Former Punjab Chief Minister Parkash Singh Badal on Sunday politely declined the offer of a free government accommodation made by the State government, saying he was thankful to his successor Amarinder Singh for the gracious gesture. In a gesture of goodwill, Chief Minister Amarinder Singh had on Saturday decided to provide Mr. Badal with free government accommodation of his choice amid reports that the senior Akali leader was hunting for a suitable residence after demitting the chief minister’s office. “It is very graceful of him to make this offer and I thank him for this from the core of my heart. But I am making my own arrangements for stay. However, I value his sentiment highly and fully reciprocate it,” he said in a statement here.Mr. Badal said he and his party, SAD, would fully, whole-heartedly and constructively support any decision of the Congress government in the State which is in the larger interest of the people of Punjab.No confrontationThe SAD does not believe in confrontation nor in criticism for the sake of criticism, the ex-Chief Minister said, adding if the new government has the will to fulfil its promises, it can easily do so. “Their (Congress’) manifesto was prepared and released by one of the finest economists in the world, Dr Manmohan Singh, and he would not have made these promises if he thought that Punjab government’s treasury was empty and lacks the funds to meet these expenses,” the former Chief Minister said. “So I expect the new government to fulfil their promises in he first months itself. I will personally congratulate them when they do so,” he said. Mr. Badal said he was surprised over the setting up of a committee to study the farmer’s debt.
The Oberoi Vanyavilas, RanthambhoreDuration: 2 nights/3 daysPrice: Rs. 64,000 (double occupancy)PackagE INCLUDES: Daily breakfast, second room for two children at half price, airport or railway station transfers and 15 percent discount on spa therapies.Validity: Till April 15, 2011Contact: The Oberoi Vanyavilas; tel: (07462) 22 3999; www.oberoihotels.comExplore KeralaDuration: 6 nights/7 daysPrice: Rs. 18,999 per person (twin share)Package includes: Return airfare, accommodation, breakfast, transfers, sightseeing in Kochi, Munnar, Thekkady, Kumarakom and Alleppey, sunset cruise at Alappuzha and taxes.Itinerary: Kochi, Munnar, Thekkady, Kumarakom and AlleppeyValidity: Till March 31, 2010Contact: Ezeego One Travel & Tours; tel: 1800 209 0800 (toll free); www.ezeego1.co.inA week in SikkimDuration: 6 nights/7 daysPrice: Rs. 16,750 per personPackage includes: Accommodation for two nights in Gangtok, Ravangla and Rinchenpong, daily breakfast, dinner in some places, transfers and sightseeing at all places.Validity: Till January 15, 2011Contact: Arzoo.com; tel: (022) 6713 4444; www.arzoo.comHoneymoon in MauritiusDuration: 6 nights/7 daysPrice: Rs. 48,999 onwards per person (twin share)Package includes: Return airfare, airport transfers, accommodation at Laguna Beach Hotel and Spa, bottle of wine on arrival, daily breakfast and dinner, full-day sightseeing tour thrice during the stay, one candlelight dinner, 20 percent discount on Swedish massage and Moroccan Pealing and one complimentary oil massage when paid for one.Validity: Till December 19Contact: MakeMyTrip.com; tel: (0124) 462 8747, 289 8747, 1800 11 8687 (BSNL and MTNL) or 1800 102 8747 (Airtel Subscribers); www.makemytrip.comHotel Savoy, PragueDuration: 2 nights/3 daysPrice: Rs. 12,000 (approx) per person Package INCLUDES: Accommodation in Deluxe Room, daily breakfast, chocolate basket in room on arrival, one three-course dinner in restaurant Hradcany, chocolate fondue in Library, 30-minute tour with visit to Prague Chocolate Museum, complimentary minibar, use of sauna, steam, jacuzzi and fitness room, 10 percent discount on BMW transfer to the airport or railway station, 25 percent discount on food and beverages, upgrade to Executive Room on availability, service charge and taxes. Validity: Till December 28Contact: Hotel Savoy, Prague; tel: +420 224 302 111; www.savoyhotel.czadvertisementFortune Park Panchwati KolkataDuration: 2 nights/3 daysPrice: Rs. 5,899 per nightPackage INCLUDES: Stay in Suite, breakfast, 20 percent discount on food and beverages, 15 percent discount at salon, 50 percent off on third night stay and taxes.Validity: Till March 31Contact: Fortune Park Panchwati Kolkata; tel: (033) 3988 4444Glimpses of MyanmarDuration: 4 nights/5 daysPrice: Rs. 38,503 per person (twin share) Package includes: Return airfare from Yongan to Mandalay via Bagan, airport transfers, accommodation, daily breakfast and half-day city tour of Yangon, Bagan and Mandalay.Itinerary: Yangon, Bagan and MandalayValidity: Till December 31Contact: Ezeego One Travel & Tours; tel: 1800 209 0800 (toll free); www.ezeego1.co.inCasa Bella Boutique Hotel, Lima, PeruDuration: 2 nights/3 daysPrice: Rs. 13,000 (approx) per personPackage INCLUDES: Airport transfers, flowers in room, daily breakfast, sightseeing tour, one dinner and late check out. Validity: Till December 31Contact: Casa Bella; tel: +511 421 7354; www.casabellaperu.netHoliday in ViennaDuration: 3 nights/4 daysPrice: Rs. 12,000 (approx) per personPackage INCLUDES: Accommodation, daily breakfast and city tour with visit to Schonbrunn Palace.Validity: March 31, 2011Contact: SOTC; tel: 1800 209 3344 (toll free); www.sotctours.comThe Gateway Hotel Pasumalai MaduraiDuration: 2 nights/3 daysPrice: Rs. 23,270 per person (twin share)Package INCLUDES: Accommodation, breakfast, one dinner, full-day excursion of Madurai with guide, cultural entertainment in the evening, souvenir and taxes.Validity: Till March 31, 2011Contact: The Gateway Hotel; tel: (0452) 237 1601; www.thegatewayhotels.comRiver Tern Lodge, Bhadra, ChikmagalurDuration: 2 nights/3 daysPrice: Rs. 3,250 per person (twin share)Package INCLUDES: Stay, all meals, jeep safari to Bhadra Tiger Reserve, boat ride, bird watching, entry fee and hotel taxes. Validity: Till June 15, 2011Contact: Arzoo.com; tel: (022) 6713 4444; www.arzoo.comFour Seasons, Bali, Jimbaran BayDuration: 3 nights/4 daysPrice: Rs. 35,000 (approx) per nightPackage INCLUDES: Accommodation in a villa, daily breakfast, two-hour spa treatment, one 60-minute massage and 30-minute foot treatment for two, use of aerobics studio, fitness centre, tennis courts and water sports facilities.Validity: Till December 19Contact: Four Seasons Bali; tel: +62 361 701 010; www.fourseasons.comGrand Hotel Kempinski, GenevaDuration: 3 nights/4 daysPrice: Rs. 1.6 lakh (approx) double occupancyPackage INCLUDES: Accommodation, airport transfers, daily champagne breakfast, lunch and dinner on first day, two-day spa treatment and choice of one local experience.Validity: Till December 31Contact: Grand Hotel Kempinski Geneva; tel: +41 022 908 9081; www.kempinski.comThe Fairmont Royal Pavilion, St. James, BarbadosDuration: 5 nights/6 daysPrice: Rs. 42,000 (approx) per nightPackage includes: Accommodation in Ocean Front Deluxe Room, champagne on arrival, daily breakfast, dinner at Palm Terrace Restaurant, one aromatherapy massage for two, one round of golf, picnic at East Coast, car rental for two days and memento.Validity: Till December 16Contact: The Fairmont Royal Pavilion; tel: +246 422 5555; www.fairmont.com
