Organizing Your Nonprofit Marketing Plan

first_imgA properly organized nonprofit marketing plan supports itself like a pyramid. For each goal, there are objectives; every objective has strategies; and each strategy has tactics.However, all too often the terms goal, objective, strategy and tactic are used as interchangeable ways of saying the same thing. Plainly put, they are not – and the resulting lack of precision can be problematic.GoalsA goal is a “statement of being” for the plan. While the completion of the goal signifies the end of your plan, the objectives, strategies and tactics are the means to that end.ObjectivesCompared to the goal, objectives are more focused and specific, and the best-formulated objectives express results as measurable outcomes. Think in terms of the awareness, attitude or action that you hope to invoke. Often there are multiple objectives in support of a single goal. Meaningful objectives start with action verbs and have four parts. They:Identify a specific audience being addressed,State a measurable outcome,Set an attainment level, andSet a timeframe.StrategiesStrategies are where the rubber meets the road. Rarely is one strategy enough to fully accomplish an objective. Likewise, it is not unusual for a single strategy to serve multiple objectives.TacticsTactics are the specific tools you use to implement your strategies. News releases, brochures, media pitches, e-newsletters, blogs, Web sites, surveys, focus groups, and videos are just a few examples that spring to mind. It is the truly creative part of the plan’s authors to decide exactly which tactics are needed to successfully implement the chosen strategies.In ClosingA good marketing plan is interlinked from top to bottom. Without good tactics, a strategy will not successfully complete an objective, rendering the success of a goal limited.A true marketing plan forces the authors to employ the right mix of experience with critical thinking. With this understanding of the key differences between goals, objectives, strategies and tactics, the end result is a plan that can be executed successfully.(Source: Arketti Group)last_img read more

Combining Mission, Benefits, and Personality: The Importance of the Message Triangle

first_imgBefore attempting to raise funds, it is important to be very clear about the elements of the Message Triangle. Confusion or disagreement about any of these three areas can lead to ineffective fundraising or worse, fundraising that erodes donor loyalty.THE THREE SIDES OF THE TRIANGLEMission:Why you exist. This is the core issue, the central reason your organization exists.Competencies/Benefits:What you do. Your organization’s attributes or competencies. These are the concrete things your organization does that are meritorious and worthy of support.Personality/Strengths:Who you are. Think of this list as the way donors would describe your organization if it were a person. In this area are the things that are fundamental to the personality of the organization the attributes that seem hard-wired into the organizational DNA. This side of the triangle is very important because of the emotional component it contains.For best results there needs to be internal agreement on these three important components. Then there needs to be agreement with your fundraising counsel.THE ROLE OF EMOTION IN FORGING DONOR LOYALTYOne big mistake made by many organizations is forgetting the importance of the emotional component when attempting to appeal to donors. Unfortunately, most organizations keep trying to appeal to the rational mind alone, instead of to reason and emotion together. Rationality assumes that behavior is determined exclusively by conscious awareness, reason, and the ability to calculate something’s worth. The most recent discoveries in cognitive neuroscience sharply contradict this notion.Research shows that human behavior is influenced by the combination of reason and emotion, and that reason only functions well when it is supported by the presence of an adequate emotional state. So, while focusing on conscious awareness and reason may work to spark interest in a cause or an organization, it fails to produce the emotions required for true engagement.Emotions are the mechanisms that set people’s highest-level goals, including what causes they decide to support. While donors often forget factual information, they almost always remember their emotions, both good and bad. And when it comes to deciding whether to donate again to a certain cause, negative emotions are often remembered more vividly than the positive.This means that the process of deciding whether or not to stay on board also depends on the emotions experienced while donating and supporting a cause. So, apart from performing its intrinsic functions, a “cause brand” carries profound emotional connotations for donors. At the beginning, middle, and end of every transaction, emotional engagement is at its heart.Just as there are three kinds of customer loyalty, there are also three kinds of donor loyalty:Forced Loyalty, which is imposed by a monopoly and lasts only as long as the monopoly does. When another organization emerges to compete, donors have a choice, and will defect unless they have connected with you on a deeper level.Bought Loyalty, which is directed at a captive audience and fueled by premiums or up-front freemiums. This type of donor loyalty lasts only as long as the organization is willing to pay the price. Loyalty that is bought does not run deep, either.Emotional Loyalty, which can go on indefinitely. The good news is that this type of donor loyalty is a renewable resource that is virtually inexhaustible if wisely cultivated. However, unless you focus on emotional engagement, you will not be able to persuade donors to stick with you for the long term.For all these reasons, it is important for organizations that care about donor loyalty to pay attention to all three sides of the Message Triangle, and to make sure that all three sides reinforce each other.Source: Merkle Orange Papers © 2007 Merkle Inc.All rights reservedlast_img read more

Twelve Tips for Gaining Awareness for Your Cause

first_imgKristin Melville is the Director of Development & Community Relations, Shalom House, Inc.Create a very clear, consistent description of your organization. Be able to use it in all means of communication. If someone asked you what your organization does be able to respond in one sentence. e.g. Shalom House provides housing and support services for people with serious mental illnesses in the Greater Portland area.Identify your target audience.Communicate to the media what’s happening at your organization on a regular basis. New programs, new staff, new grants and success stories are all newsworthy.Hitch your wagon. Is there a local or national news story where your organization has the expertise to address the topic?There is success in numbers. Joint campaigns can help reach a larger number of people.Give them a reason to visit. Use your website as an educational tool. Offer something that is clever and fun like games, coupons, educational materials written by experts, valuable tips that change each month.Newsletters are used frequently to communicate to the public. Make your newsletter unique, easy to read, with lots of pictures. If your organization fund raises always include an article about development and a donor envelope.Community events can give you a captive audience. Keep in mind they are labor intensive and may not be cost-efficient. Be clear in your planning process if the event is a public relations event or a fundraiser event.Brand your expertise and share it with others. Utilize your agency’s professionals to help communicate your brand.Real life stories are the best illustrations of your mission. “You have changed my life.”Check the language of your 990. Make sure that your agency description is accurate and up to date.Volunteer your public relations experience with others. Giving back what you know means a lot.Source: read more

