I’ve thought and written a lot about this topic, but was struck by these imaginative suggestions from Gail Goodman, CEO of e-newsletter service provider Constant Contact:Ask a questionObviously, the question has to be relevant to your audiences Tell it like it isThe just the facts approach works best when you have a specific audience and know their interests
The Make A Wish Foundation of America launched its first national fundraising campaign several months ago and the results were better than it could have hoped for.There are more than 60 Make A Wish chapters across the country and each typically sponsors its own efforts to find volunteers, raise money and encourage people to donate needed resources, such as air miles. The organization uses more than three billion miles a year fulfilling the wishes of children with life-threatening illnesses.Big-name sponsors like Disney, Frito-Lay, 3M and Amtrak soon started lining up to help with those efforts once word started getting out that Make A Wish was conducting a national campaign.“[After 27 years, the Make A Wish foundation] wanted to provide our chapters with a vehicle to unify their efforts and something that sponsors could get behind,” said Mike Pressendo, director of brand communications at Make A Wish Foundation, about the national campaign.The central theme of the campaign, which launched in June, was that everyone, not just celebrities, has the power to grant a sick child’s wish. The Kaplan Thaler Group, known for its work with Aflac, donated all the creative.Donated advertising space enabled the Make A Wish foundation, Phoenix, AZ, to put its message on the side of buses in several cities, on the televisions inside elevators in buildings around the country and even on Niagara Fall’s Maid of the Mist. As a result, the organization generated 1.3 billion media impressions in just 30 days. Last year, it took the Make A Wish foundation 12 months to generate over 1 billion media impressions.However, even before Make A Wish launched the campaign, the organization made a similarly significant step by preparing its Web site for the anticipated increase in activity.“We realized that before we start drumming up a lot of public interest in helping Make A Wish, we needed to think about what we can do to capture that interest,” Pressendo said.With this in mind, the foundation and Digital Pulp Inc., its interactive agency, launched a new section on the Make A Wish Web site at http://www.wish.org./ Called “Ways to Help,” it serves as a centralizing hub for people who are interested in helping out. Disney is the sponsor of the new section.“Overall, Make A Wish is better leveraging the Web for communicating, finding volunteers and bringing in donations,” said Gene Lewis, partner and director of Web development at Digital Pulp Inc., New York.Previously, the Make A Wish Web site directed people who wanted to volunteer to their local chapters. After putting the application for volunteering up on the site earlier this year, however, Make A Wish received more than 9,000 offers within the first 30 days. Its four-year goal for the national campaign is to sign up 20,000 volunteers.The new section also makes it easier for individual chapters to post their needs – which might include a formal dress or prepaid calling cards. Now, people can type in their ZIP code and find out what the needs are of the chapter in their area.In other areas, the Web site’s shopping element has been integrated into the section and shopping at participating retailers is better identified as one of the ways to help out. The section for donating frequent flyer miles is now showcased more prominently than before, as this is such an important need for the organization.A new addition to the site, which appears in the Ways to Help Out section, is the Adopt-A-Wish program, which allows donors to fund a single wish experience in its entirety.The next step for the Make-A-Wish foundation will be to continue to use the Web to better connect the chapters with the national office by giving each independent office the opportunity to leverage technology made available by the head office, and create a regional Web site that is more seamlessly integrated with the national one.The chapters will be able to pick from a number of different templates that are brand-compliant for their own Web sites. They’ll also be able to include a link on their own Web sites to a promotion that a national donor is sponsoring.From DMNews.comSource: http://nonprofitpr.com/2007/09/12/the-make-a-wish-foundation-attracts-donors-with-first-national-campaign.aspx
I realize that many people in nonprofits may answer that question with “I don’t use Twitter.” I’m not saying everyone should. But for those who have adopted it or are thinking about it, the next step is to find a style of use and how to integrate it into your work flow.What It Is:Twitter is a microblogging tool that allows users to post short updatesYou follow your friends and groups you’re interested inYou can get your messages via IM, mobile text, or the webTwitter changes some expectations associated with online communications – you are limited to 140 characters per updateHow It Might Be Used:Social while at a conference to find better sessions or partiesUsing Twitter as a virtual water cooler.Industry gossipShare resources or blog postsDrive traffic web page/blog or commentsAsk a question, get an answerGet referralsAd hoc collaborationsSending reports in an emergencyGetting newsProduct recommendations while in a storeSolicitation tool for a fundraising campaign“That’s the dumbest thing I’ve ever heard of it.” That’s what my husband said the other night when I showed him Twitter. He also added, there’s more effective ways to spend your time. Then, he went through the Twitter Life CycleThe next question is something like, “What’s an effective way to use it?”Stay hyper connected or take a break?Dip in or submerge?Trend Tracking:You can now track concepts on Twitter via your cell phone. You can track keywords like “Nonprofit” or you can ego track “Beth Kanter.” Jermiah Owyang suggests “This could provide more utility for those that are responsible for watching certain markets, products, or even emergency use.” Sources: http://beth.typepad.com/beths_blog/2007/10/dip-in-or-subme.html and http://beth.typepad.com/beths_blog/2007/10/trend-tacking-w.html
