We have had a lot of conversations, both internal and external, about all of the new social networking tools and how they can be used by nonprofits. There is a tendency in the nonprofit world to focus a lot of talk on the latest and greatest thing and to feel some kinds of social pressure to be doing “it” – whatever it is.Those who focus on online fundraising – such as our partners at Donordigital, the online fundraising guru Madeline Stanionis and the good folks at M&R – are quick to remind us to focus on goals and measurements. What are you looking to do? And does this activity get us toward that end? And can you prove it through measurement? Though it may be a buzz kill, we have to remember that resources are not unlimited. That MySpace page or blog might be “free” but your time isn’t. And though it might be what everyone is talking about, it might not make sense for you, and not now.I just returned from the Communications Network conference where Victor D’Allant (a fabulous mench) made just this point in one of the sessions. He mentioned that Social Edge, the networking site for social entrepreneurs, is going to launch a podcast, years after he was told he “needed” one, because he finally has some content where podcasting is the best option.At AED (the biggest nonprofit you never heard of), Natalie Halpern made a moving film about AIDS orphans in Africa. It’s a 20-minute piece and Natalie has been able to get screenings of the film at events and some festivals. They are thinking about social networking because if the goal is to get people to see the film (or shorter stories made from the film) then social networks might be a good way to find them. It is easy – but time consuming – to identify pages on MySpace and other social networks that mention the issues an organization cares about. Where it makes sense, we at See3 help our clients find the influencers – the people with lots of friends and lots of activity on their pages -and invite them in, get them engaged and watch as they influence their personal network in our direction.There are some people who believe that this is the entire future of marketing. These folks think that top-down marketing, where we tell you what to think by directing advertising at you, isn’t working any more. They say that the only way to get noticed is to do something remarkable (or entertaining or moving) and then grease the wheels that allow regular people to tell each other about it. I think this overstates the case a little, but this is for sure the way things are moving.In the here and now though, there are times when it’s a no-brainer to use social networking tools. We created three direct-response video pieces for Amnesty International USA. They are using YouTube to host the video. They have embedded the video onto their tell-a-friend pages, and are using their Kintera tools and the YouTube community to push the video beyond those already on their house list. (As of this writing we have close to 16,000 views on the first video released.)(SHAMELESS PLUG: We are building DoGooderTV to become THE place for nonprofit video because the DoGooder community will be there for the specific purpose of engaging on issues. The good clips will be syndicated across the web, grabbing much more attention that you can get buried among bloopers and TV shows.)The social networking world can sure seem overwhelming. Nonprofit professionals are just starting to wrap their arms around blogging and RSS and, let’s hope video (which is used by orders of magnitude more people than blogging and RSS). My advice for the overwhelmed is to relax and make decisions based on the likely return on your investment of time and money. There are things you can do quickly and easily and there are activities that will take more investment. There are proven strategies and new ideas. Balance, in work as in life, is always good advice.Source: http://blog.see3.net/?p=62
You may have heard of the 80/20 rule, but what you need to realize is the rule is actually 97/3. As in, 97% of your money is going to come from 3% of your constituency. So you need to focus on them, those ideal prospects rather than spending all of your time on direct mail campaigns geared towards racking up $10 at a time. Stop thinking about “donors” and “donations.” This isn’t a blood bank, which is what people word-associate “donor” with. Think about investors and investments. All investors are interested in ROI, their return on investment, so show people what they get if they invest in your cause. *This article was originally published on December 18, 2008, and has been updated.Source: Adapted by Jake Emen from Tom Suddes’ Nonprofit 911 Presentation “33 Ideas that Change the Fundraising Game.” Always, always listen. Ask lots of questions of your potential investors and really listen to their answers. Or don’t ask any questions and just listen to what they have to say. Listen, listen, listen. Who fits the ideal profile for your organization and your cause? Find the people who you really need to target. Perhaps somebody older and wealthy, who has had success and now wants to make an impact and leave a legacy. If you’re an adoption agency, he or she was adopted, or adopted their own children. Find the ideal profile of somebody who will want to help you. Set your priorities and have a master prospect list ordered in importance. Importance can be based most readily on two main traits: capacity and relationship. What capacity do they have to help you and what is their relationship with you? Ordering a prospect list alphabetically won’t do you much good if your best prospect’s last name begins with a “z.” Another rule: the rule of 3-10-20. Do you know who the top three champions of your cause are? What about the 10 best prospects after that, and the 20 best after that? Finding your best prospects and focusing on them can have an unbelievable impact for your organization. The lifeline of any organization is the people that give their money and their time to support it. You have to find those people, keep them around and encourage them to finally take action.An easy way to find your best qualified prospects are to look at the three P’s: priorities, programs, and projects. Who are the people involved with them and who would be most interested in helping those causes? Every investor will want to know the answer to these three, dual-part questions. If you can’t answer these questions, you won’t convince anybody to make an investment in you. Where does the money go and why is it going there? Who decided that and how did they do it? What do you want from me and when do you want it? What if the investor you were trying to convince to take action, what if he or she was the last possible investor you had? How would you treat him and what would you say? Would you interrupt him during dinner with a phone call or would you send him yet another direct mail piece? Treat all of your investors as if they were your last and you absolutely needed their help and appreciated them to the fullest. Manage your energy, not your time. Have you identified those ideal prospects, those few people who may be able to underwrite near everything you want to do? Work the pyramid from the top down and put your best effort into getting those people to help you.