The unbelievably simple missing part of great speeches

first_imgThe other night, I heard a speech by Michelle Rhee, Chancellor of the District of Columbia Public Schools system. I was blown away. This young woman has grabbed the DC schools bureaucracy by the (insert colorful term here), and she’s taking courageous, bold steps to cure the ailing system – including firing incompetent people. When she spoke of her work, her intelligence and passion had me completely spellbound. By the end of her speech, I was ready to quit my job and volunteer for her full time. I was willing to do anything, yet there wasn’t anything to do. Then the next speaker came up (who was also great), and moved us all. But then, again, while still contemplating what to do with my inspiration, the evening moved on.This happens to me too often: I hear an amazing speech at an event, I’m inspired, and yet there’s no where to put that energy.I’m about to give you such and wonderful piece of advice that NO ONES DOES, so do it! The next time you have or host an event, if you have a great speaker, get them to issue a CALL TO ACTION that people can heed in the next five minutes. Make it something people can do right away to translate their emotion and support into tangible help. Like text an email on their handhelds to a policymaker. Or sign a pledge to help you. Or give you their email address. Or write a check. People want to help. Help them help you. Help them translate inspiration into action. They want to.So many people ask me how to build an email list. How about by asking people tearing up at that speech?I have never been to an event that has taken a single one of those simple steps. Try it. If I’m there, I swear I’ll do whatever you ask.last_img read more

Online Fundraising in 10 Easy Steps

first_imgHave you been thinking about trying to raise money online? Not sure how to get started? Network for Good’s Katya Andresen, the author of Robin Hood Marketing and the Nonprofit Marketing Blog, shares how to make email and the web part of your fundraising program. In this archived presentation, Katya walks through 10 steps for painlessly launching an online fundraising program.Takeaways:How to start fundraising online within 48 hoursWhat online fundraising tactics are working (and which aren’t!)Tips for crafting your online fundraising messagesWhere to find free tips, tools, and resources to help you along the wayWho should review this presentation:Nonprofits looking to get started with online fundraisingOrganizations looking to resuscitate their existing online fundraising programslast_img read more

Making Order Out of Chaos Part II: How Databases Can Help You Grow

first_imgWhen your old clothes have been given to the thrift store and your closet is really under control, you can move on to other things. When your database is running smoothly and efficiently, you are in a position to focus on executing a better fundraising program – getting more donors and raising more money. You can move on to diversify the ways you ask for money and increase how frequently you ask.Here are ways your programs can improve:Direct Response/Annual Fund programs often improve when the information in your donor base comes into focus. For example, when you know who gives and who doesn’t, you can stop sending to a segment of donors who never give to mailings or to a segment that doesn’t respond to online email requests; you can work to upgrade donors who give the same amount to the annual fund every year; you can determine how many more mailings or online asks to do each year.Acquisition technically loses money, but is a great way to increase your number of donors (thereby making money later). Once you understand the demographics of your donor base, you can choose what kinds of new lists to look for. Your database can help you do this by sorting current donors by zip codes, professions, or other information you might be able to feed in.Donor Surveys can yield a lot of information from your donors. The more you know, the better decisions you can make about reaching them with mail or online appeals, acquisitions, special events, planned giving, and major donor programs. A good time to conduct a donor survey is when you are increasing your efforts or making a change.For example, do you know the average age of your donor base? Knowing how many of your donors are 50 or older can be helpful with planned giving campaigns. This and other important information that you gather on your donors can be fed into your database for later use.Major Donor/Capital Campaign/Planned Giving/Endowment Efforts are all upgrading efforts. As you saw in the “reports” section, if you include in your database information about who knows each donor (either on your board or staff or in the larger community), you can print out a potential major donor report to inform you of potential solicitors.In addition, you can be more specific in your appeals. For example, for a direct mail appeal or special event focused on capital improvements, you’d want to select donors you’ve identified as most likely to give additional money for that kind of project. For a planned giving campaign, in addition to targeting older donors, you’d want to know who has been giving for a long time or has in other ways shown significant loyalty to your group.Special Events are a way for donors to come closer to the organization by bringing your group and the donor face-to-face. As a result, special events help build the relationship. Your special event program can be enhanced once you understand the giving tendencies of your donors; you may even ask what events they prefer in your donor survey and include the results in your database.Phone Banking/Telemarketing work well with some donors. Your database can print a report with phone numbers of lapsed donors or those who have responded to phone appeals in the past.Finding Board Members can be easier when you use your database to tell you which donors show commitment to the organization by moving up in their level of giving or giving frequently. These people may be good prospects for your board of directors.Tracking How You Treat Your Donors. It is vitally important in a more sophisticated fundraising program to track all actions with every donor. For example, if a donor calls to follow up on a conversation about housing for homeless gay youth that she had with a board member she met recently, you could look up the notes about the conversation that were entered in the database when the board member told you about it and work with the donor right then and there. In addition, you would want to see how many appeals a donor has received before calling them if you have a need.Source: This article was originally published in the Grassroots Fundraising Journal.About the author: Maria Petulla specializes in database management, direct mail, Special events, and major donor campaigns for New York City nonprofits. Reach her at or (917) 698-9209.last_img read more

