In the fifth edition of In The Spotlight, Australian Men’s Open player, Ben Moylan, speaks about how he got involved in Touch Football and the biggest influences on his Touch Football career. Name: Ben MoylanNickname: RangaAge: 21Affiliate: Penrith/Sydney MetsOccupation: GreenkeeperPosition: MiddleDebut for Australia: 2009 Youth Trans TasmanCareer highlights so far: 2009 Youth Trans Tasman, 2009 and 2010 Mixed Open Trans TasmanHow you got involved in Touch Football: I played in a school Touch tournament when I was 10 and Colm Maguire (a development officer at the time) thought I should go and play for an affiliate. He organised me to play at Penrith and have been there ever since.Favourite player: Chris BenfieldWhat does it mean to you to be representing Australia at the 2011 World Cup: It means a lot to me. It is what I have always wanted to do in my chosen sport. I am also very honoured to be able to represent our country.Biggest influence on your Touch Football career: My parents have influenced my career a lot not only financially but also morally. Without them I wouldn’t have been playing at all. Also my Penrith coach David Collins has also been there during my career and is always pushing me to do better on and off the field.Favourite sporting moment: Beating New Zealand in 2009 Mixed Open Trans Tasman in Wollongong in front of my family and friends.What do you know about Scotland: Don’t eat haggis.Any superstitions: I always put my left boot on before my right boot.Funniest Australian teammate: Nick Good or Anthony ZiadeFavourite quote: “a man that does his best has done enough”Any travel plans for after World Cup: Barcelona, London and Amsterdam.Stay tuned to the website for the upcoming editions of In The Spotlight, which will feature every Open’s player travelling to the World Cup. With only 49 days to go until the 2011 Federation of International Touch World Cup, be sure to be regularly visiting the Touch Football Australia website to keep up-to-date with all of the latest news and information. Don’t forget to become a fan of Touch Football Australia on Facebook and Twitter in the lead up to the 2011 World Cup to find out all you need to know about Australia’s World Cup campaign:http://www.facebook.com/#!/pages/Touch-Football-Australia/384949403384 www.twitter.com/touchfootyaus
In the last few years there has been a proliferation of online social networks, communities and blogs. Those in essence are what make up Web 2.0, where user generated content and connections between users rule. Any nonprofit trying to be successful in their fundraising journey needs to get up to date with current technology and the vast amounts of online opportunities. For the uninitiated this may seem like a daunting task but in reality there are several basic steps you can take to get yourself in the door.Create a Google AlertThis is a very easy process. Go to google.com/alerts and simply type in your name, your company’s name or the issues that you deal with. Google then does the hard part for you and scours the web 24/7 for when what you are looking for is mentioned; in a blog or on a MySpace page for example. In this way you can track down who is interested in what your nonprofit concerns and where they are located.Search the Blogging CommunityThis is another easy task that can shed some serious light on your potentially vast community of online supporters. Visit http://www.technorati.com/, which searches over 70 million blogs and find out who is talking about your organization or your issue. Talk with them and see if you can use them to share important information or to drum up more support.Set Up a Facebook PageWhile organizations can’t have their own page, as an individual you can set up your own Facebook page or Cause. Play around and search groups and again find people out there who are already passionate about your issue. You can also visit http://www.frogloop.com/ to find more tips about starting a Facebook page.The most important thing to remember is to try to go to where your potential supporters already exist. The online community Second Life, for example, won’t make sense for most organizations, but if you’re audience is very technologically savvy and you already have the above basic steps covered, it can be a fruitful venture to get on there as well.Source: Adapted by Jake Emen from Katya Andresen’s Nonprofit 911 Presentation “Crafting Your Call to Action”
Whether you are new to email marketing or a savvy veteran, working for an organization that sends 500 emails a week or 500,000, there are certain policies you should follow to optimize your campaigns. Call them the commandments of email marketing or call them best practices; here are 18 ideas to improve your delivery, open, and response rates. Things You Should DoMake sure you have been granted permission to email your recipients through an online opt-in process or have been provided explicit permission offline. Developing a positive relationship with your recipients is the most important step you can take to help your mailings reach their inboxes, so don’t jeopardize it – and your company’s reputation – with overly aggressive tactics.Ensure the mailing is clearly labeled as coming FROM the person or company that has a relationship with the recipient. If you use a FROM label that a recipient doesn’t recognize, it may prompt them to unsubscribe or worse complain to their ISP about you, even if they are actually interested in your services.Give your recipients an easy and obvious way to opt-out or unsubscribe from your mailings and remove them quickly from your mailings if they have already done so. It’s the law and it reflects favorably upon your company when you act in a responsible manner. You don’t need the negative publicity that accompanies the “spammer” tag.Make sure your SUBJECT LINE reflects the content of your email. When recipients think they’re being tricked into opening the email they often become resentful – and unsubscribe in mass numbers.Provide a valid postal address in each email message, as well an easy way for recipients to contact you or the company responsible for sending your email. It’s the law, and it provides another avenue of communication with the customer, which is another opportunity to prove your worth.Only email your recipients content that is relevant to what they’ve requested. If you start emailing irrelevant offers, they’re more likely to unsubscribe.Remind your recipients where you obtained their contact information and why they are receiving your message. Sometimes people forget that they signed up to receive your email, especially if it’s been a while since you’ve last communicated.Create an ongoing relationship with your list members. Building a mutually beneficial email relationship – like all relationships – takes time and care. Mail to your list on a regular basis.Ask your recipients to add you to their address books so they recognize your messages when they arrive. In many cases, once you’re entered in an address book, your images will display properly and your emails will be directed straight to the inbox, not into the bulk folder.Test, Test, Test: Segment your list, try presenting different offers, using different subject lines, and mailing on different days of the week to determine when you receive the best response.Combine both images and text in your emails. Then, if graphics are stripped from your emails