Limited budgets don’t have to substantially limit your online advocacy possibilities. Alan Rosenblatt describes the new generation of online tools that help organizations of any size cope with the increasingly complicated internet world.The world of online advocacy is becoming more complicated. People are using a wider variety of online communications channels – not just email, but also instant messaging, online social networks, and SMS text messages via cell phones. Anyone can create and post media content online, and activists are more likely to see and respond to posts by their friends as opposed to organizations. Activists don’t want to just take action – they want to feel part of a community that creates change.Despite these changes, the strategic goals of an advocacy organization remain the same: inform the people, activate the people, and organize the people into communities dedicated to achieving your policy goals. While online tools to help with these efforts have long existed, the divergence of communication channels has eroded the effectiveness of many of these more traditional tools. Thus, we need new online advocacy tools that deliver messages across channels, leverage social media to promote a key message, encourage action, and build community.Fortunately, the first generation of these new tools is already here. These tools are still evolving, but they offer some powerful functionalities and opportunities for creating creative campaigns to recruit and mobilize activists on a very limited budget. This article talks through some of the new tools (as well as a few old ones) that might be useful to you, and some tactics for using them.Reaching Activists via Their Preferred PlatformOnline organizers are facing a migration from email to social networks, instant messengers, RSS feeds, and SMS text messaging. While email remains the dominant channel for online communication, younger users in particular are giving up on email in favor of using the communications systems built into their MySpace and Facebook accounts, or relying heavily on instant messengers such as AIM, Yahoo Messenger, or Skype.Organizations can sort their contact databases by preferred communications method and send out messages directly through each channel, one at a time, but this can be a time consuming chore for organizations with a big list. To remedy this problem, CircleUp allows you to distribute messages to activists all at once, via whatever channel each individual has setup as their preferred method. CircleUp currently supports email, AIM, and Yahoo messenger, and will soon support Facebook and SMS. The tool also aggregates the responses to your messages for easier management and allows for confidential forwarding of messages by your recipients.If you’re hoping to reach supporters via mobile phones, consider using Mozes, a free online social network that connects to cell phones. One way to use Mozes is to set up your keyword and then ask people at an event to text message your keyword to MOZES (66937). Mozes will send your custom message back to them and capture their contact information for future alerts and messages.Promoting Your Message with Social MediaAdvocacy organizations often want to increase public awareness of their issue by encouraging people to view an article, story, or video – and then, hopefully, to take action. Since the web is filled with content useful to your agenda, even organizations with limited resources can take advantage of other people’s content to promote their cause.Social media sites can be very useful in driving people to high quality content. Sites like Digg, Care2 News Network, YouTube, and Flickr not only allow anyone to post content, but they also present content ranked by how popular or useful it is to the sites’ visitors. On YouTube, for example, the more views a video has, the higher it shows up on the site rankings. If you can drive a lot of people to view a particular video that you want people to see, the video might be featured on YouTube’s homepage, leading even more people to see it.Similarly, social media news sites like Digg and Care2 News Network provide you an opportunity to post a link and a description of any article online. As people read these articles, they are able to indicate if they liked the article (“digging it”), again driving it up in the rankings.Organizations who want to ask their community to help promote content within these social media sites may want to check out Collactive. This tool shows your activists both the content that you want to promote and an “action button” on the same webpage. The action button will takes them to the appropriate page on a social media site to “vote” for the content – and in many cases, fills out any forms required. While most social media sites are not designed for activism, Collactive adds a layer of functionality that makes taking action after viewing the content a breeze for any activist, regardless of their skill level. So whether you want to make a YouTube clip reach the “most viewed page” or put an article in the front page of a news site, Collactive makes the “voting” process simple for your constituents.Encouraging ActionThe hallmark of online issue advocacy campaigns is often to generate emails and petitions targeted at public or private policymakers. While not every organization can afford tools like Capwiz or even DemocracyInAction to facilitate a campaign, there are a number of free tools that help even the smallest of non-profits take advantage of these tactics.If you want people to send a message to their Congressional representative, Capitol Advantage provides a free version of their Capwiz tool at Congress.org. You could, for instance, send a call to action that asks your activists to go to Congress.org, find their local representative, and send a particular email. Congress.org can also be used to run a letter to the editor campaign. There is a notable downside, however: you can’t capture the names or email addresses of those who take action on your behalf.CitizenSpeak is another free grassroots advocacy tool that lets you easily create a campaign to send emails to any target for which you have an email address. It’s not designed to deliver campaigns to Congress, but it works just fine for campaigns targeted at state, local, and private sector policymakers. Plus, if you pair it with the open source constituent relations management tool civiCRM, you can harvest the email addresses of people participating in