All nonprofit annual reports have them and pulling them together can be a challenge. We’re talking about your donor, board, and staff lists.Donor ListsYou can either organize your annual report donor list alphabetically or group donors according to their level of contribution and alphabetically within those categories.You do not need to include every single person who has given you money during the year. Many nonprofits set a minimum dollar amount for inclusion in the annual report to keep the donor list to a reasonable length (one or two pages in an 8-12 page report, three-four pages in longer reports). Smaller donors can be publicly recognized in other publications, such as your print newsletter. Rather than using expensive printed pages in the annual report some nonprofits photocopy the full list and insert it into the report that way.If you have several donors who wish to remain anonymous, you can list “Anonymous” once as the first entry in the list or you can include a brief statement at the beginning or end of the list thanking all the donors who wish to remain anonymous. You do not need to list “Anonymous” twelve times if you have twelve donors who want their names withheld. Board ListsThe main list under your “Board of Directors” heading should include only the voting members of your board. If there is space, you can list other categories of board members, such as non-voting, honorary, or advisory board members under an appropriate heading. Don’t mix the two. It should be clear to readers who the legal directors of the organization are.Staff ListAlways list the executive level staff, which includes the executive director and if you have one, the chief financial officer and chief operations officer. Other common titles at this level are deputy directors and senior vice presidents. Depending on the size of your organization, you can also include the next layer of management. Many organizations list all staff. It’s up to you and dependent on how much space you have available. You’ll find more resources and training on writing nonprofit annual reports at www.NonprofitMarketingGuide.com/annualreports.htm. About the Author: Kivi Leroux Miller provides training and personal coaching on all aspects of nonprofit marketing and communications to organizations big and small across the U.S. If you want to write newsletters and annual reports that your supporters will love or create websites and blogs that educate and inspire, visit www.NonprofitMarketingGuide.com, where you’ll find a free e-newsletter, articles, webinars, e-courses, and more.
What if the investor you were trying to convince to take action, what if he or she was the last possible investor you had? How would you treat him and what would you say? Would you interrupt him during dinner with a phone call or would you send him yet another direct mail piece? Treat all of your investors as if they were your last and you absolutely needed their help and appreciated them to the fullest. Always, always listen. Ask lots of questions of your potential investors and really listen to their answers. Or don’t ask any questions and just listen to what they have to say. Listen, listen, listen. You may have heard of the 80/20 rule, but what you need to realize is the rule is actually 97/3. As in, 97% of your money is going to come from 3% of your constituency. So you need to focus on them, those ideal prospects rather than spending all of your time on direct mail campaigns geared towards racking up $10 at a time. Every investor will want to know the answer to these three, dual-part questions. If you can’t answer these questions, you won’t convince anybody to make an investment in you. Where does the money go and why is it going there? Who decided that and how did they do it? What do you want from me and when do you want it? Manage your energy, not your time. Have you identified those ideal prospects, those few people who may be able to underwrite near everything you want to do? Work the pyramid from the top down and put your best effort into getting those people to help you. Stop thinking about “donors” and “donations.” This isn’t a blood bank, which is what people word-associate “donor” with. Think about investors and investments. All investors are interested in ROI, their return on investment, so show people what they get if they invest in your cause. Set your priorities and have a master prospect list ordered in importance. Importance can be based most readily on two main traits: capacity and relationship. What capacity do they have to help you and what is their relationship with you? Ordering a prospect list alphabetically won’t do you much good if your best prospect’s last name begins with a “z.” Another rule: the rule of 3-10-20. Do you know who the top three champions of your cause are? What about the 10 best prospects after that, and the 20 best after that? Finding your best prospects and focusing on them can have an unbelievable impact for your organization. The lifeline of any organization is the people that give their money and their time to support it. You have to find those people, keep them around and encourage them to finally take action.An easy way to find your best qualified prospects are to look at the three P’s: priorities, programs, and projects. Who are the people involved with them and who would be most interested in helping those causes? Who fits the ideal profile for your organization and your cause? Find the people who you really need to target. Perhaps somebody older and wealthy, who has had success and now wants to make an impact and leave a legacy. If you’re an adoption agency, he or she was adopted, or adopted their own children. Find the ideal profile of somebody who will want to help you. *This article was originally published on December 18, 2008, and has been updated.Source: Adapted by Jake Emen from Tom Suddes’ Nonprofit 911 Presentation “33 Ideas that Change the Fundraising Game.”
