Care GREATLY about sources of news and information onlineNurture your brand — it’s vital for these folks Like mobile for voice (and a few for data) but do not see their world on mobile phonesI think this is going to change very soon, pay close attention to this factor Source: http://www.gettingattention.org/my_weblog/2007/10/media-habits-of.htmlAbout the AuthorNancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company (http://www.nancyschwartz.com/), Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services.Subscribe to her free e-newsletter “Getting Attention”, (http://www.nancyschwartz.com/getting_attention.html) and read her blog at http://www.gettingattention.org/ for more insights, ideas and great tips on attracting the attention your organization deserves.NOTE: You’re welcome to “reprint” this article online as long as it remains complete and unaltered (including the copyright and “about the author” info at the end), and you send a copy of your reprint. For first time willing (2005) to pay for digital content-never beforeInventory your information assets and think about options for distribution Will never own a land-line phoneWill not watch television on someone else’s schedule much longer, and much less interested in TVTV ads won’t work, unless they’re part of the show (how about cause placement?) Use IM. Think email is for their parentsLife of a 25-54Still read offline newspapers and magazinesCast your op-eds to this group, boomers and seniors Little interest in the source of information and most information aggregatedEverything will move to mobileMore than advocacy and fundraising alerts, and make it interactive please Aggregate information online and use RSS (though few know the term)Community important for tasks, much less so for socializingTrust experts on factual information but rely heavily on reviews of peers on hotels, electronics, etcStart to use social networking with these folks, they’re on the path of increased reliance on audience-generated content I recently read the 2007 Digital Future Report from the USC Annenberg School’s Center for the Digital Future, and am still digesting. Take some time to dig into the summary of findings that’ll help you shape your communications choices to today’s (and tomorrow’s) digital habits.Here’s are some crucial takes on habits of those 12 to 24–juxtaposed with those of audiences 25 to 54–and how they’ll impact your nonprofit marketing:Audiences 12-24Will never read a newspaper but attracted to some magazinesSo op-eds don’t reach them, at least in print Heavy into email Trust unknown peers more than experts/community at the center of Internet experience/want to be heard (user generated)Stop ignoring social networking
Last year, Sarah Bunting, who writes the blog Tomato Nation, a culture and humor blog, offered to shave her head if her blog readers donated to DonorsChoose.org, a site that allows donors to purchase school supplies for needy classrooms. Her readers responded, raising approximately $30,000 in a few days. Keeping her end of the bargain, she saved her hair off. And, if you don’t believe me, you can view the video on YouTube. Her efforts were chronicled in a recent Wall Street Journal article.On October 1, 2007, Sarah Bunting announced that it was time to do it again. (Not the head shaving, she has picked another type of humiliation.) She launched the month-long campaign with a goal of $40,000, again to support DonorsChoose.org. Just at the mid-way point, Ms. Bunting has raised $75,000! But she isn’t going to stop fundraising until the end of the month.Oh, the humiliation she selected? She will find a tomato costume and wear it all day.I don’t mean some wear-a-red-outfit-with-a-green-hat, only-go-outside-to-buy-milk bullshit either. I mean a big old spherical tomato-mascot rig, red tights, foam leaf hat, the whole bit – on the subway. To Rockefeller Center. Where I work, on the same floor as Saturday Night Live, 50 feet away from the president of Bravo. And then out for lunch, where I will pause to perform the post-kiss Angela dance from My So-Called Life in the plaza. And then back to work. And then out for a drink. And I will film it.The DonorsChoose.org Blogger Challenge is an initiative to help hundreds of thousands of public schools in need. DonorsChoose.org created a challenge platform which enables a blogger to select favorite classroom projects, set a fundraising goal, and customize the DonorsChoose.org page presenting his/her challenge. The challenger can then link to this page from his/her blog, call readers to action, and display an hourglass tracking progress toward the goal. More than a hundred bloggers have joined and the competition is heating up, but it’s not too late to create a challenge or to donate to another blogger’s challenge! The challenge will end at the end of October.Leaderboards show the generosity each blogger has inspired from readers. And, Sarah’s campaign is leaving the others in the dust! As of this evening, her campaign had raised over $80,000. The second place campaign is at $18,000 and being implemented by Fred Wilson. She’s also well ahead of TechCrunch which has raised slightly over $5,000. Hmm .. maybe they should issue similar challenges to their readers?Sarah blogged about this exclusively and acknowledged each gift. From my experience, you can’t simply put the widget on the side bar, announce your campaign, and go on as business as usual. You, the blogger, has to be passionate about your cause – and it leaks out from your blog into the hearts, minds, and checkbooks of your readers! It has to be authentic!Katya Andresen has noted that it works because: “The beauty of people-to-people fundraising is that it is based in two-way communication; it is a conversation between individuals rather than a speech from an organization. It puts your message in the mouth of the person most likely to prompt a donation: someone the audience knows. There are two useful social psychology theories at work here: liking and reciprocation.”From my experience doing several personal fundraising campaigns for Cambodian causes (see here, here, and here), I concur with Lucy Bernholz’s analysis of the model of charity blogging is something to keep an eye on:Regardless of what you think of the DonorsChoose model of giving, the fund development strategy here is worth looking at:The Bloggers Challenge shows how big and fast peer-to-peer fundraising (the oldest model we know) can grow with a push from the Internet;The media attention of something like this is worth it, even if the money is one-time gifts and none of the donors ever return to DC – which is pretty unlikely; DonorsChoose is doing very little to raise these funds – they’ve outsourced their fundraising to bloggers;Its new (I think). It takes the ChipIn/DonateNow/Widget/Facebook fundraisers and accelerates them.Source: http://beth.typepad.com/beths_blog/2007/10/make-sarah-bunt.html
Nonprofit organizations using Facebook can now launch a social networking-based fundraising drive for their cause, promote it to their friends and network, and raise money. That in a nutshell is what a new mini-application within Facebook, called Causes, is all about.Launched by Project Agape, this new service extends the “group” features and allows users to create causes, take donations, and recruit members. Why is this feature good for charities? According to Digital Journal.com:This is a good step for charitable foundations, and will be a defining move as more and more of these groups begin to pop up on Facebook. There are many worthy charities already on the site, so I see this feature taking a huge lead and pushing some action with the groups. The demographic of Facebook users is also younger, thus more likely to donate to charity.In my recent Beginners Guide to Facebook, I covered some of the ways that you can get started using Facebook. In this follow-up post, I’ll take you through five simple steps you can do today to promote your cause on Facebook.1. Create a new cause and choose to have it support your campaign.To create a new cause, click the Start Cause button from your Facebook profile page. Fill out the following five sections: basic information; category and tags; geography; picture; and choose a nonprofit organization that will benefit from your cause. When you’re done, you will be asked to add a contact email address and it will be featured in your profile as an ‘application widget.’2. Invite your friends and network to join and support your cause.Once you’ve created a new cause, you can either invite your friends to join or just wait for people to find your cause and join your group. Facebook’s “feed” feature will automatically notify your friends. You can also send messages to personally invite them to join your cause.3. Tell others about your cause with photos.Facebook’s Cause application only allows you to select one picture or logo to go with your cause. But you can upload pictures on a photo-sharing site such as Flickr or Smugmug and add a link to your page. (You’ll find some good information to help you get started with Smugmug on this blog post.)4. Use your cause to get media coverage.Public relations is one of the most important aspects of promoting nonprofit organizations. It works because you can get a lot of free publicity through it. So why not use your cause and the funds raised to write a press release about your achievements? You’ll probably need to have a lot of members signed up or a significant amount of money raised for the media to pay attention, but it’s worth it. One good example is the ONE campaign, which has raised $2,360 with 8,802 members.5. Involve your friends and supporters.Looking for ways to involve your members and supporters? After a donation has been made, a scorecard on your member’s profile page tracks how many people your members recruited and how much money they have raised.6. Promote awareness about your fundraising events.If you have a fundraising event coming up, create a new cause to promote awareness and raise funds for that event. Promote your new cause on your organization’s Web site, event Web site, other social networking sites that you are part of, and so on. Facebook is all about getting the word out. And the more causes, groups, and friends you add, the more visibility and awareness you will get for your organization.This article first appeared as a post on Wild Apricot’s Nonprofit Technology Blog, which covers social media tools and Web technologies geared toward the nonprofit realm.Copyright: Wild ApricotSource: http://www.techsoup.org/learningcenter/internet/page7416.cfm