your campaign and grow your list of constituents.Yet another free tool for helping citizens make their voices heard is The Petition Site, provided by Care2. Just set up a petition, encourage your activists to sign it, ask them to spread the word to their friends and family, and then periodically download the signatures and send them to your campaign’s target. The petition also accommodates personal comments from each signer, so the impact can be far greater than just a list of names. You can gather contact information for each signer as well, for an additional fee. Additionally, Care2 now offers a widget that allows you to easily integrate a petition campaign into your own website or social network profile page.If you want to convince a public official or candidate to attend an event, try using Eventful. This website lets you create a petition calling for any public person to appear at an event in “your” town. As the list of people calling for the visit grows, the invitee is sent an email indicating how many people are waiting. Presidential candidates including Barack Obama and John Edwards are using this tool in reverse, encouraging citizens to organize together to invite them to their town.In order to create a community challenge, consider PledgeBank. For example, if you want to clean up a park in your community, you can use PledgeBank to create a call to action that says you will come out and clean the park on Saturday next week, but only if 20 other people sign up to join you. You could then push the link out to your community via email, flyers, etc. Once enough people have signed up, everyone gets an email from PledgeBank calling on them to fulfill their commitment. This tool can be used for anything from local actions to fundraising for your organization (for example, “I pledge to donate $100 to organization X if 500 other people will do the same”).Building CommunityActivists don’t like to feel that they’re only involved when you need something from them. They want to be part of the action as well as just taking action. Online communities can be a powerful way to let them talk to other activists, discuss ideas, follow progress, and more.While many organizations are tempted to build their own online communities, the truth is that new communities are unlikely to succeed. Most heavy internet users are already invested in existing online communities like MySpace, Facebook, and Care2, so getting them to join yet another community can be a tough sell. Unless you have a compelling reason to build your own community from scratch, and even if you do, it is advisable to tap into existing online communities. A quick search on these large social networks will yield many established groups filled with people already organized around your issue and related ones. Since they are already there and engaged, it makes more sense to join them and mobilize from within.If you have a compelling reason to try to form your social network community, check out Change.org. This new free social network site includes tools to match your community members up with their lawmakers using a ZIP code match. Once matched, the site has tools for sending email or patching phone calls through to the right office. It also has built in fundraising tools that not only work on Change.org, but can be posted on any other webpage (such as MySpace, Facebook, your website, etc.) with an easy to use “widget.” Change.org has also developed a Facebook application that will let you integrate many of their great features into Facebook.If you feel you have to build your own social network, you can start one for free at GoingOn. GoingOn hosts your network for free in exchange for letting them serve ads on your site. If several allied organizations have communities on GoingOn, there are ways to connect these communities, adding to their potential impact.If you prefer to add social network and video sharing tools to your own website, try KickApps. KickApps lets you build customized widgets for video blogs, video sharing, groups, and personal profiles and add them to your own website, even if your website is a profile or group on a social network site like MySpace or GoingOn.And BeyondAs these new tools evolve and others emerge, the potential of online advocacy grows. Creative use of these free tools can bring tremendous value for small nonprofits. The tools can help to effectively disseminate your calls to action, increase the effectiveness of these calls, and help grow your capacity to run more effective campaigns. With so much content available online, no organization should feel constrained if they lack the ability to produce their own content. With new tools emerging that can get your messages through to your target audiences and help them take action in response, the changing landscape of networked communications should not be a barrier to grassroots organizing.This article discusses a specific set of tools, but these certainly aren’t the only tools that might be useful to you. The key lesson is to think creatively about the available software, and especially how to use the tools in conjunction with each other. While there are many strategies possible using expensive tools, there are also many ways to creatively leverage free tools for your organization. In many ways, the only limits we face are the limits of our imagination.Alan Rosenblatt, Ph.D. is a long-time veteran of cyberpolitics. He is the Associate Director of Online Advocacy at the Center for American Progress. He is also the founder of the Internet Advocacy Center a virtual think tank devoted to exploring the impact of digital technologies on advocacy, politics, and the media. He is a frequent lecturer and has published many articles on the impact of digital technologies on politics. From 1992 to 2000, Dr. Rosenblatt served on the Government and Politics faculty at George Mason University, where he co-created and taught one of the nation’s first cyberpolitics courses. He started teaching The Politics of Cyberspace in the spring of 1995 and taught the course for six years. In 1997, Dr. Rosenblatt was part of the core team that founded Media Bureau Networks (MBN), a streaming media industry leader based in Philadelphia. Under his project management as Washington Bureau Chief, MBN webcasted live coverage from the 2000 Republican and Democratic presidential nominating conventions. From 2001 to 2003, he served as Vice President for Online Advocacy Services at Stateside Associates. He has a B.A. in Political Science and Philosophy from Tufts University, an M.A. in Political Science from Boston College, and a Ph.D. in Political Science from American University.Colin Delany of ePolitics, Mark Rovner of Sea Change Strategies, Katrin Verclas of NTEN, and Laura Quinn of Idealware also contributed to this article. Licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License Reprinted from Idealware. Idealware provides candid reviews and information about nonprofit software. For more information see www.idealware.org