When I’m asked about whether I think a marketing campaign is good, I always ask:Who was the audience and what action was the campaign seeking to effect?These are good questions to ask yourself before you launch any marketing effort. Is it well targeted? Will it resonate with the audience in question? Is it consistent with your brand? Will it get people to act in the way you want?In other words, you’d better know who and why you’re marketing before you jump to how to market something.Some colleagues recently called my attention to two campaigns, and while they both have merits, I”m not sure they nailed the “who and why” before they leaped to the “how.”Here’s the first, which was a PETA campaign that was eloquently blogged by CK. It’s a website trashing the Olsen twins for wearing fur, providing interactive, bloody dress-up games, and a faux Full house video, which unfortunately is nearly as boring and unwatchable as the show.So does trashing these celebrities make sense as a marketing strategy? It really depends on what PETA is trying to do. If they are trying to please their base, yes. It’s a highly negative, on-the-attack, celebrity-shaming, attention-grabbing campaign that is completely aligned with PETA’s brand and followers. If it’s trying to get online media attention for PETA, it also makes sense because it’s blogworthy. If it’s trying to get the Olsens or other celebs to embrace PETA’s cause and/or get new people to support PETA by writing to the Olsens or giving money, I doubt this will work. Going that negative will just estrange the mainstream, which includes people who like Mary Kate and Ashley or, if they don’t, prefer to visit Perez than PETA for their Trollsen dose. Quite simply, the campaign encourages people to think of PETA as being “fringe,” which I think is far less scary than being influential. So if the “who” is new audiences and the “what” is eschewing fur, I don’t think it works.On to a campaign that is the polar opposite of the Trollsens – it’s a feel-good spot sent to me by a reader from Italy. Daniele writes:I’m working for a campaign called superegali.org for the NGO Terre des Hommes Italia. It’s a fundraising campaign for PerÃ¹, Ivory Coast and Zimbabwe to help kids of these countries. We made a viral video for this campaign where the protagonist is our mascot, a paper toy. The video is a spoof of Dove Onslaught.(If you want to know what the Dove campaign is, I posted on there here.)I thought the video was cute (especially if you’re familiar with the cultural reference of the Dove campaign) for an audience of potential supporters in Italy – provided they know the Dove campaign. But the “why” was unclear. What does the ad want you to do? It seems to ask you to rethink the concept of superhero, but it’s not clear what you’re supposed to do as a result, or how cutting out superheroes helps kids. I think the campaign is interesting but has a perplexing (perhaps even absent) call to action. So I asked Daniele what was the “why” of the campaign. She responded the purpose was to spread the word about their work and raise money. If that’s the “why” of the campaign, I think it could use some tweaking. Thoughts for Daniele?
My beloved writer cousin Elisabeth just sent me this email yesterday, which I’m reprinting with her permission:I just totally thought of you — I had a “marketing moment” looking through this catalog from “Fair Indigo.” Have you ever heard of it? I hadn’t. It’s “fair trade clothes” which sort of look like Ann Taylor Loft with maybe a sprinkle of J. Jill. Lots of t-shirts and stuff, “made fairly in Buji, China,” etc.. But as I was going through, I started dog-earing pages and making these grand plans to overhaul my wardrobe, and I suddenly realized I was going to buy a ton of stuff not because I really like the clothes (they’re ok) but because I want to buy tons of new clothes while congratulating myself on improving the lives of women in Buji, China. Almost every page has a story about how great these factories are, and what a difference they’re making. I was getting so into it when I realized, what a great marketing angle and application of K. Andresen’s marketing principles! Even the cover line is “Fair Trade Fashion helps change the world,” and here I am in the kitchen with Alistair thinking, I’m a world-changer! Let’s get that sweater in latte, too!I love this story because it shows that good stories – and especially stories about good – sell just about anything.We buy so many things because of their storyline, and we are especially likely to spend when we aspire to be a character in that story. Imagine helping raise someone out of poverty on the other side of the world just by being fashionable – that’s being a heroine.Remember this! Your storyline is essential. If you have a corporate partner, your cause-related marketing effort needs a compelling storyline. If you’re about to email an appeal – check if there is a story there. Is the reader going to feel a part of it? No? Then start rewriting now. You need a good protagonist, a high-stakes conflict or challenge, and a resolution with meaning. Even fashion catalogs have them.You can check out Fair Indigo’s fine website here.
EUGENE, OR – OCTOBER 07: A general view of the stadium during the game between the Washington State Cougars and the Oregon Ducks at Autzen Stadium on October 7, 2017 in Eugene, Oregon. (Photo by Jonathan Ferrey/Getty Images)There was some pretty good defense on display in Oregon’s 17-7 win over Cal on Saturday. But perhaps no hit got more attention than one that Ducks running back Cyrus Habibi-Likio leveled on a fan who ran onto the Autzen Stadium field.During the third quarter, a fan ran up and down the field, dodging security guards before Habibi-Likio got involved. He tackled the fan from behind and allowed security to take the person into custody.Speaking to the media after the game, Habibi-Likio apologized for potentially hurting the fan. But by the same token, he thought of it as an opportunity to invigorate the rest of the then-trailing Ducks.Via Saturday Down South: “We were down and he was kind of taking a while — prayers out to him, I hope he’s not hurt. I had no intention of hurting him, we just need to get the game going. This is the Pac-12 North, and this is a Pac-12 game, we gotta get going or the result would have been different.”The plan must have worked, because by the end of the third quarter, Oregon had the lead. Ironically, Habibi-Likio scored the lead-taking touchdown that made the score 10-7.Habibi-Likio then suggested that the fan he tackled reach out to him.“If he has Instagram or Twitter, you can follow me and message me and we can go get ice cream.”If you missed it, here is the on-field view of the streaker from the Duck game. Great tackle by @cyri3e pic.twitter.com/pWkjhuUZbL— Ethan Wyss (@WyssEthan22) October 6, 2019Oregon head coach Mario Cristobal was less amused though. He told the media that he did not condone what his running back did.“(Tackling fans on the field) is definitely not a part of practice.”
