Naps Nurture Growing BrainsNaps provide a few hours of much-needed peace and quiet for parents and kids alike … but do children really need them? They sure do! A new study provides the first evidence that daytime sleep is critical for effective learning in young children.U.S. Senate Ends Helium SagaSign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)The U.S. Senate has finally ended a protracted pingpong match over the future of the helium market. Senators voted yesterday to approve legislation allowing the U.S. government to continue selling helium from a national reserve that plays a key role in U.S. and world supplies. Much to the relief of scientists, the bill prevents a major disruption in a system that is scheduled to end on 1 October.If Chosen Wisely, Existing Drugs Fight Resistant BugsMedical experts have been powerless to stop the rise of antibiotic-resistant bacteria and are increasingly desperate to develop novel drugs. But a new study finds that smarter use of current antibiotics could offer a solution. Researchers were able to keep resistant bacteria from thriving by alternating antibiotics to specifically exploit the vulnerabilities that come along with resistance—a strategy that could extend the lifespan of existing drugs to continue fighting even the most persistent pathogens.Oak Ridge National Laboratory to Trim Staff by as Much as 11%The Department of Energy’s Oak Ridge National Laboratory has announced a plan to pare up to 475 positions from its staff of 4500 researchers, technicians, and support personnel. Officials hope to meet the target through voluntary buyouts, and there are no immediate plans for layoffs. The buyouts follow similar staffing cuts in 2010 as the lab anticipates the need for further reductions to cope with sequestration.Biodiversity in Forest Fragments Proves PrecariousAs forests shrink around the world, ecologists have pinned their hopes of preserving biodiversity on the isolated patches of forest often left behind. But mass extinctions on Thai islands suggest that these precious habitats face serious threats. According to new research, small mammal species native to these forest fragments are at greater risk of dying out than previously thought.
Also Read:Cricket: Alastair Cook announces his retirement from international cricket Asian Games medalist Divya Kakran is not happy with the Delhi GovernmentAdvertisementAsian Games bronze medallist Divya Kakran is not happy with Delhi Chief Minister Aravind Kejriwal. And she expressed her displeasure publically during a felicitation ceremony.Asian Games medalist Divya Kakran is not happy with the Delhi GovernmentDivya noted that her calls were not answered by the government and added that the officials failed to keep their promises.“I won a medal at Commonwealth Games and you told me I will receive more help in future, but my calls were not answered later. Good you are congratulating and rewarding us today but no support was given when we needed most,” she noted.She also pointed out that the dreams of many young athletes are shattered due to the lack of support.“You’re felicitating us today but please also think of poor kids aspiring to become athletes. You’ve gathered us today to congratulate us but there’s no support provided when we need it most. If we’re given that support at the right time then we can even win gold,” she added.The reply from KejriwalKejriwal, meanwhile, was quick to react to the accusations. He said that politics at the higher level was the reason for the whole fiasco.“You’ll must have read in newspapers how there are obstacles being put in front of the work we try to do. What you’re saying is right. Not just you, many athletes come to us with similar complaints. However, whichever policies we have drafted until now have been shunted for some reason or the other at the higher level. The felicitation we’re doing today is only because of the Supreme Court’s recent judgement,” he said.The 20-year-old Divya had won a bronze medal at the Asian Games recently by beating Chen Wenling of Taiwan in the 68 KG Category. She had also won a bronze at the 2018 Commonwealth games. Advertisement
“If it is possible to cut a word out, always cut it out.” – George OrwellWhy would you use extra words and longer expressions that can confuse the reader, when you can say the same thing in fewer words? Unnecessarily using extra words to try to pump in more sense into what you are trying to say doesn’t really help anyone. While using superfluous words might be forgivable when conversing, it is far less so when you are writing.A word which adds nothing extra to a sentence is called a pleonasm. A word which merely repeats the meaning of another word in an expression is called a tautology. These are both cases of redundant words and can be omitted.Listed below are a few redundant expressions commonly used. The words in the brackets can be easily omitted:184.108.40.206.220.127.116.11.18.104.22.168.22.214.171.124.126.96.36.199.21.22.23. 24.25. Keep checking this space for more tips to improve your vocabulary!Read: 25 pairs of English words we often confuse [Part 1] Read: 25 pairs of English words we often confuse [Part 2]
ATHENS – With a match-fixing scandal engulfing the scandal-stained sport of soccer in Greece, Hellenic Football Federation (EPO) President Giorgos Sarris has quit.Sarris gave in his resignation during a Dec. 22 board meeting with reports that the debacle under his guidance now involves at least 16 people, reaching into the highest echelons of the game, including some in his administration, Kathimerini said.But an angry Sarris said he wasn’t stepping aside because of prosecution into match-fixing but because of a battle he’s ahd with the Ministry of Culture and Sports to fund soccer clubs and associations directly rather than let EPO handle the money.Sarris stated on the EPO website that, “It is a shame, after all these years without any [money from the state], for the associations and clubs to miss out on these breadcrumbs on the pretext that EPO does not have tax clearance. I categorically refute that, and this is the main reason why I have made this decision,” he said, making no reference to the match-fixing scandal.Sarris also pushed for the disastrous hiring of Italian manager Claudio Ranieri as the national teach coach, only to fire him on Dec. 22. Greece had one point and three losses in four games in European league play.Sarris also had a run-in with former Greece coach Fernando Santos over the Portuguese manager’s abrupt departure from Brazil during the World Cup, and an argument with former Greece team manager Takis Fyssas who got involved in the selection over Ranieri’s hiring.Referees have also been beaten and threatened and intimidated during Sarris’ fiery tenure as the sport, notorious for corruption, fell apart around him.Sarris is also said to be thinking of giving up the sport to run on the major opposition Coalition of the Radical Left (SYRIZA) ticket on his home island of Chios. The next EPO President will be elected by the presidents of the soccer associations next month.TweetPinShare0 Shares
