The Young and The Generous: A Study of $100 Million in Online Giving

first_imgWhy online givers choose to give through Internet portalsBe sure to read the other studies released by Network for Good, listed in the related articles below, for more in depth information and research. As the Internet’s largest nonprofit giving portal, Network for Good has a unique vantage point on the growing trend of online charitable giving. Since its inception in November 2001, Network for Good has processed over $100 million in online donations to more than 23,000 charities.This study by Network for Good in partnership with GuideStar, the leading database of nonprofit organizations, examines this $100 million in giving to provide insights on:Who is giving money online How online givers spend their charitable dollarscenter_img What times of year, week and day donors give onlinelast_img read more

Why You Must Use RSS – And How to Start

first_imgIt’s come to the point where nonprofit staff who aren’t using RSS aren’t really doing their entire job.I know, I know – you don’t believe me, and you don’t care.You already use the Internet, so why take time you don’t have to learn some new way to get the information you already get? Especially when the first thing an evangelist says about RSS is that it’s actually like 11 different data formats and nobody can even agree what the acronym means?I know because I’ve been there. It was about 1995, and the .sig files people used on Usenet started saying “Visit my page on the World Wide Web!” I ignored it for months, because who needs some crummy new platform when I’ve got all the text-based newsgroups goodness my heart could ever desire?The answer, then as now, is that it will totally change the way you relate to information. It’s like being myopic and then putting on glasses.If you’re resisting RSS, that’s understandable. Only a minority of Web users have adopted it, and that’ll probably be true for some time. But it’s the thought leaders, the proverbial creative class (dreadful term), that are using it … and if that’s the kind of organization you have or the kind of career you’re building, it’s time to get over that resistance.If You’re a Nonprofit Manager Right Now and You’re not Using RSS, You’re Falling BehindYou’re not getting information – about your cause, about your people, about your profession – efficiently enough, which means you’re not getting enough information, period.And someone else is getting that information, or will be soon.They’ll know when someone writes about your issue or blogs about your cause or has something to say about your organization, and know it without refreshing dozens of links and scouring dozens of mailing lists so their hands are free for the other hundred things they have to do.If they know it, you’d better know it too.Luckily, it’s easy as pie.Ready? It might seem daunting, but RSS (used interchangeably here with the word “feed”) is really pretty simple to use … sort of like adding Tivo to your Web experience. You’re about to go from zero to RSS expert in three easy steps.1. Get a Feed AggregatorYou need an email application to read email, and you need a feed aggregator to read RSS. (Note: Newer generations of Web browsers actually have RSS-reading capabilities baked in. For tracking large numbers of feeds, it’s still more efficient to use an aggregator … and to the extent the two drive towards convergence, everything else in this primer will hold for either.) Like mail programs, some are Web-based, and some are locally installed. If you’re starting, don’t get bogged down in feature sets as the essential elements are pretty generic; just pick one and go.The old Web-based standby is Bloglines. The new hotness is Google Reader. I personally dig SharpReader. There are lots of others.The end result for almost any option is probably going to look something like a mail reader: a list of feeds subscribed to, a list of headlines for a particular feed (or folder of feeds) you’ve selected, and the text of a particular story you’ve selected from the headlines.And this is where the payoff is.Your list of feeds will highlight themselves when there’s new material in them, and your headlines present scanable registers of material into which you can quickly drill without maneuvering around banners, clicking through subsections, or losing track when something interrupts you. Now, instead of a hundred different Web sites with different navigations and update schedules, you’ve got everything in one place.2. Find Some FeedsCongratulations! You’ve done the hard part. Now you just need to start locating the feeds for things you want to track.It might take some getting used to, but once you start looking, they’re everywhere … although often in disguise. Increasingly, the icon above is becoming a standard RSS symbol – and looks sharp; you’ll often see it in the browser bar, where it’s a clickable link. For instance:Instead or as well, you might find feeds linked as plain text with a title like “subscribe” or “syndicate,” or as clouds of linklets like this:That’s a confusing hash of ingredients, but like casserole, it’s all ending up in the same place. The branded links (Bloglines, NewsGator, My Yahoo) allow one-click selection if you’re using one of the associated services, but you’ll undoubtedly want to subscribe to someone – like, say, us – that doesn’t trifle with that sort of thing or doesn’t happen to support yours. Fortunately, the “long” way around is one whole additional click.You don’t need to care about the distinctions between RSS, Atom, XML, and the rest, any more than you need to care about the distinctions between an HTML page and a PHP page to browse the Web. Just click on one of the links so named – it won’t look very nice, but don’t worry; it’s not meant to be read by you in this form – copy the URL, open your feed reader, select “Add” or “Subscribe”, and paste in the URL.3. Repeat Step 2 (Times 20, 50, or 500)There’s no need to use RSS if there’s only one blog you read. The value is in culling information from all over the Internet, alerting you of updates, and allowing stories from multiple sources to be quickly scanned and sorted.So now, you start adding. What to add?All the Major Bloggers in Your SectorWhoever you normally read that writes about your issue or your line of work that’s interesting, persuasive, or simply widely read.As this pool grows with the blogosphere, just keep adding them to a common file. Keeping up with the daily output of 40 bloggers is a lot less daunting with RSS.Whoever Is Blogging Against YouOpposition research made easy: Use the same process to keep tabs on the most influential voices opposing you.Bloggers Who Write about Your Particular Line of WorkNetworks of blogs – about, say, fundraising, or media work, or organizing – are a copious professional-development resource that are easy enough not to get to if you have to click a bookmark every day but an absolute trove when RSS is doing all the work for you.Webzines in Your SectorIt doesn’t have to be a blog to have a feed. Most publications that are more like traditional news outlets, now a feed of their own that updates when they publish – whether that’s monthly or repeatedly throughout the day.Everything pretty easy so far? Now, we get a little more interesting.Persistent Web Searches on KeywordsLet’s say you’re doing work on health care and you want to know every time there’s a news story about health care. A few years ago, you’d need to be a relentless human information aggregator. Today, it’s a snap.1. Start with a site that channels news from all over, like Google News.2. Search on “health care.”3. Click the RSS link. (Or Atom – remember, it all amounts to the same thing.)Add to your feed reader.Voila! Google lets you know every time it adds a new article with that term.(More verbose descriptions of this procedure at NetSquared and The Bivings Report.)And on Tags, and on…The same trick can be employed with searches almost everywhere, and once you get the hang of it, it’s an amazingly powerful way to keep a searchlight trained on the obscurest crannies of your cause.For instance, you can get a Technorati feed of the search “health care” to see every time a blog mentions it.Maybe that’s a lot of dross. You could instead limit it only to blogs with a lot of authority (for instance, those that are frequently linked to by other blogs) – and subscribe to a feed of that search.You could get every del.icio.us bookmark tagged “healthcare.”You could keep tabs on the results pulled up by a search on “health care” so you know every time they change.And maybe you’d want to keep an eye on Craigslist “health care” job listings in your city.For an example of how this might look in practice, you can visit this small public demo of health care feeds I just set up in Bloglines. Of course, this public display doesn’t give you all the features you’ll have with your own feed reader.This Quick Start Guide for Educators (PDF) can guide you through the basic setup of increasingly specific persistent searches of various kinds – on particular sites and in particular newsgroups, for instance.You don’t have to go to that level of detail to start. One or two basic searches on obvious keywords are like a whole new universe when you haven’t been doing them. That might be all you need, or you might find yourself adding more over time.But don’t worry as you start about eventually having to drink all the RSS kool-aid on offer. There’s a ridiculous amount of low-hanging fruit available at the most casual and readily comprehensible level of adoption.All you have to do is take it. With RSS, 90 percent of success is just showing up.This article originally appeared on the Web site DemocracyInAction.org, which provides affordable e-advocacy tools to other nonprofits.last_img read more