due to the recipients’ preferences, at least they are left with text they can read. If you must use an image as the dominant form of communication (we know, some graphic designers won’t have it any other way!), then insert a link at the top of the email that lets people read the message without interference. Also provide a link that directs your recipients to a “hosted” version as well.Run your email through a spam filter before you launch your campaign. If words get caught in the filter, replace them with alternatives that will pass the test before proceeding with your mailing. This easy-to-perform trial may dramatically reduce the risk of your email being mislabeled as spam.Things You Should AvoidAvoid suspect rented lists. Recipients on these types of rented lists did not opt-in to receive information from you specifically, therefore, it may result in you being flagged as spam – or even worse – blacklisted by the ISPs.Avoid punctuation such as “FR EE” or FR^E. The use of punctuation in the middle of words causes many blocked messages since ISPs and filters are screening for this.Avoid overuse of punctuation. Too much punctuation,!!!! or too many “Click Here!” references raises suspicions and may result in blocked messages.Avoid overuse of capitalization. Abundant capitalization “ANNOUNCING A GREAT NEW PRODUCT” can be difficult to read – if it even reaches the inbox in the first place. There’s a good chance the excess punctuation will land your email in the junk folder.Avoid sending attachments. Sending attachments with bulk email increases the chances the receiving ISP will block it and/or your list members will flag it as spam. ISPs don’t have the bandwidth to support getting a large number of emails with massive attachments.Avoid sending offers your audience did not request. If your list members opted-in for specific information, don’t send them unrelated offers. Doing this will only upset your list members, and result in a higher unsubscribe and/or complaint rate.Copyright © 2007 VerticalResponse, Inc. All Rights Reserved.
If you learn only one thing about writing nonprofit annual reports, let it be this: Focus on your accomplishments, which are not the same thing as your activities.Maybe you attended lots of meetings with local business leaders, for example. That’s an activity. But why do you go to those meetings? What are you trying to get done by attending them? How do you justify spending all that time in those meetings? That’s what we want to know – what does your participation in those meetings accomplish and how does that relate back to your mission statement?You revamped your website this year and added a blog. Great, but so what? Just about everyone else did that this year too. As a potential donor or volunteer, why do I care? What can your organization do better now that the site has been upgraded? Are you offering faster or more efficient service to your clients? Does the site include new tools that make it easier for you to connect with your community? Tell us how your new website and blog relate to implementing your mission.As you try to convert your activities into accomplishments, keep asking yourself this question: “And that’s important because . . .?” This will help you connect the dots between what you do and why you do it. Here is an example of how this conversation can work.“We hosted a golf tournament and a silent auction as fundraisers.”“And that’s important because . . . The events raised $20,000.”“And that’s important because . . . We need the money.”“For what . . . Our scholarship fund.”“Which is important because. . . These kids can’t afford college otherwise.”“And how many scholarships did we fund with $20,000 . . . Five.”Now, which idea should lead the section of your annual report on this area of your work?“We held a golf tournament and a silent auction.”Or“We helped five needy students attend college.”It’s easy to get caught up in all the work you are doing and lose the focus on why you are doing it. In your annual report, it’s essential that you step back and remember why.You’ll find more resources and training on writing nonprofit annual reports at www.NonprofitMarketingGuide.com/annualreports.htm.About the Author: Kivi Leroux Miller provides training and personal coaching on all aspects of nonprofit marketing and communications to organizations big and small across the U.S. If you want to write newsletters and annual reports that your supporters will love or create websites and blogs that educate and inspire, visit www.NonprofitMarketingGuide.com, where you’ll find a free e-newsletter, articles, webinars, e-courses, and more.
Network for Good is pleased to announce a partnership with Change.org. Network for Good is now processing all donations to US 501(c)3 nonprofits. Whether you have received a donation through Network for Good before or not, here is some important information you need to know:Get Started: Click here to setup your own branded social network on Change.org. You can setup a basic page for free, or for $20 a month Change.org will transform your basic profile into a fully customized, branded social network with the most powerful community building and fundraising tools on the web.Disbursement of donations – Payments are sent by check to the address listed in Guidestar for each organization, so please ensure that your information is up-to-date with Guidestar. You will have the option of registering for Electronic Funds Transfer (EFT) after receiving your first donation from Network for Good.Donation processing timeline – Donations are processed and mailed out by the 15th of each month and include all donations processed in the previous month. For example, donations made in February will be sent out by March 15th. If there are multiple causes benefiting your organization, all the donations made to those causes are combined in the disbursement check.Check Payments – The check has a detail page attached to it that is itemized to show the donor name (or anonymous) for each donation and the designation if there is one. A generic insert is also included in the check payment which shares information about how to view details of your donations online, sign up for EFT, and update your Guidestar profile. Please contact Network for Good’s customer service team at email@example.com if you have any questions.Electronic Funds Transfer (EFT) Payments – Payments are sent to the account on file for that organization. Payment timing is the same with EFT or check payments. An “EFT Newsletter” is sent to the contact at each NPO that receives an EFT payment in a given month. Donation Tracking Report – Accompanying the donation check from Network for Good is an insert that tells you how to track your organization’s donations online – “Log onto your donation tracking report at https://www.networkforgood.org/npo/reports to view information on your donors.Tax Receipts – We send an e-mail receipt to donors for their tax purposes and records.Daily Donation Summary Emails – You can sign up to receive an email on days when a donation is processed to your organization. You’ll be able to log-in and view details of new donations. To be added as a recipient of this email, you should send an email request to firstname.lastname@example.org and specify your EIN and the email address(s) you would like to add. For questions regarding Network for Good donations, please e-mail email@example.com.