Brad Hodge was at the receiving end of some nasty comments on social media after he commented on a commercial video featuring Indian cricket team captain Virat Kohli and wicketkeeper Rishabh Pant.An advertisement featuring Kohli and Pant recently aired on all digital platforms. Hodge was quick to comment on it but it didn’t go down too well with a lot of users on social media.”Amazing what people do for money,” Hodge wrote on the video.Amazing what people do for moneyBrad Hodge (@bradhodge007) May 16, 2019He had the same response for an advertisement video featuring Ajinkya Rahane, Steve Smith and Ben Stokes.”As I said amazing what people do for money,” Hodge tweeted.As I said amazing what people do for money.Brad Hodge (@bradhodge007) May 17, 2019But the former Australia cricketer had to quickly issue a clarification on what he actually meant by his comments after getting brutally trolled on Twitter.”Funny, I never did say there was nothing wrong with it. I would do the same. Your interpretation of my comment was so ‘glass half full’ if I attach ??. Your interpretation would be different.”Amazing how brutal people are in response. So negative and glass half full. I was not speaking in a negative tone. I would do the same if asked and paid,” Hodge clarified.Funny, I never did say there was nothing wrong with it. I would do the same. Your interpretation of my comment was so glass half full’ if I attach . Your interpretation would be differentadvertisementBrad Hodge (@bradhodge007) May 17, 2019Amazing how brutal people are in response. So negative and glass half full. I was not speaking in a negative tone. I would do the same if asked and paid.Brad Hodge (@bradhodge007) May 17, 2019Virat Kohli, who is on a short break at the moment, is currently gearing up to lead India in the upcoming 2019 World Cup in England and Wales.Team India is scheduled to leave for London on May 22 with its 15-member squad and the support staff. This will be Virat Kohli’s first ICC World Cup as captain of the team as they bid to reclaim the trophy for the third time after 1983 and 2011.Also Read | Yuvraj Singh trolls Virat Kohli after India captain posts flashback photo
Kiva.org, a micro-finance organization, has funded nearly 17,0000 loans to entrepreneurs in developing countries and last week crossed the $11 million rank. Kiva.org has already had a very big year, funding about $9 million worth of loans so far, and having been featured in the mainstream media including the Wall Street Journal, New York Times, Oprah and on ABC News. With the assistance of dedicated volunteers, Kiva also maintains a presence on different social networking sites and has recently established a presence on Second Life through the Techsoup Nonprofits Commons Project.I discovered this when I clicked on Skeeboo Tammas’s profile while chatting with him in Second Life. His profile said.Do good at Kiva.org! For $25, you can help fund a small loan to someone in need in a developing country. Kiva is not a charity. You get repaid and e-mail updates as the business succeeds! From there you can withdraw your funds or lend it back out. You can also donate Lindens to one of our Fundraisers, or drop it into the donation box at our virtual office here on Second Life. Click on the Picks tab above to teleport there! For more information about this amazing social lending network, visit Kiva.orgThat’s only one method they use to help educate Second Life users about Kiva’s work.Skeeboo Tammas (or Joe Alamo in real life), a volunteer who also runs KivaFriends.org, Kiva’s MySpace page, their Change.org profile and created the kiva.org browser bar. that the staff does not have time to manage.Julles Boucher or (Julia Bailey, PhD) serves as kiva.org’s Second Life Coordinator on a volunteer basis. She entered Second Life because of her relationship with kiva.org, but has purchased land and operates a shop called Garb the World. She is scientist in real life and a self-described philanthropist who has invested $5,000 plus in kiva.org. She is interested in technology and is an owner of an Internet-based business.I sat down with to learn more about their efforts on Kiva’s behalf in the virtual world.What is kiva.org doing in SL?Expanding marketing and awareness. We had an office a while back that someone donated but it disappeared, so we got a booth at 1st Life Aid, a few other places and we are just starting to set up a presence with the Nonprofit Commons Project. We think it is a good idea to be located with other nonprofits.Why do you think Second Life is important for nonprofits – particularly fundraising?Second Life is a good way to disseminate information. There is a large audience and it has been very helpful for other volunteers to work on kiva.org projects in here. For example, one morning I worked from my home in California with Joe in NY and a volunteer in Belgium in setting up an information booth. We also had help from the preson who runs the booth and who is in South Africa. It’s exciting to meet other people in world who care about kiva.org and work together.What are your goals for having a presence in SL with an office?Exposing the Kiva organization to new people in this interesting digital world and raising money to fund loans. The strategy is kind of loose at the moment for us as we feel our way around this world. We’ve set up a booth and got 15 loans (at $25 each), but donations really started pouring in when wwe got the first Life Aid booth. Mostly we’re attending events and doing virtual guerrilla marketing. There is another group that has raised $300 USD for Kikiva on Second Life and we also work with them. Given your experience with managing kiva.org’s presence in other social networking sites like myspace, how do virtual worlds compare in terms of the ROI?Second Life is 3-D and very interesting in things can be done in terms of virtual marketing. It can go beyond a standard web page and we’re taking advantage of that. I think it’s been very good. Kiva has had it’s biggest year ever and our digital marketing has had a big role in that. Maybe not as big as Oprah, but still …What advice would you give to nonprofits just starting off in second life?Start a team to figure things out, invite your volunteers/donors to help and empower them as the Official Second Life volunteer, look for gamers who are already familiar with these virtual worlds. Attend lots of meetings and talk to people and ask questions and get help. There are lots of people in Second Life who want to help and there are many users here hanging out who would love to volunteer for a non-profit.Source: http://beth.typepad.com/beths_blog/2007/09/kiva-in-second-.html