Relevance is the secret to fundraising. That’s all. If your message fits in with your donor’s life, the chance that she’ll give is very high.But it’s not easy to be relevant. There’s a gap in understanding between you and your donor. You are an expert in your field, she is not.The place where being relevant matters most is your offer — the specific thing you’re asking the donor to do. A relevant fundraising offer has seven elements:1. Problem or opportunityPresent the donor with a specific situation that demands a response. The general, big-picture need for what your organization does will not accomplish this.2. SolutionHelp the donor see that her money does something real, that her gift translates to a solution to the problem.3. CostYou need to connect the problem and situation to her pocketbook. The donor’s part in the solution should feel meaningful. Ask for amounts that are in the neighborhood of the donor’s previous giving.4. UrgencyYou need specific reasons for the donor not to delay her response. If a donor puts the decision aside for later, the chance of it happening drops dramatically. Give a meaningful deadline. And make it clear that there are negative consequences of failure to act.5. ContextA good fundraising offer does not require special knowledge to understand. You should be able to write your offer in one sentence. Avoid professional jargon and solutions that are not closely connected to problems.6. Donor benefitsYou should make it very clear to your donor that something good will come back to her as a result of her giving, such as:Giving will make it possible for us to continue to serve you, or serve others like you.Giving will help make the world or our community a better place.Giving will fulfill a religious or social obligation.Giving will make you feel good.Giving is tax deductible.7. EmotionThe case for any fundraising offer needs to be visceral and emotional — with facts that back it up. You can’t educate a donor into giving. Having an air-tight rational case for your offer will get you nowhere — until you can bring a tear to the donor’s eye.Source: Merkle Orange Papershttp://www.donorpowerblog.com/Copyright © 2007 Merkle Inc.All rights reserved
Perla Ni, founder and former publisher of Stanford Social Innovation Review, is the founder and CEO of GreatNonprofits. She is also a co-founder of Grassroots.com. © Copyright 2008 Stanford Social Innovation Review, All Rights Reserved I had read of Wharton marketing professor Deborah Small’s groundbreaking research on how statistics can suppress giving. I followed up with her by phone with this interview about how nonprofits can use her research to more effectively fundraise.Q: There are so many nonprofits trying to figure out how to fundraise better. Your research on appealing to emotion is path-breaking. Can you elaborate on how people can appeal to emotion? I know you use the example of one child, and you say it should be a “vivid” story. Can you elaborate on that? A: The more vivid the story – through narrative or through imagery – the more emotionally arousing. And emotions are what triggers the impetus to help. The more surprising finding is that showing statistics can actually blunt this emotional response by causing people to think in a more calculative, albeit uncaring, manner.Q: Are there some people for whom augmenting these emotional appeals with statistics would be useful? A: We typically look at averages. Certainly, if you have more intellectual and knowledgeable people, they will care more about the statistics – but most people usually respond negatively; so an advertisement is not the place for statistics. Put them somewhere on your website. If people want to find them, they will find them. But don’t put them in standard advertising. There’s so much advertising clutter in the world that you need to focus on catching people’s attention and moving them to act by triggering emotion.Q: What are other effects on people’s giving you think would be fruitful to explore? A: Some of my research shows that sympathy is particularly responsive to changes in someone’s condition. A lot of decision-making research demonstrates that human beings are insensitive to absolute values and only respond to changes. For instance, when you put your foot in a cold pool on a hot day, it feels cold because of the contrast with the outside temperature. However, the water does not feel so cold when you have been in the water for a while. In other words, it is the change in temperatures, not the absolute temperature, which feels cold.I argue that sympathy is also a function of changes, not states. This is why we respond more emotionally upon learning that someone has lost their home than upon learning that someone is homeless. This might help explain why certain conditions trigger greater sympathy than others. A natural disaster or war causes losses in others’ welfare, whereas chronic conditions such as ongoing famine do not. For non-profit fundraising, it is important to frame situations in terms of changes or losses, not states.Another project of mine looks at how knowing a victim of a particular misfortune increases one’s sympathy for people with that misfortune. Knowing someone with AIDS makes you more likely to give or volunteer to help others with AIDS. This works because people with first-hand experience are prone to sympathize with others who suffer similarly. Viral marketing and word of mouth can leverage such interpersonal relationships and networks connecting victims and their loved ones.Q: So doesn’t the same sad-looking kid every year get old? A: Of course. You need to make it fresh and focus on a different kid the next year.Q: Any other advice for nonprofits as to how they should try to raise money?A: In addition to leveraging emotion, creating urgency is also an effective strategy. Think about infomercials – “Hurry now! Only 3 left!” Or, “Limited time only.” Nonprofits need to emphasize the urgency of social needs.