Liverpool are “less frightening than Real Madrid”, says Gremio president Romildo Bolzan Jr, with the Reds considered beatable at the 2019 Club World Cup.Jurgen Klopp’s side are already assured of a place at a FIFA event in December after securing Champions League glory last season.Among those to join them in Qatar will be the winners of the Copa Libertadores. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream The South American showpiece has reached the semi-final stage, with Gremio still in the mix alongside Flamengo, River Plate and Boca Juniors.Bolzan’s side could be the ones to prevail, presenting them with a shot at becoming the first non-European side since Corinthians in 2012 to claim the Club World Cup.Gremio believe they would have a shot, with Liverpool considered to pose less of a threat than Spanish giants who secured a hat-trick of continental crowns before them.“The favourites are always the European teams,” Bolzan told Fox Sports.“I am certain Liverpool are less frightening than Real Madrid, who we faced [in 2017].“Liverpool are a team that can be beaten. By us, by Flamengo, by Boca, by River. Real Madrid were a team of Galacticos – full of superstars.“We lost 1-0 to Real Madrid in 2017. We could have taken the game to penalties and there, anything could have happened. Just like we did with Ajax in 1995, where we lost, and Hamburg in 1983 in extra time.”Real Madrid have emerged victorious in the last three editions of the Club World Cup.They dominated the European scene under Zinedine Zidane, with an unprecedented sequence of Champions League triumphs enjoyed.An iconic French coach is now back at the Santiago Bernabeu and attempting the replicate the success of his previous stint with the Blancos.It is, however, Liverpool who sit at the top of the European tree for now, with the battle for a similar standing in South America set to intensify over the coming weeks.The 2019 Club World Cup will take place between December 11 and 21 – with Liverpool joining at the semi-final stage on December 18. Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the web
What It’s Like to Drive a NASCAR Race Car (and Where You Can Get Behind the Wheel) 10 Best Whiskies for Irish Coffee Leon, Nicaragua is one of the best towns in Central America for adventure travelers. It appears bashful at first sight; small, desolate streets lined in the faded glory of golden, copper, turquoise and emerald Spanish Colonial buildings belie that this is Nicaragua’s second largest city. It’s hot and humid. Oppressively so during my 3pm arrival—a two and a half hour journey from the Managua airport via taxi and public bus—so most everyone’s inside.Once settled at my hostel—La Torguga Booluga ($16 for a private room), I grabbed an ice-cold 50 cent beer while I waited for the sun to take a chill pill, and began organizing the next four days. I probably should have done more research—my room was un air-conditioned, and I later found out that the nicest hotel in town, Hotel El Convento, a gorgeous peristyled hacienda with AC, a swimming pool and filled with antiques, began at only $97 a night. But for now I was glad of the company. A Swiss girl who was living in Leon for a few weeks to learn Spanish, gave me an evening tour of the town.As soon as the sun broke, the streets filled with “tias” and “abuelas” gossiping while lazing on 70s styled sugar cane rocking chairs sitting outside their homes with the doors wide open to reveal reliquary’s worth of Jesus paraphernalia. Children played in the street and groups of young adults congregated outside of taquerias. With absolutely no tourists, save for the few backpackers scattered about, Leon was happening all around me, completely unaware of itself. It felt plucked from a Gabriel Garcia Marquez novel, more so than any town in South America. It’s the rare Central American city that feels so safe once the sun goes down, and before I even started the adventure in earnest, I’d fallen in love.Leon is between 3 and 5 hours northwest of Granada, Ometepe and San Juan del Sur, Nicaragua’s most popular tourist attractions, so one of the most common questions hotel owners and locals ask is, “Why are you here?” My answer, like most of the others who ventured this way—to climb and surf active volcanoes.Volcano SurfingCerro Negro is a gunpowder black cone of pebbles and ash that stands in stark contrast to the surrounding rolling green hills and perfectly blue sky. It is just 2,388 feet above sea level and formed in 1850, making it one of the youngest and most active volcanoes in the world. And it’s the setting for a burgeoning adventure sport called volcano surfing (or volcano boarding), that started in 2006. It’s about an hour and a half drive from Leon through sugar cane, corn and sesame farms. Once there, you’re given a volcano board (a plank of wood with a reinforced bottom) and a jumpsuit so that volcano ash doesn’t get into your clothes. After an hour hike up, we ambled around the active crater, taking sweeping 360 degree photos of the countryside. Our guide kicked up some of the dirt to show just how active the volcano was: just a few inches down, sulfuric gas began to escape. Our path down is a 1500-foot drop at 45 degrees and we’re told our max speeds can go up to 30 miles per hour. I approached it toboggan style, as did everyone else, sitting and controlling speed by digging my boots into the ash. It was a thrilling 10-minute joyride. Our guide surfed down snowboard style, on two feet. We were back in Leon by about 2pm.Possibly See Lava BoilTelica is one of the few places in Central America where you can see lava bubbling inside of a volcano. There are a few ways to approach seeing it—morning hikes, sunset hikes or multi day camping experiences. Since it’s rainy season and mornings are oppressively hot, I shoot for the sunset hike. It’s about an hour and a half drive from Leon and the hour or so hike up is very easy, minus the constant plume of toxic, sulfuric gas that the wind relentlessly sent in our direction. Luck was not on our side and the gassy wind obstructed any possibility of an upclose view of the lava. And then a storm rolled in. It thundered loudly and I saw lightening so close that I could see the liquid like detail of its bolt. Our guide nervously told us to hustle down. Once off the summit, we were safe and the 45 minute, wet run-walk back to the van was thrilling in and of itself for being in such close proximity to a storm…on an active volcano. It wasn’t what I had hoped for, but it was a unique experience.The Hardest Volcano in Nicaragua to ClimbBragging