The Ultimate Marketing Guide for the Overworked and Overwhelmed

first_imgI am extremely happy to announced that my organization, Network for Good, has launched a new online learning center about all things marketing, messaging, fundraising and online outreach at www.Fundraising123.org. This free online resource center is designed to be a searchable, readable survival guide for the overwhelmed, overworked nonprofit.We think there’s not enough of this kind of information out there, so it’s been a labor of love.A few highlights:* The Learning Center features 500+ articles categorized by the following topics: Fundraising, Social Networking, Website 101, Email 101, Donor Database, & Nonprofit Marketing.* There’s also a Training tab that is home to our popular Nonprofit 911 teleconference series.* While some of the content you’ll recognize from this blog or from Network for Good materials, we’ve got lots of other articles from the greatest minds in our field: from nonprofit professionals, coaches, trainers, bloggers, and consultants–great thinkers like Beth Kanter, Seth Godin, Mark Rovner, Jeff Brooks, Nedra Weinreich, Nancy Schwartz, Kivi Leroux, and so on.If you’d like to contribute your own content to the Learning Center, please visit the site and click on the FAQ button at the bottom of the page.last_img read more

Four fundamental laws of social networking

first_imgAbout every 2-3 days, I get a phone call from someone starting a social network with a social conscience angle – a network for shopping for good, or for volunteering, or for donating, or for doing all of the above. Since I’m often asked for advice on this topic, I thought I’d share what I say. It’s a timely topic to cover because Network for Good, where I work, just formed a new partnership with one of these social networks for social good – change.org. We chose to partner with change.org because its founder, Ben Rattray, is very focused on the principles I’m sharing with you here. In fact, change.org has lived up to its name and undergone a lot of interesting change itself. Once a more generalized site for doing good, it’s now increasingly focused on helping nonprofits use its social networking tools to connect to their donors in more personal and profound ways. Check out more on that here. Since we’re both focused on helping you – nonprofits – connect to your supporters and motivate them to action (and donations), it made a lot of sense to make that happen together. So here’s some advice, before you start a social network for good – or join one:1. Don’t build to a concept, build to people. People don’t look for a social network to join – they look for people like them. Networking technology is about NETWORKING – being amidst people like us – more than it’s about the tools or technology. So don’t build a network because you think you have a great concept – build a network because you have a real group of people that wants to spend time together, connecting. 2. Don’t try to create a constituency, serve one. Related to my first point, focus on serving an audience rather than creating one. Start with a passionate constituency – even a small one – and help it grow with your tools. A great example of point #1 and #2 done well is kiva.org. They built their entire site around people – individual people on the other side of the earth who need loans to change their lives and people who want to help them achieve their dreams. All the tools are tailored to that relationship, and their community grows by the day because of this.3. It’s the cause, not the structure (or network) around it, that compels action. People give money because they feel moved to make a difference for a specific cause – because the cause is important to them, moves them, or matters to friends or family. It’s that simple. I can tell you from experience, nearly no one comes to Network for Good to wander around looking for a cause. They don’t Google “donate to charity.” They are looking to do something about cancer or global warming or the hungry person they saw on their block. The relationship that matters is the one the donor has with their cause. So a good social network seeks to enhance that in every way possible. A bad social network gets in the way of it.4. Communities are nice, but the most important relationship (and the deepest) is the one-on-one connections – the connections between the donor and the cause, the donor to their friend, etc. Focus on that in all you do with networking or any outreach at all. Beth Kanter is a good person to listen to — and emulate — when it comes to designing your outreach.I’ll leave Ben with the last word, and it’s a good one: “Donors want a better giving experience, and social networking technology, properly used, can significantly improve this experience by making it more personal, by giving people a sense that they are a member of a community and not just a cash machine, and by enabling people to dramatically magnify their impact. Social networking will fail in the philanthropy space if it’s seen as a vague end goal (as in, our goal is to build a big community of people who care), and should instead be seen as a tool to solve real problems – as in, our goal is to use social networking technology to address the impersonal nature of most solicitations, the sense from donors that their individual contributions have no significant impact, the need for nonprofits to have authentic voices spreading their message on their behalf rather than relying on inefficient and decreasingly effective direct mail prospecting, etc.”Well said.Happy networking in 2008!last_img read more