It’s hard to make an impact with your ideas. It’s hard to get people to pay attention, to listen. And even if they listen, how can you get them to care?It’s a tough problem, but Dan Heath has some answers. Dan is the co-author of the book Made to Stick: Why Some Ideas Survive and Others Die. The book has been on the BusinessWeek bestseller list for 13 months and running, and it was named one of the Best Business Books of the year by both Amazon readers and editors.We regret to inform you that due to legal restrictions, the audio/text transcript for this call will not be available. Please be sure to download the handout “Made to Stick for Social Enterprise” to learn the six traits of a sticky idea.
We love taking a little time to celebrate the amazing things our nonprofit partners are accomplishing in their communities. Our Nonprofit of the Week series lets us spread the word far and wide about the great things the organizations we’re working with are doing to improve their corner of the world. In July we celebrated a New York charter school that boasts a dedicated alumni network, a community center that provides unified support for the people of the San Gabriel Valley, and Georgia’s oldest nonprofit childcare center. Take a look at the great things these organizations are doing and join us in celebrating their work!Bronx Science Endowment Fund brings together a network of extremely dedicated alumni to support their alma mater’s commitment to the highest quality education, facilities and extracurricular activities. Since its founding in 1938, Bronx Science has produced an impressive list of notable alumni, boasted high graduation rates and a reputation for strong academics and performing arts. Their network for fundraising alumni is a vibrant part of continuing the school’s legacy.Foothill Unity Center is the primary provider of food, case management, crisis help and health care resources for neighbors in need in the San Gabriel Valley. Through collaborative efforts with social workers, educational institutions and healthcare providers, Foothill Unity Center aims to provide vital support services that ensure dignity and respect for their community members. The Sheltering Arms early education and family center in Atlanta was founded in 1888 by a group of women determined to provide care for children in need. Since then they’ve expanded their services to include early childhood education, family services and child care for all of Atlanta’s families regardless of income. Join us in thanking these amazing causes and keep up with the latest Nonprofit of the Week by following us on Facebook or Twitter.
AC Milan have no interest in selling rumoured Paris Saint-Germain target Gianluigi Donnarumma, according to the Rossoneri’s chief football officer.Zvonimir Boban, who took up the new backroom role with Milan in June, insists the Serie A side are determined to keep hold of their 20-year-old goalkeeper, along with attacker Suso and midfielder Franck Kessie.PSG have long been linked with Italy international Donnarumma as they aim to find a rival for Alphonse Areola. Article continues below Editors’ Picks Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Suso is said to have attracted interest from clubs in Italy, Spain and France, while Wolves reportedly attempted to negotiate a deal for Kessie.”We want to keep them, absolutely,” Boban confirmed to La Gazzetta dello Sport .Milan sold promising striker Patrick Cutrone to Wolves in July but have replenished Marco Giampaolo’s squad with the recruitment of Rafael Leao, Rade Krunic, Theo Hernandez, Leo Duarte and Ismael Bennacer.Boban believes the transfer focus on value over big names will prove beneficial in the long run and did not want to compare Milan’s activity over the summer to that of city rivals Inter.He also remains convinced that Milan will eventually be restored to their former glories, with the club having not won the Serie A title since the 2010-11 season.“I don’t want to compare the operations, let alone discuss the market of other clubs, but time and results will tell us who has worked well and who has not,” he added.“In our opinion, we are doing our best considering the various problems, which are real.”It will take time, but we will return to the top. We are all aware of this.”The low profile [of the signings] should not be mistaken for low ambition. Did anyone know Kaka when he arrived? We are doing our best considering the various challenges.”I am convinced that in the end the fans will be happy with our choices. We are not looking for senseless fireworks, like a few years ago. We need to make the most logical footballing decisions.”Milan and new boss Giampaolo commence their Serie A campaign with a trip to Udinese on Sunday.