Live from New Orleans – NTC

first_imgI was in Miami speaking about social media yesterday at a conference of Children’s Hospitals, and today I’m in New Orleans for the Nonprofit Technology Conference. Tomorrow Mark Rovner and I are giving a session here called, “The Seven Things Everyone Wants: What Freud and Buddha Understood (and We’re Forgetting) about Online Outreach.” The gist is that all the technology tools on display here at NTC and all over the web are shiny and sexy, but they only work when harnessed to basic human needs, interests and desires. In other words, it’s human psychology – not the tools – are what ultimately leads to your success or failure online. Or, as my colleague Jono quotes his friend Nicole, “Don’t be a fool with a tool.” I like that.You must tap into what people want: they want to be seen, heard, loved, belong, find meaning. They don’t blog to blog – they blog to be heard. They don’t join groups because they like Yahoo! groups, they join groups out of a fundamental need to connect to others.I have a new, simplified explanation for what constitutes web 2.0 or the world of social media. It’s about three human needs:1. The desire to be heard2. The desire to be seen3. The desire to connect to othersThat’s what drives everything from Facebook to Dopplr to Digg.last_img read more

Courting Bloggers for Your Cause

first_imgBefore starting a blog for your nonprofit, first engage with bloggers who already address your organization’s issue within their own circles of influence. Go to Technorati and see who’s talking. Then listen to them. Then start a conversation. How? Here are a few tips: (Also, check out Oglivy’s blog feed if you want to start reading certain types of blogs.)Before you pitch them, read their blog. This may seem like a no-brainer, but it’s the most common mistake made by PR people. Bloggers respond to a pitch that clearly relates to the topic they write about. Nothing frustrates them more than ignorance about their blog. If you haven’t read at least five posts from a blog, don’t bother pitching to it. Knowing the blogger’s subject matter and tendencies goes a long way to ensuring your message is relevant for them.Two words: trackbacks and comments. These are the two most visible signs of success for a blogger. Who is commenting on your posts, and who is linking back to your posts. Every blogger wants to increase both of these. How does your pitch help them to achieve one or both of these things? If you can answer that question, and answer it for them in their pitch, you’ll vastly improve your chances of success.Bloggers are experts. Journalists by their nature have to be flexible within their industry. Tech writers know servers, storage, software development and VOIP, but this knowledge is only specialized in a few areas which are not necessarily the ones you care about. Bloggers by contrast, are often experts in their niche area, especially when the “niche” refers to their personal opinion. They are experts who have high radars for bullsh*t, and are the influencers that others turn to for advice. Treat them like experts, and you will win.It’s not always about their readers. Many bloggers are writing for themselves, and their blogs serve as an online manifest of their personality and thoughts. While many blogs have huge readerships, ultimately most bloggers are writing because they have a genuine passion for the subjects they write about. Therefore, bloggers won’t write about something “newsworthy” if it doesn’t personally interest them. And unlike journalists, they don’t have to.Giving them free stuff is ok. While many journalists are honor and ethics bound to turn down any free offers from PR professionals and companies, bloggers are not. This is not to say that trying to buy your way into getting bloggers to cover your story will work. It won’t. But don’t be afraid to give bloggers your product and let them try it for themselves. Free stuff is ok, as long as you are willing to give up control of what they might say about it.Don’t throw away your traditional media relations playbook. Some of the PR 101 lessons still apply to bloggers. Your story has to be newsworthy. You have to answer the questions of why the blogger should care about it (has to be relevant). You have to have an angle. It has to be well written, short, and prioritized with your most important message up front. Bloggers are short on time, love a good story with good visuals, want to increase their readership – and most importantly, love to feel that they have the exclusive scoop. Sound familiar?Know who else is talking about you. Bloggers are usually in communities with others who talk about the same things. As a result, they are likely to know if someone else in their world has talked about you and what they have said. Bloggers thrive on originality and their personal reputation within a community. If the vibe online about your product or service is negative, they will know about it, so you better know before you approach them. Source: read more

What Network for Good Services Will Do for Your Organization

first_imgNew to online fundraising? Disappointed with your online fundraising results? It’s time to upgrade your online fundraising strategy with a service that has an average gift of $140. Network for Good’s mission is to make online fundraising easy and affordable for nonprofits.With Network for Good’s DonateNow service, you can set up an online donation page for your organization in as little as 48 hours.What Network for Good Services Will Do For Your OrganizationEnsure you raise more money – $29 for every $1 investedFor every $1 spent on our services – which are among the least expensive available – the thousands of nonprofits using our services raise nearly $30! That’s quite a return on investment – a ratio far superior to direct mail or telemarketing.The average donation on Network for Good is $140, and a third of donors sign up for recurring giving at an average of $50-$60 per month. New research shows more major donors are giving online too.Our fees are affordable – as low as $59.95/month and just 3% transaction fee. This covers not only banking fees, but also donor tax receipting and reporting. We keep our fees low because we understand nonprofits like yours.More and more dollars are flowing online – over $7 billion last year. It’s the one place giving is growing, so don’t get left out! Even the smallest nonprofit can afford an online fundraising program.Attract a new population group of donors: younger, more generousA new group of donors are online: Online donors are younger – 39 on average – and more generous than offline donors, with average gifts over $100.Online giving is what donors want: Research from Network for Good shows these donors prefer online giving because it’s more convenient than writing a check. Plus 65% of donors (online and offline) say they check an organization’s website before giving.Build donor loyalty – it’s never been more importantNetwork for Good understands the donor relationship is everything, and we help you strengthen it.Our products enable you to customize the online giving experience to your brand and donors. Don’t send donors to another brand’s shopping cart when you can get a giving page that looks like your website and speaks directly to the donor.Lower burdens on development staff Our fundraising tools are easy to use, and Network for Good does the heavy lifting for you: we handle reporting, receipting and donation page set-up.We have great support staff answering your calls and emails – staff that works exclusively with nonprofits and understands how to help you.Get more visibility for your organization Network for Good helps you not only collect donations – we are the ONLY online giving partner that also helps you market your organization.We help you drive traffic to your website, send better emails and raise more money with our marketing and fundraising training, an online learning center and weekly fundraising tips – all for free.Contact us with any questions:Call us: 1.888.284.7978 x1last_img read more