Network for Good & the Dance Theatre of HarlemPartner for Fundraising SuccessRaised $27,864Reaching supporters around the worldHope for the futureIn 2004, the famed Dance Theater of Harlem was in such desperate financial straits, it closed the doors to its school and laid off the 44 dancers in its acclaimed ballet troupe. And it did everything it could to raise money – from making very public pleas for help to turning to Network for Good to raise money, for the first time, through online donations and solicitations – to erase its $2.5 million debt and reopen.These days, the non-profit’s future is looking far more robust. Its school has reopened, most of the creditors have been repaid and the theater has begun making plans to create a new ballet troupe. Development director Rodney Trapp and resident choreographer [and webmaster] Robert Garland talked to us about how Network for Good’s DonateNow and EmailNow services boosted the Dance Theater of Harlem’s initial fundraising efforts and, more importantly, how these tools will be key in ensuring the nation’s only primarily African-American ballet school and troupe will be here for years to come.N4G: Why did you start using Network for Good?RG: “We had to shut down our operations in 2004. An American woman sent out an e-mail saying the dance company and school had shut down and if everyone sent in $1, it could help fix the problem. We started receiving all these single dollars in the mail. We have to record every donation. It was great, but it was really time consuming.”RT: “We realized, as people were asking how they could help, that we needed to find a way to get donations online. [Turning to Network for Good] initially was a desperate attempt to make a vehicle available to make contributions. We put the DonateNow button on our website. That was it. It was very basic.”N4G: Is your online donation system still set up that way?RT: “No. We got some training from Network for Good on how to maximize the service. It was immensely helpful immediately. We learned how to design a website to attract people and the importance of putting the donation information ‘above the fold.’ We began thinking about ways to have visitors physically interact with the computer to make it more dynamic.”N4G: What features were especially appealing?RT: “We customized our DonateNow page to make it look like the rest of our website, so it didn’t look like you were leaving our site. It had the same color palate and graphics. It gives comfort to the potential donor. Even though they are being sent somewhere else [on the Internet], they feel like they are still with you. It’s a relationship you are building and you want it to be as positive and trustworthy as possible. For those still uncomfortable with making a donation online, we added language to ease their minds and let them know how to mail a donation or call us.”N4G: Do you use the EmailNow service?RG: “Yes. We have a performing company that is on hiatus. They were our messengers, our advertising. [Through EmailNow], we can maintain those supporters. They write us and ask when we are coming back. They still know what’s going on here. They know about our open houses, our schools. They know everything! We have a relationship with our supports [across the U.S. and abroad] that we didn’t have before.”RT: “In 2006, we gathered all the e-mail addresses we had in our database and put them in our EmailNow database. We’re adding to that list regularly by having people sign up through our website. We have different categories of lists within EmailNow: the New York metro area; people interested in our Open House series; non-New York metro area people; staff; and alumni. We send out one or two of these e-mails a month for special events, our regular series and our spring and fall solicitations. We send out hard copies of the solicitations too; the online one is a reminder. We can personalize them and not everyone gets every e-mail.”N4G: What role do DonateNow and EmailNow play in raising money in your $4.3 million budget?RT: “We received over $14,700 in online contributions the first year we, most one-time responses to the news of our closing. In 2005-06, we received $5,244 from 32 donors and in 2006-07, we received $7,920 from 44 donors. It’s not a whole lot of money but it’s the beginning of what we know is a growing trend. You have to start somewhere. As people become more comfortable with donating money online, I think more will be drawn to the site. It’s still fairly new for us, but people are using it, so it’s effective for us. It’s definitely worth it.”RG: “It’s great for unsolicited donations. And it’s helped use a new technology and keep us in touch with our constituents who are regularly online. That’s everyone! You can’t not do it. We had looked into other services, like PayPal, but they didn’t seem to work for us. When we got to Network for Good, it was perfect. A great match.”N4G: Why is it so important for the Dance Theater of Harlem to have this extra fund-raising and communications tool?RG: “We are about black people who do ballet. It is a real thorn in the side [that some people still believe the two don’t mix]. We have to exist for our culture and for our community here in Harlem.”Dance Theatre of Harlemhttp://www.dancetheatreofharlem.org/
There is a curious paradox: the more our lifestyle creates separateness, the more we crave connection. We’re always talking about how technology sets us apart from the world around us – iTunes in our ears, Blackberry (Crackberry) in our hand. But at the same time, we universally tend to use technology to seek connections – in our online communities, our Twittering, our emailing, our Facebooking – it’s all about looking for bonds.Don’t forget that. No matter what you do, what you say, or how you use technology it’s not about the tool or the wires or the bells and whistles. It’s about the bonds.Don’t ask, should we blog? Ask, is blogging a good way to connect with our audience? Don’t ask, do we need a website redesign? Ask, can people find what they need when they come to us? Do they feel closer to us after they’ve come to our site? My esteemed colleague Jocelyn Harmon of NPower here in DC recently did a presentation on marketing and communications in the connected age. You can check it out here. She reminds us of two things to remember online:1. Be real. Speak the truth, in your own voice.2. Flip the funnel. (Katya’s note: That’s Seth Godin’s great term for surrendering your lonely megaphone and antiquated sale funnel and letting a thousand messengers bloom, in their own voices, to their own circles of influence)In other words, be an authentic messenger and don’t be the only messenger. Be an organization that connects to people on a very human level. And make it possible for people who love your organization to connect to the people they love to share your story. This is what it’s all about.While online tools seem oh-so-new, what makes them work could not be more ancient or old-school. What’s truly innovative is using the Internet to more quickly and expansively fulfill our unending human need for connection. Paraphrasing Pasternak, what’s powerful is what’s shared.