Monthly giving (also known as a recurring donors or sustainers program) has come a long way from the early days of child sponsorship.Now a centerpiece of many direct-marketing programs, monthly giving provides a reliable, low-cost stream of revenue that sustains ongoing programs. It also increases the annual value (and loyalty!) of low-dollar donors. And now that it is possible to handle both sign-ups and payments on-line, one-time donors are becoming recurring donors at a faster pace, boosting retention rates and helping organizations cut down on billing costs.This is all great news for nonprofits. But what else do we know (or need to know) about on-line monthly giving? How should you manage your program? How can you measure success? What are your peers doing?Should you consider yourself lucky to get $10/month from your recurring donors, or are you in urgent need of an upgrade strategy?We surveyed nearly 70 organizations and analyzed the on-line donor data of 8 large nonprofits to get some answers.Summary of Key FindingsAcquisitionSome organizations send their first solicitation within eight weeks of a new registration. Others focus their timing on the date of a donor’s first gift, and others run annual or quarterly recruitment campaigns.With an average monthly growth rate of 11 percent, the monthly donor programs we reviewed grew by 132 percent each year.RetentionThe groups we surveyed retained 70 percent of their on-line monthly donors in their first year, but retention rate dropped to 52 percent the second year.On average, 12 percent of on-line monthly donors missed at least one monthly payment in two years.ValueThe average on-line monthly gift (for all groups except international aid organizations) was $16. The average monthly gift for international aid organizations was significantly higher at $28.On average, 42 percent of on-line monthly donors had given a one-time on-line gift before becoming monthly donors. Almost 20 percent gave a one-time on-line gift within a year after they signed up.Surveying the Landscape: What Are Other Groups Doing?The competitive landscape for monthly giving is all over the map; it is difficult to pinpoint a baseline or prevailing strategy.Our survey revealed interesting trends in monthly donor management, but the main conclusion is that there is not, as of yet, a standard practice for promoting and managing monthly giving programs.Promoting the Program. Navigation items promoting monthly giving on Web page(s) were our survey respondents’ marketing method of choice, followed by e-mail appeals and e-newsletter features. More than half of the groups featured monthly giving on their main donation pages. See the chart below for a breakdown of the popularity of various marketing channels.Verdict Still Out on Timing. It’s tough to say who wins in the end, the tortoise or the hare, but there are plenty of each. Of the organizations that send on-line monthly giving appeals, 41 percent strike quickly, sending an appeal within eight weeks of an on-line subscriber’s registration date—some as early as the day of the registrant’s confirmation e-mail.Yet roughly 60 percent of the groups we surveyed operate on a schedule that is not based on registration date. Some organizations pay closer attention to the date of the donor’s first contribution; about 30 percent attempt to acquire monthly donors within six weeks of a one-time donor’s first gift.But when it comes to the frequency of on-line monthly giving appeals and campaigns, most organizations put on the brakes. More than half of our respondents conduct their monthly giving campaigns infrequently (30 percent) or not at all (21 percent). Quarterly (16 percent) and annual (16 percent) campaigns were the most popular, followed by monthly (14 percent) and weekly (2 percent).Handle with Kid Gloves. The prevailing opinion is that it is wise to treat on-line monthly donors a bit more gently than other donors. Fifty-three percent of our respondents send their monthly donors fewer solicitations (43 percent) or no solicitations at all (10 percent). In the other camp, 43 percent send them the same amount of solicitations as the rest of their donors, and 5 percent send them even more!Although almost a third of the groups surveyed either never send giving statements (24 percent) or send only a one-time acknowledgment (8 percent), the clear majority of our respondents send regular statements on an annual (32 percent) or monthly (also 32 percent) basis.Of those who send statements, barely one-third included cultivation copy, and only 8 percent include an appeal for another gift.Benchmarks for On-Line Monthly GivingSince the survey results described above are mostly anecdotal in nature, we also reviewed the transactional data of eight large nonprofits in order to set more concrete benchmarks for on-line monthly giving.We did not have enough information to calculate the return on investment (ROI) on these organizations’ on-line monthly giving programs, but the growth and retention rates speak for themselves: If you build it, they will come (and stay for a while).Say Hello! The annual growth rate for on-line monthly donors averaged 132 percent, or 11 percent each month. We saw occasional spikes in growth rates when an organization did more active recruitment.And Goodbye. The organizations in our study lost, on average, about 30 percent of their on-line monthly donors during their first year; still, that’s an annual retention rate of 70 percent. The retention rate dropped to 52 percent in donors’ second year, however.What Is a Monthly Donor Worth? With an average monthly gift of about $20, a monthly donor is worth about $240 per year, assuming no skipped months. Although this is an increase of roughly $1 over the past two years, after adjusting for inflation and taking into account sample size variability, this means the on-line monthly gift size has essentially remained the same—see below.The international aid groups in our study saw higher on-line monthly gift averages than other organizations (see chart below). Over the past half year, their monthly gifts averaged $28, whereas the other nonprofits saw an average of about $16. This is consistent with our findings in the eNonprofit Benchmarks Study that on-line donors to international aid organizations are more generous, with one-time gifts averaging $121 versus the nonprofit average of $97.Lifespans May Be Limited. The average lifespan (how long the donor gives monthly gifts, regardless of missed months) of on-line monthly donors whose first gift was given about two years ago (between October 2005 and December 2005) was about 18 months.Because the data we analyzed started in September 2005, we’re not sure what the “actual” lifespan is for monthly donors who gave their first gift more than two years ago. On average, we saw 12 percent of on-line monthly donors lapse at some point in their monthly giving cycle.Giving Goes Beyond Monthly. On-line monthly donors don’t like to be pigeonholed as such. On average, 42 percent of on-line monthly donors gave a one-time on-line gift within the two years before becoming a monthly donor. And about 20 percent of on-line monthly donors gave a one-time on-line gift within a year after signing up to become a monthly donor. The average amount of this gift was $56, a nice boost to the existing monthly revenue from that donor.ConclusionThere’s still much to learn about on-line monthly giving, but to quote some of the most successful marketers of our time: Just Do It.Although we’re still figuring out exactly how to do it, we have already figured out why to do it. There’s good money there, and you don’t want leave it on the table!Marie Ewald and Karen Matheson, M+R Strategic Services© 2007, M+R Strategic ServicesMarie Ewald is a vice president in the New York City office of M+R Strategic Services. Karen Matheson is the manager of quantitative research and analysis in the organization’s Seattle office. M+R Strategic Services provides integrated strategy, field organizing, communications, lobbying, on-line advocacy, and fundraising services to help clients achieve their missions to bring about positive change.