I interviewed Tuesday Gutierrez from SaveGuimaras over at blogher. What I didn’t include was the in-depth conversation we had about how she has explored and used social networking tools. SaveGuimaras is a group of individuals who are dedicated to raising awareness on the recent oil-spill tragedy in Guimaras, Philippines. Because the international community and media have failed to respond to this environmental disaster, they are bringing the campaign to the Social Web. Their goal is to mobilize grassroots participation by using online networking tools and their blog.If you check out their blog, you will notice that the group has a presence on myspace, friendster, YouTube, and few other communities. Tuesday shared some of her learnings with me about using these tools. She has been the most successful when the tool matched her audience and outcomes. And, she had to go through a bit of experimentation to learn that!1. How have social networking tools helped spread the word about your cause? Friendster is a very popular social network in the Philippines. Almost everyone I know has a Friendster account and its very easy to find people, influential or otherwise in Friendster. When I opened a saveguimaras account, in less than two weeks, we had 200 people who signed up. What´s good about Friendster is that everytime a “member” of your group posts a new entry on your blog, you receive it on your email/ and you see it right away on your Friendster page. This led me to stumble upon Roy Alberto/Joseph Alberto who was a co-founder of 1 fish entertainment who was promoting a rock gig for Guimaras and that was how our relationship started.MySpace hasn´t taken off like Friendster because the Filipinos I am targeting there are based in the US. To invite people in Myspace is also painstakingly difficult unlike Friendster that you just click a button and invite. Myspace avoids spamming so the members usually blocks people from adding them directly unless you know them personally or their email. So what I have been doing is sending out mails one by one!YouTube is also good in finding videos about Guimaras. Its pure luck too. Project sunrise, the provincial government led organization (supported by Canadian Urban institute) happened to post their videos and I was given permission to post them in the blog. The IFCP (Independent Filmmakers Coop) in the Philippines just had their Guimaras Short Film project which was shown on television and some moviehouses in Manila. Unfortunately, there were some short films that were censored by the Movie Television Board (which I want to say is one of the most conservative board of censors in the world! and is really stifling Pinoy creativity) and some directors uploaded some movies on Guimaras (some will upload more videos soon.) YouTube would have been more helpful for my cause if people in the Philippines have home videocameras and if they have a fast broadbandwidth. Unfortunately, the journalists on the field are still using pen and paper technology which explains why there are not a lot of videos about Guimaras. Because regional flights are more expensive, people from Manila who are supposed to be more technologically equipped do not come to Guimaras to shoot videos/photos which also explains why there is a lack of photos uploaded in Guimaras at Flickr. I rely on photos sent to me by the filmmakers and some journalists on the field.Mobile technology is more popular in the Philippines and we are looking into how we could use this platform. The only difficulty I find here is that SaveGuimaras is not a non-profit org and is simply running as a webblog therefore, mobile networks might not trust us enough to collaborate with us.Care2.com has been helpful in a way that other social networks have not been. Although it is difficult to find people or connect with care2.com members, what’s good about their system is that you can send out letters to ten members each and for me its much better to send out ten letters once than sending out letters one by one. And yes, I’ve painstakingly sent out letters to care2.members ten at a time.I’m only discoveriing about Flickr. Personally I think Flickr is useful if you are two or three in a group but if you’re only one person like me running a blog for a social cause, you need something faster.2. How has your blog connected you with people to help with your cause? Through this blog we´ve met so many wonderful people who all have the passion and the drive to help the victims of Guimaras. Some have their own projects already in place before they´ve contacted us but we´ve also managed to link people with the same agenda and get them to collaborate with each other. Some organizations have also written expressing their willingness to collaborate with SaveGuimaras and its partners.For example, Chromatic Experiment, a Filipino band contacted us thru our blog. They are willing to play for free for future rock gigs planned by the team of Joseph, Sazi and Laura (There are more people involved behind this team, but for the sake of brevity we will only mention these three). 3. This is the bonus question and please do not take offense. I’ve noticed that a lot of folks from Phillipines are really into social networking apps and lots of wonderful communities in places like YouTube, Flickr, etc. Why do you think that is?Filipinos are very warm people and like to belong always in a group. Thats why these social networks are working for us. Add to this the fact that Filipinos are the no. 1 labor export of the country and there is a diaspora phenomena happening with us so we really need these networks to make us keep in touch with our families. We hate being alone and despise isolation which usually happens when youre living outside the country. A lot of Filipinos wouldn’t want to leave if only the government is doing its job but the future of the Philippines is very bleak.BTW, we are the no. 1 text messaging capital aside from the fact that sending out text messages is always cheaper than making an actual call.Source: http://beth.typepad.com/beths_blog/2006/11/meet_tuesday_fr.html
Your Nonprofit’s Name Alone Isn’t EnoughYou’ve got to explain in a few words what your nonprofit does, and why it’s valuable. That’s the job of the tagline.Many organizations expect their names to broadcast what it is they do. Trouble is-it just doesn’t happen that way very often. One reason why is that many nonprofit names are indistinguishable from each other. Another is that audiences frequently confuse the work of organizations focused on the same issues – think Human Rights Watch and Amnesty International.Where Your Tagline Fits InThe tagline is one of the four vital components of your branding portfolio, along with your nonprofit’s logo, overall graphic look and feel, and positioning statement.Remember that the tagline should be such a natural outgrowth of your organization’s positioning statement (the one or two sentences you’d use to reply to someone asking what the organization does) so that the two are inextricably linked. A great tagline differentiates you from your competitors while expressing your organization’s personality and adding consistency to your marketing and communications.The bonus? Your tagline will help to align internal understanding of your organization’s direction and goals.But beware; the absence of a tagline – or the use of an ineffective one – will put your nonprofit at a competitive disadvantage in funding, building your staff and volunteer base, and increasing use of your programs and products.Some Great Nonprofit ExamplesHere are a couple of high-impact nonprofit taglines:“Change Your Life for Good”– City University of New YorkThis tagline promises that you’ll transform your life, and luck, through enrolling at CUNY. Who wouldn’t want to know more?“Finding the ways that work”– Environmental DefenseEnvironmental Defense’s name couldn’t be any clearer. So they crafted a tagline that conveys what’s unique about how they do it – innovation and persistence.“Helping families in need get better nutrition on a budget”– Share Our StrengthBingo! This tagline works so well because it’s clear, accessible, brief and specific. It shows what is unique about their approach to hunger and demonstrates a positive impact.Does your tagline (organizational or for a particular program) fit these criteria? If not, consider reworking it today. Few words have more power.Taglines that Don’t WorkYou can also learn a lot from taglines that fall flat:“Defending Human Rights Worldwide”– Human Rights WatchDon’t waste your tagline text repeating what’s in your name (figuratively or literally, as in this example). Unfortunately, this tagline tells us nothing more than the name does.Remember…your tagline is a terrible thing to waste.Six Keys to a Powerful TaglineExamine other organizations’ (especially your competitors’) taglines to see what makes them work. Then apply that learning to the creation of your tagline.Your tagline must be simple, concise, clear, understandable and convey your marketing message.Make sure your tagline can be understood by a multi-cultural or international audience, if you have one. Cultural differences are critical here.Include words or phrases that connect with your logo, if possible. Example: Own a piece of the rock for Prudential Insurance, which has a rock logo.Use active verbs. As always, they’ll engage your audiences.Hold your course. Once you create a tagline, stick with it. Don’t change it just because you’re tired of it. Some of the most well known taglines have been used for years. Sources: http://www.gettingattention.org/my_weblog/2007/04/clear_pithy_tag.html and http://www.nancyschwartz.com/nonprofit_tagline.htmlAbout the AuthorNancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company (http://www.nancyschwartz.com/), Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services.Subscribe to her free e-newsletter “Getting Attention”, (http://www.nancyschwartz.com/getting_attention.html) and read her blog at http://www.gettingattention.org/ for more insights, ideas and great tips on attracting the attention your organization deserves.NOTE: You’re welcome to “reprint” this article online as long as it remains complete and unaltered (including the copyright and “about the author” info at the end), and you send a copy of your reprint.