A couple of months ago, Erick Brownstein of Ideablob.com wrote me with an interesting question: Are the challenges of how to start, run and develop small nonprofits different than those of the small business owner? He thinks not. Here’s what he said:Just as the vast majority of small businesses in the US are really ‘micro’ businesses with less than five employees, nearly 80% of the approximately 1.5 million US nonprofits have less than $100k in assets and/or revenues. Oftentimes, it’s one person running the show and these individuals are seeking support for issues ranging from health insurance to marketing to technology. Regarding what’s necessary for success, there are far more similarities than differences between the small nonprofit and the small business.Advanta Bank recently launched Ideablob.com, an online community where people from diverse industries with different interests can help each other grow and develop their ideas…with a $10,000 monthly prize for the idea that the community votes as the best.Originally conceived as a place for small business owners and entrepreneurs, the site has been attracting significant participation from small nonprofits. But what’s in it for them? Vying for the monthly prize offers a fun and engaging way to get feedback from supporters as well as other ideablob community members. In addition to the chance to win the money, these finalists (with Advanta’s support) have generated significant publicity for themselves. Several of the finalists have been nonprofits and last month’s second $10k ‘best idea’ winner was Marci Bossow Schankweiler, president and founder of Crossing the Finish Line (CFL), a PA-based small nonprofit that provides excursions for young adult cancer patients and their families. “If a company can do something that is good for its customers, that in turn is good for the company.” For Advanta, this is an experiment in the new landscape of social media where clearly defined business models aren’t yet established. For those who run small nonprofits and small businesses, Ideablob is an experiment in exploring the value of openly sharing new ideas with a wide range of people and their varied perspectives and an interesting tool for promotion and engagement.I think this is quite wise marketing on the part of Advanta, and I’m intrigued by what Erick says. When I was writing Robin Hood Marketing, I often turned for inspiration to marketing writers who catered to small businesses. Like Duct Tape Marketing. I think Erick is right that we — small business and nonprofits — have a lot to learn from each other. Here’s some evidence: someone posting an idea and the responses they got. And apparently nonprofits have some good ideas: 7 of 8 of this month’s finalists are nonprofits. Try it out.
Include the two key words–“Contact Us.” Are you asking for people to join your email list, make a donation or get involved without a way to reach you for more information? Don’t let your potential supporter bounce from your website thinking, “What’s the deal?” Now, put yourself in the shoes of someone new to your organization. She’s never heard of you, and through the magic of marketing, search engine optimization or sheer luck, this newbie is navigating around your website. Will she think you’re for real or just a scam? Letting people know there are actual people on the other side of your website is one key to proving your legitimacy. Here are few tips to prove that people can contact you–a real, live person: Put “Contact Us” everywhere. Include a link on your homepage and all of your subpages, and make that link easy to find. Many websites put the links in the top navigation as well as the very bottom of the page–different web-users have different reading habits, and you try to satisfy as many as you can. Scammers love to trick you by pretending to be someone they’re not. For instance, how many times has “Your Bank” attempted to get you to confirm or re-enter your personal information for their records? They’re basically saying, “Haha, we’re not real… Yoink*!” (*That’s the sound of your information and identity being snatched.) Bottom line: It feels easy and safe to play Oz, but don’t be afraid to come out from behind the curtain–let folks approach you. (By the way, you can reach us at firstname.lastname@example.org.) Less isn’t always more. Sometimes more is more. Don’t hesitate to give out as much information as you can: an email address (that someone at your organization actually checks and responds from), a physical address and a phone number. Read more tips for creating an effective “Contact Us” page.
How is the data collected?HY: The data is collected through a simple survey that asks a series of questions about your individual donor fundraising. As you go through, the survey tool will also calculate some of your results (like average gift) as you go to provide you with instant information about your fundraising success. The data will be kept confidential, and you don’t have to answer all of the questions!How can organizations participate in the 2014 survey? What if nonprofits don’t have all the data you need?HY: If you want to know more about your individual donor fundraising – and your revenues were under $2 million in 2014 – you can be part of the project. You don’t have to have all of the survey data to participate: in fact there are only two required questions – your name and email address! I do encourage folks to try to find the answers to every question, but if that means hours of Excel hell, then I say skip it.Here are three steps to help you get started:Get prepared. Mark your calendar for the survey period – March 2 through March 20 – and see if there’s a good time to dig into your data. To get a better idea of the survey questions, you can take a sneak peek or join me for a webinar on Tuesday, March 3.Collect your data. It takes most organizations between 15 and 45 minutes to find and enter the data, depending on their database and current use of data. Once the data is collected, walking through the survey questions is easy.Sit back and enjoy the rewards. By participating in the survey, you’ll get: HY: One of the most surprising things was that organizations had increased revenues overall and from individual donors. I was thrilled to see, it seems, that things are picking back up for small and mighty organizations.Online donations also grew significantly between 2012 and 2013 – by almost 80%. Those who used some kind of online platform saw revenue increase more than 120%. It was great to see more small nonprofits taking advantage of online giving tools.What are some opportunities for improvement that small nonprofits should embrace to help boost individual giving?HY: Two things jump to mind.One: recurring giving. There’s still a huge opportunity to build recurring (monthly or quarterly) giving programs. On average, small nonprofits have 20 donors giving in this way – only about 4% of their overall donor base. These folks tend to give significantly more over the year – averaging $625 in total giving per year versus the overall gift average of $403.Two: larger gifts. The average organization had 16 donors give $1,000 or more per year, representing just over half of the average organization’s individual donor income. Not bad, right? BUT: if you look at a healthy donor pyramid, you want the top 10% of your donors giving 60% of overall revenue (with the middle 20% giving 20% and the bottom 70% giving 20%). For the average organization, this means they should have closer to 50 donors in that $1,000 and up category. So there’s a huge opportunity to be finding more large donors, especially through one-on-one contact – the average organization only held 17 donor meetings in a year!Since Heather