Here’s a nightmare: All of the clothing you have ever owned in your entire lifetime is in piles on the floor of your walk-in closet, unfolded and disorganized. Socks, shoes, tights, jogging pants, underwear, pajamas, shirts, tank-tops, t-shirts, shorts, ties, earrings, rings, hats and coats – everywhere and chest-deep. You have to get dressed and think, “This is not an efficient way of dressing! It’s too overwhelming. I just need everything to be in its place so I can get what I want when I need it!” You realize you have to organize it. You wake up in a cold sweat.DOES YOUR GROUP NEED A DATABASE? YES!Is this nightmare how you sometimes feel when it comes to managing donor information? Is it frustrating, confusing, overwhelming, and disorganized? Data management is often the last priority for small groups. You’re busy changing the world! Data what? If your shoes are on a tree rack and the shirts and pants are on hangers in the closet, you can know if you have an outfit for a black-tie party, or assess which pants look good with what shirt. Right? How does this relate to fundraising?It is generally understood that the goal of fundraising is to build a base of donors who will give you money every year. In order to make informed decisions and realistic plans about all of your fundraising efforts, you need to know who your donors are and how your group is doing with them. Then can assess and target your fundraising strategies so you can increase your base of donors. You can do all these tasks better and smarter if donor information is organized and easy to capture in a readable report.One important aspect of creating those reports is to have a database that is used properly and runs efficiently. Just as you can’t get dressed if all the clothes you have ever owned are in a big messy pile, you can’t do your fundraising efficiently if all your donors are in a big messy pile either.This series of articles looks at what databases can do for you.WHAT DATABASES CAN DO FOR YOU: REPORTS AND GROWTHWhen a database is running efficiently, it’s like having a rosy dream instead of a nightmare. How? Databases do two things that are essential to fundraising:Produce reports to help you make informed decisions and develop realistic fundraising plansHelp you grow in your fundraising effortsReports: Proof of EffectivenessReports are the core of your database program. Their job is to provide answers to questions about your donors and your fundraising efforts so you can move forward with some certainty. Imagine spending 45 minutes in the nightmare closet looking for a pair of white socks when the only ones there are from when you were five, but you don’t know that. In fundraising, if you don’t know what donors you have or how long they’ve been with you or what happened in your past efforts with them, you’ll spend time trying things that either aren’t a good idea or aren’t even a possibility. For example, you wouldn’t launch a special event starting at $50 if your average gift is $40.Different kinds of reports answer different questions:Assessment reports answer, “What happened?” These reports show “the numbers,” measuring success so that you can compare fundraising efforts. Some examples: How many donors were mailed to in that last mail or online appeal? How many responded? What was the average gift size? How much giving has a particular board member influenced this year? What had they agreed to do? Are this year’s special events doing as well as last year’s? Did they bring in a higher ratio of money to expense? Did more people come? How effective is our Major Donor Program? How does our Direct Response Program perform versus our Major Donor Program? Is personal solicitation effective?Here’s another example of how reports help. One group decided to cancel their June appeal mailing when a report showed that for three years running this mailing to active donors not only brought in an incredibly low response (below 3%) and did not raise any money, it lost money.Donor category reports answer, “Who responded?” giving you specific donor information. For a major donor campaign, for example, when you ask, “Who gave $50 or more in the last 24 months for any reason?” a donor category report can print out all their names, addresses, phone numbers, and gift history so that board members can follow up with personal solicitations seeking larger gifts.Thank you letter reports answer, “Who gave in the last week” or “Who gave just to the direct mail appeal?” The report then compiles information to be merged into thank you letters – an important tool as your donor base gets larger and you have more donors to thank within that 48-hour window!Pledge reports answer, “Who made what pledges, who has paid their pledged amount, and who hasn’t?” These reports help you maintain a monthly or quarterly giving program and help you keep track of pledges to special campaigns.Giving history reports answer, “Who gave, how much, and in response to what solicitation?” For example, you can show the name, address, phone number, or whatever other information you specify for donors who gave a minimum major donor gift or more in the last three years; you can also find out how much they have given in total over the last three years. You can also track individual donors to see if there are patterns to their giving. This information can help you determine when to ask them for more.Tracking segments of the donor base and how they give is a sophisticated analysis strategy and gives a major boost to helping a fundraising program grow.You can select any group of donors based on any criteria and see how they give. The information that results helps with targeting strategies more carefully, from selection of mailing lists to special event invitations to ceasing to ask seriously lapsed donors.Many groups that are still in the nightmare phase can’t imagine having such a concise image of their donor base or such organized information. But you can have all this information at your fingertips. Reports help you plan realistically and make informed decisions.Source: This article was originally published in the Grassroots Fundraising Journal.About the author: Maria Petulla specializes in database management, direct mail, Special events, and major donor campaigns for New York City nonprofits. Reach her at firstname.lastname@example.org or (917) 698-9209.