Source: Adapted by Jake Emen from Mark Rovner’s Nonprofit 911 Presentation “Website 101 for Fundraisers.”Editor’s note: This article was originally published on October 18, 2012 and has been updated. Photo Source: Big Stock PhotoThe Friend TestFor this test you don’t want to use a coworker so find someone a little farther removed from your organization. Watch how quickly could that person figure out what site they are on, what page they are on, what the major sections of the site are, what the navigation options are and how to get home. Simply watch a person on your site or even a printout of your site and have them answer those questions.Task TestingHave your tester go through the process of making a donation on your website. Have them talk about where they are going and what they are doing, where they are having problems or are confused and what they are clicking on and why. This can expose any difficulties a potential donor may have or show you what the overly complex portions of your donation process are.Hypothetical TestingGive your subjects a hypothetical situation – they have heard of your organization and are considering donating to it, but first they need to get on the website and do some research to see if everything’s on the level. Again have them talk through the process, what they like and what they don’t, what caught their eye or drew them in, could they find everything easily and what if any information is missing that they were expecting.In one afternoon of usability testing you can effectively gather all of the information you need to drastically improve your website and gain more donations, for free! One of the easiest and most overlooked ways to improve your website and your donation process is by putting it through some basic testing. People hear “testing” and often get scared off, afraid they will have to hire some expensive firm to perform weeks of scrutiny. The opposite is true for usability testing; all you need is somebody who isn’t already familiar with your website. Your mother-in-law, your neighbor, or even in some instances a coworker from a different department are all acceptable testers. Gather up a handful of people and perform the following three tests, all of which will give you great insight.
Anyone who’s worked for a nonprofit organization or government agency has heard this response: “Sorry, there’s no budget for that.” For those of you who long to create a more proactive marketing program but simply don’t have the financial backing to make it a reality, there is hope. And for those of you who realize that your efforts could use an overhaul but are unsure how to justify – or limit – the expense, there is an answer.If you want to debunk the “no budget” myth to create a results-driven, proactive nonprofit marketing program, take the proven steps below.Find the Money Ask for it – If your primary program funding comes from grants, ask for marketing support in the grant itself. This strategy is not only acceptable to grant makers, it is becoming standard practice in grant writing. Your budget can include expenses such as market positioning analyses, marketing plan development, branding, collateral materials (design, copywriting, printing, and distribution), Web site development, public outreach campaigns, and whatever other support you need to get the word out. If you’re not sure what your tactics will cost, request a general bid from a consultant or firm.Look under the seat cushions (metaphorically, that is) – Audit your publications for efficiency and cost-effectiveness, and you are sure to find hidden costs that can easily and quickly be reduced. If your organization lacks consistent messaging – a common challenge – your publications may be far less effective than they could be. Consider spending time clarifying your messaging and be sure it’s incorporated into all publications. It’s possible that other publications could be eliminated, consolidated, or changed to electronic publications to eliminate the high costs of printing, bindery, mailing house, and postage expenses.Analyze your existing strategies and workflow – Audit your marketing program and conduct a full marketing review to analyze which of your existing marketing strategies cost your organization the most money, and comparatively, which have the highest return for your bottom line and/or the most benefit to your customers. A careful audit will help you understand which of your tactics are the most expensive. Sometimes, finding the budget you need is as simple as redirecting money from one tactic toward a new, higher-return tactic instead.Find promotional partners or sponsors – If you didn’t include a marketing budget in your grant proposal or you simply want to make your limited dollars stretch even further, consider finding a promotional partner. Partners typically include for-profit organizations/businesses, or the media who are willing to provide pro-bono (donated) resources to promote your organization. Your promotional partnership could include a myriad of agreements, such as donating printing or distribution costs, providing free advertising space, or providing access to their customer list (appropriate if their customers are also your target customers). Promotional partners are particularly effective for new service or product launches and for events.Prioritize – If your marketing program needs a real overhaul, prioritizing is key. Create a complete list of your recommendations (e.g., branding, redesign of marketing materials, redesign of Web site, creating a new marketing plan, etc.). Then, prioritize your recommendations over the course of two to three years, if possible. While the longer-term plan might make it more difficult to measure substantial results in a short period of time, it will make the overhaul much easier to fund.You Found the Money … Now Prove the Value of its AllocationStart with a Results-Driven Marketing Plan – Before requesting funding, be sure to create a solid one- or two-year marketing plan. Your plan should be very realistic, should include measurable objectives that affect your bottom line and your ability to fulfill your mission, and should also include a budget that takes into account all related costs.Estimate potential revenue return to justify the expenditure – What’s the relationship between a new brand, a new Web site, search engine optimization, or a special promotional campaign and the potential revenue you might receive in return? Estimate the relationship between the costs and the potential revenue to really justify the expenditure. Take things even further by sharing how the expenditure helps you fulfill your mission.Offset some expenses with in-kind donations – If you’re requesting financial support for a one-time expense like branding, a Web site redesign, or a communications audit, try to offset some of your regular expenses, like printing, mailing costs, or advertising, with in-kind donations from area businesses. That way, when you present your budget for approval, the sticker shock won’t be so bad.Secure Your Future Budget – Hold Yourself AccountableDecide what accountability really means – For some, accountability means taking your communications plan off the shelf at year end, and checking off the tactics you fulfilled. Done. To really secure your future budget, hold yourself more accountable. Spend one to two hours each month or each quarter (depending on the scope of your marketing program) to analyze and report your progress toward reaching plan objectives. Which tactics are doing the job? Which are far exceeding expectations? And which, if any, need to be pulled as soon as possible?Track and report progress – Report your progress to managers and constituents with visual graphics and a brief narrative that describes the impact your marketing efforts are having for your organization and your customers. If you find that some tactics simply aren’t working, rethink those tactics or stop them altogether – and report this to your administrators or board as well. This demonstrates that you are results-driven, and that while you’re willing to take risks with cutting-edge tactics, you hold yourself accountable to making every dollar count.Remind them how far you’ve come – Accountability also involves having a clear picture of how your marketing program has evolved and grown over the years. And not just in terms of more staff, or a bigger budget, or even in terms of prettier or fancier collateral materials. How have your changes affected the bottom line – your organization’s ability to serve your customers or communities? Are you much more proactive now? Are you more results-driven than last year? Have you eliminated waste by switching from direct mail to e-mail-based promotion? Have you reached a much wider market share, or have you reached entirely new markets this year? Reporting answers to questions like these could help debunk the “no budget” myth and secure your futuren nonprofit marketing budget for good.Tiffany Meyer is president of Numa Marketing, and the author of Writing a Results-Driven Marketing Plan. Find more information about her nonprofit marketing services, register for her affordable nonprofit marketing e-courses, or sign up for her monthly e-zine The Smart Nonprofit at www.numamarketing.com. ©2007 Tiffany Meyer