No American nonprofit has been more in the news over the past few months (Circa September 11th, 2001) than the American Red Cross. The controversy over September 11th fundraising may have deflected some attention to what was a stunning success in ePhilanthropy. We sat down with Phil Zepeda, the Red Cross’s manager for online giving, and explored ways in which online fundraising has changed for the organization, the challenges it faces going forward, and some of the lessons it’s learned — lessons that other nonprofits can apply to their Internet efforts.Internet-Fundraising.com: It has been a difficult and challenging time for the Red Cross over the last few months, to say the least — how has online fundraising fared?Phil Zepeda: Our success was really unprecedented. In February 2001, after India and El Salvador earthquakes that happened days apart, we had raised a record $2.5 million online in two and one-half weeks. That, for its time, was amazing. Since September 11, 2001, our Web initiatives have raised more than $67 million online (with Web partners like Amazon, AOL and Yahoo!). Our database of online supporters, which began in 1996, went from 30,000 names to more than 700,000 names in four months. Again, an unprecedented feat for us.IF: Has the Red Cross adjusted its message to online donors? What are the considerations online in terms of donor cultivation and the transparency of philanthropy?Zepeda: Our most recent campaign has been to thank our online donors for their generosity, sharing a message from a family directly affected by the disaster in New York and helped by the Red Cross. This campaign did not include any fundraising “ask”; our goal was donor appreciation and gratitude. The online fundraising world has changed and there is a new “world order.” I think that as we look to send out future campaigns we’ll see a shift in our online messaging that will tell donors the direct impact of their donations and provide follow up that their donations did, in fact, make a difference.IF: As the leading nonprofit online fundraiser in the world, do you believe that Sept. 11 has unlocked the door to ePhilanthropy in general, or was it more of a one-time phenomenon?Zepeda: It’s hard to say, but I know that the next major event that shocks the online community will provide insights to that. So many people gave money to organizations after September 11. Since they made these sometimes overly generous donations and made them in a time of a declining economy, donors to any agency may not be able to give as much as they gave for the September 11 events, even if they are much worse.IF: In your opinion, does online giving bring in a new group of donors to nonprofits, or does it merely replace direct marketing fundraising in a new medium?Zepeda: It’s a mixture of both. I think savvy organizations may try to move their direct marketing supporters to an online environment over time. At the same time, there are people who want to maintain their relationships with a nonprofit solely off-line. So many of our donors were first time donors. And we offer them options to different support channels: our national headquarters, disaster relief funds, or the local chapter. Red Cross NHQ may feel more comfortable maintaining an online relationship with them while a local Chapter gets the face time. It’s all a matter of approach.IF: Given your experience, what advice would you have for smaller nonprofits just getting involved in online fundraising?Zepeda: Examine online potential. Know that even this early on, the competition is fierce. So examine all online channels for reach. Look at the value of your brand and what it can bring.IF: What trends do you see in ePhilanthropy in the coming year?Zepeda: I think you’ll see more online newsletters, annual reports, information bulletins, breaking news-formatted e-mails than ever before. It may be difficult for the end user to cut through the noise. Spamming has really just begun.You’ll see much more accountability online – organizations showing how contributions made a difference. Donors have now come to expect that and may hold you liable if you don’t tell them outright. My advice is to serve it up: avoid biting the hand that feeds you. Copyright: Internet-Fundraising.comSource: www.techsoup.org
Events are a development function. A fundraising event is meant to raise money, not to raise friends. In order to have a successful event you need to view it as a valid development function, used in conjunction with all your other development efforts. Remember the rule of one. You can only have one top priority. You need to be specific about what your number one priority is and what goals go along with that. Different members of your organization may have different goals in mind for the same event. Hash out internally what individual problem you are addressing. You can have secondary or auxiliary goals as well, but only one main focus. Set the goal first. As in, before you set the budget. You should never work on your budget or try to figure out the event details until you have a goal. A budget is just a recipe for how to spend your money. Figure out what you are trying to accomplish before you attempt to figure out any budget. Metrics affect outcomes. Metrics are how you measure your goal and there can be several metrics for any kind of stated goal. For example if you are raising money you can measure total dollars raised, average donation per attendee or rate of return. Although, for fundraising events, the best metric to use is net dollars raised. How you choose to express your goal and how you plan on measuring that goal will impact many of the decisions you make. Events are transitory, missions are permanent. Everything you do should be about advancing your mission, events are just a mile marker along the way. That doesn’t mean to hastily throw together a shoddy event; because people will remember that and it will reflect poorly upon you. However, remember the event is never the goal; it is not what your organization is about. The event needs to be used to help your organization realize its larger vision. Events are a means to an end. You don’t do events for their sake; events are done to further the mission of your organization. Realize that the event you are planning is a tool, a vehicle to take you from a goal to a result. The event is not an end in and of itself; unless of course your mission is to feed people yummy dinners and dress people up in their Sunday best. Once you’ve decided on your fundraising event strategy, make sure you have the right tools to make the process easier. Network for Good’s Event Ticketing and Registration software makes ticketing and registration easy, plus help you raise more money.
Tiffany Meyer is president of Numa Marketing, and the author of Writing a Results-Driven Marketing Plan. Find more information about her nonprofit marketing services, register for her affordable nonprofit marketing e-courses, or sign up for her monthly e-zine The Smart Nonprofit at www.numamarketing.com. ©2007 Tiffany Meyer Marketing, advertising, public relations – each of these industries are laden with urgency and a demand-oriented culture (can you say “deadline”) that can transform the most easy-going nonprofit leader into a reactive stress case. If you have found yourself (or your nonprofit administrators) flying by the seat of your pants with your outreach, it’s time to slow down and determine just how much reactive marketing is costing your organization.To fully understand the true costs of reactive marketing, and in turn, the real benefits of moving toward a more pro-active approach, let’s run through a few scenarios.Scenario #1: Plan? … What Plan?A results-driven marketing plan is your biggest ally to move from reactive to proactive marketing. While it’s definitely important to remain flexible (after all, we sometimes don’t think of every great marketing tactic during the planning phase), your plan will continually remind you where you’re trying