mentioned these two important fundraising strategies, I have to share two things with you: You can create a better monthly giving campaign with the help of our Recurring Giving Challenge. Or if you’re looking for major donors hiding in plain sight, you should check out this webinar. –Liz When Heather Yandow of Third Space Studios presented an insightful Nonprofit911 webinar earlier this year she shared some data collected from nonprofits to create the Individual Donor Benchmark Report (IDBR). Our ears perked up: a well-researched report documenting individual donor benchmarks for nonprofits with a budget size under $2 million?! We had to learn more!Heather and I chatted about the valuable discoveries that can be found in your very own database. Read on to learn the most surprising thing she learned from the 2013 data (hint: it has to do with significant jump in online giving) and find out the two big fundraising opportunities that nonprofits should start investing in ASAP.Why did you start the Individual Donor Benchmark Report? What problems were you hoping to solve?Heather Yandow: I started this project to help small and mighty organizations understand their fundraising success and opportunities for improvement.As a professional fundraiser and fundraising consultant, I had a hard time finding good information about individual donor fundraising results. I had questions like, “What does a good recurring donor program look like? How much should I be bringing in online? What percentage of our income should be from individuals?”There were (and are) some studies that look at the whole nonprofit community – but those results are hard to extrapolate to a more modest size. If you are looking at a report where the average organization has a budget of $30 million, what conclusions can you draw for your organization with a budget of $300,000?So I set out to look for data for the rest of us. The first year, I asked friends and colleagues to share their data, and the project has grown from there.What was the most surprising thing you discovered after analyzing the data from 2013? a report of your results side-by-side with the complete survey results to share with your colleagues and boardan invitation to a special webinar just for survey participants where we’ll dig into the results togethera chance to win one of five prize packs including a subscription to the Grassroots Fundraising Journal, a book from the Kim Klein Fundraising Series, two hours of consulting from Third Space Studio, and two hours of consulting from BC/DC Ideasthe official Individual Donor Benchmark report and infographicNetwork for Good is a proud sponsor of this year’s Individual Donor Benchmark Survey. The survey opens on Monday, March 2 but you don’t have to wait until then. Register early!Big thanks to Heather for doing this research so smaller nonprofits have access to this incredible data!
What inspires Millennials to give and volunteer? How can an organization engage with its Millennials? We’re racking our brains trying to understand the group that’s soon to be the largest living generation in the nation. Fortunately, we’ve got help from Derrick Feldman and his team at Achieve, who recently published the 2015 Millennial Impact Report. If you have the same burning questions, I strongly encourage you to read the report here. Short on time? Read our Q&A with Derrick below:Network for Good: How can organizations use your research to activate their Millennial donors and volunteers?Derrick Feldman: One of the most beneficial uses of this research is that it offers an intimate look at how Millennial employees engage in cause-related activities, especially in the workplace. They are passionate supporters of causes that interest them and benefit society! This research can be used as a guide for becoming more acquainted with your Millennial employees. It is a fairly comprehensive account of the attitudes and behaviors of Millennial (and non-Millennial) employees’ approaches to volunteerism and charitable giving within diverse work settings. Many CSR professionals might glean insight into how to effectively harness Millennials’ energy and enthusiasm toward cause-related experiences. For example, the report provides valuable information about using Millennials’ skills, interests, and motivations to create opportunities of value for them as well as to make an impact in their chosen community.NFG: What are the top three takeaways from the report that would be valuable for an organization’s board and staff?DF: Here are the three important takeaways:Don’t be afraid to ask your Millennial employees to give! Nearly a quarter (22%) of Millennial employees and more than half (55%) of Millennial managers who made charitable donations in 2014 indicated that their company solicited these donations. Millennials are charitable, and they want to make a difference in both their local and global community.Know your employees! Nearly half (45%) of Millennial employees participated in a company-wide volunteer day. While that is impressive participation, there is certainly room to increase involvement. Among those employees who volunteered, 29% did so because they were interested in the cause, and more than three-quarters (77%) said they were more likely to volunteer if they can use their specific skills or expertise. When organizing opportunities for Millennial employees to volunteer, companies should know which causes employees are passionate about, and then leverage the skills and knowledge of those employees to benefit the cause.Peer influence and relationships matter! Employees (management and nonmanagement) were most highly influenced to participate in cause-related activities by their peers. Sixty-five percent of Millennial employees were more likely to volunteer if a co-worker asked them. Meanwhile, 67% of managers indicated they would be more likely to volunteer if other co-workers, not supervisors, were participating.NFG: You recommend having a peer-to-peer fundraising model in place to activate Millennial employees. What factors do you think are required for it to be successful?DF: Companies need to create resources and roles for peer engagement that don’t exist today. This is where companies can take the lead from nonprofits that have been working in the peer-to-peer fundraising space for a while.Companies should enable peer leaders to step into a leadership role, identify the cause issue they want to address, and define the methods they want to engage their team in performing. This means the company needs to provide resources for the peer to be successful. This includes the education, programming, and financial resources to activate their peers. From toolkits to training programs, companies should activate peer interest into leadership and leadership into organizing.NFG: What can we look forward to in the next phase of the Millennial Impact Report?DF: In the next phase of the Millennial Impact Report, we will be moving from attitude and intent to investigating behaviors and factors that impact that behavior. We really want to understand how and why some workplace cultures are successful in cultivating an engaged workforce while others are still struggling to establish successful cause-related initiatives or programs within their companies. We also want to delve more deeply into which relationships, and associated characteristics of those relationships, yield the most engaged employees and how this engagement can be sustained into the future. We plan to release our next update report in October. Stay tuned.A big thanks to Derrick for chatting with us! For more great research from Derrick, check out our recent webinar with him, Millennial Alumni Study: Key Takeaways for the Nonprofit Sector.