Internal Organization Changes to Improve Fundraising

first_imgTo accomplish your fundraising goal, your organization must be a cohesive, well-organized together machine. You must be headed by the right people, with the right people doing each job, the right tasks getting done, and the right mindset that’s necessary for success.Get the right people on the bus, the wrong people off the bus and the right people in the right seats, as Jim Collins said. This can be applied to your board, for instance. Drop the people who just want a title, to be on a board anywhere. Get people on your board who will be true champions of your cause. Get over it, you’re in sales. The size of the organization you work in and what your organization does don’t matter. Enticing people to make investments in your organization means you are in sales. Do the math. You need to know, for example, how much you need per year per kid for your program. You need to know how much to ask people for. You need to know if you have a total dollar goal. And you need to know how much of that will need to come in with a few major gifts.Source: Adapted by Jake Emen from Tom Suddes’ Nonprofit 911 Presentation “33 Ideas that Change the Fundraising Game.” Never make a cold call, ever. Contact somebody who would be a natural partner, who is involved or interested in the cause already, who had a memorable experience, or who gives you a reason to initiate a conversation. Make your visits. And don’t call them appointments either! Nobody wants to go to the doctor or dentist. A visit implies that people want to be with you. Everything else is worthless if you’re not out there, talking to people, garnering support and convincing them to help your organization. Stop relying on volunteers to raise money for you. Nobody likes to ask their friends and family for money. Your ask should be staff driven and volunteers can help in the team process. Board members should do two more things, besides championing your cause as mentioned above. They should invite others to get involved with you and they should invest into you at a level equal to their capacity and relationship.last_img read more

11 Keys to Nonprofit Social Media Success

first_imgHow can you fundraise successfully with social media? Use these 11 steps to find social media success: Provide a sense of urgency – think competitions and deadlines. Social media is about “social,” not “media,” so put people first. Help your supporters crank your word of mouth buzz up to 11. Define your desired outcome. Ask who and why before how. Find your wired fundraisers. These digital leaders are plugged in and understand how to rally their networks. Plug your wired fundraiser into great resources:Help them create a good badge/widgetCreate an area of your site with starter text, images, video just for sharingKeep them aware and updated about matching grant campaigns and contestsMake it easy to share and tell stories; making it personal is importantHave a 1:1 relationship with themThank people!center_img Decide if social media will help get you there. Facebook and Twitter are great tools, but it doesn’t mean they’re always the right tools for every piece of outreach. Have faith in your audience. Give them respect, control and visibility. Think like the Marine Corps: the few, the proud. Having a large social network can be a great benefit, but it doesn’t help your cause if there’s no depth of quality. Borrow, don’t build, your tools. Leverage existing platforms and best practices for best results. Have faith in yourself.  Even if you don’t consider yourself a social media guru, remember this is all just another form of personal networking and you can do it.last_img read more

How to Find and Use Fundraising Software for Nonprofits

first_imgUsing Fundraising Software for NonprofitsFundraising is vital for nonprofits, and to manage it effectively you have to have the right fundraising software. This isn’t just internal accounting software (which you certainly need) but software that lets you set up, promote, and run your campaign online.Crowdfunding has become a popular term for online fundraising, but it really is just making use of social media and the ease of online communication to do what nonprofits have always done — raise money to fund projects by soliciting donations from a lot of people. There is a lot of information in our blog and on our website about why funding websites are so important to getting the charity donations that keep your organization running. We won’t repeat them here, but when you are looking for the right software for your organization, here are some of the key considerations when selecting your fundraising software to design the most effective donations website.Include Your BrandingYour donations website must be able to display your branding, so donors have the confidence that they are still within your site, and it’s clear that they haven’t been misdirected by a scammer’s link. Your branding includes your logo, your colors, and your themes. The software that runs your donations website should allow you to include all of those things on the page.Make Amounts CustomizableIt’s nice to have some preset donation amounts, and your organization probably has some statistics on what works best for inspiring your donors. Donors may tend to select the middle amount of three options or lean toward the highest or lowest. Knowing what your supporters have done in the past should be considered in determining what values to include as presets. Make it easy for donors to choose the amount they want to give, and if you use presets be sure to include an “other” option as well.You may reach a significant number of people who want to give but either can’t afford your suggested amounts or who come to your page with a higher amount in mind. You certainly don’t want to put a limit on more affluent donors or turn away those who can only give a smaller amount, so make sure your software doesn’t restrict giving only to your suggested figures.Link to Social MediaOne of the biggest benefits of online fundraising is the ease with which your message can be passed along to others, and the simplest way to get people to do that is to include social media icons that can be clicked to share your posts. Make sure your software allows you to place them on your donations page so that donors can invite their networks to participate.These are three of the biggest things to look for, and make use of, in fundraising software. We offer more information on the details in our blog. Feel free to check out the rest of the website and look into DonateNow and GiveCorps, our own fundraising software options, or call us at 1-888-284-7978 x1.last_img read more

The Power of the Peer

first_imgThe Power of the Peer-to-Peer Fundraising ToolsWhile nonprofit fundraisers might argue that online giving is the current hot trend, if you look closely at what’s having the greatest influence, it’s the emergence of peer-to-peer fundraising tools. These platforms make it easy to find and give to causes or individuals who may be several degrees removed from an organization and its work. Peer-to-peer fundraising embraces your supporter base as your strongest fundraisers: Instead of asking for donations from just them, you are empowering them to fundraise for your cause through their networks.One organization that has had particular success in the peer-to-peer fundraising space is Liberty in North Korea (LiNK), a California-based organization focused on helping resettle North Korean refugees. As reported in Philanthropy News Digest, on Giving Tuesday 2014, LiNK decided it would empower its base as fundraisers rather than sending out a mass appeal to its donor base. The night before Giving Tuesday, LiNK sent out a different kind of appeal—one that equipped its base with the tools, sample emails, and collateral materials to turn them into fundraisers. LiNK raised $12,000 from its network that day, but instead of fixating on how much money was raised, the group focused on all the new donors people brought in and exposed to its work.“It’s no surprise that people are more likely to donate to people they know who support a cause rather than donating directly to the organization.”By tapping into your existing supporters networks like LiNK did, you unlock the potential to spread your mission and find new donors. And the potential is high: According to the 2013 Millennial Impact Report, nearly 70% of Millennials are willing to raise money on behalf of a nonprofit they care about.It’s no surprise that people are more likely to donate to people they know who support a cause rather than donating directly to the organization. They are motivated to support their friends and family—the people with whom they have connections—rather than a brand.Network for Good’s peer fundraising platform provides tools that make peer-to-peer fundraising and project-based fundraising easy. Project-based fundraisers define their goals as an item, supply, or other tangible need. Goals could be anything from new soccer uniforms to funding for a school trip. Whatever the need, once it is identified, donors know exactly where their money is going. These campaigns then utilize the power of crowdfunding to collect donations, and nonprofits can chart their success in real time.Of course, you can’t talk about the power of peer-to-peer fundraising without mentioning the ALS Ice Bucket Challenge, which swept the nation and the world in the summer of 2014.The idea of dumping cold water on one’s head to support ALS didn’t originate in the association’s national office, but among a group of friends who started the challenge to help their friend who was battling the disease. The campaign took off and became a viral sensation. The grassroots origins and selfie-friendly technology added to its appeal, making it something regular people could do to make a difference. Hashtagged #IceBucketChallenge, the stunt was all about challenging friends and inspiring people with ALS—and not at all about the ALS Association.Adapted from Network for Good’s eBook “The Millennial Donor Playbook,” by Kari Saratovsky, Chief Engagement Officer at Third Plateau Social Impact Strategieslast_img read more