My daughters’ favorite book is a guide to being a princess – it covers dress, etiquette, conduct, etc. The funny thing is, a lot of it is good advice. It covers topics like “how to disguise you’re bored around others” and other tips that all of us could use in our work lives, particularly during long meetings.So much of the advice on this blog is about good manners. And superlative marketing is often based in princess-level manners.For example:1. Be polite. Don’t interrupt or lecture imperiously at your audience. Seek permission to hold forth with your audience. In other words, don’t buy email lists and spam people. Contact them when you have permission, and make it a conversation, not a lecture.2. Be gracious and generous. Thank those that help you, often and well. Don’t be stingy about sharing information or resources with others.3. Be loyal. Keep up your relationships with others. Even if they haven’t given you money lately, you can still show people you care by reaching out with a kind update.Be sure to curtsy next time you see me.
A report on wealthy Next Gen donors from 21/64 and the Dorothy A. Johnson Center for Philanthropy finds that surveying 310 major donors including in-depth interviews with 30 high-net-worth Generation X and Millennial individuals care about impact and want to feel personally tied to the causes they support. Family heavily influences their choices of causes. They are similar to other donors in these ways – but distinct in how serious they are about making real change and how heavily they use technology to engage with causes.The study found:• Next generation donors want meaningful, hands-on engagement with the causes that they care about and want to develop close relationships with the organizations they give to, giving their time and talent as well as their treasure.• Next generation donors are highly networked with their peers, learning about causes from trusted friends and sharing philanthropic experiences with peer networks.• Next generation donors seek to maintain the difficult balance of respecting the legacy of previous generations and revolutionizing philanthropy for greater impact, aiming to use new, innovative, even risky strategies to make their giving more effective.• For next generation donors, philanthropy is a part of who they are; it is not just something they do. They start developing their philanthropic identity from an early age by learning through hands-on experiences looking to older generations, and they are eager for new personal experiences that will help them learn to be better philanthropists. The results were based on a survey of 310 major donors including in-depth interviews with 30 high-net-worth Generation X and Millennial individuals. I find the results quite consistent with other studies I’ve reviewed here, which makes me put stock in them. You can review the whole report here.
The Right Nonprofit Software Is Your Key to Increased DonationsU.S. nonprofits have embraced the internet as a way to connect with donors—and to increase donations. In 2013, the amount of donations collected exceeded $20 billion! Network for Good estimates that the average nonprofit would be able to raise thousands more each year simply by making it easy for donors to give online with an effective donation page.Setting up Nonprofit Software for Online Donations Can Be SimpleSetting up this fundraising software shouldn’t be a complicated affair for most nonprofits. There are a few essential elements that must be included in your fundraising software, and a few principles that apply specifically to nonprofit organizations that should be kept in mind. But for most nonprofits, no expensive donor management software is necessary. All that is really necessary is a great donation page.DonateNow is Network for Good’s donation page software. We know that most nonprofits are small organizations with big dreams, so our fundraising software is designed to be easy to set up, with no knowledge of coding or other technical skills required. Users are able to follow the steps to fill in their basic information and upload pictures. It’s as simple as that.What Makes a Donation Page Successful?There are a few things that fundraising software must do:Make giving easy: Your donation page should be mobile-friendly. A large number of online donors make their contributions with their smartphones. If an inspired donor has to wait until they can get home to get onto a computer before they can make a donation, you risk losing their enthusiasm—and their donation.Start the donor relationship off right: Nonprofit fundraising is about building relationships with donors who will support your organization year after year. The process of donor retention begins even before the actual donation is made. Your fundraising software must respect the donor’s time and intention because if it is confusing, or makes it difficult to find where to donate, or how to set an amount, the result will be frustration, and may result in the loss of that donor.Thank donors immediately: Tracking donations and acknowledging donors is a big part of donor management, and can be a lot of work when it is done manually. A good donation page should provide an immediate “thank you” and email an acknowledgement of the donation.Enhance the experience—keep donors in the moment: Your donation page shouldn’t be a transaction site that is removed from the rest of your message. It should include your branding, carry your key message, and match your fundraising campaign materials. If you have started a conversation with your outreach and ask for donations, then your donation page is just an extension of it that allows donors to make their donation immediately.Since 2001, Network for Good has helped over 100,000 nonprofit organizations raise more than $1 billion online. To discuss how we can help you get the most out of your fundraising efforts, contact us today or call 1-888-284-7978 x1.
We’re at the end of October and it’s time to ramp up your efforts to crush it on #GivingTuesday and have your best giving season ever this December. Feel like time is running out? Here’s a cheat sheet to help you get everything order in the next few weeks to take advantage of this giving day.Step 1: Take a Deep BreathFirst things first, don’t let the stress of your to-do list overwhelm you. Remember that #GivingTuesday is one day in your larger year-end strategy. It’s also a celebration of generosity, so don’t forget to have fun with it.Step 2: Get Clear on Your GoalIf you know you want to raise money on #GivingTuesday, make sure everyone is on the same page when it comes to the results you hope to see. This will help you create the right plan and get your team excited. Not sure what is a realistic target for your campaign? Learn how to set your #GivingTuesday goal.Step 3: Zero in on a ThemeDecide how your #GivingTuesday campaign will come to life. Focusing on a specific program, project, or type of giving will provide more structure to your campaign and help differentiate it from other asks. Even if you plan to raise unrestricted funds with your #GivingTuesday campaign, you should think about the branding and messages that will help your appeals stand out.Step 4: Be Your DonorSee your campaign and giving experience through the eyes of your donor to identify any roadblocks that might prevent a successful donation. Did you miss “Be Your Donor” Day last week? Never fear, you can celebrate it now, with gusto!Step 5: Prep Your StaffAs your plan comes together and we get closer to December, have regular check-ins with your team (whether they’re staff, volunteers, partners, or a mix of everyone) to keep them motivated and you can make the most of each member’s strengths for your 24-hour event. Here’s how to organize and prepare your team so everyone knows the role they will play.Step 6: Rally Your CommunityStart letting your supporters know that your #GivingTuesday campaign is coming. Invite them to help you share your message and give on the big day. If you’re planning to use peer fundraising for your campaign, now’s the time to recruit and educate your fundraisers. Want to plan a peer-driven #GivingTuesday? Download our peer fundraising campaign planner.Step 7: Draft Your AppealsOutline the series of messages you want to send just before and on the day of #GivingTuesday. Focus on the sense of urgency and your campaign theme. If you have matching funds, underscore the fact that a donor’s gift on this day can do even more. Matching funds help drive a sense of urgency and inspire donors to give and give larger amounts. Grab our guide for more amazing fundraising appeals, and download a copy of our year-end communications timeline to keep everything on track.For more #GivingTuesday help, check out our free fundraising resources through Network for Good’s All TUEgether campaign. Plus, Network for Good customers can leverage matching funds for all donations made on December 1, 2015. Bonus: our clients also have access to expert coaching and appeal reviews, new donors, and exclusive resources to help plan a stellar #GivingTuesday campaign.Not a Network for Good customer yet? No problem. Sign up for a personal tour of our smarter fundraising software and find out how to have your best giving season ever.