to go (the measurable objectives you want to achieve), and how you’re trying to get there (what specific tactics you’ve put on the calendar).And here’s a critical point. Most nonprofits don’t have endless staff resources In fact, most marketing resources are very limited and the challenge is to make sure they are maximized for greatest possible results. In other words, if you have 15 hours a week to devote to marketing, don’t you want to know that your time has been allocated thoughtfully?With a results-driven plan, the tactics in your plan have been chosen because they will help your reach your objectives. For every five to ten hours you spend on a tactic that isn’t listed in your plan, you almost guarantee that another tactic simply won’t be completed. For organizations that struggle to prove the value of marketing, this can often guarantee a lack of support by year-end.Choose add-on tactics wisely and consider their impact on your ability to fulfill your objectives.Scenario #2: The “cheap advertising opportunity”Marketing can definitely stir up feelings of urgency, particularly when you work with the colleague or boss who wants to seize every “opportunity” to promote your organization. Yes, it’s smart to be fully aware of opportunities that arise, but it’s equally critical to evaluate each “opportunity” to see if it truly can result in meeting your objectives.For instance, if you’re right in the middle of re-branding your organization, a month away from launching a new web site that will include your first lead-capture tools, or you haven’t yet honed down your marketing messaging, it isn’t the best time take out an ad, or create a brochure to distribute at next week’s conference.While these may seem like great opportunities – “the ad is cheap and we can reach over 1,000 people in our target market” – remember to fully evaluate the true costs and benefits with these questions:How much time will it take us to create the ad/brochure now when we haven’t yet solidified our messaging and/or graphic identity? Will this mean we’re putting the proverbial “cart before the horse”?What specific, measurable results could we achieve with this opportunity? Without succinct, strategic messaging determined, what’s the likelihood that we’d actually achieve our desired result?Does working on this ad/brochure risk our ability to meet our upcoming, pro-active deadlines like completing our messaging or graphic identity project? Does measuring results of the ad depend on completing the web site that’s in progress?What’s our call to action for this ad? Are we set up now to support that call to action in a manner that helps us meet our objectives?Does this opportunity (the real cost compared to the benefits we can receive) outweigh other similar tactics we have listed in our marketing plan that we’d agreed to implement after our messaging, Web site, and/or graphic identity are complete?Scenario #3: The “it’s good enough for now” Marketing BrochureMarketing is a deadline-oriented industry, often requiring planning months (or sometimes even a year or more) in advance. With limited resources, it isn’t always possible to stay ahead of the curve with developing your marketing materials, leaving some nonprofits to create materials to meet publication deadlines rather than to meet your objectives.The downside to developing marketing materials in a reactive manner is that you run the possibility of materials that simply don’t do the job their intended to do. I’ve conducted dozens of publication audits over the years. In each instance, my reviews saved the organization at least a few thousand dollars each year by eliminating or consolidating publications that simply didn’t do the job.Before rushing to create a publication, be sure to ask yourself if it’s worth the cost of production, printing, and distribution just to meet a deadline. Sometimes it’s just a matter of taking a few more days or weeks of thoughtful planning, copywriting, and design to make the publication rock solid.Scenario #4: There’s no such thing as “too much promotion”As a matter of fact, there is such a thing as “too much promotion” when your resources are limited. And the critical thing here is to remember that your staff and volunteers are also resources – the most important resources you have, in fact. Staff and volunteer burnout due to a “we can never do too much” approach is perhaps the biggest real cost of reactive marketing.It is so easy to get swept up into the “we have to do more” culture of marketing, particularly when you’re using word-of-mouth or other difficult-to-measure tactics, or when there is not agreement about how you’ll focus your resources. Without a plan that includes a list of the specific time and money you’re willing to invest, your promotion runs the risk of following the lead of every new idea that comes to the surface.The best strategy I know to stay proactive and focused is by putting a simple plan together. Make sure your entire team is in agreement that you’ll stick with the tactics listed, and that each additional “opportunity” will be scrutinized to avoid costly volunteer and staff burnout, and to ensure that the opportunity is indeed in alignment with your objectives.Proactive marketing can have substantial benefits: knowing your limited time was well-spent; the ability to measure results; going into each opportunity with consistent, strategic messaging and well-planned marketing collateral; more bang for your buck; and staff that is empowered with strategic choice.
It’s a new year — a perfect time for nonprofits to take a serious look at their email marketing. Does your program need to be overhauled? You’re asking for donations, not offering products, so the approach must be different from that of retail marketers.We asked an expert for his top 10 tips on the nuances of email marketing for nonprofits and ways to increase conversion rates. One simple change he made lifted response 66%. Nonprofit organizations have different relationships with their members than businesses do with their customers. Those differences need to carry over into their email programs.“Part of the whole overall fundraising program is realizing that your newsletter that’s keeping people aware of your activities is really fundraising. Nobody will consider it that, but it really is the cultivation side of a fundraising program, not just asking for money once a month,” says Jeff Herrity, Internet fundraising professional.When your list is ready for an appeal — or a donation request — Herrity follows a long list of best practices he has developed over the years for clients, including Amnesty International and the American Red Cross.Here are his top 10 tips for putting together an email fundraising campaign:Continue reading this article at MarketingSherpa:http://www.marketingsherpa.com/article.html?id=30272
Since it’s a day when we’re focused on winning hearts, I’m going to take a moment to highlight in red what we all adore: being recognized and loved for who we are and connecting with those we love.Treat those you want to reach in this world with that kind of affection. Listen to what they say. Acknowledge and appreciate who they are. They will respond in kind. Great marketing is about love.Happy Valentine’s Day!