We’ve all been there: delighted to meet someone with whom we connect and have so much to talk about.I got that buzz last week when I guided NAVREF fundraisers (aka executive directors) to use right-things, right-now marketing to advance their goals. Their organizations—based in VA hospitals all over the country—aim to improve veterans’ health and medical care by helping VA researchers get more grants and sponsorships.Like most of us, NAVREF executive directors have too much to do in too little time. Not surprisingly, they echoed the question I’m most frequently asked by fundraisers and marketers: What’s our magic bullet?Believe it or not, there is a single magic bullet for achieving your fundraising and marketing goals: Get to know your people—your supporters, prospects, and important influencers.We all crave connection. That’s what humans are all about. We want to be understood and valued, to feel that the other person—whoever it is—gets us.Without that connection, you’ll deliver who-cares fundraising and marketing that alienates the people whose help you need most. Connection is crucial!Start to get to know your people with these three steps:Focus on three or fewer clear, specific fundraising goals for the next 12 months. Attempt four or more and you’ll diffuse your impact to zero!Articulate what you want people to do to help you achieve those goals (calls to action). Shape each action to be specific and doable. Line up a series of single actions as needed.Prioritize your people (audiences). Focus on three or fewer groups who are most likely to take these actions or represent the greatest risk if they don’t. Leave the “general public” out.Then, get to know them. (These are steps 4 through 6, coming soon.) Learn as much as you can about their wants, habits, and preferences. You’ll shape your messages, activities, and to-do list to suit them. In doing so, you’ll boost donations, your bond with supporters, and your job satisfaction. It’s a can’t-say-no trifecta of forward momentum. Connection is your magic bullet.I’ll guide you through three steps to getting to know your people in follow-up posts. You’ll find this approach doable and effective, and I’ll do everything I can to motivate you to jump in. Can’t wait!How do you get to know your prospects and supporters, and how do you keep that connection strong? Please let me know by sending me a Tweet
ShareEmailPrint To learn more, read: Posted on February 10, 2016September 6, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Last Thursday, February 4, 2016, global and maternal health experts gathered in the Leadership Studio at the Harvard T.H. Chan School of Public Health to discuss the status and imperatives of maternal newborn health. The seminar, Global Maternal Newborn Health: Current Progress and Future Directions, provided an opportunity for panelists to discuss their current work in the field as well as their top insights from the 2015 Global Maternal Newborn Health Conference held in Mexico City last October. Dr. Ana Langer, Director of the Women and Health Initiative and Maternal Health Task Force at the Harvard Chan School, presented the Momentum for Maternal Newborn Health poster, a visual roadmap of the 10 critical actions for maternal newborn health needed in the post-2015 era. Panelists included the following experts in global, maternal, and newborn health:Grace Chan Physician at Boston Children’s Hospital and Instructor in Pediatrics and Global Health, Harvard T.H. Chan School of Public HealthMargaret Kruk, Associate Professor of Global Health, Harvard T.H. Chan School of Public HealthAna Langer, Director, Women and Health Initiative and Professor of the Practice of Global Health, Harvard T.H. Chan School of Public HealthAlicia Yamin, Lecturer on Law and Global Health, Harvard T.H. Chan School of Public Health, and Policy Director, Francois-Xavier Bagnoud (FXB) Center for Health and Human RightsMary Nell Wegner (Moderator), Executive Director, Maternal Health Task ForceCouldn’t join us at the Leadership Studio? Watch the seminar video at this link or above.Join the conversation on global maternal newborn health using #GlobalMNH.Share this:
Jose Mourinho thinks that Tottenham’s inconsistent Premier League form is down to a lack of chemistry in the dressing room, with key players wanting to leave.In a run stretching back to last season – and encompassing their run to the Champions League final – Spurs have taken just 15 points from 15 league games prior to Sunday’s North London Derby clash at Arsenal.Christian Eriksen said earlier in the summer that he was ready for a new challenge, while the futures of defensive duo Jan Vertonghen and Toby Alderweireld are also unclear. Article continues below Editors’ Picks Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? In Mourinho’s eyes, this makes for a difficult situation for Mauricio Pochettino as he looks to balance both tactical and personal issues in his team selections; Eriksen’s stop-start season so far being the prime example.”I think in the last part of last season they knew they had no chance to fight for the title and at the same time they didn’t feel big pressure from the likes of Man Utd, Chelsea going ahead of them,” Mourinho said on Sky Sports.”They had fourth position more or less under control and the Champions League became more of the dream, so that maybe took some of the focus [from the Premier League].”But maybe this season they are not having that chemistry. I don’t know if I’m right or not but I always felt that while Spurs weren’t buying a lot, they were doing something more important, which was to keep all the good players that they have.”Spurs have been lauded in recent years for their squad-building project, with Pochettino generally managing to tie his best players down to long-term contracts.Eriksen and Alderweireld are evidence that this hasn’t always been foolproof, but there has been the suggestion from some quarters that the core of the squad, which has been fairly consistent for a number of seasons, is becoming stale.”They persuaded the players to stay and stay happy – that was my feeling,” Mourinho added. “They managed to give new contracts to Harry Kane and others and it looked like the players were happy to belong to that project, that club, that dream.”Maybe now, the feeling that I have – what is happening with Christian Eriksen, Jan Vertonghen and what happened at the end of last season with Toby Alderweireld – maybe some of the boys are not so happy to stay.”Their eyes might be on bigger pictures – look at Kyle Walker, winning trophies [after leaving for Manchester City]. Maybe at this moment the team is not that focused, full of chemistry.“It looks like the relationship with Mauricio Pochettino is happy; they have an amazing stadium, Champions League football again but maybe some of the boys want something different. Even at the perfect club, if one player isn’t happy, it can make you lose focus.” Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.