World Health Organization Releases Guide for Convening Stakeholders

first_imgPosted on November 4, 2014November 2, 2016By: Katie Millar, Technical Writer, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)As public health professionals, we know how important it is to engage stakeholders to create sustainable change and progress for maternal and newborn health. Recognizing the power of convening stakeholders, the World Health Organization (WHO) recently published, “Multi-Stakeholder Dialogues for Women’s and Children’s Health: A Guide for Conveners and Facilitators.”This guide is particularly useful for convening stakeholders at the sub-national and national levels to promote women’s and children’s health initiatives, identify challenges, facilitate consensus on actions for improving health, improve implementation of essential RMNCH interventions, and create a framework for accountability and results.Use this guide to help you plan and facilitate stakeholder dialogues with these three useful steps:Laying the groundwork: Learn how to best plan, conduct an initial assessemnt, and chose a meeting faciltator.Design and facilitation: This section will help you design a dialogue process, discuss the priority interests, facilitate reaching consensus, and creating a strategy for implementing agreed upon priorities and actions.Implementation and accountability: In order to see the dialogue to fruition, learn how to evaluate the dialogue, implement agreements, and monitor and review progress.Share this: ShareEmailPrint To learn more, read:last_img read more

How to Make More Money with Nonprofit Fundraising Events?

first_imgFundraising events are a nonprofit mainstay, but they typically take a lot of time, money, and effort to produce. Because even the most basic events can run into tens of thousands of dollars, it’s important to squeeze as much return on investment from these big-budget items as possible.All too often, though, many nonprofits see the event itself as the finish line, missing critical opportunities for more connection, insight, and inspiration along the way. (All things that lead you to more loyal donors and increased giving.)That’s why we’ve assembled a thorough, step-by-step guide to maximizing your event ROI. Inside the pages of How To Get The Most ROI From Your Event Season, you’ll find tips and guidance for every planning stage to help ensure you bring in more money at your event than you spend on it—while engaging donors and building long-lasting relationships.This free eGuide covers everything from choosing an appropriate type of event; defining success; using your donor management system for online invitations, ticketing, donations, and follow-up; and maximizing next year’s event ROI based on this year’s outcomes.It’s like having an expert event planner by your side all the way from idea to execution and beyond.Ready to get the gala rolling? Or do you need a little jump-start? Here’s a sneak peek from the eGuide to help you with the very first step: clarifying your vision.Clearly articulating your grand plan is the very first—and very crucial—step in hosting a successful fundraising event. It’s also the step most of us skip because we really want to get down to the “fun” parts, like choosing a theme, catering, and decorations. But hosting a big event without knowing the who, what, where, how, and why from the get-go is kind of like showing up in a unicorn costume while all the other guests are in black tie. Someone didn’t get the memo!Before you do anything else, order up some coffee, gather your event committee, and brainstorm these questions:Who are our potential guests?What are the best ways to reach them?What do we want our guests to do? Are we trying to educate people? Are we seeking actions that support our cause? Are we raising money?Is an event really the best way to get our audience to take that desired action?Is an event an ideal complement to our organization’s other engagement efforts?Those last two are excellent questions! Your nonprofit might save a lot of time and resources focusing on another way to achieve your desired goal or goals. If an event truly is in your future, continue discussing these next four questions.How can we streamline the event process to maximize success and minimize stress?What key theme or message will prompt my audience to take the desired action(s)?What is the stated purpose of the event?Where is the best place to stage the event given our audience and purpose?Once the event committee has answered these questions, it’s time to set one overarching goal. Just one! Avoid trying to cover a dozen bases—that’ll just muddy your message and confuse people. Having a strong, clear focus is your best bet for success.Now that you’ve defined the vision for your fundraising event, the next step is to define what success means in the context of your event. Knowing if you’re on track to meet your goal will ensure that you make smart decisions during every step of planning and execution. Download How To Get The Most ROI From Your Event Season for examples of measurable goals, plus guidance through the rest of your planning. At the end of this eGuide is a bonus High-ROI Event Planning Checklist that’ll give you an at-a-glance view of the entire process so you won’t miss a single step.Need more? Register for our upcoming webinar How to Turn your Events into Moneymakers.last_img read more