That impact that you are making is what drives your income, not the other way around. Your income should not and does not drive your impact. The size and scope of your impact determines the size and scope of your income. If you can effectively relate your impact to people in the community, your income will increase, thereby allowing you to have a greater impact, and so on. Simple tweaks in the way you think and what you say can affect how people look at your cause or your organization:There are only three reasons for a nonprofit organization to exist. Those are to save lives, transform lives, and change lives. It’s all tied to helping other people. It’s what you are doing everyday, and it is driving your existence. Think about which is the most important to you, and communicate that to your supporters. That income is of course necessary though, so just ask. You always need to be asking, it won’t happen by itself. Awareness doesn’t equal action. There’s no harm in asking, so ask away! Take it one step further. Share a story when you present the opportunity. Everybody has a great story. A story of how your organization was founded or the people you help or the people that help you. Those stories inspire other people to take action as well. But just don’t ask for money. Present people with the opportunity to help. Describe to them in human terms what they can do to help and show them how. Don’t stop there—how about getting rid of your mission statements, especially when it relates to spouting them off or having potential supporters read them? Mission statements are often lengthy, boring, and altogether worthless. Again, define what your actual message is, what you want people to understand, and what you want them to do. Are you “dedicated to ending malnutrition in the hungry and teaching sustainable agriculture,” or do you want to “end hunger!” Often times simple language can pack a big punch.*This article was adapted by Jake Emen from Tom Suddes’ webinar presentation “33 Ideas that Change the Fundraising Game.” It was originally published on December 18, 2008 and has been updated. Think about what you call yourself. Define what cause you’re supporting and what your vission is—this is the real message you’re trying to spread. Don’t just tell people you’re a nonprofit, tell people that you’re “for-impact,” and make yourself immediately sound positive. Focus on relationships, not transactions. If the only time you speak to the people who help you is when you want money from them, you don’t have a real relationship with them. Most people stop giving to a charity not because of financial concerns but because of the way they were treated. Remember that you are in the relationship business, and your supporters deserve to be treated well.
Customer ExperienceEvery donor, volunteer, staff member, or prospective supporter is your customer. Their experiences at every organizational touchpoint help establish their impressions and may make the difference between their support and avoidance. From the person who answers your telephone, or the staff who respond to donation receipt questions, each individual plays a significant role in this experience and thus builds your reputation.Hire a market research company to conduct mystery shopper calls to your organization using different scenarios, or conduct a survey of those who have used your services or made gifts to your organization. If you don’t have the funds, conscript marketing students or your lay committee. This will help you identify the gaps that need zapping. Develop a customer service manual for staff and volunteers that outlines your protocols and standards, and then reward those who model it well.Understanding what branding is in the nonprofit sector is only the beginning. Being proactive will help reap the benefits of increased exposure, revenue, and volunteers. In this competitive marketplace, nonprofits need to differentiate themselves from the throngs of other choices. Make your case for support easier to convey by defining your brand, living it, and refining it when necessary. And when you can afford it, bring in marketing communications specialists to guide you. You can’t afford NOT to market and brand effectively today. It’s an investment in your organization’s tomorrows. Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, a boutique-style agency with a strong focus on nonprofit and public organizations. Elaine is a senior contributor to MarketingProfs.com and its Daily Fix blog—rated in the top five marketing blogs. She chairs the American Marketing Association’s Nonprofit Special Interest Group and is a member of the Association of Fundraising Professionals’ international communications and marketing committee. Her articles have appeared in many marketing and nonprofit publications. You can reach Elaine at email@example.com.This article first was originally published on December 13, 2007 based on a December 23, 2004 article in Today’s Fundraiser. It has been updated. © Elaine Fogel 2004 PackagingPackaging need not refer to a tangible product. Packaging is how your organization puts itself together. How is it “wrapped” or presented to your constituencies? Does your direct mail have a similar look or feel to your brochures or annual report? Are there common denominators that “brand” your organization? Work with marketing communications professionals or volunteers to conduct a communications audit of your existing materials. Ensure that your staff is not distributing materials they developed themselves that look like a young student created and photocopied it. Cheap, poorly designed materials can destroy your credibility more than you can imagine. Hire specialists or ask design students or volunteers for assistance.Develop a new look every 2 to 3 years to keep fresh. This does not mean changing your logo, name, or corporate stationery. This relates to the standards you use for all your communications vehicles. What font and colors do you use? What graphics and images do you use to convey your message? Establishing a manual will help guide your staff and volunteers in using the same standards. Consistency is the key here to build your brand. In the nonprofit sector, we sometimes market services and occasionally a product, but most frequently, we market “heart.” The by-product of our existence has more importance than any consumer product can muster. The results of our success affect others. If a product fails to live up to its reputation, a consumer can ask for a refund or simply choose not to buy it again. But at a nonprofit, we typically help people (or animals) live a better quality of life—an outcome that cannot be refunded or returned.So, how do you differentiate yourselves from others to access the funding dollars you desperately need? How can you create a brand without spending a fortune? Focus on the cornerstones of a brand: name, packaging, history, reputation, and customer experience.NameIf your name says it all and has brand recognition, keep it. Work with it. The American Cancer Society doesn’t need to explain what it does. because it’s self-evident. Similarly, names like the Phoenix Art Museum or the National Center for Victims of Crime give prospective supporters a good idea of their mandates. If you don’t have a large marketing budget, this is half the battle—name recognition.If your organization’s name doesn’t speak to who you are, and you don’t have big bucks to build your brand, confusion can result. Compassionate Friends or Concern America may be worthy organizations, but just from their names alone, it’s difficult to tell what they do. In these cases, it takes a strategic approach and money to build brand equity—the public image they impart. If there are no options here, then develop a tagline that sets you apart and hints at what you stand for. Use it on every piece of communication to help build recognition for your cause or mission. HistoryI used to think that a nonprofit’s history couldn’t possibly interest anyone. Every time I heard about my former organization’s origins, I would gag and ask, “But how are we relevant to today’s donor or client?” That’s only true to a point. Without overindulging your organization’s history in print, longevity in the nonprofit world can increase credibility, bringing value to your organization just as it would in the consumer world.Tell your story in a few sentences on your Web site in “Who We Are” or “About Us” pages or in your corporate brochure. I wouldn’t recommend a diatribe. Connect the dots from your origin to your organization’s relevance today, explaining how you bring your mission full circle. Supporters typically help organizations whom they believe are worthy and do good work. Your history helps to sustain that. Reputation This is a key brand ingredient for nonprofits and is heavily weighted. It can set you apart, or erode your existence. One negative media report on a nonprofit can set it back to the point where it may not recover. A nonprofit’s main asset is its reputation. A product like Tylenol, which had its share of brand erosion several years ago after they recalled bottles following incidents of tampering, recovered with good PR tactics and investment.The public, however, has higher expectations for nonprofits and sets the bar at a different level where skepticism rules. Ensure that everything you do furthers your mission each day. Develop a crisis communications plan long before you need one. Conscript a risk assessment committee and conduct an assessment for the entire organization. Just knowing where your gaps and weaknesses lie, then making modifications may help avert future disasters.
ResourcesStrategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan (Nonprofit Law, Finance, and Management Series) by Janel M. Radtke is a comprehensive, hands-on guide that helps nonprofit organizations get their messages across.The National School Boards Foundation, through their Institute for the Transfer of Technology to Education, has created an Education Leadership Toolkit. This Toolkit includes information on creating a communication plan. Developing a strategic communications plan will be less overwhelming if it is viewed as a series of steps. Here are some questions to ponder before you create your plan. If you know the answers to these, the creative process should be smoother.What is the mission/vision of this organization? Where are you today as an organization, and where do you want to be in three years? (Be specific.)What is the overall goal(s) of this organization? Do our current communications efforts support our goal?What barriers must be overcome to reach overall goals? What are the benefits of reaching the goals?How visible is our organization now? Do the people we need to reach know we exist?What are the current skills of the staff? Do we have the resources to bring in new people with communications expertise? Can our budget support a consultant?What does the annual budget for our organization look like? Does our budget align with our priorities? Does our budget sufficiently support communications efforts?Are we familiar with what similar nonprofits are doing with strategic communications? What do we admire in others?Plans can be organized and created with more detail, but a communications plan should include the following six components:ObjectivesAudiencesMessagesTimetableBudget, Staff Skills, and Hiring ConsultantsTop Management Buy-In
We’ve heard a lot from the presidential candidates about hope, change and the economy. That’s all important. But there’s another thing we need to hear. Let’s get them to talk about us. Our sector. Our causes. Our concerns. We’re all about hope and change and a better life, right?Sound impossible? It’s not. All of us nonprofit folks, standing together, are a force to be reckoned with — bigger than any union or corporation or other entity grabbing headlines for its influence. There are 14 million nonprofits employees out there and 60 million volunteers. We generate billions in revenue and put billions more into county and state coffers through payroll taxes. So let’s get the candidates – and the next president – to take our sector — and ourselves and our issue — seriously. We can do it.How?Robert Egger, one of the great leaders in our sector and a wonderful friend and colleague, has been at this for quite some time. Robert is Founder and President of the DC Central Kitchen, the Co-Convener of the first Nonprofit Congress and, most recently, the Founder and Director of the Nonprofit Primary Project, which developed presidential candidate forums in New Hampshire. And today, he has created an easy way for this to happen in every election, national or local. V3 is his new website that shows how we can get all of this to happen. Check out V3, which he funded with money from his speaking engagements. It’s great to see such a beautiful piece of marketing for a such a great cause: us. (Full disclosure: In addition to knowing/admiring Robert and weighing in on the V3 site, I know and have in the past hired the creative folks behind the site design – I think their work is excellent.) Finally – an easy way for us to do something tangible to advance our cause and our sector as part of the political process. Robert got me very charged up about this effort when I saw him last week to discuss his message, and I hope he’ll get you charged up, too. (Read this.)In Robert’s words, here’s what V3 does:1. The V3 Campaign website – From the site, we will list EVERY election in America (mayor, state legislator, congress, senate, president), and provide links to each of the candidates, allowing any nonprofit employee to send a questionnaire that will ask three things: 1) Describe your personal or professional connection with a nonprofit. 2) How would you partner with nonprofits? 3) How would you strengthen the sector to be a good partner with you?2. The V3 Site will record all written or recorded responses. If a candidate proposes a staff position, an office to work directly with nonprofits, or a bold new vision for managing community resources–BANG—it’s on V3 and other nonprofits can use it to challenge candidates in their community. If they do not respond, it’s on V3, and all of their constituents who work or volunteer with a nonprofit will know that they do not understand or value their work enough to suggest a detailed plan of action. Then, nonprofits and their supporters can vote according to their own personal convictions. Cause and effect—totally legal—only we drive the car.I hope you’ll go onto V3 and sign up to ask any candidate what they’re doing to commit to working with nonprofits. In just a few minutes, you can feel you did something substantive to get seen and heard. If you care about your cause and want it to get noticed by your government, this is a great way to get started. Do it, and ask one other person to do it, too. And here’s proof it’s working already.
Donor management software packages help you manage vital relationships with active and prospective donors by tracking contact information, keeping records of correspondence and donations, managing grant deadlines, and producing detailed reports. If you are considering a donor database, this guide from NPower Seattle can help you choose the right donor management software for your nonprofit.Who is this toolkit for?This toolkit is for any nonprofit employee or manager given the task of selecting software for managing donors. If you use donor management software today, you probably have a long list of things you like and dislike about your current system. The toolkit will help you document and prioritize your needs moving forward. On the other hand, if your organization has no donor management software today, this a great place to start. Whatever your software needs or budget, we believe that the process we suggest for selecting a donor management solution will help you move forward. In some cases, your organization may need additional help from technology professionals in planning for and selecting software; we’ll point out some of the reasons to seek additional help and recommend places to look.How this toolkit will helpWhen planning for new technology, we have seen nonprofits achieve the best outcome when they think in terms of a process – a series of conversations that brings the technical solutions into ever-greater focus – rather than in terms of a single decision. After all, any software selection is as much about the requirements of the buyer as the technology available. What tools do you need to get your work done and meet the organization’s mission? Examining your organization’s plans, people, and processes will help you best understand the hierarchy of technical needs that any new technology must meet. This toolkit has been designed to walk you through that process of discovery. At the end of it, we think that you’ll be ready to choose software that allows you to work the way you want to, rather than adjusting your needs to do what the software allows. Ultimately, we hope you’ll have made a technology decision that helps you better serve your community.