Matteo Guendouzi believes he has “improved massively” during his time at Arsenal and is determined to make the most of his big chance with France.The 20-year-old midfielder has been drafted into Didier Deschamps’ squad for the first time.Injuries to World Cup winners such as Paul Pogba and N’Golo Kante have allowed the Gunners starlet to make a step up from the U21 ranks sooner than he had expected. Article continues below Editors’ Picks Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Having reached a senior international stage, Guendouzi is now determined to prove that he is deserving of such recognition.“It was always a dream to be called up one day for the national team,” he told ESPN FC.“I have played in all the youth teams since I was 16 years old. I have worked so hard to get here, with the France A team.“It is maybe a bit of surprise that it has arrived so quickly but I knew that if I was performing with Arsenal, one of the biggest clubs in Europe, then I would have a chance. My chance is now and I want to take it.”Guendouzi arrived at Arsenal in the summer of 2018 as a relative unknown.A £7 million ($9m) fee was required to prise him away from Lorient, but he was considered to be an addition for the future in north London.Unai Emery quickly countered that by throwing Guendouzi into the Premier League deep end and the promising schemer has not looked back, with the 50-appearance mark for the Gunners passed in the early weeks of the 2019-20 campaign.Big things are now expected from a player with plenty of potential to still unlock, with impressive progress having been made to this point.“I have a strong temper with a lot of determination,” Guendouzi added.“I believe in myself and in my qualities. I don’t take anything for granted because I know that only hard work pays off. That’s why I am here.“I really feel that I have improved massively in the last year or so. Tactically, I am more mature, technically and physically, I have taken my game to the next level.”Guendouzi has been an ever-present for Arsenal so far this season and will be hoping to get his first minutes with France during their upcoming Euro 2020 qualifiers against Albania and Andorra.
ATHENS, GEORGIA – OCTOBER 12: Ryan Hilinski #3 of the South Carolina Gamecocks looks to pass against the Georgia Bulldogs in the first half at Sanford Stadium on October 12, 2019 in Athens, Georgia. (Photo by Kevin C. Cox/Getty Images)Despite losing Ryan Hilinski to a knee injury against the Georgia Bulldogs, the South Carolina Gamecocks managed to pull off the biggest upset of the season so far.Hilinski has shown promise for the Gamecocks this season. He’s thrown for 1,028 passing yards, six touchdowns and three interceptions since earning the starting job.South Carolina still found a way to win with Dakereon Joyner under center this past weekend. Fortunately for Will Muschamp, he should have his starting quarterback ready for action this Saturday.Another tough test awaits the Gamecocks as they have an epic showdown looming with the Florida Gators. Muschamp spoke to the media about the status of his quarterback.He said that Hilinski is wearing a knee brace this week, but the freshman is moving around well in practice. The current expectation is that he’ll play this weekend.Coach Muschamp says Ryan Hilinski is wearing a brace, but moving fine, and of course expects him to play.Also says Dakereon Joyner has solely been getting his reps at QB, not receiver. #Gamecocks | @wachfox pic.twitter.com/bE4ueunPsM— Mitch Brown (@MitchBTV_) October 15, 2019Perhaps the momentum from last week’s upset win over Georgia will help lift South Carolina to another shocking victory.If Muschamp wants any chance at beating his former team this weekend, he’ll need Hilinski to suit up on Saturday.Unless Hilinski suffers a setback during practice this week, the likelihood is that he’ll be back on the field for South Carolina.
Bairstow, Roy pushing the ceiling as to what guys can normally do: Eoin MorganWorld Cup 2019: England openers Jonny Bairstow and Jason Roy are in superb form with the bat and got the hosts off to flying starts in the games against India and New Zealand.advertisement Next Reuters DurhamJuly 4, 2019UPDATED: July 4, 2019 09:09 IST HIGHLIGHTSEngland (305/8) beat New Zealand (186/10) by 119 runs to reach semi-finalsEngland have virtually knocked out Pakistan after their massive winEngland will face either Australia or India in the semi-finalsEngland captain Eoin Morgan said his team had played some of their best cricket in their last two group games to make the semi-finals of the World Cup after 27 years.Back-to-back defeats by Sri Lanka and Australia had jeopardized England’s semi-final prospects but Morgan’s men bounced back in style, ending India’s unbeaten run in Birmingham and then crushing New Zealand to storm into the last four.Morgan said the hosts would draw a lot of inspiration from their dominant performance in those games.I think we do tap into what we have achieved the last two games, he said after England spanked New Zealand by 119 runs.It’s been extremely important to our campaign. It is obviously the reason that we have got through and we have been able to play some of our best cricket because of that.So tapping into that, identifying what we did well and if that still remains the same priority going into the semi-final, which I think it will.A common factor in both the victories was the flying start England got from openers Jonny Bairstow, who smashed his second successive century on Wednesday, and Jason Roy who made a roaring return from a hamstring injury in the match against India.We bat all the way down but those two are pushing the ceiling as to what guys can normally do, Morgan said.That was part of the process in the first two years of this four-year cycle but looking at where the guys are now, it’s incredible the talent they possess.advertisementMore than the runs they raise, Morgan was pleased with how the openers complemented each other.One of the things that sort of stands out for me that doesn’t happen in any normal partnership, it happens in great partnerships, is that both of them ebbed and flowed.Jonny got off to a flyer, Jason was quite slow to start and then caught up and Jonny slowed down.It was really brilliant to watch because normally you have two guys competing with each other the whole time trying to get ahead, trying to get the strike, trying to be more dominant, whereas as a partnership they are extremely dominant.England will play either Australia or India in their semi-final match at Edgbaston, where England have not lost in 10 matches across formats.Yeah, it’s a place that we really like playing, Morgan said.If we had a choice of where we would play our group-stage games, Edgbaston, The Oval and Trent Bridge would probably be the three grounds where we would have played the nine games if it was just your own World Cup.So it is comforting that we are going to one of those three grounds.Also Read | World Cup 2019: Streaker runs out and interrupts England vs New Zealand matchAlso Read | World Cup 2019: England reach semi-finals after thrashing New Zealand in Chester-le-StreetAlso SeeFor sports news, updates, live scores and cricket fixtures, log on to indiatoday.in/sports. Like us on Facebook or follow us on Twitter for Sports news, scores and updates.Get real-time alerts and all the news on your phone with the all-new India Today app. Download from Post your comment Do You Like This Story? Awesome! Now share the story Too bad. Tell us what you didn’t like in the comments Posted byAkshay Ramesh Tags :Follow World Cup 2019Follow England vs New ZealandFollow Eoin Morgan