rights are fully earned on Momotombo, widely considered the hardest climbable volcano in Nicaragua. It begins in the swampy jungle, but soon becomes a steep, superheated oven of volcanic ash. “One step up, two steps back,” is a common phrase associated with this monstrous peak, and one that I found true as I began snow angel-ing my way up on the treacherous last 45 minutes of the 4 hour ascent. Added to the challenging terrain is the sun. I sweat off any SPF within 10 minutes of hiking and, in a heat-induced craze, had stripped down to a tank top so I could maybe catch a breeze. I came back with the worst burn of my life. I’ve climbed ice capped, 20,000-footers in the middle of hail storms that were less scary. But the summit was worth it. At the top is an angry crater few ever get to see, set against the brilliant countryside. And the camaraderie of the group extended well past our hike down as we met up for beers later that night to relive the harrowing experience.Las Peñitas BeachesIt’s not all hard work in Leon. It’s actually possible to summit a volcano (or surf it) and then finish the day at the beach (maybe taking surfing lessons), which is what I did after surfing Volcano Negro. The public bus from Leon to Las Peñitas is 50 cents and takes about 45 minutes. Ask the driver to take you to the second “playa”, which butts up to a natural reserve called Isla Juan Venado. To the left, the beach stretches out for a few miles with natural pools and beach rivers where fishermen keep their boats, until it hits a mangrove. I wandered and watched as fishermen climbed into the boats and motored them over the crashing waves at the shore. To the right, the beaches are smaller but still quiet. A few lazy looking surfing schools and hostels, homes and restaurants line the beach. I found “Bar la Curvita” where ate a plate of freshly fried fish and downed a cool Toña beer for $2 while the sun dipped into the ocean.Leon CathedralLeon is best explored early morning or at dusk. It is magic because it exists for itself; you’re just there to see it, so grab a map and just wander. But, the one tourist place you should see is the rooftop of the Leon Cathedral. It is painted white daily (shoes must be removed before walking) and is covered in minarets that resemble something out of Turkey or Greece. From there, you can gaze out upon the entire city plus the green countryside and take one of the best photos possible in Latin America.Nicaragua Vacations specializes in customized tours of Nicaragua. On the Road with Mikah Meyer, the First Person to Visit Every National Park Site in One Trip Editors’ Recommendations World-Class Runner Caryn Lubetsky Didn’t Run Her First Marathon Until She Was 40 Save Your Eyes from the Scourge of the Screens with the Best Blue-Light-Blocking Glasses for Men
Jurgen Klopp is known for his over-enthusiastic pitchside celebrations and charismatic personality and under his management, Liverpool have launched a bid to win the Premier League title for the first time in their history.He’s had some setbacks in losing two Champions League finals but he led Dortmund to two Bundesliga titles – pipping rivals Bayern – and has overhauled Liverpool to become a side worthy of challenging for the highest honours in England and Europe.Known for his affinity for attacking and his famed ‘Gegenpress’ method, Klopp sides are notable for their lethal ability to counter-attack in an instant – with the trio of Sadio Mane, Roberto Firmino and Mohamed Salah encapsulating his football philosophy. Article continues below Editors’ Picks Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Time for another transfer? Giroud’s Chelsea spell set to end like his Arsenal career But just how much is the Liverpool boss worth? Goal takes a look. What is Jurgen Klopp’s net worth? How much does Jurgen Klopp earn? What sponsorship deals does Jurgen Klopp have? What charity work does Jurgen Kopp do? What cars does Jurgen Klopp drive?What is Jurgen Klopp’s net worth? Jurgen Klopp has an accumulated net worth of roughly £15 million ($19m), according to Celebrity Net Worth,That wealth has been accrued through football, naturally, but also via off-field interests, such as endorsement deals.How much does Jurgen Klopp earn? The German manager was awarded a hefty pay rise after joining Liverpool from Dortmund, where he earned an estimated £4 million ($5m) a year.Since moving to Liverpool, he is reported to be earning roughly £7 million ($9m) a year, though the figure is expected to be more considering he signed a contract extension in 2016, barely a year after he arrived on Merseyside. Timeframe Earnings Per second £0.22 Per minute £13.36 Per hour £801.28 Per day £26,923 Per week £134,615 Per month £583,333 Per year £7m What sponsorship deals does Jurgen Klopp have? Klopp is a brand ambassador for New Balance, the company that manufactures Liverpool’s kits, and you’ll rarely see him without his trademark cap-and-coat look on the sidelines and in interviews.At the time of signing the partnership, the German said: “I am excited to now be part of the New Balance team. I’ve got to know the brand very well since moving to Liverpool. New Balance shares my enthusiasm for football, always working hard to improve our position in the game and reach our goals. I’m excited for what the future will bring.”In addition to the deal with the kit manufacturer, Klopp also has sponsorship deals with German beer Warsteiner, car manufacturers Opel, electronics giants Philips and TV network Sky Deutschland.Klopp promotes the German beer company’s non-alcoholic beverage, designed as the perfect refreshment for sports, meetings or to enjoy between meals.”I am a German football coach and one of the ambassadors of our national sport, just like Warsteiner beer is one of the best ambassadors for the German beer tradition,” he said about the beer. “My grandparents owned a small brewery and I do enjoy a good beer.”What charity work does Jurgen Klopp do? Klopp is a noted philanthropist and once donated £4,000 to a cancer charity in 2018. The Reds coach donated the money to Liverpool sporting director Mike Edwards’ Men In Lycra Just Giving page as the Anfield sporting director was preparing to run a half marathon in aid of Prostate Cancer UK.”I have this helping syndrome. I really care about people,” Klopp said at the time.The German manager also participated in James Milner’s 2018 charity match in Scotland. Named ‘A Match For Cancer’, the friendly was co-sponsored by the James Milner Foundation and featured Liverpool players on one team and Brendan Rodgers managing the other. The likes of Dirk Kuyt, Robbie Keane and Luis Garcia all featured.