Below are the most typical reasons, I think. It’s an A-O of giving – feel free to chime in with the P-Z. The common denominator? These are deeply emotional, personal reasons. “Because I loved the organization’s brochure” is not on there.So what do we do? Make people feel this way. When they feel moved to give, you need to assure them something good will happen as a result. Talk tangible impact. Once they give, thank them over and over. Remind them of why they were moved to give and what terrific things resulted. a. Someone I know asked me to give b. I felt emotionally moved by someone’s storyc. I want to feel I’m not powerless in the face of need and can help (this is especially true during disasters)d. I want to feel I’m changing someone’s lifee. I feel a sense of closeness to a community or groupf. I need a tax deduction g. I want to memorialize someone (who is struggling or died of a disease, for example)h. I was raised to give to charity – it’s tradition in my familyi. I want to be “hip” and supporting this charity (ie, wearing a yellow wrist band) is in stylej. It makes me feel connected to other people and builds my social networkk. I want to have a good image for myself/my companyl. I want to leave a legacy that perpetuates me, my ideals or my causem. I feel fortunate (or guilty) and want to give something back to othersn. I give for religious reasons – God wants me to share my affluenceo. I want to be seen as a leader/role model
In honor of my fave colleague Mark Rovner’s call for posts on “how do you inspire people?” I post this wee excerpt from an upcoming column of mine coming out in a few days.Dear Marketing Maven,My email list isn’t what it used to be. People aren’t listening to me anymore, and each time I ask for their help, they are less responsive. Why doesn’t my list love me anymore?–Despairing in DevelopmentDear Despairing,I suspect you’re getting the silent treatment for three reasons. First, you could be a stalker. Do you have permission to email your list? Are these people who’ve said they want to hear from you? If not, don’t expect them to greet your spammy self with open arms. Second, I suspect you’ve probably been taking some of your list for granted. Just because some people were once generous doesn’t mean you can keep asking for more and more. You need to be giving back – thanking that list and showing it a great time with fabulous stories about the great things it has accomplished. Make it feel loved. Third, are you really connecting with your list and its feelings, or are you just talking about yourself all the time? Nothing turns off a list like narcissism, and nothing turns it on like showing your emotional side and appealing to its perspective. My advice? Only reach out to your list when you have permission. Treat your list with great care and gratitude. Start a true conversation with your list and be responsive to its feelings. Chocolates and flowers may help too.–Maven
Charity badge campaigns have the potential to be incredible fundraising mechanisms if successful but are also susceptible to failure if they are not properly implemented. Below are some tips to ensure that your fundraiser is a great success.Send E-mailsTo get started, email your badge to a number of supporters. Do not email everyone you can think of, but rather those who would be most likely to make a contribution or share the badge with others.Donate to Your Own BadgePeople are more likely to donate to your cause if they feel that they are part of something bigger. Before you spread the word about your badge, donate to it yourself and have co-workers or friends do the same (sixdegrees.org).Be Bold with Content on BadgeYou have a very limited amount of space to make your message compelling. Be bold with your image and text to grab attention and call people to action.Start with a Small SuccessCharity badges allow you to set your fundraising goal and track the success of your campaign. When starting your first fundraiser, set your goal to an attainable amount and let people know that they made a difference in the goals success (foik network).Write About it on Your BlogIf your nonprofit doesn’t have a blog yet, it should. Check out the article “10 Reasons Why Every Nonprofit Must Have a Blog” to learn why. If it does, then use the blog to promote your campaign. Post a description of the purpose of the fundraiser and a badge for supporters to share on your blog.Use Social Networking SitesSites such as MySpace are designed to facilitate social networking and sharing of information. If you have a MySpace profile, use it to post your charity badge and share it with others.Send Thank You E-mailsThis is good practice for any fundraising campaign and it encourages donors to contribute again in the future.Source: Lance Trebesch and Taylor Robinson from http://www.ticketprinting.com/
M+R Strategic Services & NTEN just released their annual online benchmark study for nonprofits, and they found online fundraising continues to grow – as does the social network reach of nonprofits. (The study is based on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP and Human Rights Campaign.) That’s the good news. The bad news is that email response rates are declining. Possible explanations are that electoral campaigns or (for international organizations) a lack of a major international humanitarian crisis in the news may have hurt response rates. But the cause also could be our own fundraising practices. The study notes: “The lower response rates are also part of a long-term trend: in the years we have produced this study, we have never seen fundraising response rates increase from year to year. This long-term trend may be driven in part by a practice common to many email fundraising programs: continuing to send fundraising messages to unresponsive email addresses over long periods.”What does all this mean to your organization? I posed that question to Will Valverde, Vice President of Creative Development at M+R Strategic Services and co-author of this year’s Benchmarks study. He said:“Email remains a critically important piece of the puzzle for most nonprofits, but declines in fundraising email response rates show the importance of connecting with donors through more than one channel. Successful nonprofits are responding to this reality by securing more and more revenue from monthly donors, and by rapidly expanding their audiences not just for email, but on social media as well.”Key findings of the study shared by M+R are:● A 21 percent increase in online revenue overall from 2011, with only International groups seeing a decline in online giving.● A sharp decline in certain key email metrics – such as a 14 percent decline in click-through rates for advocacy messages and 27 percent decline for fundraising messages. This trend was driven mostly by the decline in click-through rates among Rights and International groups. Advocacy messages sent on behalf of Environmental groups performed best.● Since 2011, online monthly giving grew by 43 percent – more than twice as fast as one-time giving. Although still a small percentage of overall giving, sustaining gifts now account for 18 percent of revenue for International groups.● Email list sizes continue to grow for all sectors and sizes, up 15 percent in 2012. This trend was greatest for Wildlife and Animal Welfare groups, which grew their email lists by 32 percent from 2011.● The growth of social media audiences outpaced email lists in 2012, growing an average of 46 percent on Facebook and 264 percent on Twitter. However, Facebook continues to be king for connecting with supporters on social media, reaching 149 Facebook fans for every 1,000 email subscribers.You can review the full study here.If you have trouble viewing the above infographic, go here.