Posted on October 24, 2014December 3, 2015Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Are you interested in working in maternal and newborn health? At the MHTF, we like to encourage knowledgeable and capable people, like yourself, to join the field and pursue new opportunities. Please find a list of some of the current job openings in maternal health below:Management Sciences for Health: Director of Grants and Contracts in Uganda. See more jobs at MSH.Pathfinder International: Chief of Party in KenyaJhpiego: Program Officer in the US; Senior Monitoring & Evaluation Advisor in the USWorld Health Organization: National Consultant, Maternal and Neonatal Health in EthiopiaSave the Children: Advisor, Newborn MCSP; Coordinator, MCSPMarch of Dimes: State Director of Program Services in Alabama, USHave you or your organization recently posted a job opening? Email us at email@example.com.Share this: ShareEmailPrint To learn more, read:
Posted on April 21, 2015October 27, 2016By: Sarita Panday, University of SheffieldClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Nepal has experienced a substantial reduction in maternal mortality in recent years. Credit has been given to community health workers known as Female Community Health Volunteers (FCHVs) for this achievement. However, Nepal still has a high rate of maternal mortality at 170 deaths per 100,000 live births and unsafe abortion is one of the main causes of these deaths. This blog is aimed to promote the function of FCHVs in pregnancy testing and making referrals in villages of Nepal.FCHVs are the first source of contact for maternal and child health services in the rural communities of Nepal. In some of the poorer villages, FCHVs are the sole source of health care. While some of these FCHVs have been providing services for the last two and half decades, others have been recruited recently. Apart from health advice and referral for antenatal care, FCHVs distribute temporary contraception such as condoms and pills to both men and women of reproductive age. This contraception is provided free along with education and referral for long-lasting or permanent methods of family planning.Over the years, the roles of FCHVs have been extended. Currently FCHVs play an important role in undertaking urine pregnancy tests and referring women for safe abortion services if required. As a part of my PhD research I visited Dhading, a rural community. I found women contacted FCHVs if they required confirmation of their pregnancies. The pregnancy test kits were obtained by the FCHVs either from a health centre or a local pharmacy. If women were pregnant, FCHVs usually referred them for antenatal care check ups. However, if a pregnancy was unintended, then FCHVs would provide information on emergency contraceptive pills and availability of safe abortion services. Women would receive confidential services if required.Abortion was legalized in Nepal in 2002 and was practiced from 2004. However, the abortion service was initially limited to cities. From 2009, FCHVs were enabled to inform women on safe abortion services in some communities of Nepal. FCHVs were, and still are, trusted enough to be approached by women.FCHVs are able to be effective in delivering these services because they belong to the same community that they are serving. They are in a position to understand the needs of local women as they have experienced the same needs themselves. Information on contraception and safe abortion is shared by FCHVs whenever they meet with women: be it at work or be it at home. Besides the government health care system, almost all private health organizations also utilize FCHVs to deliver their health interventions in rural communities.It is the availability and accessibility of information on contraception and safe abortion services in the villages by the FCHVs that has made a real difference. In my opinion, learning from these small villages can be up scaled to other villages of Nepal that lack access to information on safe abortion services. As FCHVs are highly trusted in the community, they can play an effective role in improving access to reproductive health information. For Nepal, this is the right moment to enable and support the FCHVs by training them to identify pregnancies using simple urine pregnancy test kits. It is important to ensure FCHVs have the urine pregnancy test kits and temporary contraceptive measures with them all the time so as to be able to offer services to women when required, thus helping to improve maternal health.This post is part of the blog series “Increasing access to maternal and reproductive health supplies: Leveraging lessons learned in preventing maternal mortality,” hosted by the Maternal Health Task Force, Reproductive Health Supplies Coalition/Maternal Health Supplies Caucus, Family Care International and the USAID-Accelovate program at Jhpiego which discusses the importance and methods of reaching women with lifesaving reproductive and maternal health supplies in the context of the proposed new global target of fewer than 70 maternal deaths per 100,000 births by 2030. To contribute a post, contact Katie Millar.Share this: ShareEmailPrint To learn more, read:
It was a tale of two first starts for Christian Pulisic and Zack Steffen this weekend, but it was the goalkeeper who enjoyed the best of times in his Bundesliga debut.Pulisic did not suffer the worst of times, but still suffered through a disappointing day on the whole in a 1-1 draw with Leicester City for Chelsea after a strong performance in the UEFA Super Cup, which saw him assist on the Blues opener and narrowly miss a goal due to a close offside call.He did show glimpses on Sunday. In fact, he nearly got to the rebound of a shot by goalscorer Mason Mount to open his Blues account, but Leicester goalkeeper Kasper Schmeichel just kept it out of Pulisic’s path. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Pulisic was later involved in the build-up to an excellent chance for N’Golo Kante which again was just narrowly kept out.Unfortunately, like his Chelsea team-mates, Pulisic faded after the first 25 minutes and struggled to make an impact the remainder of his time on the field. He departed after 71 minutes with the score 1-1. That’s how it finished, leaving Frank Lampard and the Blues disappointed with the result.It was a far better first Bundesliga start for Steffen at Fortuna Dusseldorf, as he was in goal for a 3-1 win over Werder Bremen. The former Columbus Crew keeper made nine saves in the victory, including a pair of stops on fellow USMNT Josh Sargent, who entered the match in the 82nd minute.Steffen wasn’t the only American to enjoy the victory for Dusseldorf, as midfielder Alfredo Morales went the distance, and shook off a collision in stoppage time to see out the win.A healthy John Brooks also tasted victory in his club’s Bundesliga opener, helping Wolfsburg to a 2-1 victory over Koln.Weston McKennie was also in action on Saturday, starting and going 85 minutes under former USMNT player David Wagner at Schalke, but the match against Borussia Monchengladbach finished a scoreless draw. Fabian Johnson came in for Gladbach for the final 27 minutes.RB Leipzig enjoyed an easy 4-0 victory over Union Berlin, but Tyler Adams remains sidelined with a lingering groin injury.Meanwhile, in the Bundesliga second flight, Julian Green continued his strong start to the season. He netted the winner for Greuther Furth against Jahn Regensburg – his second goal in three league games this season.Ligue 1’s second matchday did not see Timothy Weah get his second start for Lille, though he did come in as a late substitute as his side fell 1-0 to Amiens. Elsewhere, USMNT-eligible Jordan Siebatcheu made his second straight appearance off the bench for Rennes, though didn’t play much a role in their surprise 2-1 victory over reigning champions Paris Saint-Germain.Eighteen-year-old USYNT Sergino Dest grabbed his first-ever Eredivisie start with Ajax, going the distance in a 4-1 win over VVV Venlo. And former USYNT defender Desevio Payne checked in for FC Emmen for an extended appearance in a 2-0 win over Heerenveen, as left-back Lorenzo Burnett was forced off due to injury after 43 minutes.It was also a weekend to forget for Tyler Boyd. While he started Besiktas’ first match of the Super Lig campaign, it was a heavy 3-0 defeat to Sivasspor. Boyd went 90 minutes and earned himself a yellow in the loss.Matt Miazga and Reading found their first three points of the Championship season, shutting down Cardiff 3-0, with the centre-back going 90. Things were less joyous for Antonee Robinson, as he and Wigan suffered a 2-0 defeat at home to Leeds. The left-back played the entire match in the loss.Geoff Cameron was also a loser on Saturday with QPR falling 2-0 to Bristol City, with the veteran playing 90 in the loss. Tim Ream went 90 and earned a victory with Fulham over struggling Huddersfield Town, while Eric Lichaj came off at half in Hull City’s 1-1 draw with Brentford. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.
Radamel Falcao is set to join Galatasaray after the Turkish giants revealed talks are underway to sign the veteran striker from Monaco.Falcao, who is yet to feature for Monaco this season due to an ankle injury, has been linked to Galatasaray throughout the transfer window.The 33-year-old is now poised to swap Monaco for Istanbul after Galatasaray announced they have started negotiations over the transfer of the Colombian. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream “Negotiations have started with the footballer and club AS Monaco on the transfer of Radamel Falcao to our club,” Galatasaray’s statement read on Saturday.Profesyonel futbolcu Radamel Falcao García Zárate’nin Kulübümüze transferi konusunda futbolcu ve kulübü AS Monaco FC ile resmi görüşmelere başlanmıştır. pic.twitter.com/2ZNNASt60d — Galatasaray SK (@GalatasaraySK) August 31, 2019 Falcao – contracted until 2020 – has called Monaco home since arriving from La Liga outfit Atletico Madrid in 2013.The Colombia international helped Monaco to Ligue 1 glory in 2016-17, while he has scored more than 80 goals across all competitions for the French club.Falcao, who spent time away on loan at Manchester United and Chelsea in 2014-15 and 2015-16, scored 16 goals for Monaco last season.The forward made clear earlier in the summer that he would be looking at options to move away from the Ligue 1 side. “The truth is that I still have a year of contract and the club did not offer me an extension,” he said following a friendly win over Sampdoria. “So I have to think about my future, my family. “I am studying the offers I have been offered. These are good opportunities for my career. “I have to think about my family.” Monaco, however, seemed to want him to stay and play for another season. Club CEO Oleg Petrov warned the Colombian earlier this summer that he would need to respect his contract. “Falcao is a great professional,” Petrov said at the time. “He has ambitions obviously, he wants to play the Champions League and we understand him, but we want him to stay at the club, he has a contract and he has to respect it.”It now seems as though the move will go through and the 33-year-old will get his desired move away.