The Secret of “Me Marketing” vs. “You Marketing”

first_imgMany organizations put together their marketing materials with the worst approach for getting attention from the people they want to reach. They send their messages out with what Jay Conrad Levinson calls “You Marketing.”You marketing: is the kind of communication that centers on the organization. When I pick up your brochure as a prospect, I am learning about you. You are talking about you. You are telling your side of the story.Me Marketing: Most people are tuned into what matters to them. They tune in to the messages that speak to their needs from their perspective. If I pick up your brochure and it is talking about “me” I am far more interested. This approach, forces you to find the benefits and life-application of what you are offering to people.That reminds me of an illustration I read in the Outreach Church Communication’s Strategic Outreach Guide by Ed Stetzer and Eric Ramsey, imagine a restaurant that spoke only of their features in “you marketing”. They would talk about their staff, their great kitchen, their use of the latest cooking techniques. Who cares?Now, imagine that same restaurant with “me marketing.” They would talk about fresh ingredients, the options I have for what kind of food I want, the variety, the atmosphere of the restaurant for meetings and special occasions like my anniversary. They would make the price right for me, the food to my taste, the presentation pleasant to me.Now go back and look at your website or brochures. Do you tell about your mission, your great staff, your awards, your programs? Is it all about you-you, you, you? How can you change the copy to reflect more “me marketing?” About the author: Chris Forbes is a certified Guerrilla Marketing coach and founder of He speaks and writes on the subjects of ministry marketing, faith-based nonprofit marketing, social marketing, and Guerrilla Marketing for nonprofits.last_img read more

How to Stand Out on #GivingTuesday

first_imgYes, you can do both #GivingTuesday and your normal year-end outreach, even if you have a smaller list, no social media presence or if you’re a staff of one. (Really!)With so much buzz around #GivingTuesday, you might wonder how you can differentiate your message and stand out from the pack. Here are three ways to do just that:Find Your FocusIn a sea of generic appeals, do yourself (and your donors) a favor by taking the opportunity to get a bit more specific for this 24-hour giving spree. #GivingTuesday is a wonderful reminder to give and can add a sense of urgency to your ask, but it’s not the reason why donors will give to your organization. #GivingTuesday is a great opportunity to target specific segments of donors, focus on a certain program, or leverage a special type of giving (such as peer fundraising or monthly giving). By getting more specific, you can tell a more interesting, relevant, and memorable story, differentiating your #GivingTuesday from your other appeals, as well as those of other organizations.Build Your BrandOnce you’ve found your focus, it’s time to work on some specific branding for your campaign. A strong brand for your campaign means that you can create a consistent experience in all of your outreach and appeals leading up to and on the big day. Your campaign may have a catchy slogan, a special icon, or a special motif. Make sure your brand still aligns with how people recognize your nonprofit. Bonus points for including #GivingTuesday icons to help tie it all together.Include this theme on your website, in your emails and direct mail pieces, on your donation pages, in social media, and, well, everywhere you mention your #GivingTuesday campaign. Create shareable images that you (and your supporters) can use to spread the word about your campaign and the work that you do. (Need some help creating your images? Try these tips for great visuals.)Celebrate Your Community#GivingTuesday is all about coming together to celebrate generosity, but too many organizations use the day as just another chance to send a one-way communication. Build better relationships with your donors by involving them in the planning, messaging, and deployment of your campaign. Get them excited about this giving day well in advance and ask for their input and ideas. They’ll be more invested and more likely to give and share.While you’re at it, use #GivingTuesday as a way to thank your supporters for all they’ve done and highlight their achievements through their contributions of time, money, and advocacy. Shine the spotlight on your supporters via social media throughout the day, or consider creating your own version of an “Unselfie” campaign to bring your community to life and show potential donors that they can join an active, vibrant group of amazing do-gooders.The most successful #GivingTuesday campaigns are those that show some personality, get donors involved, and key in on the strengths of the organization. Include these elements in your efforts and you’ll stand out from the rest.last_img read more

How to Get More from Your Story

first_imgIt’s no secret that powerful stories are the root of the most successful fundraising appeals. In December, a compelling story will likely be the difference between a message that gets results and one that falls flat.How do you get the most out of your stories for your year-end fundraising campaigns? Keep these principles in mind.Identify your core message.An effective campaign will include a series of communications that connect to one central theme and message. What is the most important thing you want donors to know this year? All of your outreach, visuals, stories, and conversations should create a consistent drumbeat around this key point. This will reinforce your message and build excitement and urgency. Once you’ve identified your core message, print it out and constantly check everything you do against it. Do all of the elements of your campaign stay true to your core message? If not, rework them.Illustrate your story.To bring your story to life, go beyond the basic text. Your online audience is more likely to engage with and remember a photo or video vs. straight text. These elements can highlight important points, make your message stand out, and help your work become real for your readers. Keep this in mind: your photos and videos don’t need to be expensive or have a high production value to be effective. Authenticity trumps slick when it comes to inspiring action.Invite your community to speak.Your stories must be authentic and relatable, and these are often the stories that come directly from your community of beneficiaries, donors, and volunteers. Tap your supporters and the people you serve (when possible) to help you tell your stories this year. Testimonials and first-person accounts are powerful ways to command attention and inspire action. By adding these to your appeals, you connect your supporters more directly to the impact they canhave.Include a strong opening.What good is your story if no one bothers to read it? An intriguing intro will command attention and draw readers into your message. Your opening may include envelope copy and email subject lines, as well as the first line of your appeal. Create a curiosity gap that forces your readers to continue, and then seal the deal with a clear call to action.Want help writing an effective appeal that brings in more donations?Download the archived webinar all about crafting a winning fundraising appeal with a strong story. In this session, I was joined by Rachel Brown of Cultural Data Project, who will help you take your story to the next level and combine it with program data to create a compelling case for giving that you can use in grant applications, funding requests, and more. Get the slides and the recording now!last_img read more