As you probably suspected, thank you letters shouldn’t be a one-size-fits-all kind of deal. Just like the fundraising appeals that motivated donors to give, your acknowledgments to them should be personal, specific, and emotionally compelling. Making thank you letters a priority now will ultimately help you retain and grow your community of donors.So, how do you do it? This post highlights four steps that can help you send timely and accurate appeals, delight your donors, and maintain your sanity in the process.Step One: Understand the results of your campaign.The campaign’s over, but the fun is just beginning! Now’s the time to ask yourself some key questions:How many donors gave?At what levels?Did you have a lot of small amounts or a few large donors carrying the weight?Did you meet your goals?What will those dollars help you achieve?Answering these questions will offer you a broad overview of your campaign’s results as well as an understanding of the impact of individual donations. That information is important to include in your acknowledgments because it reinforces that your donors aren’t just giving individual gifts, they’re part of a community working toward a common purpose.Step Two: Keep your outcomes in mind.Next, take out your crystal ball and imagine you can see into the future. What do you envision? Whether it’s reaching higher fundraising goals, encouraging middle donors to become event sponsors, or offering donors opportunities to learn about your programs, get clear about what you want to accomplish. Then, use your thank you letters and subsequent outreach to help make those goals become reality.Step Three: Equip yourself with the right tools.To get the most out of your fundraising and to communicate with donors in the right ways at the right times, you absolutely need a tool that helps you analyze trends and tracks more than gift amounts. This tool should help you easily store, sort, and retrieve donor information. Hint: Excel is not that tool.You’ll save yourself (and your staff, and your donors, and… you get the idea) a lot of time and headache by implementing a donor management system focused on nonprofit fundraising. Need to get this in place? We can help. Get a personal tour of our easy-to-use donor management system created with nonprofits like yours in mind.Step Four: Divide and conquer.Now that you’re clear on what’s happened and what you need to do, it’s time to segment your donors and start tailoring your message to fit their experiences with your organization. If you’ve never done segmentation before, it’s ok to start small and keep it simple. Here are a few ideas to help you think about which groups might make sense for your donors.Segment by giving level: It’s important to thank donors based on the amounts that they gave. You’ll want to mention their gift amount, but also illustrate the impact their gift will have. Plus, different donors need different acknowledgments. An email or postcard might be a great thank you for a $20 donor, but a $2,000 donor should get something more personal, like a handwritten note from your Executive Director. Decide which actions you’ll take for each level and make a plan to get it done.Segment by entry point: Donors that come in via peer fundraising campaigns or social media might need a different type of welcome that event attendees or those already on your email list. Consider how your thank you can both welcome and educate donors about your work and their role in making it happen. (Note: you shouldn’t pack all of this into one email, but think about how your thank you letter provides the right introduction.)Segment by giving history: Do you have regular annual donors? Monthly donors? Donors who gave this year but haven’t in years past? First-time donors? You guessed it: take the time to create tailored messages for these different donors.Looking for more information on targeting donors? Barbara O’Reilly’s Donor Segmentation 101 is a great place to learn about the building blocks of this important fundraising strategy.Regardless of your organization’s overall fundraising approach, it’s important that the specific thank you letters your donors receive are closely tied to the campaign and actions they took when they made their donations. It’s not just the right and polite thing to do; it’s smart fundraising in action.
Posted on July 4, 2014November 4, 2016By: Katie Millar, Technical Writer, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is part one of two in our family planning feature this weekA new article just released from scholars at Harvard School of Public Health highlights a very pertinent human rights and maternal health issue: unmet need for contraception. The article, Unmet Need for Contraception: Issues and Challenges by John Cleland, Sarah Harbison, and Iqbal H. Shah, reviews the history of family planning initiatives, strengths and weaknesses in measurement techniques for unmet need, lack of a male perspective in collecting contraceptive use data, levels and trends in unmet need, the relationship between access and unmet need, and program impact to reduce unmet need.Trends in Unmet Need Around the WorldThe authors of this article explore both contraceptive prevalence rate (CPR) and unmet need prevalence globally and regionally. Overall, from 1970 to 2010 CPR has risen from 36% to 63% and unmet need has decreased from 22% to 12%.However, when rates are assessed regionally, disparities appear. The regions with the most success over the last 40 years were Asia and Latin America and the Caribbean. They were able to more than double their CPR and decrease their unmet need from 24% in Asia and 28% in Latin America and the Caribbean in 1970 to 11% and 10.5% in 2010, respectively. In 2010, the lowest CPR (24%) and highest unmet need (25%) is currently in sub-Saharan Africa. Unfortunately, the rate of unmet need has seen little to no decline since 1970 in this region. These levels are similar to 1970 levels in Asia and Latin America and the Caribbean.Likely due to China’s one-child policy, as of 2010, Eastern Asia is the world’s region with the lowest unmet need (4%) and highest CPR (82%). This region also had the most rapid increase in CPR and greatest decline in unmet need.However, a rapid increase in contraceptive prevalence does not always conclude in a decrease in unmet need. In Pakistan, a drastic rise in CPR from 4% in 1970 to 33% in 2010 had little to no effect on prevalence of unmet need.Measurement MethodsWhile the measurement of unmet need is somewhat complicated, unmet need is defined as the percentage of women who do not want more children for at least two years but are using no modern method of contraception. This article discusses and explores strengths and weaknesses to these methodologies.There are reasons why current prevalence of unmet need may not reflect the needs of the population. As the authors state, “the major criticism of the concept of unmet need stems from the fact that it is imposed by analysts based on the discrepancy between future childbearing wishes and contraceptive use rather than from a direct expression of need by respondents.” Also, a large percentage of women who are included in those with an unmet need state that they do not plan to adopt contraceptives at any point in the future.In addition, one trend that appears when assessing family planning, is that in some countries fertility is decreasing, yet unmet need remains. A reason why this may be true is that many women prefer periodic and other forms of abstinence to modern methods of contraceptives. For example, demographic and health surveys from Ghana show that well-educated women from Accra are more likely to use traditional methods than other women. Given the assumption that these well-educated women are making an explicit choice, the unmet need is overestimated in Ghana. However, in developing countries, 90% of contraceptive use is with modern methods, so including traditional methods in the contraceptive prevalence rate (CPR) may not make a notable difference.Issues of Access and Unmet NeedPopular responses to addressing unmet need are to decrease distance to and cost of contraceptive access. However, these factors were determined as potential, but not great barriers to access. In contrast, what has been termed as psychosocial and information access seem to play a much more influential role in addressing unmet need. The most frequent reasons that women