Two Big 12 games made the list as well, with No. 11 Texas facing off against West Virginia and Baylor taking on Kansas State.Last but not least, the Pac-12 isn’t forgotten in Herbstreit’s mind as formerly unbeaten Cal travels to Eugene to take on No. 13 Oregon.Here’s the full list.We’ve got a big weekend ahead of us!We’re in Gainesville for @CollegeGameDay for the @GatorsFB and @AuburnFootball game and then headed to Columbus for the ABC primetime game! Which games are you most excited for? pic.twitter.com/PoLxSuIcDm— Kirk Herbstreit (@KirkHerbstreit) October 5, 2019Herbie is ready for the day of college football to start.It all kicks off with ESPN’s College GameDay this morning where the crew is broadcasting from Florida.Which game are you most looking forward to today? NEW YORK, NY – SEPTEMBER 23: GameDay host Kirk Herbstreit is seen during ESPN’s College GameDay show at Times Square on September 23, 2017 in New York City. (Photo by Mike Stobe/Getty Images)Week 6 of the college football season is here and while it doesn’t feature the sexiest slate of games, there are still plenty of conference rivalries going down.Before the games kick off in a few hours, ESPN college football analyst Kirk Herbstreit named the six games he’s looking forward to this Saturday.First on the list is a top-10 match-up between SEC programs as No. 7 Auburn travels to Gainesville to take on No. 10 Florida.Two other top-25 match-ups made the list next as No. 14 Iowa heads to Ann Arbor for battle with No. 19 Michigan. The Wolverines in-state rival, Michigan State faces a tough test as the Spartans travel to Columbus for a contest against No. 4 Ohio State.
Chelsea’s style of play and set-up under Frank Lampard has been compared to basketball by defender-turned-pundit Jamie Carragher.The Blues have launched forward at every opportunity under their new coach, but that has allowed huge gaps at the back, something which should concern Lampard according to Carragher, who he played alongside for England.Having lost 4-0 away at Manchester United on opening day, the west London club were held at home by Leicester City on Sunday to leave Blues legend Lampard looking for his first win in charge. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream And while Carragher believes Lampard has the right idea, he feels his players are being naive and need to use their heads more when attacking.”It’s like watching a basketball game,” Carragher said on Sky Sports’ Monday Night Football of the draw with Leicester. “The idea of Frank is spot on, it’s the way top sides, top managers want to play.”People talk about them being naive and getting caught on the counter-attack, they’ve got no organisation in possession.”Carragher identified the experienced trio of Cesar Azpilicueta, Jorginho and Willian as being guilty of not executing the system to perfection – bombing on but then neglecting their defensive responsibilities and leaving Chelsea vulnerable.”Frank wants his full-backs to go forward. (Cesar) Azpilicueta (should be) experienced to know he doesn’t need to go every time. They keep getting counterattacked every time, leaving spaces, because they’re not organised in attack.“I don’t think they have to take it to the letter of the law, exactly what the manager says. Use your brain, drop in.”Experienced players like Jorginho go flying out, doesn’t make the challenge and then there’s massive holes in the middle of the pitch.”It’s too easy to get out (for Leicester), which is why it’s like a basketball game. They probably should have lost the game really.” “Willian, who I absolutely love, if Frank could have had another substitute he would have taken him off, he was that bad,” he added.”They can’t sustain an attack, keep the ball and they’re so open.”Chelsea will hope to secure their first win of the season when they travel to Norwich City on Saturday. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.
Trent Alexander-Arnold has vowed Liverpool will be ready for an open and attacking match when unbeaten Arsenal travel to Anfield on Saturday.Jurgen Klopp’s side face a tough test against the only team other than themselves to have won their opening two Premier League fixtures.The Gunners have picked up narrow wins over Newcastle and Burnley, while Liverpool have seen off Norwich and Southampton. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream The Reds triumphed 5-1 in their last meeting on Merseyside but Arsenal look a different prospect this season and could start with a front three of Pierre-Emerick Aubameyang, Alexandre Lacazette and Nicolas Pepe.That spells danger for a Liverpool defence which has yet to keep a clean sheet this term, with an Adrian error having opened the door to Southampton in last weekend’s awkward 2-1 win at St Mary’s. Based in the UK? Grab a Sky Sports Day Pass for just £8.99!”It was tough for us but we got through that so we’re showing once again this season that we’re mentally resilient and we can win different types of football games,” Alexander-Arnold told Liverpool’s official website.”I think Saturday is going to be a different kind of test to the one we faced last week so we’re preparing for that.Firmino just loves scoring goals against @Arsenal More on Saturday please, Bobby! pic.twitter.com/JMnGHyxKir— Liverpool FC (@LFC) August 22, 2019″We did well against them last year, especially at home, and we’ll be looking to do the same kind of thing.”Liverpool fell behind in their home meeting with the Gunners in December before Roberto Firmino sparked a remarkable recovery, scoring three times in the convincing victory.A feast of goals is expected again in a fixture which has produced an average of at least three goals per game over the last decade.”I think over the last few seasons, especially at Anfield, we’ve always had high-scoring games [against Arsenal],” Alexander-Arnold said.”That’s the way both teams play, in an attacking style of football, so I’m sure both teams will want to win the game and it’ll be tough for both sides.” Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the web