“The people saw a lot of big names, still in a good shape,” the German manager said after the game. “That they all came over here and did what they did is really nice. It was for something really good and that’s why we were all here.“I really respect a lot what ‘Millie’ is doing with his foundation. It’s great. The gala is once a year and I was there three times. It’s a fantastic event and everybody is so generous. He invests a lot of time and money and all the people on the night invest a lot of money. It’s all for a really good project, I like that a lot.”Klopp is also invested in the club’s charity events and fundraisers, a frequent visitor to Alder Hey hospital and participates in LFC Foundation events raising money for those who have cystic fibrosis.What cars does Jurgen Klopp drive? Unlike his colleagues on the pitch, the German drives a rather modest Opel Insignia (priced at around £18,000) and even appeared in a commercial for the car in 2018. Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the web
An angry Marc-Andre ter Stegen said Barcelona have ‘a few things to work on’ after they squeezed past Slavia Prague in the Champions League group stage.Barca went three points clear at the top of Group F with three games played after an early Lionel Messi opener and an own goal from Peter Olayinka helped Ernesto Valverde’s side to a 2-1 win.The Spanish league leaders were far from their best in Prague, and were indebted to Ter Stegen as their opponents created numerous scoring opportunities throughout the 90 minutes. Article continues below Editors’ Picks Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Time for another transfer? Giroud’s Chelsea spell set to end like his Arsenal career “We did not play at the level we wanted but thankfully we got the three points, which is the most important thing,” Ter Stegen told Movistar Plus.“It is necessary to talk about some things. We have to do it between ourselves, I will not say it here, but there are things to improve – a few of them.”The 27-year-old has been an important figure for Barca this season, with his side struggling to find their best form despite the big-money summer arrivals of Antoine Griezmann and Frenkie de Jong.When asked whether he thought Valverde had made tactical mistakes on the night, Ter Stegen was non-committal: “This is an internal matter as well, I don’t want to do it here. I would like to talk to those who were on the field first.“They scored against us right on the first chance of the second half. This can’t happen to us, I was quite alone.“He doesn’t do anything special, he takes a pass and it’s just ahead of the goal. We have things to improve, that’s a tactical thing that we didn’t go back to 100 per cent. That’s it, things that happen during a game.”On a personal level I always want to be there. If I can help the team, even better. In the first half we had chances against us in which we were not well placed but these are things that happen.””We want to keep the advantage there because we got a difficult group. We are ahead, we want to win the next game to get ahead a little more.”Barca started the night level on points with Borussia Dortmund, but opened up some breathing space after Lucien Favre’s side were beaten 2-0 by Inter on Wednesday night. While it might not have been convincing, the Slavia win was their sixth consecutive victory in all competitions.
Written By: Joel Cohen, Vice President – NYCVP It’s a New Year for New York City Vacation Packages, a New Season for Broadway, and, coming soon, a whole New Look for NYCVP and nyctrip.com. For New York City Vacation Packages (NYCVP), the New Year brings with it new hotel choices, new products, and a new focus on group travel. NEW HOTELS CHOICES Going the Boutique Hotel route, NYCVP has added two new properties to its FIT collection: The Sanctuary Hotel is right in the heart of Times Square, but it’s a quiet oasis just steps from the hustle and bustle. NYCVP’s guests will a warm feeling enhanced by a caring staff, as well as complimentary continental breakfast daily and high speed WiFi internet access throughout the property. NYCVP’s favorite part of the Sanctuary? The Haven Rooftop, a year-round indoor-outdoor food and drink venue with breathtaking views! The Hotel Hayden, in the trendy Chelsea neighborhood, offers great rates, stylish guestrooms, a rooftop bar and complimentary continental breakfast and Wifi. Within walking distance of the Hayden is the Highline, New York City’s 1 ½ mile elevated park; the hip Meatpacking District and the brand new Whitney Museum of American Art; and the Chelsea Market food hall. The hotel is an easy stroll or a convenient subway ride to Times Square and the Theatre District. New in 2017 for NYCVP, the Hyatt Centric Times Square and the RIU Plaza Times Square have already been instant hits with travel agents and travelers. Both hotels are solid 4-star properties with a variety of room types to satisfy all guests. The RIU includes a full American breakfast buffet, while the Hyatt Centric has a 54th-floor rooftop terrace bar with an incredible view of Times Square. NEW PRODUCTS Because NYCVP is focused exclusively on New York City, the company can provide so much more than anyone else. That gives them the freedom to create products and events that make retail travel agents look like heroes to their clients. Skating in Rockefeller Center, for instance, has been a dream for many visitors to the City. How would a travel agent arrange that? NYCVP has the answer. In cooperation with Rockefeller Center’s famous rink-side restaurant Rock Center Café, the company now can arrange reserved-time skating on the celebrated rink. So that NYCVP’s staff would be familiar with how guests would enjoy the experience, they recently had breakfast at the Rock Center Café and had fun skating on a crisp, clear Sunday morning. In response to suggestions from travel agents, NYCVP introduced several Hosted and Escorted weekends in the City, and plans to add even more. In April, there’s a Best of Broadway hosted vacation that includes seats at two of the 2017 Tony Award-winning shows, Dear Evan Hansen and Come From Away. On this special weekend an NYCVP host accompanies guests from morning to night on sightseeing tours, meals and of course, the Broadway shows. Thanksgiving week can be hectic and stressful for travelers who are unfamiliar with the City – a perfect time for another hosted experience. The Thanksgiving in New York City Hosted Vacation includes lots of holiday happenings, plus