England women’s national team manager Phil Neville has called links to the U.S. national team position “flattering” but insists he is focused on his task with England.The head coaching position at the helm of the two-time defending world champions will be open in October, as Jill Ellis has announced she will be stepping down after the team’s World Cup victory tour. Whoever takes the place of Ellis will have some big shoes to fill, with the team’s current head coach having led her side to back-to-back World Cup titles after this summer’s triumph in France. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Neville has been recently linked to the job, as a report in the Daily Mail on Monday claimed that the former Manchester United defender is U.S. Soccer’s top choice for the position. But, following Tuesday’s friendly defeat at the hands of Norway, Neville insisted that there had not been an approach for his services, and that he is focused on his task with the Lionesses.”There’s been no approach,” Neville told BBC Sport. “My focus is on winning us a gold medal in the Olympics.”It’s flattering because it means you’re doing a good job. My focus is England. I love this job.”Neville insisted that he had plenty of work to do in his current position after England drew Belgium 3-3 last week before Tuesday’s 2-1 loss to Norway.”We’ve got a big job to do, you can see over the last two games that the work is still in progress, and we’ve still got a way to go,” Neville added. Neville took over the Lionesses in January 2018 after having no experience in the women’s game prior to his appointment. Despite initial skepticism, Neville eventually started to produce results, winning the four-team SheBelieves Cup this spring in a field that also included the USWNT.However, Neville could not lead his side past the U.S. in the World Cup this summer, with England falling to the eventual champions in the semi-finals by a 2-1 scoreline.Neville has a contract with the FA through 2021. The U.S., meanwhile, have begun their search for Ellis’ replacement after Kate Markgraf was hired as the first general manager of the USWNT last month.
Professional Climber Adrian Ballinger on the Savage Mountain, No-Oxygen Climbing, and YouTube 10 Best Gins Under $20: Just Add Tonic Adventure travel doesn’t have to be extreme for you to have an extremely good time. If you’re looking for an active and fully immersive vacation, let SurfYogaBeer guide your next epic trip. With group fitness disguised as play, local farm-to-table sustenance, surfing, sight seeing, sunset yoga, and of course beer, this adventure encourages team spirit. We caught up with Founder, Mantas Zvinas and Adventure/Event director, Kingsley Delacato in between visits to some of the most special places on the planet.Hailing from the west coast, Mantas is a seasoned open water lifeguard with a yoga background and currently a SoulCycle instructor in New York City. “SurfYogaBeer was started because I wanted to share my love for surfing, traveling, and the incredible feelings you get after working out, especially when combined with amazing people and locations!” Destinations like Cuba, Honduras, Mexico, Belize, the Amalfi Coast, and Nicaragua set the stage for just the right mix of fitness, relaxation, and fun.Mantas Zvinas, FounderBut, the vibe of this tribe is what really sets SurfYogaBeer adventure travel experiences apart. Like those eternal friendships you made at summer camp, you’ll want to stay in touch with your group long after you’re back home. Kingsley shares, “The bonding doesn’t stop once a trip is over. Everyone stays in touch through group chats and we really enjoy growing the community through the SYB local events throughout the year. Especially during the summer, we have our run and surf clubs, fitness classes at Bandier’s StudioB, and the random karaoke jams that just seem to naturally pop-up!”Single adventure travel seekers are more than welcome. “Guys and girls approach us all the time saying they’re trying to find a friend to join a certain trip. We really encourage people to just come on an adventure solo because that’s honestly when the best connections have been made. It’s incredible to see it happen time and time again.”Mantas adds “I started SurfYogaBeer when I first moved to NYC because I didn’t want to lose the active lifestyle I had growing up in Southern California. SurfYogaBeer was never about a crowd, but a community of friends to workout, get deep and have fun with. These relationships last much longer than anyone could expect. SYB is an environment of love and a place for unexpected friendships. It’s crazy how many times people tell us how the experience has seriously changed their lives.”“There’s this beach just steps from our SYB house in Nicaragua, and when surfing I get people to paddle out to the break with me. There’s always this magical moment that happens when you’re sitting on a board with a few close friends and can only hear the sounds of the ocean and waves surrounding you. It’s the times like those that last a lifetime, exactly what I always envisioned sharing with others. Adventure Travel: Catch the Next Wave with SurfYogaBeer Close This 3-Pound Rapid Raft Is the World’s Lightest, Most Packable Raft A Rev-ealing Conversation About IndyCar Racing with Takuma Sato Talking Rum, Cocktails, and Tiki with The Bamboo Room’s Kevin Beary Editors’ Recommendations
Tottenham manager Mauricio Pochettino insisted he was not worried he would be sacked after his team’s 3-0 loss to Brighton in the Premier League on Saturday.A fifth defeat of the season in all competitions capped a demoralising week for Tottenham, who were hammered 7-2 by Bayern Munich in the Champions League on Tuesday.An error by Hugo Lloris, who was seriously injured while committing it, lead to Neal Maupay opening the scoring after two minutes for Graham Potter’s men, before a brace by teen Aaron Connolly saw off Spurs. Article continues below Editors’ Picks Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Time for another transfer? Giroud’s Chelsea spell set to end like his Arsenal career Despite the result the Argentine manager is not scared of being sacked, though he accepts criticism is justified.”No, I am not worried, what worries me is life, not football,” he said. “I don’t want you to take it the wrong way, what scares me is life, not football.“Football is to be strong and be brave and take decisions and to show your face when things are not good.”That is what we are going to do, face the negative things and try to work hard to change this dynamic. In my position I need to accept all the criticism. The same when you praise me or the team.”I’m going to accept it in the same way and it’s not going to change my vision, from you or the pundit because you’re criticising me or describing a situation differently to what you expect.”Spurs captain Lloris was given oxygen before being carried from the pitch with a serious arm injury after gifting Brighton the lead.”I think the news is not good,” Pochettino said of the France international, who was taken to hospital.”We have to wait, the club is going to explain the real situation. Everyone saw on the pitch when he landed that it wasn’t a good situation.”He added: “Of course it affected the game. We cannot take the credit from Brighton, but the team suffered a massive impact from that action.”We tried to find a different way to play in the second half and we didn’t have much luck.”At 3-0 you could see the game was over. I want to say sorry to the fans and thank them for their massive effort.” Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.