7 Ways to Boost Your Fundraising

first_imgRead more on The Nonprofit Blog 4) Show Impact with StorytellingMake storytelling actionable and personalCollect inspirational stories and graphics to deliver across multiple platformsCatalogue the content and visuals for multiple usesCreate a designated folder for images, graphics, and testimonials and add content to this folder anytime you feel inspiredIncrease visuals such as written stories, video testimonials, quotes, and info-graphics5) Have Board Members Assist with AppreciationGet your board members involvedProvide thank you notes and templates at board meetingsMake monthly, quarterly, or post-event donor appreciation callsSend personalized cards for special holidays – for example, say thank you on Thanksgiving6) Run At Least 3 Integrated Campaigns Each YearOnce is never enough – don’t miss out on the potential for more contributions!Build a cadence around your calendarDevelop campaigns based on seasonality – spring, your mission’s awareness month, year-end, etc.Create a campaign around an event7) Video and Text Your Donors and VolunteersGet creative with your communicationSend a post-gift appreciationCelebrate your donor’s birthday or donation anniversaryContact your donors the day before or on the last day of fundraising campaign (be sure to diversify your messages—you don’t want to JUST send texts with fundraising appeals)Let your donors know when you have hit a major organization or program milestone Want more information about Personal Fundraising Coaching with Network for Good? Click here to learn how a coach can elevate your fundraising!center_img As a Personal Fundraising Coach (PFC), I encourage all of my clients to challenge themselves when it comes to fundraising. My hope for each and every nonprofit is for them to step outside of their comfort zone and try at least one new thing every month or quarter. The best part? You don’t have to go at it alone! Find a coach or mentor to help inspire new ideas and hold you accountable so you and your organization can reach new heights.The 7 steps below will help you become an even better fundraiser.1) Increase Social PresenceBuild awareness for your missionPost at least 2x on social media per weekHighlight donors and key volunteersTell a story over a period of time – keep followers engagedTry Facebook and Instagram advertisingBegin to note who responds to your posts and keep track of what they are engaging withWoo social influencers – encourage them to share your content and/or cause2) Collect Email and Mobile EverywhereGrow your contactsContinuously add to/update your databaseCollect contacts via a form on your websiteMake it easy to collect/share information – keep your request short and sweetSend out a request to update contact information through email, postcard, or direct mail insert3) Ask for Monthly Gifts Right Out of the GateSustain your organization and spread your mission earlyConsider the lifetime value of a donor – recurring gifts often have higher lifetime values than one-time donationsFocus onImpact and storytellingEngagement across multiple channelsLeveraging peer networksUpgrading loyal donorslast_img read more

Join Us to Find Out What Explains the United States’ Dismal Maternal Mortality Rates

first_img ShareEmailPrint To learn more, read: Posted on November 9, 2015August 4, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Join us in Washington, D.C. at the Wilson Center (and online!) next Thursday, November 19 from 10a-12p EST to hear from experts from the federal to local level about what is driving the rising maternal mortality ratio and why African American women are faring the worst.RSVPDirections to the Wilson CenterWatch online!From 1990 to 2013, the maternal mortality more than doubled in the United States from 12 to 28 deaths per 100,000 live births. Globally, the United States ranks worse than most developed nations, at 65th in the world. Contributing to these dismal numbers are deep inequities in health across race, socioeconomic status, and geography. Black women die at a rate that ranges from three to four times the rate of their white counterparts, a difference that has remained largely unchanged over six decades.However, disparities in underlying health are not sufficient to fully explain unequal rates of maternal mortality in the United States, and the quality of care received is also a significant factor.Join us for a discussion on inequities in U.S. maternal mortality within the context of global maternal health goals. Panelists will outline various health system, reproductive justice, and community approaches to addressing these inequities.SpeakersBette BegleiterDeputy Executive Director, Maternity Care CoalitionDr. Michael C. LuAssociate Administrator, Health Resources and Services Administration, U.S. Department of Health and Human ServicesMonica SimpsonExecutive Director, SisterSong – The National Women of Color Reproductive Justice CollectiveModeratorSandeep BathalaSenior Program Associate, Wilson CenterWant to attend but can’t? Tune in to the live or archived webcast at WilsonCenter.org.Join the conversation on Twitter @MHTF and @NewSecurityBeat and by following #mhdialogue. To find more coverage of these issues, follow our blog series, Inequities in Maternal Mortality in the U.S.Share this:last_img read more

Community-Based Maternal Health Care: Meeting Women Where They Are

first_imgPosted on March 20, 2017October 4, 2017By: Sarah Hodin, Project Coordinator II, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Providing women-centered maternal health care at the community levelAll women deserve respectful, culturally sensitive, women-centered care that takes into account how, where and with whom they want to receive maternal health care. In order to ensure that this happens, health systems must meet women where they are—both literally and figuratively. Community-based approaches can be effective strategies for providing women with the kind of care they want and need in the place they choose. Unfortunately, many health systems do not currently have the capacity or infrastructure to offer high quality maternal health care at the community level. Doing so requires a strong, well-trained health workforce, efficient referral and transport systems and physical infrastructure. Nevertheless, a number of programs have delivered antenatal, intrapartum and postpartum care at the community level. Many of these programs, particularly those implemented in rural areas with severe health worker shortages, have involved task-shifting with the use of community health workers (CHWs). Common roles for CHWs include providing basic maternal and newborn care, distributing essential medicines such as misoprostol for postpartum hemorrhage and conducting antenatal and postnatal home visits.Community health workers (CHWs)A CHW is defined by the World Health Organization as “any health worker who performs functions related to health care delivery and was trained in some way in the context of the intervention, but has received no formal professional or paraprofessional or tertiary education.” CHWs should be members of, selected by and accountable to the communities in which they work.One large-scale intervention that has successfully employed CHWs to improve maternal health outcomes is the Lady Health Workers (LHWs) program in Pakistan, which was established in 1994. In the current system, LHWs are responsible for identifying pregnant women in rural areas, providing them with comprehensive antenatal services and basic newborn care and referring them to higher level care when necessary. Between 1994 and 2007, the decline in maternal and infant mortality rates was steeper in areas with LHWs compared to the national average.Successful programs involving CHWs have been implemented in many other countries as well including Burma, Ethiopia, Kenya, Nigeria, Tanzania, Uganda, Afghanistan, Nepal and Rwanda.A 2013 systematic review concluded that CHWs can effectively deliver educational messages, increase the acceptability of newborn care practices such as skin-to-skin contact and exclusive breastfeeding and provide interventions including intermittent preventative treatment for malaria and psychosocial services. However, additional research on different kinds of CHW programs in diverse settings is needed to identify the most successful models for scale-up.Women’s preferences for receiving maternal health care, including where and with whom that care takes place, are diverse, and health systems should reflect that by offering choices. Providing high quality maternal health care at the community level can be a powerful tool for promoting women-centered care and health equity.Are you interested in learning more about community health?Tune into the Institutionalizing Community Health Conference (ICHC) in Johannesburg, South Africa from 27 – 30 March 2017 by watching the live-stream.Attending the conference? Join us at the following MHTF-supported panels:Session 26: Community empowerment and genderSession 30: Building national capacity and demand for implementation research to take forward the community health agendaSession 32: Selected topics in implementation research for community-based service deliveryGraphic: HSPH, MHTF and Integrare. Lady Health Workers in Pakistan: Improving access to health care for rural women and families, 2014.—Learn more about the upcoming Institutionalizing Community Health Conference.Watch a webinar hosted by the White Ribbon Alliance in which Rima Jolivet, the MHTF’s Maternal Health Technical Director, explains the foundations of women-centered care.Read a commentary written by members of the MHTF team calling for respectful, women-centered health care.Access resources for training community health workers.Share this: ShareEmailPrint To learn more, read:last_img read more