Ten Arguments for Why Gender Should Be a Central Focus for Universal Health Coverage Advocates

first_img1. Gender affects both vulnerability to illness and access to health care.Gender influences how women, men, and people of other genders perceive, behave, interact and this impacts the social experience of being sick and of seeking and receiving care. For example, gender norms and relationships in the Dominican Republic mean that women with lymphatic filariasis experience more social exclusion and shame than men, which in turn affects their health care seeking.2. Gender combines with other social determinants in varied ways.How gender is experienced can change when interacting with other forms of inequality, such as age, poverty, geography, caste, race, ethnicity, disability, and sexuality. Women and men from different socio-economic or ethnic groups can have vastly different experiences of the health system, which influences their access to health care, their treatment by health professionals and their health outcomes. In rural India, while nonpoor men and poor women were at opposite ends of ability to access care, among middle groups, non-poor women and poor men had similar health care seeking outcomes, but their decision-making and pathways differed significantly.3. Recognise power if you want to tackle inequalities in health systems.Marginalized people (ethnic minorities, inhabitants of informal settlements, people employed in illegal occupations, etc.) may have different access to health care or receive different treatment by health care workers compared to others. Power relations between individuals (for example, husbands and wives or health care professionals and patients) influences the effectiveness of policies and programmes to achieve universal health coverage. Despite being inclusive of the poorest, community-based insurance in India still generated inequities manifested by populations financially better off, with closer access to care and men submitting more claims than other populations. Moreover, access facilitated by insurance was not always appropriate with insured women having higher rates of hysterectomies and hospitalisation for fever due to the lack of effective and quality primary care services.4. Coverage can’t be universal if some services and service users are routinely left off the list.Financial protection packages (i.e. prepaid health services under universal health coverage schemes) often exclude essential and routine sexual and reproductive health services, such as delivery and emergency obstetric care, family planning, and safe abortion. Where sexual and reproductive health care is offered, it often exclusively focuses on maternal health and doesn’t address the needs of adolescent girls, older women, men and trans people.5. Coverage can’t be universal unless it extends to all contexts.Universal health coverage will not be achieved without additional research, resources and health system development in fragile and conflict-affected contexts. Realising universal health coverage in these neglected contexts means understanding and addressing the ways in which gender, power and conflict shape the experiences and needs of different communities and their ability to access services, as well as ensuring efforts to support and rebuild health systems to meet the needs of all citizens.6. Paying out-of-pocket expenses for services adversely effects women.This reflects hardship and injustice as women tend to have less income and less control over it and yet have to pay for health services that are more likely to not be covered by financial protection schemes.7. Health system researchers must factor gender into their research.To properly understand whether health systems are universal, we need data disaggregated by sex as a matter of good practice, regardless of whether sex or gender is perceived to be a factor. Once identified, inequities need to be prioritised and addressed. If this doesn’t occur we will continue to put in place policy and programmes which are inefficient and discriminatory.8. Policy makers need to use evidence that incorporates gender and power in their decision making around access to services.Social roles for women in many societies include childcare and infant feeding. Therefore, a potential consideration would be whether health facilities provide services for women and children at the right times (daylight, after school timings), with appropriate conditions (shelter from sun/rain in the waiting area, functional toilets, separate lines or waiting rooms for men and women), and with appropriate staff (breastfeeding consultants, female clinicians). When health centres are predominantly seen to cater to maternal and child health, mechanisms need to be explored to ensure access for men and other people.9. Gender permeates all aspects of the health system and must be dealt with on different levels.Gendered norms affect the health workforce (whether informal care provided at home is recognized and supported, recruitment and retention policies, staff security in remote areas or slums, maternity policies, workplace harassment policies and procedures). We need to address the gendered needs of all health workers, including close-to-community health providers who act as bridges between marginalised communities and health systems and are critical to universal health coverage. Gender also affects health financing (budgets for gender audits, the extent of financial protection available to different groups, out-of-pocket expenditures of different groups) and governance (representation of women and men in planning and oversight of all areas of health care and male involvement in maternal and child health).10. We need this conversation to take place within and beyond the health system.For example, men usually have more power and privilege than women, but they also have particular health needs. Men may be more likely to do dangerous jobs which can cause illness and disability, they are often influenced by harmful gender norms which encourage risk-taking, and in many settings they are less likely to visit a doctor when they are ill. Addressing these harmful manifestations of gender norms will require work beyond the health sector. We need to work with government ministries tasked with dealing with financing, gender, employment, education, and equality. Universal health coverage truly is everyone’s concern.Want to read more? Check out these resources.The men’s health gap: men must be included in the global health equity agenda. Bulletin of the World Health OrganizationUnderstanding CBHI hospitalisation patterns: a comparison of insured and uninsured women in Gujarat, IndiaWhat does universal health coverage mean?Health Systems and Gender in Post-Conflict Contexts: Building Back Better?“Can it be that god does not remember me”: a qualitative study on the psychological distress, suffering, and coping of Dominican women with chronic filarial lymphedema and elephantiasis of the leg Gender equity and universal health coverage in IndiaMaking health insurance work for the poor: learning from the Self-Employed Women’s Association’s (SEWA) community-based health insurance scheme in IndiaUniversal access: making health systems work for womenWho gains, who loses and how: leveraging gender and class intersections to secure health entitlements Placing gender at the centre of health programming: challenges and limitationsTen arguments for why gender should be a central focus for universal health coverage advocates: Policy briefThis post originally appeared on the blog of the London School of Hygiene & Tropical Medicine. ShareEmailPrint To learn more, read: Refugee women in DRC dancing. Photo: André ThielTo make universal health coverage (UHC) truly universal we need an approach that places gender and power at the centre of our analysis. This means we need a discussion about who is included, how health is defined, what coverage entails and whether equity is ensured. To celebrate Universal Health Coverage Day RinGs has put together a list of ten arguments for why gender should be a central focus within UHC. If you agree, spread the word. Mail this list to a colleague or put it up on your website. If you think of other arguments in favour of a gender approach do let us know! < Refugee women in DRC dancing.>©<2010>< Andre Thiel> used under a Creative Commons Attribution license:<>Share this: Posted on January 12, 2015October 28, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)By: Research in Gender and Ethics (RinGs) Steering CommitteeThis post is the first in the Woman-Centered Universal Health Coverage Series, hosted by the Maternal Health Task Force and USAID|TRAction, which discusses the importance of utilizing a woman-centered agenda to operationalize universal health coverage. To contribute a post, contact Katie Millar.last_img read more