1) Palace reveal the blueprint to take down Solskjaer’s Man UtdYou could see the problem coming a mile off.Ole Gunnar Solskjaer is placing tactical emphasis on speed and directness to emulate the kind of attacking waves that characterised Manchester United when he played under Sir Alex Ferguson in the 1990s, even though the modern game of attack-versus-defence, of possession-versus-counter, is tactically completely different to the first great Fergie era.Crystal Palace inevitably sat in a deep formation to limit the space in behind, which, inevitably, limited Marcus Rashford, Daniel James, and Anthony Martial. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream This was a game for a craftier playmaker, and yet not only was Juan Mata given just five minutes, but Paul Pogba sat deep alongside Scott McTominay. Pogba should have been freed to play higher up the pitch, rather than attempt to dictate the tempo from in front of Palace’s 4-5-1.Overall United simply lacked urgency, failing to realise that a fast start is crucial against Palace’s frustration tactics; Jesse Lingard was anonymous, and the Rashford-Martial link just does not work when there is no space in the left half-space – where Rashford had chiefly played against Wolves. Things improved slightly when Rashford was moved into the number 10 role, but not enough, and Palace deserved their win, creating, in the process, a template for the rest of the bottom-half clubs to follow.2) Emery’s tactics not to blame for Arsenal’s loss at LiverpoolUnai Emery’s narrow 4-4-2 diamond took everyone by surprise at Anfield, and though Liverpool ultimately blew them away, it was a commendably brave – and interesting – approach.The formation left enormous patches of grass for Trent Alexander-Arnold and Andrew Robertson, who attempted 23 crosses in total, to run into, and indeed it was the young right-back’s freedom to pass from the right wing that led indirectly to the first two Liverpool goals.Above: Alexander-Arnold (top) and Robertson all touches vs ArsenalHowever, Arsenal arguably got their tactics right – as right as possible, that is.By playing so narrowly they largely nullified Mohamed Salah and Sadio Mane in the first half, drew the full-backs so high that Nicolas Pepe and Pierre-Emerick Aubayemang had two-on-twos, and comfortably dealt with every cross thrown at them – until sloppy marking from a corner broke the deadlock and changed the narrative.What’s more, while many pundits criticised Arsenal for relentlessly trying to pass out from the back, their dangerous approach was intentionally vulnerable; Liverpool were encouraged by the visitors’ apparent recklessness and continued to press high, creating space on the counter for Pepe.High-risk passing in your own third is a staple of Emery tactics, drawing the opposition out for quick transitions into the final third. It very nearly worked, too, even if ultimately the gulf in quality between the two sides showed.Liverpool were superb, and in that kind of form would have beaten anyone in the world. Emery’s tactics were deliberately dangerous, and Arsenal deliberately conceded territory. It was odd, yes, but perhaps the best plan Arsenal could have used.3) Pochettino pays the price as Newcastle nullify Spurs threatMauricio Pochettino was made to pay for leaving his two most creative playmakers – Giovani Lo Celso and Christian Eriksen – on the bench for a match against ultra-defensive opponents in Newcastle.Tottenham badly missed their ability to work in tight spaces and break through a compact defensive shell, and by the time they were introduced in the 62nd minute, neither player was capable of changing the rhythm of a match already firmly set.Pochettino’s initial tactics were a mistake, too. Heung-Min Son and Lucas Moura attempted to stretch the pitch by hugging the left and right touchline respectively in a 4-2-3-1, but against Newcastle’s wing-backs they did not stand a chance of finding space.Time and again Spurs moved the ball slowly back and forth, eventually working it wide – and thus into a cul-de-sac. Steve Bruce’s wing-backs are able to come out of the back five to close down a winger safe in the knowledge they are covered by the outside centre-back, and consequently attempting to penetrate the flanks was never likely to work.Spurs switched to a 4-4-2 in the second half, and yet Son (now on the right) was still too wide. By the time Lo Celso and Eriksen took the field and, still in a 4-4-2, Lo Celso and Son began drifting inside into the half-spaces, it was too late; Newcastle were confident and deservedly held on.4) Villa take advantage of Everton’s flat-footed midfieldAston Villa’s primary tactical approach at Villa Park this season will be to play assertively, with focus on bursting forward in numbers, using overlapping full-backs, and taking quick set-pieces; the aim is to blow opponents away by capitalising on the raucous atmosphere inside the stadium.It’s still a work in progress – Villa are struggling to build possession out from the back, with Tyrone Mings hitting 16 hopeful long balls – but against Everton, Dean Smith’s side were considerably tactically improved.Having lacked guile in the final third against Bournemouth, Jota’s selection – in place of Anwar El Ghazi – gave Villa more subtle creativity on Friday while new right-back Frederic Guilbert replaced the piercing runs made by El Ghazi.Jota and Guilbert combined for Villa’s opener, a move instigated by Jack Grealish’s quick free-kick – a deliberate tactic encouraged by Smith. The Villa manager spoke after the game of picking Jota to “cause problems” against Everton’s high line, which is exactly how Wesley opened his account.But Villa’s sharp attacking football was particularly effective because Morgan Schneiderlin and Andre Gomes are so flat-footed; Gomes was dribbled five times on Friday, including being nutmegged by El Ghazi for Villa’s second goal.Above: Andre Gomes duels lost vs Aston VillaSluggish and reduced to fearful sideways passing, Everton’s midfield pair were clearly targeted by Smith and his insistence on frenetic counter-attacks.5) Pressing problems persist for Chelsea and NorwichNobody was surprised to see goals at Carrow Road on Saturday. Norwich and Chelsea are both expansive on the ball, but off it both engage in a form of pressing that is not synced enough to function effectively.Chelsea, without N’Golo Kante, deployed a three-man midfield with both Ross Barkley and Mateo Kovacic pushing ahead of an isolated Jorginho.Against Norwich’s attacking 4-2-3-1 – in which Todd Cantwell, Marco Stiepermann, and Emiliano Buendia roam freely in the number ten space – it would have made more sense for Kovacic to sit in alongside Jorginho, but instead he pressed Norwich’s deeper midfielders.Barkley did likewise, essentially meaning Chelsea’s midfield simply applied pressure to the nearest man, rather than cut off spaces or act as a collective. The defensive line did not push up to help the press, nor did the midfield show any togetherness in their actions.Individualism in the press also plagued Norwich’s performance. Neither sitting back nor pushing up together, those onrushing midfielders – acting alone – opened up huge spaces between the lines of defence and midfield for Mason Mount, Barkley, and Christian Pulisic to create chances.Both teams need to work on their off-the-ball shape. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.