Wilson Center Event | Maternal and Women’s Health, Two Years In: Measuring Progress Towards Meeting the SDGs

first_imgPosted on July 10, 2017July 10, 2017Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)We are excited to announce the upcoming dialogue, “Maternal and Women’s Health, Two Years In: Measuring Progress Towards Meeting the SDGs.” The event will take place at the Wilson Center in Washington, D.C. (and online!) on Friday, 14 July 2017 from 2:00pm – 4:00pm EDT. This dialogue is part of the Maternal Health Task Force’s Advancing Dialogue on Maternal Health Series, in partnership with UNFPA and the Wilson Center.Interested in attending or following along online? See the invitation from the Wilson Center below to learn more and register for the event.In September 2015, the world committed to the fulfillment of a set of universal and refined Sustainable Development Goals in the 2030 Agenda. Associated with the 17 goals are 169 targets that indicate progress towards each goal and the eventual achievement of them.Two years into the 2030 Agenda, how is the world progressing towards the SDGs? Specifically in regards to maternal health, women’s empowerment and gender equality as outlined in goals three and five, how are countries around the world measuring their progress?Join the Wilson Center, United Nations Population Fund and the Maternal Health Task Force on 14 July for a discussion on the current challenges and opportunities in assessing movement towards sustainable development and an exploration of the indicators countries could be using.SpeakersDoris ChouWorld Health Organization Check out past dialogues in this series.Share this: ShareEmailPrint To learn more, read:center_img Sunita KishorProject Director, Demographic and Health Surveys (To Be Confirmed)Rachel SnowChief, Population and Development Branch, United Nations Population FundModeratorRoger-Mark De SouzaDirector, Population, Environmental Security and Resilience, Wilson CenterEvent detailsFriday, 14 July 20172:00pm – 4:00pm EDT5th Floor Conference Room | Wilson Center | Washington, DCLight refreshments will be served after the discussionWant to attend but can’t? Tune into the live or archived webcast the day of the event.Join the conversation on Twitter by using #MHDialogue and following @NewSecurityBeat and @MHTF. Find related coverage on NewSecurityBeat.org.RSVP FOR THIS EVENTlast_img read more

Injury Update for USC Quarterback Kedon Slovis

first_img [Related Article:USC WR Says “It’ll Be Fun Running Up The Score” On Notre Dame]A huge break for USC. The Trojans desperately need Slovis to play if they hope to upset Notre Dame. USC is currently 3-2 so far this season.It appears star safety Talonoa Hufanga is also cleared to play on Saturday. Hufanga is one of the hardest hitters in the Pac-12. His efforts to stop the run were missed against Washington two Saturdays ago.Both Slovis and Hufanga are impact players for USC. The Trojans will certainly need them this weekend against No. 9 Notre Dame. The Fighting Irish have won the last two games in the series.Notre Dame-USC kicks off at 7:30 p.m. ET on NBC. Kedon Slovis attempts a pass.PROVO, UT – SEPTEMBER 14 : Kedon Slovis #9 of the USC Trojans throws a pass against the BYU Cougars during their game at LaVell Edwards Stadium on September 14, in Provo, Utah. (Photo by Chris Gardner/Getty Images)It’s been a while since USC QB Kedon Slovis has played. You’d have to go all the way back to Sep. 20 when the Trojans played Utah. Slovis took a big hit in that game causing him to miss the duration of the contest.The young USC QB has been in concussion protocol ever since. Slovis missed the Trojans’ game versus Washington two Saturdays ago. Luckily for USC, the team had a bye this past Saturday allowing some extra rest time.It appears that rest has paid off. According to a report on Tuesday evening, Slovis has been cleared to play vs. Notre Dame after passing the concussion protocol test.Breaking: QB Kedon Slovis is in full pads as USC begins practice Tuesday and I’m told he passed the concussion protocol and has been cleared to play vs. Notre Dame. Safety Talanoa Hufanga has also been cleared but is in a non-contact jersey today as a precaution.— Adam Maya (@AdamJMaya) October 8, 2019last_img read more

Mandanda backs decision to halt Ligue 1 clash

first_imgNice midfielder Pierre Lees-Melou and Marseille captain Steve Mandanda condemned the homophobic banners that forced Wednesday’s Ligue 1 clash to be halted. Marseille emerged 2-1 winners away to Nice midweek, but not before a controversial delay in play at Allianz Riviera. Referee Clement Turpin decided to stop the game after two signs including homophobic language were seen in the crowd – the delay lasting around five minutes.  Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream “We will not hide behind the interruption of the match,” Lees-Melou said. “But it hurt us, we were in a strong time.  “Was this decision justified? We are all against discrimination. We will not be able to change everything overnight. “I heard such songs on the grounds. Now, if you have to police every game, it will be complicated.” While Lees-Melou was not impressed with the stoppage in the match, Marseille goalkeeper Mandanda defended the officials for making the call, while hitting out the supporters who are ruining the atmosphere at matches. “I totally understand the referees. It must be stopped,” he said.  Nice Olympique Marseille“The stadium is supposed to be a festive and fun place.  “As for us, the players, this kind of interruption is always complicated. It is always difficult to return quickly then in the game.” This was not a first in French football.  Referees in France have been instructed to stop matches if homophobic banners are displayed, or homophobic chanting is heard, during the 2019-20 season. The Ligue 2 match between Nancy and Le Mans on August 16 was the first to be temporarily suspended, while a referee threatened to do the same during the meeting of Monaco and Nimes in the top flight on Sunday. And the interruptions of matches have been a talking point for those involved.  “We can’t stop a game every time that stupid people act like that,” Nice’s Wylan Cyprien said to Canal+. “I am against every discrimination, homophobia or racism. “But we can’t stop games for that. It’s ridiculous.” It was Marseille’s first victory of the season following a draw and loss under new head coach Andre Villas-Boas, while the result ended Nice’s perfect start to the campaign.last_img read more