NFG Staff Profile: Wyatt Hill

first_imgWyatt helps nonprofits daily by understanding their needs and providing resources to amplify their fundraising and exceed their goals. He is extremely active in and out of the office, which is why it’s no surprise that he organized Network for Good’s very own kickball team! In his free time, Wyatt enjoys diving into a great book or lounging outside.“Network for Good is a great place to show up to work every day, full of amazing people with diverse backgrounds who all share a common denominator: wanting to help people do good for others.”Q&A with Wyatt Hill, Fundraising Sales ConsultantWhat do you do at Network for Good?I speak with small non-profit organizations who are ready to adopt new technology and are in need of strategic and systematic help to make their organization more sustainable for the future. I also host and moderate the weekly webinars about various topics at hand from fundraising to best practices and how Network For Good works to make fundraising easier and more effective for non-profits.What is your experience with nonprofit organizations outside of Network for Good?I’ve been volunteering since I was a teenager at camps, youth soccer coaching, and various community organizations through my high school. While I was at the University of Virginia, I was involved with Madison House and Seeds of Hope, a charity who services extremely poor communities outside of São Paulo, Brazil. I made two, week-long trips to Brazil that still have an impact on me today.What attracts you to nonprofits? In short, it’s knowing I have helped people succeed in putting more time towards their mission and set them up for long-term success. I draw the analogy of my work being like that of a sports coach. The coach has the resources and the experience to help those around them prosper. Whether it’s an on-hands approach or mentorship, the endgame is to bring out the best attributes for each player. That give-back mentality and expanding it toward communities across America through Network for Good is how I use our resources to help non-profits thrive.What do you enjoy most about your work? The stories. Every day I hear compelling and incredible stories from individuals about their organizations, why they started their non-profit, and the successes they’ve had within their community and worldwide. Also, Network for Good is a great place to show up to work every day, full of amazing people with diverse backgrounds who all share a common denominator: wanting to help people do good for others.What do you enjoy doing outside work? I’m an active person, so any activity that gets me moving. I still play soccer, run around to take in the sights of DC, frequent the tennis courts, and will always join a group of friends for a hike out in the mountains. If I’m not moving, you can find me sitting by the pool and/or the beach reading a book.Lightning RoundDream vacation? The Outer Banks, it reminds me of family vacations as a kid.Most recent book read? “The Name of the Wind,” which I would highly recommend if you like “Lord of the Rings” and “Game of Thrones.”Last movie seen in movie theater? “Fast & Furious Presents: Hobbs & Shaw” – hahaha! Some of my favorite movies!Theme song? Any Garth Brooks song, specifically “Friends in Low Places”Favorite color? Cerulean Blue, oddly specific but you can find it in the Crayola box of 64 crayons.All time favorite athlete? Aaron RodgersRead more on The Nonprofit Bloglast_img read more

Performance-Based Incentives for Maternal Newborn Health: What Is the Role of Quality?

first_imgPosted on April 19, 2016October 12, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)By: The Maternal Health Task Force and USAID’s Translating Research into Action (TRAction) ProjectIncreasingly, low- and middle-income countries, with support from their development partners, are investing in Performance-Based Incentives (PBI) schemes to improve health facility performance, including quality of care.  With the adoption of the Sustainable Development Goals (SDGs), increasing utilization of facility-based care remains a key strategy for improving maternal and newborn health outcomes and preventing death and disability. PBI is one approach being used to improve the availability and quality of facility-based care, which is in turn expected to increase service uptake. PBI also features prominently in the recently launched Global Financing Facility, which will serve as an important financing platform in support of the SDGs and the UN Global Strategy for Women’s, Children’s and Adolescents’ Health.As PBI programs and other strategies to increase utilization of facility-based care move forward, there is an ethical imperative to understand the quality of care being accessed by women and children in these facilities, and a programmatic imperative to understand the returns to maternal and newborn health of PBI investments in terms of both quantity and quality of care.In most PBI programs, measurement of facility performance involves assessing both the quantity and quality of services rendered in order to award incentives. Whereas assessing quantity of services is fairly straightforward, defining and measuring quality is a more complex endeavor.  Understanding the structural, process, and outcomes indicators directly linked to quality of maternal and newborn care is key.The Maternal Health Task Force is excited to host a technical consultation with USAID’s Translating Research into Action (TRAction) Project together with USAID and the World Bank.  On Wednesday and Thursday of this week, researchers, programmers, policymakers, and donors from all over the world will gather in Boston to discuss the state of the evidence of performance-based incentives’ impact on the quality of maternal newborn care.We are convening this meeting for two reasons: first, to better understand what the intended and unintended consequences are of PBI programs and the resulting quality of care offered to women and newborns; and secondly, to make recommendations for applying this knowledge systematically to improve care.  We will look at evidence gaps and implementation science priorities, policy/governance and program needs, and measurement issues.Please stay tuned for updates throughout the meeting via social media using the hashtag #PBIMNH as well as a summary blog post next week reporting out on the discussion.Share this: ShareEmailPrint To learn more, read:last_img read more

Join Us at Women Deliver!