If you can’t be good, be lucky.At Turf Moor, Liverpool were both.Their 3-0 win over Burnley owed a little to fortune, but it takes them back to the top of the Premier League table and maintains their perfect start to the new season. They have now won their last 13 league games, a club record. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Four games in, and the story is set; Liverpool versus Manchester City, who can last the course best? Like last season, nobody else will come close. Their standards are too high.If City’s win over Brighton earlier in the afternoon was to be expected, plenty would have looked at this fixture as a potential banana skin for Jurgen Klopp’s side. Burnley, roared on by one of the league’s more boisterous home crowds, were dying to sink their teeth into the title hopefuls. They were ready to get amongst them, ready to ask questions, ready to see if the Reds still had the stomach for a fight.They had a go. They always do. But Liverpool found a way to rise above it. They always do. Klopp had asked his team to be “hard” and they were. They stood up to Burnley’s physicality, took the bumps and the knocks and administered a few of their own too.And then? Then it became a football match, a football contest. No contest, it turned out.It really is remarkable what both Liverpool and City are doing right now. They are, for want of a better word, decimating what is supposed to be the world’s most competitive league.Between them, they haven’t lost a league game since the end of January. They are relentless, ruthless. Winning machines.Teams now arrive to play these two with their heads down, a goal down before a ball is kicked. How do you find a weakness, let alone exploit it? And even if you do, how do you keep your own chin covered against attackers of such class? Mo Salah didn’t score here, but his two sidekicks did. All three are looking razor sharp this season.Even Burnley, one of the best-drilled, best-organised teams around, were run ragged. They were undressed by Liverpool’s patterns and fluent movement, driven to distraction by their hunger and energy.And do you know the scary bit? Liverpool weren’t at their best. Nowhere near, in fact. They haven’t been all season, and they have 12 points from 12. They needed a slice of luck to break this game open, a whipped cross from Trent Alexander-Arnold cross clipping off Chris Wood and looping into the far corner of Nick Pope’s net. Own goal, said the Premier League. Harsh on the Burnley man, to say the least.That came after 33 minutes, and by 37 the game had disappeared. A mistake from Ben Mee, a pass from Roberto Firmino, a finish from Sadio Mane. Clinical. Easy.The second half was almost boring, Liverpool controlling proceedings in second gear. Burnley tried to ask questions, but Virgil van Dijk and Joel Matip answered them. They won header after header against Chris Wood and Ashley Barnes, the strikers who were supposed to terrorise them. Between them, Burnley’s front two won three aerial balls in 90 minutes.It meant a first clean sheet of the campaign for Liverpool, though they needed Adrian’s last-minute save from substitute Jay Rodriguez. That will please Klopp, no doubt. The Spaniard had a good game, even if he could have popped into town for some shopping after half time.Firmino provided the cake-topper, becoming the first Brazilian to reach 50 Premier League goals with a crisp strike 10 minutes from time. If there is a more complete centre-forward in the game right now, they’re well hidden.All in all, a satisfying day’s work for the Reds, whose pace shows no sign of slowing.August isn’t over yet, but for 18 clubs, the Premier League title race is. Liverpool and City are just too good. Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the web
England are aware that they face a “tough ask” retaining the services of Gareth Southgate, with Football Association technical director Les Reed conceding that Premier League vultures will likely circle at some stage.The Three Lions are hoping that they will not be backed into a corner any time soon, with their current coach tied to terms through to the 2022 World Cup.Southgate has helped to raise expectations heading towards more major tournaments, with his first at the helm delivering a semi-final berth in 2018. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream England also reached the last four of the inaugural UEFA Nations League and are well on course to reach next summer’s European Championship.With positivity returned to the ranks, Southgate’s stock has risen and a man with only one previous stint as a club boss at Middlesbrough is expected to attract interest from top-flight sides.If that proves to be the case, then Reed admits that the lure of the Premier League will be difficult for a highly-regarded tactician to turn down.He told Sky Sports: “It would be a tough ask depending on what he was offered.“But I know Gareth’s mindset at the moment is that he wants to be an England manager that wins something.“I think the attraction of being the next England manager to take us to a World Cup final is a strong pull and also I think he knows that by doing that his stock’s not going to go down.“Obviously it’s something that we have in the back of our minds all the time but I know that Gareth’s motivation is with this team and developing this team moving forward.”Southgate’s focus at present is locked on Euro 2020 qualification.He has overseen a perfect run of three wins from as many games so far, with a fourth outing set to see England face Kosovo at Southampton’s St Mary’s Stadium on Tuesday.Victory in that contest would see the Three Lions pull further clear at the top of Group A and edge ever close to another major finals.A positive result of any kind will also see England extend a remarkable record in qualifying contests which has seen them go unbeaten through 43 games stretching back to October 2009 and a 1-0 reversal against Ukraine. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.