Bernardo on replacing David Silva & Foden’s frustrations

first_imgBernardo Silva says that comparisons between him and David Silva are unfair on the latter due to his long and illustrious career, admitting that the Spaniard will leave some “very big shoes to fill” when he leaves Manchester City.The Portugal star also revealed that it took time for him to be able to learn how Raheem Sterling operates as a playmaker for the Premier League champions and that he understands Phil Foden’s impatience for more game time.City captain Silva has previously confirmed that his current and 10th campaign at the club will be his last, with the 33-year-old having been linked with a move to David Beckham’s Major League Soccer expansion team Inter Miami. Article continues below Editors’ Picks Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Time for another transfer? Giroud’s Chelsea spell set to end like his Arsenal career During his time in Manchester, the midfielder has won four top-flight titles, two FA Cups, four Carabao Cups and been named as their Player of the Year, in 2016-17.Speaking to the Daily Mail in a wide-ranging interview, Bernardo, who was nominated for the PFA Player of the Season in his second year in English football, acknowledged that there was something of a changing of the guard taking place under Pep Guardiola, with former captain Vincent Kompany and Yaya Toure among other departures in recent years.However, he played down suggestions that he will definitely be the next era-defining Silva for the club, stating that if he is positioned to inherit the former Spain international’s mantle, he will seek to prove himself a worthy successor.“Look, they are very big shoes to fill,” he stated. “David and I sometimes play in the same position and have the same style but I think it’s unfair on David to be compared to me because he has played at a huge level for 15 years and I am just starting.“The team will go on. Yaya left, Vinny last season, Kun [Sergio Aguero] one day will go.”Players will try to replace them, knowing that it’s difficult because they are some of the best players to ever play at this club. But one day if they want me to try to fill David’s shoes, I will try my best to do it.”The 25-year-old also weighed in on how he found the change in moving to City from Monaco, where he won a Ligue 1 title, adding that he feels that he has struck up an intimate tactical knowledge alongside Sterling.”I feel I am better adapted now,” he added. “The difference of working with the same manager and same team-mates for three months or two years makes a huge difference.”For example when you pass to Raz [Sterling] you know where exactly you have to put the ball. When you first arrive, you don’t know that. You learn it.”Bernardo also added that he has sympathy for Foden, whose lack of time on the pitch this season has drawn some eyebrows in certain quarters.The England youth international has only featured for 10 minutes, but his team-mate has fully backed him to make the leap to regular match day action, providing he remains patient.”When I was in Portugal and a good [young talent] came through from Benfica, Sporting or Porto people wanted them to develop as fast as possible,” he added.”But not many players can go from young teams at Barcelona, Real Madrid, City, Liverpool into the first team when they are 19. That’s normal too.”Look, Phil wants to play and that’s OK but look at the players he has ahead in his position. So it’s not easy. I do think he will be able to play regularly for this club but he just needs to be calm.” Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.last_img read more

‘Adams was captain at 20, why not Guendouzi?’

first_imgArsenal legend Ian Wright considers it to be “crazy” that Granit Xhaka has taken on captaincy duties ahead of the likes of Matteo Guendouzi, with Unai Emery branded “not strong enough” to make a big decision.The man in charge at Emirates Stadium continues to favour working with a leadership group, but has agreed to one person taking on the role of skipper on a more regular basis.A blind ballot was held to determine to winner of the armband, with combative Swiss midfielder Xhaka getting the nod. Article continues below Editors’ Picks Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Time for another transfer? Giroud’s Chelsea spell set to end like his Arsenal career Emery has faced criticism for an apparent reluctance to take that call himself, with many suggesting that more suitable options were available – such as David Luiz and Pierre-Emerick Aubameyang.Gunners legend Wright has now claimed that Guendouzi should have been in the mix, with Tony Adams having previously led the side at 20 years of age, and has called out Emery for not taking control.The former Arsenal striker told Premier League Productions after seeing French midfielder Guendouzi put in an all-action performance during a 1-1 draw with Manchester United: “If you are going to take any positives out of it then the form and the emergence of Matteo Guendouzi is fantastic.“He’s somebody that is driving the team forward.“When he came in, for his first season to play that many games, I thought it was too much, I thought it was too many.“But now you’re seeing somebody that looks totally in control in what he’s doing.Matteo Guendouzi Arsenal 2019“He’s getting himself into great spaces, against Tottenham he was fantastic, got the assist for Aubameyang.“He’s somebody who is continuously driving forward and making sure that he is trying to help the team.“And, for me, I know they’ve chosen the captain but Xhaka should not be captain in front of this guy or Aubameyang, for me.“He is leading by example for a 20-year-old. We know Tony Adams was a captain at 20, maybe Unai’s not strong enough to give somebody like Matteo Guendouzi [the captaincy].“When you look at him here and what he’s doing, that is taking the game by the scruff of the neck and driving Arsenal forward, and he’s not been made captain or vice-captain.“It’s crazy, for me.”Guendouzi arrived in north London during the summer of 2018 as a relative unknown, but he was thrown into a Premier League deep end and has shown himself to be fully deserving of a prominent role in Arsenal’s future plans. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.last_img read more