first_imgPosted on May 5, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The Women Deliver Conference offers a unique opportunity for researchers, advocates, and maternal health professionals to learn from each other as we pave the way for meeting the SDGs.Come to the following MHTF-supported events to join in our discussion on innovative ways to ensure the health of women and newborns:Speaker’s Corner#MomandBaby in the SDG Era: 10 Actions We Can TakeWednesday, 18 May; 13:10 – 13:25. Center Hall EJoin our conversation on the 10 actions we must take to achieve the SDGs for women and newborns, led by:Ana Langer, Director, Maternal Health Task Force, Harvard T.H. Chan School of Public HealthKoki Agarwal, Director, USAID’s Flagship Maternal and Child Survival Program/JhpiegoStephen Hodgins, Senior Technical Advisor, Saving Newborn Lives, Save the ChildrenConcurrent SessionsWomen’s Economic Participation in Health SystemsTuesday, 17 May; 13:30 – 14:30. Room B4-1 Participatory Data Collection for Girls’ and Women’s EmpowermentWednesday, 18 May; 10:30 – 12:00. Room B4-4 Visit The MHTF Booth!Come see the MHTF team, learn how to stay up-to-date on maternal health news, research, and innovations and find out more about the Women and Health Initiative! Look for us in the exhibit hall at booth C3-018.Follow Along on Twitter!Whether you’re attending the conference or participating from home, follow @MHTF as we tweet from sessions, discussions, and events. Join the conversation using #MomandBaby, #WD2016, and #WomenDeliver.Share this: Innovative Means to Collect and Use DataThursday, 19 May; 13:30 – 14:30. Room B4-3 ShareEmailPrint To learn more, read:last_img read more

Wham, bam, Abraham! Tammy fires Lampard to first win

first_imgHaving named the youngest Chelsea team since February 1994 for his side’s clash with Norwich City, Frank Lampard can be forgiven for the naivety shown by his players at times at Carrow Road. That said, it was clear just what it meant to the new Blues boss to finally get the first win of his tenure at Stamford Bridge, and he had one of his fledgling young talents to thank for sealing all three points in Tammy Abraham.It has not been an easy start to the season for the 21-year-old forward, with questions asked of his performance against Manchester United on opening day before he became the target of vile racist abuse after he missed the crucial penalty in Chelsea’s UEFA Super Cup shootout loss to Liverpool. Article continues below Editors’ Picks Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Players with lesser heart would have gone into their shells, particularly after he was then left out of the side to face Leicester City last Sunday. But Abraham has waited a long time for his chance to shine in a Chelsea shirt, and he is not about to pass it up.Just three minutes in against the Canaries he showed just why Lampard has handed him the No.9 shirt this season with an instinctive half-volleyed finish from Cesar Azpilicueta’s cross. His celebration in running into the arms of his manager showed just how strong their relationship already is.The England international’s second goal was perhaps even better as he cut inside on the edge of the box before beating a wrong-footed Tim Krul with a low drive. The last English player to score twice in a Premier League match for Chelsea was celebrating on the sidelines, Lampard clearly relieved following a tough first few weeks in charge in west London.Abraham is key to the pressing game that Lampard wants to play at Chelsea, with his athleticism seen as a bonus when compared with Olivier Giroud. As such, it is clear that he must then provide the goals to go with his industry. Inspiring victory in Norfolk is the first step on that path.The performance of Abraham will take the headlines, but the impact of Mason Mount and Christian Pulisic cannot be downplayed when analysing the dynamism Chelsea have shown in attack under Lampard.Mason Mount Chelsea 2019-20Mount made it two goals in as many games as that Chelsea pressing saw Norwich concede possession in their own half, leading to Pulisic laying it on a plate for his fellow 20-year-old to cut inside and find the net. Such neat interplay and finishing prowess means that Chelsea will undoubtedly score a lot of goals this season, particularly when factoring in that Callum Hudson-Odoi is yet to make an appearance as yet.Going the other way, though, there remain question marks.The ease in which Norwich were able to get in behind central-defensive duo Andreas Christensen and Kurt Zouma would have alarmed Lampard during the first half, with Todd Cantwell and Teemu Pukki’s goals both coming from neat through-balls form playmaker Emiliano Buendia.Without the injured N’Golo Kante, Argentine playmaker Buendia had almost a free reign over the space between the Chelsea midfield and defence, and he made sure to make them pay. Credit to Lampard and his side that that pattern did not continue into the second half, but given the similar freedom the likes of Paul Pogba and James Maddison were allowed in previous matches, there is a concerning pattern emerging.Kante’s return, along with that of Antonio Rudiger behind him, will help shore that up somewhat, but the Blues cannot go through a whole season knowing they need at least two or three goals to win every game. A title tilt or even a place in the top four already seems an aspiration too far, but all hope will be lost if the Blues backline cannot be relied upon for clean sheets.For now, though, Lampard has his first win in the bag and striker in goalscoring mood. It’s not perfect, but it’s a step in the right direction. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.last_img read more