gave for not accessing modern contraception methods were infrequent sex and fear of side-effects. In addition, in Southern Asian and Western African countries, the authors stated that “social opposition by the respondent herself, the husband, and others were common reasons for not using contraception.In conclusion, lack of knowledge—or partial and erroneous beliefs—concerning methods or services, together with social barriers, are key causes of unmet need in the early phase of family planning programs when contraceptive prevalence is low. The importance of these factors fades as time passes and use of modern methods becomes a familiar and commonplace part of life. Concerns regarding side effects and health, on the other hand, do not dissipate.”Measuring Impact on ProgramsIn order to address the high unmet need in sub-Saharan Africa and the barriers to access that are often found there, the authors note Bongaart’s conclusion that information, education and communication (IEC) programs can reduce unmet need by 10% and increase CPR by 22% in low-use, high-unmet-need countries. This type of programming can be especially effective in these settings since social oppression and lack of knowledge have been identified as barriers to contraceptive use.Are you addressing unmet need in your country? Have you had any successes or frustrations you would like to share with our MHTF audience? Please contact Katie Millar for guidance on submitting a guest post to our blog.Share this: ShareEmailPrint To learn more, read:
Posted on August 7, 2017August 7, 2017By: Sarah Hodin, Project Coordinator II, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)India’s Accredited Social Health Activist (ASHA) program was established by the National Rural Health Mission in 2010 with an aim to improve health outcomes—particularly among women and children—and to reduce geographic and socioeconomic disparities. ASHAs are recruited and trained to work in their own communities as health activists, educators and providers of basic essential services.The ASHA’s roleGopalan SS et al. Assessing community health workers’ performance motivation: A mixed-methods approach on India’s Accredited Social Health Activists (ASHA) programme. BMJ Open 2012; 2: e001557.While ASHAs are not trained to provide comprehensive reproductive, maternal and newborn care, they have several important responsibilities within their communities including:Identifying and registering new pregnancies, births and deathsMobilizing, counselling and supporting the community to demand and seek health servicesIdentifying, managing or referring cases of illnessSupporting health service delivery through home visits, first-aid and immunizations sessionsMaintaining data and participating in community-level health planningRoom for improvementEvidence on the effectiveness of ASHAs in increasing maternal and newborn health care utilization and improving outcomes is mixed. While some studies have highlighted the potential of ASHAs to help lead community mobilization, reduce neonatal mortality, encourage adherence to antiretroviral therapy among HIV-positive women and increase immunization rates, substantial gaps related to knowledge of pre-eclampsia, promotion of institutional delivery, contraceptive counselling and assessment of obstetric danger signs have also been noted.The impact of ASHAs on their communities is largely dependent on the quality of their training and other health system factors. Research has indicated inadequate health system support for ASHAs including a lack of strong supervision, limited opportunities for continuing education and training and poor workload management. There is also debate around the current financial incentive scheme for ASHAs and whether it is appropriate for the amount of work that they do, which has been shown to cause some ASHAs to feel overworked and less motivated to perform their tasks.Voices from the fieldSeveral challenges hindering ASHAs’ ability to perform their roles have been identified in various qualitative studies:Lack of health system support “ASHAs have not been trained the way they should be … They get limited training on community mobilization, child immunization and others due to which they have limited knowledge and skills … We are training ASHAs after recruitment rather than asking them to successfully complete a course to apply for this post. The assured job in hand decreases her motivation to learn new things in training.” – Health system representative [Source]“The career path and promotions for [other health care workers] within their own departments are certain but not for ASHAs hence they are de-motivated.” – Health system representative [Source]“There is no proper coordination between the supervisors and their instructions to the ASHAs and this results in leaving the task undone and de-motivates ASHAs to work.” – ASHA co-worker [Source]Inadequate compensation“I get my salary after 5–6 months. I am not satisfied with the salary. Many times, I wanted to leave this job, but every time my husband suggested me to continue this job. He said that something is better than nothing.” – ASHA [Source]“My village is small; there are only few cases of pregnancy. I have limited income compared to villages with huge population.” – ASHA [Source]“ASHAs’ have a list of work to perform… But since they have limited avenues to earn income, we mostly encourage them to achieve the targets like immunization, hospital delivery, organizing monthly village health nutrition day, etc.…, so that they could earn some money.” – Primary health care auxiliary nurse-midwife [Source]Sociocultural factors and gender norms“The elders say why waste money in going to hospital, they can deliver at home without any problem” – ASHA [Source]“Since women have no representation in the village council and have little role in decision making with matters related to village; for ASHAs to initiate community action is not very feasible.” – Primary health care doctor [Source]“I feel hesitation in talking with men. They get information from my husband as he knows a lot of things after going with me to meetings.” – ASHA [Source]“Some women come to me and ask for measures to stop children. I tell them convince your husband first, otherwise if you do something on your own, your husband will say unnecessary things.” – ASHA [Source]“People normally go to hospital only when there is complication or obstructed labor. It is traditional to give birth at home.” – ASHA [Source]Poor infrastructure and quality of facility-based care“Remote villages have poor roads and may take about 5 hours to reach on foot. ASHAs maintain health records of the village; it saves time for the nurse in identification of pregnant women, children and sick people.” – Primary health care doctor [Source]“They go to the hospital after I remind them to go on the Wednesday. Then they come back to me and say, ‘You are a liar, they do not have medication.’” – ASHA [Source]“We explain to patients that if you deliver your child in the hospital you will get better care. Upon their request, we stay with them, even at night. But when after all this effort someone raises their voice at us in front of the patient and says keep quiet, mind your own business and do not talk useless nonsense, then it is hurtful and humiliating.” – ASHA [Source]Hope for the futureDespite these challenges, being an ASHA can also be incredibly rewarding:“Prior to being an ASHA I didn’t go anywhere alone. But now I can move about freely. I accompany my patients to facilities. After being ASHA my confidence has increased.” – ASHA [Source]“Earlier no one knew us. Now since she became an ASHA the honor and respect of the family has increased…Earlier no one asked our opinion. But now everyone takes the view from our family.” – ASHA [Source]ASHAs are uniquely positioned to reduce health disparities by serving the health needs of their own rural communities. With additional research, policy and programmatic efforts, India’s health system can support ASHAs to fulfill their potential as change-agents in improving maternal and newborn health.—Learn more about community health workers and maternal health.Read other posts from the Global Maternal Health Workforce blog series.Access resources related to the global maternal health workforce.Share this: ShareEmailPrint To learn more, read:
Posted on October 10, 2017October 10, 2017By: Yuval Cohen, Intern, Maternal Health Initiative, Woodrow Wilson Center Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)“Innovation happens when there are pioneers that stick with it,” said Monica Kerrigan, vice president of innovations at Jhpiego. “How can we—each one of us—be part of the change process?” Innovations will be essential to meeting Sustainable Development Goal #3, which is to reduce the global maternal mortality ratio to below 70 deaths per 100,000 live births. Experts from the United Nations Population Fund (UNFPA), Jhpiego, Jacaranda Health and Total Impact Capital came together at the Wilson Center on 14 September to discuss how maternal health clinics and other facilities can be drivers of innovation.The first step in serving the most vulnerable populations, Kerrigan said, is “to look at where we want to be in the future. We are not going to be there today—and that is part of innovations.”Empowering patients and nurses: Innovations in care“Improving facility-based quality of care…that’s really the heart of the work we do,” said Nick Pearson of Jacaranda Health, a group of small-scale service providers in Nairobi, Kenya. In Kenya, the percentage of women delivering in facilities has risen from 40 percent to 60 percent in the last five years. “It is a step in the right direction,” Pearson said, but the quality of maternal health care in most facilities “is still grossly subpar.”Jacaranda’s small maternity hospital on the outskirts of Nairobi emphasizes patient-centered care and empowering nurses, developing new systems and processes to deliver care affordably. “To drive quality care,” Pearson said, “you need nurses that are empowered, that are well-trained and that are engaged.”Jacaranda develops innovations in group-based care based on the creative minds of their own patients. For example, mothers took the initiative to create online group chats that Jacaranda’s nurses then joined, turning them into a consistent facet of Lamaze programs. Innovations and designs are constantly reshaped based on the feedback of their patients and their partners.Jacaranda’s innovations are sustainable, too: The average cost of delivery at the Jacaranda hospital is about 100 US dollars, which is roughly how much the Kenyan government subsidizes private and public hospitals for delivery.Falling in love with the problem: Innovations in data and trainingUsing data effectively is crucial when developing and revamping innovative programs. For example, the ePartogram, developed by Jhpiego and tested in Kenya and in Zanzibar, Tanzania, is a tablet that facilitates clinical decision making and analyzes data to monitor programs and facilities. The challenge is actually using this data, said Kerrigan, to evaluate solutions and change them accordingly. “Can we fall in love with the problem,” she said, “before we jump into doing things?” When innovators “fall in love with the solution,” she said, they forget that changes are constantly needed.Improving training for health personnel, while at the same time avoiding taking them away from patients, is also a challenge that needs innovation. Low Dose High Frequency Training, a model developed by Jhpiego, reshapes training to better utilize time, save money and provide adequate learning models for providers. “We can’t just keep on doing classroom training…taking people out of their jobs and putting them in a classroom to learn,” Kerrigan said, “so how can we think about these more targeted spurts of training that would allow people to learn faster, better, more affordably and sustainably?”To enhance trainings for birth attendants, UNFPA developed the Portable Mobile Learning System (MLS), a handheld projector with pre-downloaded training modules that can be used without being connected to the web. “It is highly cost effective—the total cost of this is about $600,” said Geeta Lal from UNFPA, “and it can be used for any kind of training.” Piloted in 2016, the MLS has been used to teach more than 3,000 beneficiaries in more than 100 training sessions, garnering significant interest from governments and ministries. If we can “show something that works, money will come,” said Lal.Financing change: Innovative investment vehiclesWhile innovative products can show tangible results fairly quickly, innovative designs and processes are not always the most attractive investments, as they need long-term financial support to be sustainable. “Public resources…are being extraordinarily constrained,” said John Simon, a founding partner of Total Impact Capital (TOTAL). “How do you create investment vehicles that can attract private capital into the types of innovations that [the speakers] are talking about?”“The challenge,” Simon said, “is if you are trying to serve a person in Kenya who has $100 or less to spend on maternal care…that’s a market that straight commercial capital is not likely to look into.” Through the establishment of the Medical Credit Fund, TOTAL works with banks to allow them to fund innovations that improve the quality of health facilities. Initially, the Medical Credit Fund covers all of the risk and gradually shifts the risk to banks. Banks, with the support of the fund, lend to facilities with sustainable models for improvement and a strong demand for their services. “At the end of the day, the most important thing is that you have something really innovative, that you can scale,” said Simon, “I don’t think there is a shortage of that…but I think connecting it with the capital will make it happen.”Technological advancements are crucial, but innovative ideas for scaling up existing solutions and for improving training of care providers are key to increasing the quality of maternal and child health care. The field is filled with opportunities, from new devices to refurbished business models. While all of these efforts require money, impact investing and other financial innovations may fill the gaps in public sector funding. The maternal health community should remain focused on fixing the problem, not on fixing the solution. “[If] you hit one wall, there’s always an opening,” said Lal, “don’t give up.”Event Resources:Photo GalleryEvent VideoMonica Kerrigan PresentationGeeta Lal PresentationNick Pearson PresentationSources: Jacaranda Health, Jhpiego, Total Impact Capital, United Nations Population FundPhoto Credit: UNFPA Tanzania Country Office—This post originally appeared on New Security Beat.Share this: ShareEmailPrint To learn more, read:
Manchester City coach Pep Guardiola lauded David Silva as one of the best players he has ever seen after the Spaniard starred in his 400th appearance for the club, a 3-1 win at Bournemouth.Silva started in an attack-minded midfield as both Fernandinho and Rodri were left on the bench, with City’s approach ultimately paying dividends.The 33-year-old split open the Bournemouth defence to set up Raheem Sterling to make it 2-0 to the Premier League champions, while he also claimed an assist for Sergio Aguero’s second goal. Article continues below Editors’ Picks Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? It proved a fitting display from the playmaker, who joined from Valencia in 2010, as he reached a notable personal milestone on the south coast.Guardiola admitted on Friday he had doubts about Silva’s suitability for the Premier League before the midfielder made the move – now he ranks him among the greatest footballers he has witnessed.”He played incredibly well,” Guardiola told BBC Sport. “David, in this kind of game – with a defence so deep and with such few spaces – is so good. He’s one of the best players I’ve ever seen.”What can I say? Everyone knows David. He moves between the lines like no one else in the world, he is a fighter.”Sterling’s goal was his fifth in the league already this season and Guardiola was delighted with his side’s clinical finishing, particularly given the champions did not craft a huge number of clear-cut opportunities.”We didn’t create so many chances, but Raheem is still scoring goals, which is good for us,” he added.”There are a few things to improve that’s good that that has happened while winning games, but we knew it, every time they set up so deep 5-4-1, long balls and they are so strong with King, Wilson and Billing and set pieces with good throw ins all the time in the boxes they are stronger than us.”But, okay. The quality of our players made the difference and we won the game.” Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.