Lampard explains how Tomori has become a star at Chelsea

first_imgFrank Lampard admits that Fikayo Tomori has been his pet project but he says that his consistency has helped keep him in the Chelsea team after being on the fringes in pre-season.Chelsea considered sending Tomori on loan during the summer transfer window, with Everton among the clubs interested, but Lampard opted to keep him and to sell David Luiz to Arsenal.Tomori was expected to be the fourth choice centre-back at Stamford Bridge this season as he played less than Andreas Christensen and Kurt Zouma in pre-season. Article continues below Editors’ Picks Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Time for another transfer? Giroud’s Chelsea spell set to end like his Arsenal career However, his good form since coming in against Sheffield United on August 31 has made him an important figure at Stamford Bridge, leading to Gareth Southgate calling him up for England’s upcoming Euro 2020 qualifiers.Lampard, who managed Tomori last season while the defender was on loan at Derby County, spoke about the 21-year-old ahead of Chelsea’s game against Southampton on Sunday.”He was quiet at Derby. He was quite quiet with me – he wasn’t quiet when they were all together,” Lampard told reporters. “From a distance. He has definitely got personality.”And that group last year, the group he was in at Derby, he became very popular in the dressing room and popular with the fans because of his performances.”He was Player of the Year. The progression was huge but the main thing I saw in him was work ethic. He quietly goes about his business. He trains hard, everything you ask him to do he tries to do and more. Physically he is great – we know that.”But he is one of those when you are doing sprinting or running or some heavy running early season, which we were doing, you could see every day he is nailed on. He does the job. When you want to do a particular training session, something quite simple but takes focus, he is focussed and ready to go.”And I think that has really shown itself in his performances since he stepped into the team. I put trust in him early in the season – I think that was obvious with the way the pre-season went with the centre-backs. At the moment, he has really delivered and long may that continue.”I think there is a lot more to come still. You don’t know until you put players in. Against Sheffield United at home was a game where I thought he deserved his opportunity for his training, how he trained.”That is a great message to all the players: how you train will relate to whether you get picked. Those are the rules here. You have to train at a level. And he trained so well for a period of time he deserved it against Sheffield United and then he gave me a big problem because he played so well and he has continued to do that.”Yes, he is a project in a way but a nice one because everything you want him to do, he stands up and delivers.”Lampard on Fikayo Tomori quote GFXTomori played in a back three against Lille in midweek but he has looked equally assured in a back four as Lampard continually alters Chelsea’s formation.Chelsea’s modest success this season has come as Lampard uses a host of young English players from the club’s academy. Lampard has enjoyed picking English players like Tomori, alongside his fellow academy graduates Mason Mount, Callum Hudson-Odoi and Tammy Abraham.Lampard insisted though that he is just as happy to see young foreign players make it at Chelsea as long as they carry the same love for the club that developed them.”Well, there are two things. One, I really like it, yes, an affiliation and the academy, and the fans love it,” he continued. “I do like that side of it.”But the other 50 per cent is that I don’t care where they come from as long as they play and apply and do the right things, it doesn’t matter whether you’re an English 20-year-old or a French 20-year-old, etc.”I think if the ethics are right and you deserve your place in the team, you’ll get your place in the team. But yes, it’s obviously a nice story because fans really do enjoy seeing the young English boys coming through and they all have an affiliation with the club.”But then if you look below then slightly, you have Ian Maatsen who is a young Dutch boy, a really good young player. If he comes through I would feel exactly the same so it’s nice to see.” Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.last_img read more

‘Don’t give up!’ – How Cazorla recovered from Arsenal injury hell

first_imgSanti Cazorla went 636 days without playing a football match. After complications arising from an Achilles injury that reached an excruciating crescendo in October 2016, the then Arsenal midfielder was given a grim prognosis by doctors.”They told me, ‘If you get to walk again with your son in the garden, be satisfied,” Cazorla told MARCA last year. Article continues below Editors’ Picks Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Time for another transfer? Giroud’s Chelsea spell set to end like his Arsenal career “[They] saw that I had a tremendous infection, that I had damaged part of the calcaneus bone and it had eaten the Achilles tendon. There was eight centimetres of it missing!”After requiring 10 operations and a skin graft that used tissue on the forearm that bore his daughter’s name, Cazorla would have been forgiven for hanging up his boots. But a man that rarely plays the beautiful game without a smile on his face was never going to let his career end in such depressing fashion.Instead, Cazorla fought tooth and nail for nearly two years – saying goodbye to the Emirates in the process – in order to return to the pitch.“I always felt the support of everyone from Arsenal: if there’s something I’ve taken away from there above all else, it’s the fans’ affection,” Cazorla said in 2019.”The thorn in my side, the regret, is not having been able to say goodbye on the field, the way I’d have liked.”Cazorla instead returned to Spain after being released by Arsenal when his contract expired in the summer of 2018 and began training with Alaves’ youth team in order to boost his fitness.He then spent pre-season with former club Villarreal and when he played his first game in 636 days, coming on as a replacement in a friendly against Heracles, he received a standing ovation from everyone present.Santi Cazorla Villarreal 2019Villarreal promptly signed Cazorla for a third time and while his second return to El Madrigal may have been laced with sentiment, this was no act of charity.Both the club and the player believed he was ready to return to top-flight football. They weren’t wrong.Still boasting a sublime touch and impressive vision, Cazorla rolled back the years with a string of midfield masterclasses last season and ended the 2018-19 campaign with four goals and 10 assists to his name. Impressive displays during Villarreal’s run to the quarter-finals of the Europa League, combined with his consistent Liga form, saw Cazorla named the club’s player of the season. Even more remarkably, he earned a Spain recall in May and made his first international appearance for 1302 days when he started in a 4-1 win over Faroe Islands the following month.”Playing a single game at a top level was a very long way off, so imagine the national team… Unthinkable,” Cazorla enthused.”This was difficult for me to take in, so unexpected after everything I’d been through.”Now I take it as a new challenge, a new hope. I’m here for purely sporting reasons. They said that to me, ‘It’s what you bring.’Santi Cazorla“Maybe it’s more special in my case, because of the injury, but that’s not the reason I’m here, although it could be an example for players my age – don’t give up.”There have been all sorts of moments, times you consider throwing in the towel, but I knew it was a long run and if I didn’t make it, I didn’t want to blame myself or think I could have done more.”From the sidelines to the headlines, the Spaniard, who turned 34 last December, has turned tragedy into triumph and he’s showing no signs of slowing down. This season, he’s picked up where he left off term, racking up four goals and three assists in just seven Liga outings.Indeed, having found the back of the net in his past three games, Cazorla is arguably in even better form in 2019-20, with his stunning long-range strike against Barcelona in late September reminding the world he’s still capable of shining on the game’s grandest stages.For a man that was close to never walking again, this a revival that should inspire any footballer that ever finds himself in the treatment room wondering if he has the strength to fight on.Cazorla’s comeback is one of the game’s great fairy tales.last_img read more