New coach Maradona pledges to save Gimnasia

first_imgDiego Maradona promised to fight to save Gimnasia y Esgrima La Plata’s season during an emotional presentation to supporters after he was unveiled as head coach. Maradona fought back the tears as he addressed the crowd at Juan Carmelo Zerillo Stadium, where the Argentina legend has been given his first job in his homeland since leaving the national team in 2010. The 58-year-old made a bizarre claim that ex-FIFA president Sepp Blatter and former president of the Argentine Football Association (AFA) Julio Grondona prevented him from coaching in Argentina, while promising he would work hard to turn Gimnasia’s fortunes around.  Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Gimnasia are bottom of the Superliga and Maradona, who will be in charge until the end of the season, told the supporters who greeted him: “I did not expect all this. When I entered here, when I saw all this, I cannot believe it. “We are going to fight it with the kids. God willing, Gimnasia is saved. “I told the AFA that after the national team they crossed me out. In 1994 with [Sepp] Blatter, [former CONMEBOL secretary Eduardo] De Luca and Grondona, they erased me. “How can I explain in words the sensations I’m feeling. When I entered I began to cry because I have no words. But my old woman appeared and calmed me down. “Obviously I wanted to coach in Argentina. There were two people, Blatter and Grondona, pestering the presidents so they wouldn’t hire me.” Presentación oficial de Diego Armando Maradona en el Hotel Grand Brizo de nuestra ciudad. #MaradonaAzulyBlanco #MaradonaEnGimnasia #D10s #Maradona #Gimnasia #GELP — GIMNASIA  (@gimnasiaoficial) September 8, 2019 Maradona’s coaching career has included spells at Deportivo Mandiyu de Corrientes, Racing Club, Argentina, Al Wasl, Al-Fujairah and Dorados, but he claimed he had been denied opportunities to coach at club level in Argentina.Gimnasia face Racing Club on September 15 in Maradona’s first game in charge, and after his presentation he told a news conference: “I want to take tomorrow to confirm the whole coaching staff and what we are going to do during the week before the game with Racing. “I wanted to open the door now that I am part of Argentine football, because when the others were here I was not in anyone’s folder. “There are leaders who told me ‘I went to look for you after the World Cup but they crossed you out and they caused damage’. “But this is already past, now we have to work, work and we have no other option. I told all my players.”last_img read more

Ter Stegen: I hope Coutinho has fun at Bayern

first_imgPhilippe Coutinho is considered to be “an absolute asset” for Bayern Munich and the Bundesliga, with former Barcelona team-mate Marc-Andre ter Stegen hoping to see the Brazilian have “fun” in Germany.An exit door at Camp Nou opened for a talented playmaker during the summer transfer window.Various landing spots were mooted, as Barca endeavoured to free up space and funds in their squad to bring Neymar back to the club, and the Allianz Arena eventually won out. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Bayern have taken Coutinho on a season-long loan which includes the option for a permanent €120 million (£110m/$133m) agreement to be pushed through.The 27-year-old is still finding his feet in new surroundings, but is being backed to shine by Ter Stegen.The German goalkeeper told T-Online of a man now turning out in his homeland: “I just hope he has fun.”He is not only a fantastic footballer, but he’s an even better person.”It was not always easy for him with [Barcelona], so I hope he can enjoy football again at Bayern and I hope he feels comfortable.”There’s not much to say about his quality because he is an absolute asset to the Bundesliga.”Manuel Neuer Marc-Andre ter Stegen Germany SplitTer Stegen will be keeping a close eye on how Coutinho fares in the Bundesliga, but has plenty to focus on himself.The 27-year-old is established as first choice between the sticks at Barcelona, and is on the shortlist for the FIFA Best goalkeeper prize, but remains back-up to Bayern’s World Cup winner Manuel Neuer when it comes to international duty.On that battle, Ter Stegen said: “It’s not an easy situation, but patience is part of a player’s job.”There are moments in each career when you have to wait.”I have established my priorities.”I want to be as successful as possible and have the objective of becoming the No.1 for the national team, but not at any cost.”Football is one thing, but for me humanity is the most important thing.”I want to be able to look in the mirror and say ‘you have worked honestly and have openly addressed your ambitions internally, but you were always fair and you weren’t crazy on the outside’.”Ter Stegen currently has 22 caps for his country, with Neuer on 89 and still just 33 years of age.last_img read more

‘Crazy’ – Leno demands inquest after Arsenal collapse at Watford

first_imgBernd Leno has revealed that players were going ‘crazy’ in the Arsenal changing room after Sunday’s draw at Watford and admits an inquest is needed to work out why things went so disastrously wrong.Arsenal seemed to be cruising to the win they needed to move up to third in the Premier League on Sunday, heading in at the break with a 2-0 lead thanks to a Pierre-Emerick Aubameyang double.But errors from Sokratis and David Luiz gift-wrapped Watford goals in the second half as they fought back to draw 2-2, with the hosts wasting several chances to go on and secure their first victory of the season. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream In all, Arsenal conceded 31 shots during the 90 minutes and Leno – who made a crucial late save from Abdoulaye Doucoure to preserve his side a point – admits what went on against the Hornets simply wasn’t good enough and that reasons for the capitulation must be sought.“The distances between all parts of the team were too big so they had so much space, especially in the second half,” said the German keeper. “It was too easy for them and they could go around our box.“I don’t know why it was like that but everybody could see that we have to talk about this. In the first half it was better but not perfect. I think we have to be honest and analyse this game. We were lucky we didn’t lose.“Everybody was angry and disappointed after [the game]. Everybody was emotional, very mad and crazy. But that is normal.“The manager is a very positive guy. He said ‘calm down and then on Tuesday we analyse this game and then on Thursday we have another game’.”When asked about Arsenal allowing Watford 31 shots on goal, Leno added: “I think many [of those] shots were from distance.“Watford had many chances but sometimes they were shooting for a throw-in and you can’t count every shot.David Luiz, Pierre-Emerick Aubameyang, Granit Xhaka, Watford v Arsenal, 2019“[So] 31 is like every three minutes, someone is shooting at our goal. It is a statistic but it is not ‘the truth’. For example, Deulofeu, he shot 15 times from distance.“Of course there were some dangerous shots but not every one.”Sokratis revealed that he apologised to his team-mates in the changing room immediately after the game for his error which allowed tom Cleverley to make it 2-1 early in the second half.The Greek centre-back accepted full responsibility for Arsenal’s collapse, saying it wouldn’t have happened if he hadn’t made that mistake.It came when the visitors were trying to play-out from a goal-kick, something they had struggled with throughout the contest, with Sokratis’ intended pass for Matteo Guendouzi being deflected into the path of Cleverley inside the 18-yard box.“It is still a process we have to work on,” accepted Leno. “We try to take the risk because if we beat the press of Watford, then there is a lot of space for our strikers.“In the first half, we did it very well but in the second we didn’t create too many chances from playing out from the back.” Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.last_img read more