a Broadway show and seats at the Radio City Christmas Spectacular. Add in sightseeing, many meals and a morning to nighttime host, and this may be the perfect start to anyone’s holiday season. Thanksgiving is one of the most popular times for visitors to the City, there being this “little” parade on Thursday morning. Not so “little” is the crowd that gathers along the parade route to watch the balloons, floats, bands and celebrities that make up the Macy’s Thanksgiving Day extravaganza. For many years, NYCVP has organized breakfast parties so guests could watch the parade in comfort, either above or in front of the massive crowds. This year they are adding a 5th parade viewing party at one of the most iconic venues in Midtown Manhattan, Gotham Hall. A Designated New York City Landmark, Gotham Hall has welcomed dignitaries, US presidents, entertainers, and celebrities of all sorts. This Thanksgiving it will welcome travel agents’ clients as they feast on a breakfast buffet, then step right outside to the sidewalk along the 6th Avenue parade route. NYCVP is unique in that they provide travel agents with both individual/family (FIT) and group bookings. Regardless of the size of the party, NYCVP can provide travel arrangements that are completely flexible and customized. They have recently added staff to handle the increasing number of group inquiries and bookings; it’s a sign that travel agents are realizing the income potential of marketing New York City to groups – students, social organizations, churches, senior centers, reunions, theatrical associations – even organizing ad hoc groups promoting the City’s holiday events. How well-staffed is NYCVP’s Group Department? Only 5 total staff – but with a combined 150+ years in the travel industry! FIT bookings, Group bookings, it doesn’t matter. NYCVP pays commission on everything that’s booked (and 10% on Marriott/Starwood group bookings, not 7%). NEW ON BROADWAY The new Broadway season will be upon us soon, with some new faces, new revivals and new surprises. The Iceman Cometh stars Denzel Washington in his Broadway return. This will be a hard-to-get ticket (but not with NYCVP!) Frozen – Disney Theatrical brings this popular movie to life on Broadway. Escape to Margaritaville is Jimmy Buffet’s first Broadway show – Parrotheads rejoice! My Fair Lady and Carousel return after so many award-winning years. Rocktopia fuses 20th century rock (think Journey and Queen) with 19th century classical (think Beethoven and Strauss) NYCVP has tickets to all Broadway and Off-Broadway shows, plus concerts, ballet, sporting events and Radio City Christmas Spectacular. All ticket purchases are commissionable. NEW TECHNOLOGY NYCVP built its own reservation platform and web booking engines from scratch. However after 20 years of processing reservations, confirmations, documents and payments, it’s time for new technology. So NYCVP is working with a travel technology company to develop both back-office and B2B reservation platforms that will take NYCVP into the next generation of travel systems. You’ll hear more about the benefits to you as the systems are implemented – including an enhanced internet booking engine for you, much more descriptive documents for your clients, and an even better website for everyone. SAME OLD CONTACT INFO There’s a lot of new things going on at NYCVP, but their phone, email and web information hasn’t changed. It’s still all about “nyctrip.” Call 877 NYC-Trip, visit nyctrip.com, or email firstname.lastname@example.org.
NEW WORK CONTINUING WORK INVERNESS COUNTY: Crowdis Bridge, Valley Mills Crowdis Bridge, in Valley Mills on Marble Mountain Road, is closed until further notice. Detour via Eden Road, Barren Road, Northside River Denys Road and Southside River Denys Road. Signs are in place. COLCHESTER COUNTY: Highway 104 Highway 104, eastbound near Exit 13, is down to one lane to replace a damaged girder on the overpass. McElmon Road, which runs over the highway, will also be down to one lane. Signals are in place to direct traffic. Work is taking place between 7 a.m. and 7 p.m. and is expected to be completed by Friday, May 5. SHELBURNE COUNTY: Shore Road Shore Road, from Trunk 3 to Ford Point Road, about nine kilometres, will have alternating lane closures for paving from Monday, May 1 until Thursday, Aug. 31. Traffic control people will be on site. Work takes place from sunrise to sunset. INVERNESS COUNTY: West Lake Ainslie Road The Hayes River Bridge on West Lake Ainslie Road has a 15-tonne weight restriction. -30-
New Delhi: Digital transaction volumes in India swelled to 3,133.58 crore in 2018-19, registering a growth of 51 per cent over the previous year, and the government does not see any kind of “friction” in digital payments, Parliament was informed Thursday. The transaction volumes in the first month of the current financial year (till April 30, 2019) alone stood at about 313 crore, Minister for Electronics and IT Ravi Shankar Prasad said in a written reply in Rajya Sabha. Also Read – Ensure strict implementation on ban of import of e-cigarettes: revenue to CustomsTo a question on whether the government is aware of the problem of friction in digital payments, the minister said, “no…There is no such friction in digital payments and transactions are increasing year on year”. Government is taking a series of steps to promote digital payments, he said adding the total digital transactions in volume terms stood at 3,133.58 crore during 2018-19, up 51.35 per cent. However, the percentage increase was lower than that clinched in the previous year, when the total digital transactions were pegged at 2,070.39 crore in 2017-18. Also Read – Coking coal shipments rise 15 pc to 29 MT at 12 state-run ports in Apr-SepThe minister further said that at present, the government has no plans of collaborating with educational or policy institutions to come up with alternate modes of digital payments. To another question, he said that the volume of digital payment transactions done on the BHIM app has increased from 31.9 lakh in April 2017 to 154.9 lakh in June, 2019. BHIM or Bharat Interface for Money is a mobile payment app developed by the National Payments Corporation of India based on the Unified Payments Interface (UPI). “While the volume of transactions on BHIM app has increased during the same period, its share as a per cent of all transactions on BHIM UPI platform has come down due to overall growth in the digital payment transactions, emergence and growth of new payment service providers like Paytm, PhonePe, Google Tez, etc,” the minister said.