On Saturday night, Barcelona had Lionel Messi back within their ranks for the first time in La Liga this season. But it made little difference. This Barca side has problems that that even the captain can’t resolve.The worrying thing about this abject 2-0 defeat to Granada from the Blaugrana’s perspective is that it wasn’t the least bit surprising.The hosts hadn’t beaten Barca since 2014 but their coach on that occasion, Lucas Alcaraz, was rightly confident that his former club would trouble the Catalans, who arrived in Andalusia on the back of a fortuitous midweek draw at Borussia Dortmund in the Champions League. Article continues below Editors’ Picks Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Time for another transfer? Giroud’s Chelsea spell set to end like his Arsenal career “I would not like to be in Barcelona’s position because they played a tough match on Tuesday and are now coming to play a team who are in form and at home,” Alcarez quite rightly pointed out on Radio Marca.Barca, by contrast, have been in dreadful form on the road of late, as coach Ernesto Valverde admitted beforehand.”When we are away from home, our level of effectiveness and possession decreases,” he said on Friday.”It is costing us in that we are not getting the results we expect when playing away.”Everything we have been doing well at home we forget to do away. We want to change this. We must be more forceful and decisive.”They were neither at Granada, who have gone top with this fully deserved win. With Messi still nursing his way back to full fitness, the Argentine was forced to start on the bench.As a result, Barca were utterly devoid of ideas in attack during the first half, despite having Luis Suarez and Antoine Griezmann on the pitch.They were even worse at the other end of the field and, again, that was not in the least bit surprising.Tuesday’s scoreless draw at Dortmund was the only game so far this season in which Barca have kept a clean sheet.They have conceded a disgraceful nine goals in just five outings in La Liga, which only serves to underline that Barca should have spent their summer pursuing world-class defenders rather than spending €120 million (£106m/$132m) on Antoine Griezmann, who still looks out of place in the Blaugrana attack and has yet to register a single shot on target away from home this season.Of course, the Catalans did sign a left-back, in Junior Firpo, but it was his horrendous error that led to Ramon Azeez opening the scoring after just two minutes of play.Messi and Ansu Fati were introduced at the break, in place of the hapless Firpo and Carles Perez, but, in truth, the visitors never looked like drawing level. They hit the target just once all game.It was Granada who continued to carry the greater attacking threat until the end of the game, although, in the end, they were ultimately grateful to Barca for another gift midway through the second half when Arturo Vidal handled in the area shortly after coming on.Another substitute, Alvaro Vadillo, converted with aplomb and, even with 24 minutes left on the clock, a 2-0 lead was always going to be sufficient against a Barca side that is horribly unbalanced both in midfield and attack, and handicapped by a pitifully brittle backline.Naturally, the Catalans looked to Messi in the final quarter to bail them out out of jail, as he has so many times before, but there was nothing the barely match-fit forward could do.Barcelona haven’t just forgotten how to play away from home. They’ve also forgotten how to defend.The only thing this game reminded them of is just how desperately reliant they are on their skipper.
Chelsea head coach Frank Lampard is against the idea of increasing the number of Champions League group matches as he fears it could lead to player burnout.European Club Association chairman Andrea Agnelli has proposed a restructuring of the competition’s format to prevent it becoming predictable.Plans to include as many as 96 teams and bring in a promotion and relegation system were shelved last month, but discussions are still ongoing as to how to revamp the Champions League from 2024-25 onward. Article continues below Editors’ Picks Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Time for another transfer? Giroud’s Chelsea spell set to end like his Arsenal career Lampard is managing in UEFA’s flagship tournament for the first time this season and does not believe it is feasible to squeeze more fixtures into an already congested calendar.”At the minute, I think the level is about right,” he said at an event organised by the umbrella organisation European Leagues. “The competition is good. I like the format personally.”If you ask me can we play more European games, I personally don’t know where you’d fit them in amongst our busy schedule. “I always find it hard with the players to keep the quality level and the freshness within the team, so I think if we did do that there would be a lot of discussion about how that worked practically.”As a manager, I actually feel the weight of games more than I did as a player, even though I was running around as a player. “You’re thinking about how can you keep the team fresh, and it’s a challenge with all the competitions we have now.”Asked if scrapping the Carabao Cup to make room for more European fixtures is a possible solution, Lampard admits it’s a competition that holds some sentimental value. “I have a soft spot for the League Cup because I won it a couple of times at Chelsea [as a player], he said. “It was the first competition I ever won. Domestically it gives teams a feeling you can compete on a level in a cup at home, which is important.”After winning the Europa League last season, the Blues have returned to the Champions League this campaign and currently sit third after two games in Group H.On the domestic front, Chelsea return to action this weekend against Newcastle with Lampard’s side fifth in the league having won three of their past four league matches.