Christian Pulisic is capable of offering the Gianfranco Zola-esque “X-factor” that Chelsea are crying out for, says Quique de Lucas.With Eden Hazard having departed the club for Real Madrid, those at Stamford Bridge are in need of a new talisman.A two-window transfer ban has prevented them from splashing out on a selection of potential replacements for a Belgium international. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream They were, however, able to put a deal in place with Borussia Dortmund for Pulisic back in January and welcomed the United States international to west London over the summer.The highly-rated playmaker is still a rough diamond at just 20 years of age, but is considered to boast the potential that could make him a key man for Frank Lampard’s new-look Blues.De Lucas, who spent a year with Chelsea in 2002-03, told The Athletic: “They don’t have that star figure we had on the pitch in Zola.“That is worrying. They need to find it. Chelsea need to find that X-factor. Maybe it will be Christian Pulisic.“It’s difficult. No-one has that experience.“For me, the one that can make the difference, albeit in a different way, has to be Frank. The fact he was part of the 2002-03 side who did it having only signed myself has to help him. He knows the club, what it means to play for the Chelsea shirt.“The young players have to learn that when you put the Chelsea top on. Everyone is going to try to beat you. You have to be right at the top to win games.”Lampard is still finding his feet in management, with only a season of coaching experience at Championship side Derby under his belt, but De Lucas believes he boasts all of the qualities and support to be a success in familiar surroundings.The Spaniard added on the Blues legend: “You could tell Frank would be a coach and Jody [Morris] would be his No. 2.“They were always together, on and off the pitch. John Terry, too. There was a chemistry between them and you can see it now that they have the job at Chelsea. It was just a matter of time.“Frank didn’t have the aura as a player he would go on to have. He would struggle sometimes to understand how [Claudio] Ranieri wanted him to play.“Sometimes, he would be picked in different positions, like on the right of midfield. He wasn’t the fastest or the kind of player to dribble past two or three people, so it didn’t suit him.” Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.
Raphael Varane says the Real Madrid dressing room “lost track” of the transfer situation surrounding Paris Saint-Germain striker Neymar during the off-season.Neymar found himself at the centre of a summer-long transfer saga after expressing his desire to leave PSG just two years on from his world-record €222million (£200m/$249m) move from Barcelona.The 27-year-old was keen on a return to Camp Nou, though Real Madrid also entered the race with their Catalan rivals unable to agree a deal with the French champions. Article continues below Editors’ Picks Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Time for another transfer? Giroud’s Chelsea spell set to end like his Arsenal career PSG sporting director Leonardo said the club were willing to let Neymar leave, but only if the club received an acceptable offer.Despite frenzied speculation right up until the September 2 deadline, no deal was agreed and Neymar ended up staying at Parc des Princes.Varane says the Real Madrid players were aware of the speculation but struggled to keep up with the sheer number of rumours surrounding the player.”Every day there seemed to be a new announcement – we ended up losing track of the situation,” he told Le Parisien.”We didn’t talk about it constantly, we were simply focused on the beginning of our season.”Varane and his Real teammates are preparing for their opening Champions League match of the season against, ironically, PSG in Paris on Wednesday.Neymar, though, is not available for the tie through suspension, while strike partner Kylian Mbappe also misses out through injury.Despite being shorn of such attacking talent, Varane insists Real Madrid will not be taking PSG lightly.”Obviously they are two very talented players, but it’s still a really competitive team,” he added.”It will take a great Real Madrid to beat Paris Saint-Germain.”In terms of pressure, El Clasico is unique, but also a match against PSG is a stimulating and exciting clash.”Neymar made his first PSG appearance of the season against Strasbourg on Saturday as he attempts to move on from his unsettled summer.The former Santos forward received a hostile reception from the PSG fans despite a stunning overhead kick in stoppage time to give the Ligue 1 champions a 1-0 win.Speaking about the reception he received from the supporters, Neymar said that “every home game he plays will be like an away game” from now on.
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Jamie Carragher has admitted Liverpool made a “massive mistake” by supporting Luis Suarez in wearing t-shirts depicting the former Reds forward after he was accused of racism against Manchester United’s Patrice Evra.Suarez was charged with racially abusing Evra following an October 2011 clash between Liverpool and Manchester United at Anfield.The club stood behind the forward immediately after, saying that they would “remain fully supportive” of the striker following the accusations. Article continues below Editors’ Picks Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Time for another transfer? Giroud’s Chelsea spell set to end like his Arsenal career Suarez was eventually handed an eight-match ban and a £40,000 fine for racially abusing Evra, and the forward avoided shaking the defender’s hand prior to the next meeting between Liverpool and United.Before Liverpool’s match against Wigan the day after Suarez’s punishment from the FA was announced, the Reds, including manager Kenny Dalglish, donned shirts in support of the striker, drawing plenty of criticism in the process.Carragher admits that he’s now embarrassed by the incident, and apologised to Evra while adding that he should have taken a leadership role and told his team-mates not to wear the shirts.”There’s no doubt we made a massive mistake that was obvious,” Carragher said on Sky Sports.”It was an evening game and, because it was Wigan, we travelled there on the day of the game. We got there, had our lunch and then we had a team meeting.” just remember in the team meeting, I don’t know whether it was the manager (Kenny Dalglish) or Steve Clarke asking one of the players: ‘Are you still wearing the shirts?’ That was the first I had heard of it.“I am not lying on that and saying ‘I wasn’t a part of it’ because, as a club, we got it wrong and we were all part of it. I was vice-captain.”But that was the first I had heard of it that afternoon. So, I am not sure who was actually behind it. I know you mention the manager, but I don’t think Kenny had anything to do with it, to be honest, it was the players who Luis was close to in the dressing room who really wanted to support their mate and their friend.”What I would say is that maybe I, as an individual, lacked the courage to say I wasn’t wearing it. Because once the squad has decided… I have to look at myself.”I didn’t have enough courage. Maybe there were others. I don’t think everybody within Liverpool thought that what we were doing was right. But, as a family, as a football club, your first reaction – no matter what someone does – is to support them even if they are wrong. And that is wrong.”I am not condoning it, but that is the first reaction. Apologies. We got it massively wrong.”Suarez ended up leaving Liverpool in 2014 to join Barcelona while Evra concluded his career with stops at Juventus, Marseille and West Ham after departing United in 2014 as well. Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the web