For your cause to be successful, it vital to engage your constituents online. Adapt these effective marketing principles to your online outreach for attracting new donors, raising more money and spreading the word about the good work you do.Do cross-channel promotion. In the mail, email your donors before they receive postal mail appeals. On the phone, give your donors the option to give online. Send email to your best offline donors. Make the pieces work together.Make marketing a conversation. Make sure all your online outreach and presences enable two-way conversation with your supporters, fans and non-fans.Be accessible, easy, encouraging and intimate. Check out how well America on the Move does this on their site.Show accountability. Make it clear where they money goes!Make it easy for people to find you. Optimize your search engine marketing. Start by getting as many high-quality links to your site as possible – and link out to other good sites.Segment your way to success. Talk with supporters differently, depending on who they are, how they give, the ways in which they support you, etc.Test, test, test. Never do one version of any appeal or newsletter. Test different versions so you can learn and improve all the time.Make your supporters your messengers. Ask your supporters to spread the word among their friends and family.Offer recurring giving. Mercy Corps does an amazing job of “supersizing” their donors into monthly gifts.Don’t only ask; thank and inspire too. Show people the difference they are making.Click here to check out the entire PowerPoint presentation online.
Here is my April column for Fundraising Success in its entirety.Lately I’ve been hearing a lot about declining results for direct mail and flagging email open rates. Our outreach apparently is not sparking the passionate responses we want.Don’t our donors and prospects love us anymore? Why don’t they take our calls?If this is starting to sound like an “advice for the lovelorn” column, then that’s appropriate. As fundraisers, we’ve got a lot of the same problems as the people writing Abby. And I think our response-rate heartache is based in root causes that columnists like Abby or Amy or Carolyn so often cite. Really. The relationship we have with our donors and prospects is not transactional; it’s deeply human. When it goes wrong, it’s for the same fundamental reasons we may find strain in our other relationships, like taking someone for granted, not listening to their perspective, and neglecting to show them our feelings.I’m going to prove it right in this column.Dear Marketing Maven,My email list isn’t what it used to be. People aren’t listening to me anymore, and each time I ask for their help, they are less responsive. Why doesn’t my list love me anymore?–Despairing in DevelopmentDear Despairing,I suspect you’re getting the silent treatment for three reasons. First, you could be a stalker. Do you have permission to email your list? Are these people who’ve said they want to hear from you? If not, don’t expect them to greet your spammy self with open arms. Second, I suspect you’ve probably been taking some of your list for granted. Just because some people were once generous doesn’t mean you can keep asking for more and more. You need to be giving back – thanking that list and showing it a great time with fabulous stories about the great things it has accomplished. Make it feel loved. Third, are you really connecting with your list and its feelings, or are you just talking about yourself all the time? Nothing turns off a list like narcissism, and nothing turns it on like showing your emotional side and appealing to its perspective. My advice? Only reach out to your list when you have permission. Treat your list with great care and gratitude. Start a true conversation with your list and be responsive to its feelings. Chocolates and flowers may help too.–MavenDear Marketing Maven,My teenage daughter has a pierced nose and I hate it! But she won’t listen to me when I tell her to remove it, or when I tell her what to wear. How do I get her to listen to me? Oh, and please tell me how to get all those young people on social networks to listen to me, too.–Floundering on FacebookDear Floundering,A family friend (let’s call him Dan) recently told me his daughter called from college to say she’d pierced her nose. She conveyed this news with defiant glee. Dan said that sounded nice, to which his daughter sounded disappointed. When she came home for winter break, he picked her up at the airport — wearing a big fake hoop through his nose. She removed her nose stud that night. My point? You’ve got the wrong message. If you have a rebellion on your hands, stop being the autocrat everyone is longing to overthrow. Which brings me to a larger point: In addition to having the wrong message, you’re the wrong messenger. Social networks are no place for an autocrat – they are messy democracies and even anarchies. They are not places where you post your mission statement and expect everyone to flock to your page to await your orders. They are places where people congregate to be seen and heard themselves and to connect to each other. You need to listen to these folks, not talk at them. And you need to recognize that you’re not the primary messenger; all those other people are. Some of these people might already be talking about your cause or be willing to champion it within their own circles of influence. These are the messengers you want. You need to find them (easy with Technorati.com or Google.com/alerts tools), support them, and let them speak for you – in their own words, in their own way. Even if they have multiple piercings.–MavenDear Marketing Maven,I feel like I’m always playing catch-up with the cool crowd. First, it was those wrist bands. So I got one for my cause, but no one is wearing mine. And then it was blogging. Once I figured out what it was, I had my ED start a blog because this other ED had one, but no one is really reading ours. How does a poor org like mine get ahead of the style curve and stop feeling left behind? –Can’t Catch UpDear Can’t,You are falling into the most common trap in our sector: playing copycat. Stop it! You don’t get ahead by being like other orgs – you get ahead by 1.) focusing on your audience and what they want (instead of what other organizations are doing) and 2.) being your unique self in front of that audience. Don’t throw wristbands and blogs at your audiences unless that’s what they want AND unless those things are completely aligned with what makes you special in your audiences’ minds. We don’t win popularity contests by reacting to our competitors but rather by outperforming them in meeting our audience’s needs and wants. Focus on being cool in your audience’s minds, not in the marketplace. You do that by focusing on what’s important to your audience, what are your strengths, and what makes you – not the organization next door – truly special.–Maven
ShareEmailPrint To learn more, read: Posted on February 25, 2013March 21, 2017By: Koronel Mashalla Kema, Program Manager and Technical WASH leader, AMREF Tanzania. Based in Dar es Salaam, he is also a Paul Harris Fellow with Rotary International.Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)As an engineer with a public health focus working with the African Medical & Research Foundation (AMREF), I am interested in addressing challenges faced by communities in need, especially women and children.I joined AMREF in April 2003 as Project Manager for the Mkuranga water, hygiene, and sanitation (WASH) project. In 2006, I became the Program Manager and WASH Technical Lead, with responsibility for overall leadership, management, policy and technical guidance. My vision is to realize equitable and sustainable development achieved by empowering individuals and families to make changes in their lives supported by responsive health systems.For example, AMREF helped construct a shallow well in their area so the women of Mkuranga no longer have to share their water with pigs and baboons. “We are very happy,” says Amina, a local resident. “Now we have a clean supply of water throughout the year, and we don’t have to worry about the animals. The well is covered, so they can’t dirty the water, and there is enough for everyone.”Under the five-year Mkuranga District WASH Program, AMREF constructed 117 shallow wells and 21 boreholes, increasing access to clean and safe water to 85 percent in the project areas. AMREF provided the equipment, materials and technical expertise to construct the wells, while the communities provided the labor.Besides making the search for water easier and safer, the construction of the wells also reduced the time women use in looking for water, leaving them free to engage in economic activities and take better care of their children. Enrollment in primary schools has gone up too as children now have time to attend their lessons. The availability of clean water (voluntary community workers emphasize that the water must be boiled, even if it is from a well) has also led to a dramatic decrease in water-borne diseases such as diarrhea, typhoid and intestinal worms.Following the success of AMREF Tanzania’s Mkuranga WASH project, best practices were applied to the expansion of that program to Serengeti, Mtwara, Musoma and Makete rural districts. To achieve the desired results and outcomes, AMREF works closely with the government of Tanzania, alongside the targeted communities and their respective leadership.Our future focus is on the integration of WASH with other cross cutting sectors, so as to holistically address the needs of women and children in African communities.This blog post is part of the Wash and Women’s Health series hosted by the MHTF and coordinated by WASH Advocates. Share this:
Posted on July 21, 2015June 12, 2017By: Rebeccah Bartlett, UNC-IntraHealth Summer Fellow, IntraHealth InternationalClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)When I volunteered in a maternity ward in the Philippines in September 2013, I had about 18 months of experience under my belt as a midwife and a couple more years as a nurse. I had also volunteered in Papua New Guinea and was eager to return to a low-resource setting to sharpen my skills and develop my clinical thinking.I hoped I would be of some help to the local frontline health workers. Perhaps I could lighten their load slightly, give them a chance to breathe by providing an extra set of hands. Within a day I realized this was not going to be the experience I had hoped.What troubled me most was the way the women were treated.My public health instincts had me imagining the creation of new patient services flow charts or moving the dumping ground of rubbish and broken hospital equipment away from the wind tunnel that blew directly into the TB ward, where fragile patients tried to heal.These were simple problems, though, compared to what I saw from the corner of the labor room, where I was instructed to “just watch.” What did I see? Women verbally abused, humiliated, mocked, shamed, and abandoned.Of course, the nurses and doctors I worked with in the Philippines did not wake up every day with the desire to mistreat the women in their care. Many of the types of problems I saw are the result of failures within the health system. Short staffing, for instance, can lead health workers to take dangerous shortcuts, become exhausted and burn out, leading to terrible consequences. According to the World Health Organization, there’s a shortage of 7.2 million doctors, nurses, and midwives worldwide.Women Abused, Humiliated, and AbandonedI witnessed more than one woman give birth by herself while the nurses gossiped behind the desk. A few times I provided support to laboring women when I wasn’t delivering the baby myself, but when I did this the woman whose hand I held or whose baby I placed on her chest was chided for embarrassing herself or given an “obstetric slap” for not “being strong like a good Filipina woman.”But it wasn’t just the physical and verbal abuse; even the care the women received reflected the staff’s contempt and disregard.I saw a doctor use the same syringe and needle on five different women as she administered medication, while storing the other sterile needle kits—which each woman brought at her own cost—for later use.I saw another doctor use the same instrument to break two women’s amniotic sacs, merely rinsing the tool under the tap in between.I was left with one woman for nearly an hour as she lay, slowly bleeding from a deep tear during childbirth, while the doctor suturing her left to see another client and the other on-call doctor slept behind the nurses’ desk. The nurses didn’t want to wake him and I was not yet confident in my suturing skills. All I could do was attend to her observations, increase her IV fluids, and watch for possible hemorrhage or shock.Respectful Maternity Care Is Everyone’s ResponsibilityMistreatment during childbirth is not unique to this facility in the Philippines. According to a new report published in PLOS Medicine, many women around the world experience these and other abuses when giving birth.“They are slapped and pinched during labor, yelled at, denied pain medicine, neglected and forced to share beds with other women who just gave birth,” reports the New York Times. “And that is just a partial list of the abuses and humiliations inflicted on women around the world as their babies are born.”If a woman can’t be protected and cared for at the exact moment she brings life into this world, when can she expect it?In addition to greater support and investment in the health system and workforce, health workers need strong role models. They need colleagues who not only demonstrate compassionate care but who demand accountability when women are mistreated under their watch. Respectful maternity care is everyone’s responsibility.In nursing school, I found my purpose in Millennium Development Goal 5: to improve maternal health. I learned that between 1990 and 2013, the maternal mortality rate dropped by almost half, but that 289,000 women still die every year because of pregnancy or childbirth. Twenty times that will experience an acute or chronic disability.This is the equivalent of three out of every four people in my hometown of Canberra, Australia, dropping off the face of the planet in just one year.I remember the looks the women gave me when they were mocked and shamed and abused; their eyes told me they knew they deserved better. I silently begged them to forgive me for not being able to help more, for doing little more than witnessing their trauma. Two years on, I am still trying to help. Now instead of acting as a witness, I act as an advocate.What I saw in the Philippines occurs throughout the world. As the report in PLOS Medicine points out, women from lower- and middle-income countries, from stigmatized backgrounds and those who live within health systems in crisis all face greater risk of disrespect and abuse in childbirth.By building stronger health systems, helping countries better support their health workforce and advocating for equality for women and girls, we can end women’s trauma. And we can give mothers and babies the chance they deserve to thrive.This post has been lightly edited and originally appeared on the Frontline Health Workers Coalition Blog.Share this: ShareEmailPrint To learn more, read:
ShareEmailPrint To learn more, read: Posted on October 12, 2016June 7, 2017By: Sarah Hodin, Project Coordinator II, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)In July 2016, global leaders gathered for the second annual Safe Mothers and Newborns Leadership Workshop hosted by the Maternal Health Task Force (MHTF) in partnership with the Barcelona Institute for Global Health (ISGlobal) and The Aga Kahn University and sponsored by the Bill & Melinda Gates Foundation. The participants represented 26 countries from five continents.Professor Marleen Temmerman is Chair of the Department of Obstetrics and Gynecology at Aga Khan University (AKU) Hospital Nairobi and Director of the Centre of Excellence in Women and Child Health AKU – East Africa. Prior to that, she was the Director of the Department of Reproductive Health and Research (RHR) at the World Health Organization (WHO) in Geneva. She is the founding director of the International Centre of Reproductive Health (ICRH) at Ghent University with sister organizations in Kenya and Mozambique and a large global collaborative network. In 2007, Professor Temmerman was elected as a Senator in the Belgian Parliament where she was member of the Commission on Social Affairs and Chair of the Commission on Foreign Affairs. She is one of the penholders of the UN Global Strategy for Women’s, Children and Adolescents’ Health 2016-2030 and also serves as Senior WHO Advisor in Women, Adolescent and Child Health. She is a member of the Guttmacher-Lancet Commission on Sexual and Reproductive Health and Rights in the Post-2015 World and a Senior Fellow in the Institute for Global Health Diplomacy in Geneva.S: Tell me about yourself and the work that you do.M: I’m now the Chair of Obstetrics and Gynecology at Aga Kahn University in Nairobi, where we focus on education and training, research and service delivery. I’m happy to lead a group of young faculty and residents at a university that is engaged in a holistic approach to patient care. The training here is based on values of equity, humanity and pluralism. We also work in impoverished, rural areas where maternal and infant mortality is high and family planning uptake is low—where women are dying from anemia or because they don’t make it to a health facility in time to deliver, and babies