When looking for information on elements of traditional Japanese culture, such as tea ceremony and ikebana, the word ‘Iemoto’ often appears.In general, ‘iemoto’ best translates to ‘head of a family or school’, and refers to the family lineage or head of the family that has advanced or developed a traditional culture, such as tea ceremony or ikebana. For example, in tea ceremony there are the Omote Senke and Ura Senke, or Omote School of Tea Ceremony and Ura School of Tea Ceremony. Each of these schools is lead by an iemoto.The meaning of iemoto is rather broad, and there are other meanings to it other than what was introduced above. Please think of this as being a very simplified explanation of the word.The Strict World of Iemoto School System ArtsIn iemoto style households, children are raised from a young age to practice a given traditional art, and are expected to become the successors of the art school when they become adults. The head of the school may also take on apprentices who wish to be trained in that art form as well; they will be taught the necessary skills and be given guidance by the school’s more advanced practitioners as well.One of the most noticeable features of the iemoto system is that there is a strict hierarchy between the masters and pupils within a given family or tradition. More so than the money paid by the pupils, which keeps the school going, the management done by the head of the school is of value and is seen as more important to keeping the tradition alive. It goes without saying that there are merits for the pupils to this system as well. Upon successfully completing their studies under their master, the pupils are granted a license that states that they have achieved a level equal to that of their instructors. By receiving this written certificate, the now-former pupil can begin to work in the same capacity as the master.The History of Iemoto From the standpoint of the iemoto system being one in which pupils must learn from a master, other than in very special circumstances, the average person will not have an opportunity to see the art of an iemoto headmaster for themselves. However, on special days such as the New Year, it may be possible for the general person to see performances by the iemoto themselves. It will be very important to look up the information on this sort of performance well in advance however.Although it may be impossible to get a firsthand look at the performing arts of headmasters, it is possible for visitors to Japan to freely see the traditional arts that the iemoto system has protected and promoted over the years.For example, if you head to Sendagaya in Tokyo, you can pay a visit to the National Noh Theater, where you can see the stage upon which Noh and Kyogen are performed and even actual performances. Or, in the event spaces of some department stores, ikebana displays made by masters and students of a particular school are sometimes held.For those interested in tea ceremony, a visit to Kyoto is our recommendation. Within Kyoto there are both large and small institutions where you can experience a tea ceremony of some form or another; in these institutions you can even learn to make tea, as well as the basics of the etiquette involved in drinking the tea too. If you are interested the dances performed by geisha, you may see them in Kyoto, or also in Kanazawa. If you visit an old ryotei, or Japanese restaurant, besides being able to enjoy authentic Japanese style meals, you can watch dance performances by geisha or take part in a dinner party where the entertainment is provided by geisha or maiko as well. There are also plans available in major historical sightseeing areas where you can wear a kimono as you go walking about, so please, look for these sorts of plans in advance when making your travel arrangements in Japan.You May Also Like:Ikenobo Style Ikebana Exhibitions – Flowers Mirroring The SeasonsEncounter The World Of Noh At Yokohama’s Noh Theater!Akasaka Kinryu (2) – The People Who Keep the Ryotei Tradition AliveHow To Enjoy Tea Ceremony In Japan – The Basics of Sadō Iemoto – The Headmaster of a School of Traditional Art The iemoto system was formalized in the Edo era (1603 – 1868), but there has been a loose system in this fashion in Japan for about the past 1000 years or so.According to popular belief, the division of roles when it came to poem or musical performances gradually began to be handed out based on one’s heritage, at least when speaking of high ranked individuals. Ultimately, performances made before the Emperor, shogun, daimyo or other members of the highest social class began to be restricted to those performers of a certain level, and these performers began to have an almost holiness to their talents. As a result, no other artisans were permitted to perform these arts and it became necessary for the parents to instruct their children in the arts in order to pass down the techniques and skills to future generations. It is believed that, from this system of inheritance, the iemoto system was born.Where Can You Enjoy Art Performances by Iemoto Headmasters?