are dying because they don’t get the care they need.S: What is the biggest challenge in maternal newborn health? What is being done to address that challenge?Maternal mortality is one of the silent tragedies. We have made a lot of progress during the Millennium Development Goals (MDGs), but more needs to be done. Throughout my career as an obstetrician, I’ve helped about 18,000 women deliver their babies…I didn’t count them exactly, but I counted the 72 women who died in my hands. Most of those women’s deaths could have been prevented. The majority of women still die either during delivery or due to unsafe abortion. If we can fulfill the unmet needs of all women who want family planning services, we can help women space their families and reduce unwanted pregnancies. Family planning is crucial, and it’s the most cost-effective solution. We also need to invest in the “birth day,” the 24 hours around childbirth, to save maternal and newborn lives and prevent stillbirths. Kenya is doing a lot with providing free maternity care, but women still need to get to the facilities. We are working with the Kenyan government, non-governmental organizations, civil society and the health care sector to improve quality of care, reduce shortage of materials and equipment and alter the attitude of health care workers who are sometimes rude or disrespectful to women.S: What does good leadership mean to you?M: To be a successful leader, you need to work hard, listen to others and collaborate as a team. You need to motivate people and surround yourself with smart people who have more expertise than you do. It is important to listen to people, step back and reflect and also to live according to your values. I wouldn’t be able to work in an environment that didn’t support solidarity, pluralism, equity, feminism and the other values that are important to me.S: What do you want MHTF readers to know?M: The global efforts over the last ten years to reduce maternal mortality have worked. While we did not reach the MDGs in many countries, we have seen unprecedented gains. We have learned a lot about what works, and now it’s time to accelerate! Maternal mortality is not only related to issues in the health care sector—it also has to do with women’s rights, sexual and reproductive rights, equity and empowerment of girls and women. As Dr. Mahmoud Fathalla said, “Women are not dying of diseases we can’t treat… They are dying because societies have yet to make the decision that their lives are worth saving.”—Learn more about the link between family planning and maternal health.Read another perspective on the free maternity care program in Kenya.Did you miss previous interviews from the Global Leaders in Maternal and Newborn Health series? Find them here:Emmanuel Ugwa (Nigeria)Joannie Bewa (Benin)Hemant Shah (India)Patrick Mwesigye (Uganda)Maria Fernandez Elorriaga (Mexico)Zulfiqar Bhutta (Canada and Pakistan)Receive the newest interviews in this series delivered to your inbox by subscribing to the MHTF Blog.Share this:
Fiorentina manager Vincenzo Montella lauded Franck Ribery as “extraordinary” after the former Bayern Munich star joined the Serie A side. Ribery completed a free transfer to Fiorentina following his departure from Bundesliga champions Bayern with the French veteran reportedly signing a two-year deal.The 36-year-old enjoyed a trophy-laden 12-year career in Germany – winning nine Bundesliga titles and the Champions League in 2013. Article continues below Editors’ Picks Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Fiorentina finished a disappointing 16th in Serie A last season and Montella will be hoping Ribery’s talent can help turn their fortunes around. “He is an extraordinary player, he’s eager and we believe he can express himself here,” Montella told Sky Sport Italia .”He had his first training session today, but I was the only other one there, so I put my boots on after many years and had a kick-about.” Fiorentina open their Serie A season at home to Carlo Ancelotti’s Scudetto hopefuls Napoli on Saturday.Having just touched down in Italy, Montella hinted that it’s unlikely Ribery, now 36, will feature quickly. “We’ll see over the next few days how he responds to training and he is very determined,” he said. “But we should take it easy. He was a little rusty, as was I.”Fiorentina consultant Joe Barone, who works alongside new president and owner Rocco Commisso, claimed Ribery’s decision to join Fiorentina was an easy one despite getting more lucrative offers from elsewhere. “Choosing Florence is easy! It’s the city of art, of love, he already speaks Italian pretty well and his wife loves Florence,” Barone said. “He was offered a lot of money elsewhere, but he chose Fiorentina for a club that is growing and he saw at the airport how important the fans are in that choice.”He is training, is very eager and today is a very important moment for Fiorentina.”It’s exciting fans throughout Tuscany and the world, I saw so many people at the airport and hope there will be many more at the stadium tomorrow to celebrate Ribery.”
Manchester United have lacked arrogance and confidence on the ball in their slow start to the campaign, according to centre-half Harry Maguire.The five points collected by the Red Devils in their first four games is their worst beginning to a Premier League season since they only picked up four points under Sir Alex Ferguson in the inaugural 1992-93 fixtures.Following Saturday’s 1-1 draw with 10-man Southampton at St Marys, Maguire lamented another performance that he felt warranted a better result and singled out the team’s attitude when they have possession as one of their biggest issues. Article continues below Editors’ Picks Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? “It’s another game where we’ve deserved to win. We’ve created the majority of the chances and we’ve dropped two points,” Maguire said.”The start of our season has been like that. We deserved to win at Wolves and then we conceded two shots against Palace and they scored two.”We can definitely improve, especially on the ball. We gave the ball away far too much. We were too sloppy and we need to improve on that and show arrogance and be confident on the ball.”We’re Man United – we want to control games. There were spells where we didn’t control the game, and we got punished.”The Red Devils performance significantly improved in the final 17 minutes as they used the sending off of Saints full-back Kevin Danso to dominate possession in the latter stages.Ole Gunnar Solskjaer’s side failed to use the advantage as they failed to unlock the Southampton defence, but Maguire feels they showed positive signs in how they pressed for victory, albeit unsuccessfully.”That’s how we should play all the way through the game. You’ve seen the confidence of the players when they went down to 10 men,” Maguire said.”They seemed like they wanted the ball, everyone wanted to create a chance. We did enough in that 15 minutes to score a goal.”We’ve got to be more clinical. We had numerous crosses, numerous balls across the box, we just needed to stick one in. We’ll keep working hard, keep improving.”Manchester United’s players will have the upcoming international break to ponder their results before they host Leicester at Old Trafford in the Premier League on August 14. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.
YouTube/Colin CowherdJim Harbaugh has received a lot of criticism this year for his shortcomings at Michigan. With the first two months of the season almost over, there already rumors about him potentially leaving Ann Arbor for the NFL.The Wolverines own a 5-2 record as they near the end of October. Last Saturday, the program suffered a devastating loss to Penn State on the road.Critics have bashed Harbaugh for losing multiple games this season, but FS1 radio host Colin Cowherd is taking a different approach.On Wednesday, Cowherd tweeted that Harbaugh’s biggest issue is that people hold him to an extremely high standard. Instead of comparing him to legendary Ohio State coaches, the public should lower their expectations. “Michigan isn’t OSU,” Cowherd wrote on Twitter. “We’re holding Harbaugh to a Buckeye standard. They are not.”Here is the full post from Cowherd:Woody Hayes won five national titles. Bo Schembechler…Zero. Michigan isn’t OSU. We’re holding Harbaugh to a Buckeye standard. They are not. #SeacrestOut— Colin Cowherd (@ColinCowherd) October 23, 2019Cowherd has defended Harbaugh multiple times over the years. His stance has changed in recent weeks, especially after Michigan was blown out by Wisconsin.Now that rumors are swirling about a potential “exit strategy” for Harbaugh, it’s fair to wonder if the rest of this season will dictate whether or not he stays with the Wolverines.Michigan will try to bounce back this weekend when it hosts Notre Dame.